Monday, June 18, 2018

Ashima the Helpful Indian Tank Engine | Thomas & Friends | Kids Cartoon

Highlights of Ashima. Ashima shows Thomas the importance of being yourself. Ashima helps Rajiv cross a tall bridge.



Watch Thomas & Friends on Milkshake! in the UK and Nickelodeon and Nick Jr. in the US!

Subscribe so you can be the first to watch new fun, songs, and games at the Official Thomas & Friends UK YouTube Channel: http://bit.ly/ThomasAndFriendsUK

🚂Looking for even more safe, fun, kid friendly activities and apps? Head over to https://www.thomasandfriends.com/en-gb/

Join Thomas, James, Percy, Emily and all of your favorite engine friends as they embark upon endless adventures on the Island of Sodor! Based on a series of children's books, "Thomas & Friends" features Thomas the Tank Engine adventures with other locomotives on the island of Sodor. Thomas often gets into trouble, but never gives up on trying to be a really useful engine. Other members of Sir Topham Hatt's Railway include: Percy (Thomas' best friend), and Gordon (the fastest and most powerful member of the team).

Connect with Thomas & Friends Online: Official Website | Facebook | Twitter | Instagram | Pinterest

More Thomas: Peter Andre to Voice Mischievous Australian Rally Car 'Ace' in 'Thomas & Friends: Big World! Big Adventures! The Movie'!
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Encontro de Patas | Clipe Encontro de Patas 2018 | Nickelodeon Brasil

O evento mais animal do ano está chegando!



Mais Nick: Nickelodeon Latin America Greenlights 'Kally's MashUp' Season Two!
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Kally´s Mashup | I´ve Changed Lyric Video | Nickelodeon Latinoamérica

El final de Kally´s Mashup fue PURA EMOCIÓN con el hit de "I've Changed". ¡Aprende la letra con este lyric video exclusivo!



Más: http://mundonick.com/programas/kallys-mashup/bin4jl

Más Nick: Nickelodeon Latin America Greenlights 'Kally's MashUp' Season Two!
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Ad Rate Correction Alone Will Not Correct The Index, Says Nickelodeon India’s Nina Elavia Jaipuria

Ad rate correction alone will not correct the index, says Nickelodeon India’s Nina Elavia Jaipuria


Nina Elavia Jaipuria

Speaking to BestMediaInfo, Jaipuria opened up about under-indexation of the genre, ad rates, consumer products business, the Nick block on Rishtey, digital play and many other issues.

Having just launched Rudra Boom Chik Chik Boom, the fifth IP for Nickelodeon India recently, Nina Elavia Jaipuria is all set to take the kids’ cluster of Viacom18 to the top position by the end of March 2019. Right now, just 2% away from Disney’s kids’ cluster, the Nickelodeon group of channels - Nick, Nick Jr., Sonic and Nick HD+ - is marching up with increased ad rates, 500 hours of original content and stable growth in consumer products and distribution.

Since DAS’s implementation is almost completely, Jaipuria is happy with the subscription revenues coming her way. She said, “Year on year, we've seen anything from 12 to 15 % increase. But I'm quite happy with that because earlier this was almost zero. So, it’s a good change and the fact that it's been continuous and consistent over a couple of years, we are hoping that it substantially increases as the years go by.”

Speaking to BestMediaInfo, the head of Head of Viacom18's Kids Entertainment Cluster opened up about under-indexation of the genre, ad rates, consumer products business, the Nickelodeon block on Rishtey, digital play and many other issues.

Excerpts:

How long should it take to really balance out revenues and viewership?

While we have moved from 1-3 %, ideally we’d like to be at 6-7%, taking revenues exactly where the viewership is but it will take its due course. It’s also about how do we convince advertisers to make sure that this is a genre that is targeting an audience which is now very influential and has a say in almost every household decision, be it a phone, dinner location or vacation options.

I think advertisers are slowly and steadily understanding that this is a very influential TG. It also has a lot of co-viewing from young parents and mothers, particularly for two reasons, to know what the child is watching and to spend quality time with children. Also, close to 97% of the TV watching households are single TV households.

Advertisers also understand that the broadcasters are heavily investing in this genre and this has increased its potential. This has also increased the competition within the genre with the entry of newer players like Sony. There are about 400 million kids in India and the kids are entering and exiting the age groups all the time. There is a huge churn which means that there is a new set of kids out there who have come to the channel and are watching all of this for the first time.

Do you think that ad rate increase is the only option to remove under-indexation? [You've] talked about branded content and sponsorships and other things too.

It will be a major contributor. I don’t think we still get what we deserve for the number of GRPs that we deliver today. I think we are so CPRP efficient and we are efficient because our rates are low. As a franchise, my team has a mandate ‘to increase ad rates’. We have had stand-offs with brands while making our point that we will not go below a certain ad rate. When they can’t increase their rates, we accommodate them into Sonic. Even Sonic has come so close to Turner today. Why should Sonic not actually have an ad rate comparable to Cartoon Network, since it is just 1% away? Why should it be just a fledgling channel? There is no reason why it should have 10 times lesser ad rate.

