Friday, November 09, 2018

How JoJo Siwa Went From an Influencer to a Consumer Products Powerhouse | Viacom | Nickelodeon

Via the Viacom Newsroom:

How JoJo Siwa Went From an Influencer to a Consumer Products Powerhouse

From big bows to a big business—with the help of Nickelodeon—in five years.

JoJo Siwa launched an empire with an oversized hair bow.

Since signing an exclusive licensing deal with Nickelodeon in 2016, the teen talent who rose to fame after a turn on Lifetime’s Dance Moms has sold 35 million bows worldwide. That’s two bows for each of her 16 million social media followers. Her army of Siwanators—what her fans call themselves—eagerly buy up her sequined high-top sneakers at Payless, sparkly bomber jackets at Target, and any new JoJo-branded item that hits the shelves until they’re depleted.

Her consumer products touch nearly every imaginable corner of retail. There are toys, electronics, arts and crafts, apparel, accessories, and home goods. This fall, she will expand into cosmetics (perfume) and beverages.

Yes, JoJo Siwa is an entertainer. She’s also a cottage industry.

"We figured out how to take an influencer and turn her into a brand." - Pam Kaufman, President, Viacom/Nickelodeon Global Consumer Products

“JoJo Siwa’s rise to consumer product success is remarkable, and it’s only the beginning of what we expect to see from influencers and Gen Z talent,” says Amanda Cioletti, content director for the trade magazine License Global. “It’s influencers who have the power to break through the clutter right now, and JoJo is the perfect combo of talent and influence that’s hitting at the ideal moment in time to help bridge audiences to this new way of marketing.”

Her live appearances drive sales of her branded products. Last summer, bow sales increased by 40% in Chicago after she performed at SlimeFest and 60% in the Anaheim area after VidCon.

Licensing deals with young celebrities aren’t new; Disney made an industry of Miley Cyrus and the gang of Musketeers that are among today’s (and yesterday’s) biggest pop stars. What is new is the immediacy and directness in which today’s celebrities communicate with fans. Social channels have broken the barriers between Hollywood and fans, enabling them to promote their products and publish links to purchasing sites. It’s an industry trend that’s changing the nature of celebrity. Now more than ever, celebrities are social influencers and social influencers are celebrities. And instead of using their cache to sell magazines or movies, they’re leveraging their influence to sell directly to their fans.

Last month Walmart launched a Ryan’s World toy collection, a partnership between the retailer and the seven-year-old who reviews toys on his YouTube channel. Hearts by Tiana is another influencer-started merchandise brand. Grown-up models include Reese Witherspoon’s lifestyle brand Draper James, Gwyneth Paltrow’s Goop and Kylie Jenner’s Kylie Cosmetics

JoJo Siwa dominates the tween girls’ market.

“We figured out how to take an influencer and turn her into a brand,” says Pam Kaufman, president of Viacom/Nickelodeon global consumer products.

While YouTube enabled Siwa to build a fan base, Nickelodeon leveraged it to build a consumer products empire.

Social Stars are Retail Stars

Tweens have been exposed to social media since they were in diapers. Influencers feel more like friends than untouchable celebrities. That’s particularly true for Siwa, who eagerly shows followers her redesigned bedroom, incorporates family members into posts, and offers behind-the-scenes moments at her performances.

“It’s been a fascinating shift in dynamic from kids idolizing actors to social stars,” says Sunny Lauridsen, vice president of licensing and business development at the toy manufacturer Just Play. “For kids, they let them into their lives so they feel more authentic.”

Siwa is a convincing saleswoman, but it helps that she’s got a willing audience. More than 34 percent of kids ages six to 17 consider social media stars to be among their top role models—more so than musicians (33%), athletes (27%), and actors (22%), according to research from Mintel. Combine that with statistics from the Viacom-commissioned study, Kidfluence, that 77 percent of parents say their kids ask to buy products advertised on TV and 73 percent of parents say they have purchased the requested product, and that makes tweens a very powerful retail cohort.

“Nobody cared enough to market to previous generations of kids,” says Kit Yarrow, a consumer psychologist and author of several books including Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail. “There’s a shrinking hierarchical distance between parents and kids. Tweens today have more power than any other generation of tweens. What kids do and how they look reflects more powerfully on today’s parents than previous generations of parents since it’s all broadcast on social media. It’s a big shift. And marketers are recognizing that parents give their kids a lot more power.”

Nickelodeon's JoJo Siwa celebrates 14th birthday at Walmart in Rogers, Arkansas

“What kids do and how they look reflects more powerfully on today’s parents than previous generations of parents.” - Kit Yarrow, Consumer psychologist

Owning the Look

For Siwa, her authenticity and the kids’ rising purchasing power translates to sales. The JoJo action figure doll hit the number one spot in sales at Walmart for several weeks this summer, beating out Barbie and My Little Pony. At first, Lauridsen and her team were confounded by a spike in sales of the doll at Walmart since no marketing promotions were planned. After viewing Siwa’s YouTube channel they realized she mentioned the doll in a video post, causing the spike.

