Monday, September 11, 2023

I’m The Chef Too! and Hasbro Enter into Licensing Agreements for Transformers: EarthSpark, My Little Pony, Peppa Pig and Candy Land Baking Kits

I’m The Chef Too!, the award-winning educational monthly subscription company, announced that they have entered into a multi-year licensing agreement with Hasbro, a toy and game company, to create co-branded cooking kits for several of their popular brands.

I'm the Chef Too / Hasbro

Sold individually and as bundles online at, the Transformers, My Little Pony, Peppa Pig and Candy Land baking kits will launch in September 2023, just in time for the holiday season. This strategic Hasbro collaboration will allow I’m The Chef Too! to bring some of most recognizable and beloved brands into new spaces within the homes of families throughout the nation.

“I am excited to bring these characters to life through our adventure baking kits,” said Lisa Wallace, Co-Founder and CEO of I’m The Chef Too! “This collaboration features world-class IP and creates an opportunity for families to get up close and personal with their favorite brands!”

The Transformers co-branded cooking kits will be inspired by Transformers: EarthSpark, the original action-comedy series co-produced by Hasbro’s Entertainment One (eOne) and Nickelodeon. The kid series introduces a new generation of Transformers robots – the first to be born on Earth – and together with the humans who welcome them and care for them, they’ll redefine what it means to be a family.

With the final batch of Transformers: EarthSpark Season One episodes now available on Paramount+, and upcoming milestone anniversaries in 2024 with Candy Land’s 75th, Transformers’ 40th and Peppa Pig’s 20th, this collaboration couldn’t come at a better time for children and their families to enjoy.

As the industry leader of at home baking kits, I’m The Chef Too! offers a product line of over 40 educational themed baking kits that allow children to blend food, STEM, and the arts into educational fun.

For updates, follow @imthecheftoo and @Hasbro on Instagram and Facebook.

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Original source: aNb Media.

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