ViacomCBS Consumer Products has inked a deal with PatPat Apparel for a clothing line featuring characters from Nickelodeon's hit animated preschool series Baby Shark’s Big Show!
The Baby Shark’s Big Show! apparel for both kids and parents will debut this summer at patpat.com.
Tony Tsai, Vice President (VP) of marketing and consultant to the Chief Executive Officer (CEO), said: “We love that Baby Shark celebrates family and friends, and our apparel lines by matching toddler and kids’ categories will reflect these values as well as a sense of irreverent fun that the entire family can participate in.”
Jose Castro, Senior Vice President (SVP) of licensing collaborations and specialty retail at ViacomCBS, said: “We’re proud to partner with PatPat Apparel to create a family-focused clothing line that embodies the heartfelt spirit of the series as well as social-emotional learning.”
Co-produced by Nickelodeon Animation Studio and SmartStudy, the global entertainment company behind the beloved children’s brand Pinkfong, and based on the global hit Pinkfong Baby Shark, the series follows Baby Shark and his best friend William as they journey on fun-filled comedic adventures in their community of Carnivore Cove, make new friends and sing original catchy tunes along the way.
Baby Shark’s Big Show! premiered in March 2021 and was just nominated for a Daytime Emmy Award in the category of “Outstanding Casting for a Daytime Animated Program” and currently ranks as the number-two show with Kids 2-5 for 2Q21 across all TV, only behind PAW Patrol.
Currently in its first season and rolling out globally, Baby Shark’s Big Show! has just been renewed for a second season and a full-length movie.
Baby Shark’s Big Show! features a swim-sational lineup of voice actors including: Kimiko Glenn (Orange is the New Black), as Baby Shark; Luke Youngblood (Glitch Techs, Harry Potter and the Sorcerer’s Stone), as William; Natasha Rothwell (Insecure), as Mommy Shark; Eric Edelstein (We Bare Bears), as Daddy Shark; Debra Wilson (MADtv), as Grandma Shark; and Patrick Warburton (Tak & the Power of Juju, The X's, Rules of Engagement, Seinfeld, Family Guy), as Grandpa Shark.
The series is executive produced by Gary DiRaffaele (Breadwinners) and Tommy Sica (Breadwinners), with Whitney Ralls (My Little Pony: Equestria Girls) serving as co-executive producer. The series is produced by Nickelodeon Animation Studio in Burbank, Calif., with production overseen by Eryk Casemiro, Senior Vice President, Nickelodeon Preschool.
Original source: TVKIDS.
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