Payless started selling JoJo Siwa shoes in March and they’ve sold out each month since then. Once a particular shoe sells out, they are replaced with completely new merchandise. Payless decided to alert customers via social channels when a new shipment will arrive for the first time with JoJo merchandise. “We don’t do that for any other category,” says Keshia Wilson, vice president of merchandising at Payless.

Before Siwa started selling at Payless, Nickelodeon IP represented about 25 percent of their total kid’s character business in sales volume. Since adding Siwa, Nickelodeon has grown to 50 percent of the character business at Payless. Wilson attributes the strong sales to the sneakers’ appeal across ages groups.

“JoJo has an ownable look and style and girls want to replicate that,” says Lauridsen. “She’s the new aspirational icon that girls want to be just like. They want her bows, clothes, and dolls. They’re living out their fantasy of, ‘I can be like her.’”

That was evidenced at the Sugar Factory in New York recently when she announced her first multi-city, concert tour and EP release. The kids—and moms—who attended the announcement wore oversized bows, items from her Target line and side ponytails.

From Vlogger to Retail Sensation

Siwa can relate. She recalls being five years old and watching Autumn Miller, a social influencer whose social feed focuses on her life as a dancer. “I wanted nothing but to be her,” Siwa says during a phone interview. A few years later, she started posting her own videos on YouTube using her Nintendo DS. That lasted a month.

Then came her role on Dance Moms. Her big personality made her stand out among a group of big personalities. She started posting again and became more regimented about it after meeting with Colleen Ballinger, the YouTube sensation-turned-actress who starred in the Netflix series Haters Back Off. Ballinger told her that the key to success is posting frequently.

“The biggest thing with YouTube is persistence,” says Siwa, 15. “As long as you upload on a specific schedule and have consistency between channels that’s when it takes it to another level.”

"We knew there was white space in the tween market. [Siwa] had a built-in audience but we amplified it." - Pam Kaufman, President, Viacom/Nickelodeon global consumer products

Siwa, who says she’s wanted to be on TV since she was a little girl, became known for her wholesome personality, anti-bullying message, and, of course, oversized hair bows. She got a manager and together with her mom, they pitched the idea to merchandise bows to the accessories store Claire’s. “The bows had wild success,” says Siwa. “They sold out in the first day. It was crazy how fast they went.”

That’s when Nickelodeon called. “We knew there was white space in the tween market,” says Nickelodeon’s Kaufman. “She had a built-in audience but we amplified it.”

Once she signed on with Nickelodeon, she started performing at events like the Kids Choice Awards, SlimeFest and she starred in a docu-special about her life, JoJo Siwa: My World. She keeps her followers in the loop on her Nickelodeon activity by posting from the “orange carpet” (Nickelodeon’s version of the red carpet) at events [such as Nickelodeon Kids' Choice Awards and SlimeFest].

She and her dog recently got their own show: The animated series The JoJo and BowBow Show Show started September 22 and airs on Nickelodeon’s YouTube channel on Saturdays. She released a music video for her song, “Only Getting Better,” in September and the D.R.E.A.M tour begins in Phoenix on May 17. It all culminates in her 16th birthday celebration in the spring of 2019.

“We are not letting up with JoJo,” says Kaufman. “This is the peak year. We want to make sure we’re leaving no stone unturned.”

Authenticity in Action

Through it all, Siwa says the key to keeping fans engaged is her authenticity. Last summer Target launched JoJo’s Closet, a line of clothes inspired by Siwa’s favorite performance ensembles. Target didn’t advertise the line and it wasn’t featured in their weekly circular, but it agreed to a YouTube video of her discussing the clothes from a Target in L.A. Siwa nixed the original video because it felt too produced and reshot it in her signature style.

“The fans can tell when an adult writes it or when I write it,” she says. “They can see through that. I want my fans to know about the product but I don’t want them to feel like I’m overselling.”

And for the record, the collection sold out. “A normal collection typically stays on the floor for six to eight weeks,” says Leah Kellenberger, Viacom’s vice president of retail development for Target. “Many styles sold out in the first couple weeks. It completely exceeded expectations.” The next iteration of JoJo’s Closet hits stores in January.

"I want my fans to know about the product but I don’t want them to feel like I’m overselling." - Jojo Siwa

Don’t let the Siwa’s affinity for unicorns and sparkles fool you; She’s a shrewd businesswoman. She recognizes that her instinct for knowing what kids respond to is where she has the most impact on her business. So while she approves everything that’s marketed under her name, she knows that being the face of the brand is where she’s needed.

