Sunday, September 12, 2021

Nickelodeon's Trademark for 'Made by Maddie' Expires

Last September, Nickelodeon had planned to premiere the network's new preschool animated series Made by Maddie on Nick Jr., but had to pull the show from its schedules a few days prior to its launch in response to a controversy about similarities between its characters and those in the Oscar-winning short Hair Love. It's been a while since we last heard anything about the status of the show, but it looks like Nickelodeon has shelved the series for now.

Created by Paula Rosenthal and produced by Silvergate Media (Sunny Day, Peter Rabbit, The Octonauts, Hilda), the series (22 half-hour episodes) follows 8-year-old Maddie (Alyssa Cheatham, Santiago of the Seas) in New York City, as she uses her imagination and design ingenuity to turn every problem into a positive with the perfect fashion fix. The series was first announced at Nickelodeon’s 2018 Upfronts under the working title Fashion Ally.

Prior to launching the series' launch last year, Nickelodeon released a teaser trailer for the show. Shortly after Nickelodeon released the teaser, the show drew criticism on social media for its characters' resemblance to those in Hair Love, the short written and co-directed by Matthew A. Cherry that won the Oscar for best animated short earlier in the year.

In a statement to the press, Nickelodeon said "Made by Maddie is a show we acquired several years ago from Silvergate Media, a renowned production company we have previously worked with on other series. Since announcing the show's premiere date this week, we have been listening closely to the commentary, criticism and concern coming from both viewers and members of the creative community."

"In response, and out of respect to all voices in the conversation, we are removing the show from our schedule as we garner further insight into the creative journey of the show. We are grateful to Silvergate Media for all of their work. And we hold Matthew A. Cherry and the wonderful and inspiring Hair Love in the highest regard."

Similarly, Silvergate provided the media with evidence that Made by Maddie did not plagiarise Hair Love, including releasing a script and character drawings from as far back as 2015.

Earlier this year during Nickelodeon's 2021-22 Upfront, Nickelodeon President and CEO Brian Robbins revealed that the network had no new news about the show at the time, adding "[w]e’ll probably have an announcement soon about the strategy for Made By Maddie but I’m not ready to tell you yet.”

However, it looks like Made By Maddie has now fallen at the wayside. According to trademark records, ViacomCBS, the parent company of Nickelodeon, has let the trademark for Made By Maddie expire, with the title being "abandoned" on August 16.

Update - The United States Copyright Office has also revealed the first 11 episodes of Made By Maddie:

The Great Butterfly Escape; Dog Gone (#101)
If the Glue Fits; Mini Me DJ (#102)
Queens and Crown; Sticky Situation (#103)
Quinceanera Quandary; Call It a Knight (#104)
Halloween Hero; Silly Scary Sleepover (#105)
Catch the Cabulous; The Telephone Crew (#106)
Kupcake Concert; Wild Wild Wilderness (#107)
Here Kitty Kitty; Beginner's Luck (#108)
The Closet Caper; Department Store Dog (#109)
Style Rebound; Career Day (#110)
Be My Valentine; Dinner Party Disaster (#111)

Originally published: September 12, 2021.

Original source: @kpgamingz; H/T: Special thanks to @TVShowsFan for the news and @ for the episode titles!

Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Nickelodeon Preschool and Nick Jr. News and Highlights!

No comments:

Post a Comment

Have your say by leaving a comment below! NickALive! welcomes friendly and respectful comments. Please familiarize with the blog's Comment Policy before commenting. All new comments are moderated and won't appear straight away.