New collection targets the growing kidult trend in region.
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| Nick 90's Painting by Numbers | BeFranko |
Ukrainian manufacturer BeFranko has launched a new line of Nick 90's painting by numbers, bringing beloved Nickelodeon characters from the 1990s to life for adult consumers. Featuring characters from Nicktoons such as Rugrats, Hey Arnold!, Rocket Power, AAAHH!!! Real Monsters, Rocko's Modern Life, The Angry Beavers, CatDog, and The Wild Thornberrys, The collection is designed to appeal to the growing kidult trend.
According to Gradus Research, 62% of Ukrainian consumers in 2025 consider a brand when choosing products.
BeFranko’s new collection allows adults to engage with characters from their youth while enjoying a creative and relaxing pastime. The launch also strengthens the connection between consumers and well-known intellectual properties, offering both entertainment and emotional resonance.
The Nick 90's painting by numbers collection is now available in major Ukrainian retail stores, including Aurora Multimarket, EVA and Epicentr K.
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Original source: License Global.
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