“Creating the fanbase is my job,” she says. When Nickelodeon comes to her with new partnerships, “I ask, ‘How are we going to promote this? How are we going to get the word out?’ That’s where my creative expertise comes in.”

So where does Siwa go from here? Siwa admits that’s the question she’s asked the most. “I think there’s always somewhere to go and a future. Yea, we’ve made JoJo bedding, now let’s make a JoJo bed. Now we’ve done a collaboration with a drink lets do a collaboration with…” Here, she pauses, before continuing. “Oops, I dug myself into a hole. I can’t say the competitor.”

You get her point: This is uncharted territory, but she has a plan.


More Nick: Nickelodeon Superstar JoJo Siwa Announces First-Ever U.S. Concert Tour and First EP Release!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and JoJo Siwa News and Highlights!

Henry Danger | 'Whistlin' Susie' Trailer, Sneak Peek + Season 5 Intro | Nickelodeon USA

Ever wondered what our favorite heroes do on their day off? Find out in the brand-new Henry Danger episode "Whistlin' Susie" (#504), premiering Saturday, November 10 at 8:00pm ET/PT, as part of Nickelodeon Trivia Prizefest Live, only on Nickelodeon USA!

In the all-new Henry Danger episode "Whistlin' Susie" (#504), after accidentally activating an atomic bomb in the Man Cave, Ray (Cooper Barnes) and Henry (Jace Norman) decide to drive it out into the Swellview desert in order to save their city!

Captain Man’s Food Challenge FAIL 🍝 Henry Danger | Nick

Henry (Jace Norman), Charlotte (Riele Downs), Ray (Cooper Barnes), and Jasper (Sean Ryan Fox) are doing food challenges in the Man Cave when they receive a suspicious package that definitely doesn't contain popcorn! A day spent in the Man Cave is never dull! Would you watch more of Captain Man’s food challenges? Let me know in the comments below! Catch more Henry Danger on Nickelodeon! Where are the Henry Danger SUPER FANS at?! Are YOU going to watch the new episode of Henry Danger this week? Let me know in the comments below! 💙

In this super sneak-peek, Piper (Ella Anderson) stumbles upon the secret Captain Man Phone Line, and discovers that Captain Man and Kid Danger need the help of their number-one fan (please), the president of the Man Fans fan club!

Anyone else wish they had a direct phone line to Captain Man & Kid Danger?

Henry Danger | Season 5 Intro [HD]

More Nick: Nickelodeon USA to Premiere New 'Henry Danger' 1-Hour Special 'Thumb War' on Saturday, November 17; To Guest Star Jerry Trainor!

Originally published: Monday, November 05, 2018.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and Henry Danger News and Highlights!

JoJo Siwa Treats BowBow to Doggie Treat Taste Test 🐾🍦 | Nickelodeon

We all know JoJo Siwa and her love for Nickelodeon taste tests, but what happens when JoJo brings along her puppy BFF, BowBow, for the ride? From puppy ice cream to doggie kibble, watch BowBow try it all in this epic Nickelodeon taste test challenge! Catch more JoJo and BowBow on Nickelodeon!

Watch The JoJo & BowBow Show Show here!:

❗ EMOJI POLL ❗Would YOU try doggy ice cream? YES 👍 or NO 👎

More Nick: Nickelodeon Superstar JoJo Siwa Announces First-Ever U.S. Concert Tour and First EP Release!
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CTN Animation eXpo 2017 Recap + 2018 Details | Inside Nick | Nickelodeon Animation

Watch a recap of all the fun Nickelodeon Animation had at last year's CTN Animation eXpo with everyone who stopped by the Nickelodeon booth! Nick can't wait to be back next week for more portfolio reviews, informationals, meet and greets and raffles at CTNx 2018!!

Sign up to meet meet with Nickelodeon execs for portfolio reviews and more at this year’s CTNx! Visit for all the deets! ⏰ Deadline to sign-up for a meeting is THIS SUNDAY, 11/11! ⏰

Nickelodeon's Talent Outreach Team will be reviewing PORTFOLIOS for these disciplines:
Storyboard (artist/revisionist)
General Design (background/character/prop/color)

And will be reviewing RESUMES for:
Internship (Spring, Summer, Fall)

Check out the Nickelodeon Animation Studio online: Website | Facebook | Tumblr | Twitter | Instagram | YouTube

More Nick: Nickelodeon Developing New AR/VR Animated Series 'Meet the Voxels'!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Animation News and Highlights!

The Loud House 🆚 The Casagrandes Family Quiz! | Which Fam is Yours? | #FunniestFridayEver

What does your family have for dinner? How bad are they at keeping secrets? What is on your family road trip playlist? Face these questions and more to find out if your family is literally the Louds or completely Casagrandes!

Make sure to tune into the brand-new The Loud House Thanksgiving Special, "The Loudest Thanksgiving", premiering Monday, November 12 at 7:00pm ET/PT, only on Nickelodeon USA!

Which family are YOU more like: THE LOUDS 💛 or THE CASAGRANDES 💙? Vote in the poll below and make sure to tell me how you voted in the comments!

Share a selfie for Children In Need! ⭐ Thomas & Friends UK

Get your ears on and share a selfie for @BBCCiN! Buy online or on the high street. Visit for information. #CiN

Thomas & Friends season 22, "Big World! Big Adventures!" is airing now on Milkshake! in the UK and on Nickelodeon USA!

Connect with Thomas & Friends Online: Official Website | Facebook | Twitter | Instagram | Pinterest.

More Thomas: Thomas & Friends Launches Collaboration With the United Nations to Inspire the Next Generation of Global Citizens!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon, Nick Jr. and Milkshake! News and Highlights!

How Well Do You Know Shimmer and Shine? | Take the Super Fan Quiz! | Nick Jr.

Calling all Shimmer and Shine super fans! It’s time to test your genie knowledge. If you love playing guessing games, challenge yourself with this preschool-friendly trivia quiz! Want more Shimmer and Shine? Find full episodes in the FREE Nick Jr. App.

In this video you will be asked five simple questions about cartoon characters Shimmer, Shine, Zeta, Princess Samira, and Zac. Get encouraged to call out the answers to each question before the stopwatch runs out of time! Once time runs out, the correct answer will be revealed with a short animated clip. If you do a Zahramazing job, you’ll know you are a Shimmer and Shine super fan!

To find full episodes of your child’s favorite animated TV shows, visit the FREE Nick Jr. App. Kids can watch their favorite Nick Jr. shows weekdays on Nickelodeon and all week long on the Nick Jr. channel:

More Nick: Nickelodeon USA to Premiere New Preschool Series 'Butterbean's Café' on Monday 12th November 2018!

Preschoolers can watch full episodes online, play games, and discover silly surprises in the free Nick Jr. App and at Stream Nick Jr. for free in the Nick Jr. App on Roku and Apple TV or download full episodes for offline viewing on iTunes or Google Play.

You can also download premium apps featuring your child's favorite Nick Jr. shows on iTunes, Google Play, and Amazon, including Nick Jr. Draw and Play and Nick Jr. Let’s Learn!

More Nick: Nick Jr. USA Premieres New Show 'Rainbow Rangers'!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Preschool, Nick Jr. and Shimmer and Shine News and Highlights!

Nick Fai Da Te | Il diario di JoJo Siwa | Nickelodeon Italia

FimoKawaiiEmotions ci mostra come creare un diario coi fiocchi!

Segui FimoKawaiiEmotions sul suo canale:

Di Più Nickelodeon: November 2018 on Nickelodeon Italy | Rise of the TMNT | Henry Danger | Top Wing | Super 4 | 100 Things to Do Before High School!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Italy and JoJo Siwa News and Highlights!

JoJo Siwa in de 🇧🇪 & 🇳🇱 quiz! | TubeTube | Nickelodeon Nederlands

Nienke is speciaal naar Londen gereisd om de jelly bean challenge met JoJo Siwa te doen!

Meer Nick: Kira Kosarin vs. 🇳🇱 en 🇧🇪 snacks | TubeTube | Nickelodeon Nederlands!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Netherlands, Nickelodeon Belgium and JoJo Siwa News and Highlights!

Nella the Princess Knight | ‘The Manners Song’ Music Video 🙂 | Nick Jr. Global

Sing along with Nella, Garrett, Trinket, and Clod! With this catchy tune, they give Smelgy, the dragon, advice on how to have good manners and be friendly. Looking for more heroic adventures with Nella the Princess Knight? Watch more Nella the Princess Knight videos at!

Melissa Joan Hart Landed Her Job on 'Clarissa Explains It All' Because She Didn’t Like New Kids on the Block

With The Chilling Adventures of Sabrina, the new Netflix series about Sabrina Spellman, when people hear Melissa Joan Hart these days they might go straight to Sabrina the Teenage Witch. But before Sabrina there was Clarissa, the teen protagonist of Clarissa Explains It All on Nickelodeon, who talked directly to the camera and walked the audience through the typical adolescent woes of 9th grade.

In the new documentary The Orange Years: The Nickelodeon Story (executive produced by Adam F. Goldberg, creator of The Goldbergs), Hart recounts her audition with Clarissa-creator Mitchell Kriegman where he asked her whether she liked the band New Kids on the Block.

“He said, ‘Do you like the New Kids on the Block?’ and I went, ‘Ugh, I hate them!’ and then I went, oh no. This guy’s in Hollywood, he probably knows them.”

But turns out Kriegman was more interested in which bands Hart liked. She was a fan of They Might Be Giants, which went on to inform Clarissa’s slightly off-beat tastes.

Power Rangers Super Ninja Steel | 'Reaching The Nexus' Sneak Peek | Season Finale | Nickelodeon USA

It all leads up to this... To celebrate Nickelodeon USA premiering the epic season finale of Power Rangers Super Ninja Steel, "Reaching The Nexus" on Saturday, November 10, 2018 at 12:00 p.m. (ET/PT), Nick USA has unveiled a fantastic sneak peek preview from the brand-new PRSNS episode, which you can watch in the super video clip here on!

In the action packed Power Rangers Super Ninja Steel season finale, "Reaching The Nexus" (#820), after merging with the Ninja Nexus Prism, Madame Odius (Jacque Drew) reaches her ultimate form, and presents the Rangers with their final test! In Nick's super sneak-peek, titled "Saving Calvin", the Power Rangers are doing all they can to save Calvin (Chantz Simpson)!

However, we don't have to say goodbye to our heroes just yet! Nickelodeon USA is slated to premiere the brand-new Power Rangers Super Ninja Steel holiday special, "The Poisy Show", in which the Rangers look to celebrate Christmas but find their holiday cheer interrupted by an old foe, on Saturday, December 1!

Following the holiday special, Nick USA will debut Power Rangers Beast Morphers, the 26th season of the iconic long-running Power Rangers franchise, in early 2019! Click play below for a first look at PRBM!:

Set in the future, a secret agency combines a newly discovered substance called “Morph-X” with animal DNA to create the Power Rangers Beast Morphers team. The Rangers must fight off an evil sentient computer virus named Evox which is bent on taking over the source of all Ranger power, the Morphin Grid itself. Only one fighting force can come together and stop Evox once and for all: the three new Beast Morpher Power Rangers and their Beast Bot sidekicks! Featuring never-before-seen leather suits and an all-new beast-themed arsenal (including dynamic new Zords), fans should get ready for a season full of secret ops and morphinominal fun!

Power Rangers Beast Morphers will star Rorrie Travis as Devon / Red Ranger, Jacqueline Scislowski as Zoey / Yellow Ranger, Jasmeet Baduwalia as Ravi / Blue Ranger, Abraham Rodriguez as Nate, Colby Strong as Blaze, Cosme Flores as Ben, Kristina Ho as Betty, Liana Ramirez as Roxy.

For the first time ever, each of the Power Rangers will have their own sidekick in Power Rangers Beast Morphers! The Beast Bots are the lovable sidekicks that will aid the Rangers in the quest to defeat Earth’s evildoers.

- The Red Ranger’s Beast Bot will be a Cheetah named Cruise.
- The Blue Ranger’s Beast Bot will be a Gorilla named Smash.
- The Yellow Ranger’s Beast Bot will be a Jackrabbit named Jax.

Power Rangers Beast Morphers will use footage from the 2012 Super Sentai series Tokumei Sentai Go-Busters (the 36th season overall).

Missed any episodes of Power Rangers Super Ninja Steel? Catch up now at and on the Nick App!

Connect with Power Rangers:

Web -
Facebook -
Twitter -
Instagram -

More Nick: Power Morphicon Announces Power Morphicon Express Tour!

Additional source: IMDb.
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Spin Master to Produce at Least One Hour-Long 'PAW Patrol' Special a Year; Nickelodeon USA to Premiere 'Abby Hatcher' During Early 2019

Spin Master announced the PAWsome news during their Q3 2018 Financial Results Earnings Call that, following the tremendous success of PAW Patrol: Mighty Pups, the first-ever hour-long PAW Patrol special, which launched on DVD in September 2018 and will be premiering on Nickelodeon USA in November 2018, Spin Master will now produce at least one new one-hour PAW Patrol every year!

In fact, The Mighty Pups DVD, which launched as Walmart exclusive, has been one of the top-selling DVD in recent history! The DVD will be available more broadly in fall 2019.

Additionally, Spin Master also revealed that they are managing PAW Patrol with a 20-year vision.

Spin Master also announced that, after nearly three years of development, Spin Master's brand-new animated preschool series Abby Hatcher, Fuzzly Catcher (26 episodes) will premiere on Nickelodeon in the U.S. and TVO in Canada in early 2019, and global distribution will follow during 2019! This adventure-based comedy series follows our heroine, 7-year-old, Abby Hatcher, as she rescues her favorite creatures, Fuzzlies, from whatever trouble they had accidentally landed themselves in. Spin Master will launch the toys in 2020 to allow the property to become established with its audience and to build anticipation for the toy!

Below are more highlights from Spin Master's Q3 2018 Financial Results Earnings Call, in which the toy company reveals the latest news about PAW Patrol! The full transcript can be read on Thomson Reuters StreetEvents on Yahoo!.

Nickelodeon Brazil Announces 'Meus Prêmios Nick 2018' Winners [Updated]

Nickelodeon Brazil (Brasil) has announced the winners of Meus Prêmios Nick 2018, Nickelodeon's Brasil's 19th annual local version of the Nickelodeon Kids' Choice Awards, as voted for by fans!

Meus Prêmios Nick is Brazil's largest children's and teen awards, and celebrates kids’ favourites from the worlds of entertainment, music, sports and more! Like previous years, Meus Prêmios Nick 2018 featured lots of musical performances, irreverence, orange blimps, jokes, social responsibility and, of course, slime!

Créditos: Cleiby Trevisan (Premiação) / Créditos: Rodrigo Dias.

Kids across Brazil cast 110 million votes on who they wanted to see win a coveted Nickelodeon Orange Blimp Award across two rounds of voting online at, via the Nick Play app and on Twitter using hashtags. Fans could vote as many times as they wished to support their favourites from the worlds of entertainment, music, sports and more!

Nickelodeon revealed the winners of Meus Prêmios Nick 2018 at a star and slime-studded orange carpet ceremony at Citibank Hall in São Paulo on Wednesday 7th November 2018. Nickelodeon will air Meus Prêmios Nick 2018 on Sunday 11th November 2018 at 19:00, giving fans at home the chance to see all the slime-tastic action!

Among the many artists treating attendees to spectacular performances were Kally's MashUp stars Maia Reficco, Alex Hoyer and Lalo Brito, Luan Santana and MC Kekel, and Matheus & Kauan.

Meus Prêmios Nick wouldn't be Meus Prêmios Nick without gallons of Nickelodeon's iconic slime, with Larissa Manoela, Larissa Manoela and host Maisa Silva all getting covered in Nick's famous green goo!

The MPN Squad, made up of seven popular social influencers - Flokiis, Luís Mariz, iBugou, Baixa Memória, Tazer Craft, Operação Cinema and Gui Oliveira - also took fans behind the scenes of MPN 2018 on Nickelodeon's social media channels.

Below are the winners of Meus Prêmios Nick 2018:

Filme Favorito
Favorite Movie

“Fala Sério, Mãe!”

Desenho Animado Favorito
Favourite Cartoon

“Bob Esponja” ("SpongeBob SquarePants")

Artista de TV Favorito
Favourite TV Artist

Maia Reficco ("Kally’s Mashup")

Programa de TV Favorito
Favorite TV Program

“Kally’s Mashup”

Artista Musical Favorito
Favorite Musical Artist


Artista Internacional Favorito
Favorite International Artist

Ariana Grande

Hit do Ano
Hit of the Year

“Medicina” – Anitta


MC Bruninho

Programa da Nick Favorito
Favorite Nickelodeon Program

“Kally’s Mashup”

Canal de YouTube Favorito
Favorite YouTube Channel

Maisa Silva

YouTuber Musical Favorito
Favoritie Musical YouTuber

BFF Girls

Gamer Do Ano
Gamer of the Year

Bibi Tatto

Fandom Do Ano
Fandom of the Year

BTS Army (BTS)

Gata Trendy
Most Trendy Girl


Gato Trendy
Most Trendy Boy


Instagram Favorito
Favorite Instagrammer

Larissa Manoela

Atleta Favorito
Favourite Athlete

Neymar Jr.

Ship Do Ano
Ship of the Year

Kally e Dante (Dally)

Meme do Ano
Meme of the Year

Tite Caindo

Meus Prêmios Nick 2018 is sponsored by Acrilex, Arcor, Bumblebee e O Parque dos Sonhos da Paramount Pictures, Candide, Grendene Kids, Mattel, Red Balloon, Riachuelo, Samsung and Universal Pictures.

Below is Nickelodeon Brasil's official press release announcing the exciting news, via EP GRUPO:

On This Day | True Jackson VP Premieres | Nickelodeon

On this day 10 YEARS AGO, we met True Jackson, VP!

Would you like to see a True Jackson, VP? Let me know in the comments!

From International Business Times:

Keke Palmer Reveals ‘True Jackson, VP’ Secrets, Revival Thoughts For 10th Anniversary

“True Jackson, VP” premiered in 2008, and Keke Palmer is open to a revival. Photo: Nickelodeon

In the year after Nickelodeon wrapped up “Drake & Josh,” “Unfabulous” and “Zoey 101,” it knew it needed to give fans something great to fill that massive TV void. Thus, “True Jackson, VP” premiered.

The show first aired 10 years ago, on Nov. 8, 2008 and lasted for three seasons, even earning itself a proper series finale. It had such a great run, star Keke Palmer (True Jackson) told International Business Times, because “it didn’t make kids feel like they were being talked at” and instead was relatable.

The series followed 15-year-old True as she was plucked from her food service job and offered the chance to be a VP at the fashion company, Mad Style. She got through it with the help of her friends — Lulu (Ashley Argota) and Ryan (Matt Shively) — although sometimes they made things worse. She also grew tougher because of having co-worker Amanda (Danielle Bisutti) as an adversary and learned a lot having Max Madigan (Greg Proops) as her boss. Of course, True fell in love along the way, with the office mail guy, Jimmy Madigan (Robbie Amell) [the series also starred Dan Kopelman, who portrayed Kopelman, a Mad Style employee that hardly speaks and is frequently ridiculed by Max].

Palmer, whose new movie “Pimp” releases on Friday, spoke with IBT in celebration of the 10th anniversary. The actress opened up about how she was cast on “True Jackson, VP,” what she took from set and if she’d want to do a revival.

International Business Times: Did you know the “True Jackson” 10th anniversary was coming up?

Keke Palmer: Not really…I think you just kind of get in the habit of moving forward. And then when you have a moment when you can look back, it’s like, “Aw, I miss those people. I miss those times. That was a moment. That was a crazy time in my life.” And you’re reminded that way.

IBT: What was the audition process like for landing the role of True Jackson?

Palmer: I had meetings with Nickelodeon when I first moved to California. Nickelodeon and Disney Channel, before I started doing movies like “Akeelah and the Bee” and such. So, when we had heard about this mom was like, “Hey, how can you get involved with this?” So, we got the script, and then we met with the creator and then after we met with the creator, I pretty much got the part.

It was crazy like that.

IBT: Did you, Ashley Argota and Matt Shively have easy chemistry to start or did it take a while?

Palmer: Yeah, we kind of had the chemistry right away, but, of course, during the course of us working together, we became even more in tune and even more able to play off each other and kind of get where the other’s gonna go with something. But our bond just increased over time. Ashley and I, we had most of our stuff together, and we became very, very close by the end of the show.

And Matt, we all were very close. He was a little bit older, though. Ashley and I were both girls and about the same age, and he was kinda getting ready to be an adult and leave his family house…So, we were at two different cross-points, but I think that was also a big part of our relationship, as well, because we could learn from each other.

IBT: What was your favorite episode or scene?

Palmer: Off the top of my head, I would say, there’s this one funny clip I always see around and I think it’s really funny. [It’s] where True pushes the bully into the fountain…I just thought that was so funny.

IBT: Did you take anything from the set when the show ended?

Palmer: Oh yeah, I took a bunch of little stuff. Like clothes and props. All this stuff.

IBT: Did you have a favorite True Jackson outfit?

Palmer: Yes. She had this, I can’t remember what episode it was on, but it was a really cute navy blue dress that had like little horses or something on it. I loved it.

Keke Palmer, 10 years after her Nickelodeon show premiered, hosted the 10th Annual Shorty Awards at PlayStation Theater on April 15, 2018 in New York City. Photo: Noam Galai/Getty Images for Shorty Awards

IBT: Would you ever want to go back to that role and do a revival movie or show, or do you like to keep your past roles in the past?

Palmer: Not always, it depends. It depends, pretty much. I think sometimes you do stuff for your art and because of what it meant to you. Meaning, sometimes you go back to things because of what it meant to people or what it meant to do that show.

I was growing up just like True. [I was] about the same age as the character or younger when we first started filming. True was 15 and I was 14.

For the kids that were watching the show, I could see myself doing something for them, but it would definitely have to be more mature. ‘Cause I do think that’s an important thing to give to your audience, too. If you do something that you did before, in a current way, you really gotta make it current…I would want it to be more [mature] because she’s 25 now.

Follow Palmer on Twitter for the most up-to-date info on her new projects.


Check out Nickelodeon's On This Day and Remember When Facebook pages to find out awesome Nick moments from every era throughout Nickelodeon history!

More Nick: Nickelodeon and Paramount to Bring Rugrats Back for the Next Generation of Kids with an All-New TV Series and Feature Film!

Additional sources: Just Jared Jr., Wikipedia.
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Malta And Viacom Partner For Nickelodeon Treasure Hunt Malta, The Island’s First-Ever Nick-Branded Experiential Tourism Franchise [Updated]

Update (10/25): The Nickelodeon Malta - Nickelodeon Treasure Hunt website is now live! Visit to find out more about the 2018 Nickelodeon Treasure Hunt, as well as watch exclusive videos with The Thundermans stars Kira Kosarin & Jack Griffo!

Update (11/9): Win a family holiday to Malta with Nickelodeon, MTA and Travel Weekly! Visit for more information and to enter this awesome competition! (Closing date: January 31, 2019.)

Original Malta Tourism Authority Press Release via



The Malta Tourism Authority, together with Viacom Velocity International, the branded content, events and ad-agency of Viacom International Media Networks (VIMN), have signed an agreement to create the island’s first-ever Nickelodeon branded experiential tourism franchise: Nickelodeon Treasure Hunt Malta. The Nickelodeon Treasure Hunt Malta will run from 13-18 April 2019, aimed at attracting families over the Easter school holidays.

This agreement was signed at the Ministry for Tourism office in Valletta, in the presence of the media gathered, who were then addressed by the Honourable Minister responsible for Tourism, Dr Konrad Mizzi, Vice President, Creative and Integrated Marketing at Viacom Velocity International, Mr Russell Samuel and MHRA President, Mr Tony Zahra.

Nickelodeon Treasure Hunt Malta shall be based around creating exclusive Nickelodeon experiences and rewards at select attractions around the Maltese Islands. Activities will include searching for SpongeBob SquarePants and friends at the National Aquarium, learning through play with the PAW Patrol pups at the Esplora Science Centre, learning to duel with Nella the Princess Knight at the 16th-century St James Cavalier, and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.

In addition to the character experiences at the selected attractions, a free live theatre show at Pjazza Teatru Rjal will kick things off over the opening weekend, with slime-filled challenges and a multi-character musical show for kids and families. A Nickelodeon Multi-Media Exhibition and Workshop Hub will be open throughout the week at St James Cavalier, with the week’s activity being rounded off with a carnival-style parade through Valetta Old Town.

Mr Tony Zahra, MHRA President, said that an initiative such as Nickelodeon Treasure Hunt Malta is a step in the right direction when attracting families to visit the Maltese Islands, particularly outside of the summer period and that the MHRA was fully behind this interesting event.

Russell Samuel, Vice President, Creative and Integrated Marketing at Viacom Velocity International, said “Malta has plenty of appeal: sun, sea and culture, which, through 11 years of Isle of MTV Malta we have successfully promoted to youth travellers, helping to increase the island’s youth tourism by 120 per cent and now accounts for 25 per cent of all tourism. Now it’s time to further unlock Malta’s value and tourism potential by leveraging our unique and unparalleled expertise and the influence of the Nickelodeon brand for kids and families”.

In comments provided following the announcement, Dr. Gavin Gulia, Executive Chairman of the Malta Tourism Authority was particularly pleased with the exposure which the Maltese Islands will be receiving, as he explained that the franchise will be promoted across Nickelodeon’s vast international network, which is one of the leading entertainment brands for kids and families, and has amassed 1.2 billion cumulative subscribers in over 500m households across more than 170 countries.

Dr Konrad Mizzi, Minister for Tourism stated that part of the Government strategy is to develop events and entertainment for families and kids. “This is an important tourism niche for Malta and we are committed to raise the bar. The Nickelodeon events and parade will also be enjoyed by Maltese children during the Easter holidays” the Minister concluded.


Activity packs distributed at locations, including the international airport and tourist information centers, will feature activities that combine fan-favorite Nickelodeon characters with attractions throughout Malta. Stamps collected at each attraction can be redeemed for Nickelodeon-themed prizes.

The new concept will aim to leverage to global power of the Nickelodeon brand, network and popular characters to drive awareness of and visits to Malta’s attractions during off-peak months.

In additional news, Nickelodeon is set to take to the skies with Air Malta, the national airline of Malta!

Air Malta is set to launch a brand new plane this weekend, which will be decorated with a livery featuring popular Nickelodeon characters, including SpongeBob SquarePants!

Lovin Malta revealed a first-look at the NEO Airbus, which is currently parked at Ireland’s Shannon Airport ahead of its maiden journey to Malta this weekend.

Besides SpongeBob, the plane also includes pictures of Raphael from Nickelodeon's upcoming Rise of the Teenage Mutant Ninja Turtles, Skye from PAW Patrol, and Nella the Princess Knight.

An Air Malta spokesperson didn't comment when asked about the new aeroplane, but a formal announcement is expected in the coming days.

The new plane’s livery could well be related to today’s announcement that Nickelodeon will host a treasure hunt in Malta next April!

Also, from Times of Malta:

Malta to host Nickelodeon Treasure Hunt

The Malta Tourism Authority has signed an agreement with media giant Viacom to host the Nickelodeon Treasure Hunt next year.

Organised in collaboration with the Malta Hotels and Restaurants Association, the event will be taking place between April 13 and 18, with activities held all over the island.

Viacom representative Russel Samuel said that the company had a long-standing relationship with Malta, having worked together on the Isle of MTV for many years.

He explained that the event will attract children and families who will visit the island during the Easter period.

Tourism Minister Konrad Mizzi also expressed “excitement” that the Nickelodeon brand would be coming to Malta.

“Over the last year or so we worked on festival tourism and we built this on our anchor event, Isle of MTV but there was a gap in the market for family events,” Dr Mizzi said.

He added that the fact that Viacom had chosen Malta was also significant as this showed their trust in the Maltese tourism authorities.