But I also think that rate correction alone will not correct the index. We will have to find that ancillary revenue streams to support it because the lesser the dependency on ad rates, the better it is. Therefore, syndication revenue, consumer products revenue, digital review and even international revenue, all of these will start playing a very big role in correcting indexation. The ad sales under indexation will come from both. It'll come from one non-FCT and ad rates.

How much have you increased the last one?

It is upwards of 15 % because all of the growth that you saw on the top line has come from ad rate hike. On Sonic, we have increased ad rates by about 30 %, since the base was small.

You said 15 % in the top lines. How much would that be in the bottom line?

The bottom line increase for the year was quite huge, there is a nine-time increase in three years.

Everybody is focusing on digital and CPMs are very miniscule, despite the stickiness. What are your efforts towards that?

There are two different strategies; one is more of engagement strategy on digital. As a brand and as various characters outside of broadcast, we have many videos out there, and we have about 400 games. If we are giving that kind of engagement on digital, then why it should not be monetised is another question. Therefore we looking at very aggressively monetising our digital assets eventually, but as a marketer, I don't see any RoI there for what I put on digital. How do we measure it? How much do I know if I'm spending today on digital how does it come back to my brand? One of the reasons why digital marketing spends are so loose in nature and therefore as a marketer, people are very careful about how much should I spend there because how much can I not measure? Every other mass media is measurable, even the school contact programme has some amount of measurability. However, I feel that it is only going to grow because kids have become screenagers and they are moving from screen to screen. If you want to tap the kid, you've got to be on that screen and I can see more potential for advertisers wanting to engage with us on screens outside of broadcast. It is a one-on-one engagement while TV is one-to-many and if you want that one-on-one engagement, then digital is your best bet. I see it becoming a potential monetisation platform in the future. I haven’t seen any significant ad rate increase there, as yet.

Your content is not available on any other platforms, except for Voot Kids. Wouldn’t it be better disseminating the content to a larger audience?

Yes and no. The Nick block on Rishtey is doing exactly that task of disseminating the content, a sampling exercise. Rishtey is getting great content and ratings, but Nick is also getting eyeballs and a chance to tell kids ‘if you want to watch more of Shiva then come to Sonic’.

But I think as an organisation we are dedicated to saying that our platform is Voot. All our content will be exclusively for Voot even if it is at the cost of not getting discovered. This will only strengthen our OTT platform and make it robust. Like I said, we have all four of our own channels, but there has to be only one destination online because the minute you distribute it at more than one destination, then the eyeball is not going to Voot.

These days, kids get hold of their own personal mobile phones quite early. What does your research say and is there an opportunity of sorts?

In our study, we noticed that kids are still getting to use the mobile phones of often older siblings or the parents. While on TV, our primetime is 12-2 or 4-6, on Voot, the primetime is 8 pm. It’s because people come home and the kids can use the phones. So to me, it is still distant where kids start getting their own phones, at least for the masses. The situation is different in the metros.

Regional is becoming the new normal. In fact, a few advertisers have suggested that they see very little effectiveness on the national channels, especially GECs. Have you noticed anything like that on kids?

So we are slightly different from them because we deliver animation and it is largely language-agnostic. When we started, we had a lot of Nickelodeon international content which was live action. We saw the foreign looking characters speaking Hindi and we realised that it won't work. When you do live action and a north Indian man starts speaking Tamil, there is disconnect. Live action has that limitation, but animation is free of all this. The network does have regional channels in the markets that require it, but then there are certain markets that are quite homogeneous. Animation is language-agnostic. Dubbing works for us because Shiva can speak in Tamil or Hindi or any other language for that matter. I'm not sure if we need a regional channel. But we can look at more languages to dub in, Kannada and Marathi.

Ultimately, if I launch a kids’ regional channel, what else will be different, other than language? Right now, our Tamil feed is available in Tamil Nadu. I don’t know what I can do differently.

What are the plans on original content for kids on Voot Kids?

I guess slowly and steadily when Voot Kids becomes an entity on its own, we will bring content only for that platform that will attract more eyeballs and will be available only on Voot Kids. No right now, till it is subsumed in Voot.

Last year, you had said that consumer products will grow much bigger. So how has that worked?

Look at what Peppa Pig is doing. I couldn't imagine it got sold out in Hamleys. It is about how powerful your character is and how you take that engagement onto a different level with consumer products. And, therefore, in less than three years, Motu Patlu, Shiva and Gattu Battu are giving us more than 30 % of our revenues on CP. So the local content is already delivering quite well and then we have international IPs like Peppa Pig, Dora.

The Kidzania partnership happened a while ago. How is the response?

We started about three months ago in Noida. They are quite happy with the demand, so they also offered to us to start the studio in Mumbai outlet. Imagine, for a kid who is a Motu Patlu fan, to give voice to the characters, record it through a glass window and then, later, watch the episode in their own voices. It gives them such a high. It is a brilliant engagement option.

How’s Rishtey block performed? Was that done largely for the rural/ tier III-IV markets?

It has performed very well, since it gives viewership numbers to Rishtey and to us, it gives us many more number of eyeballs to sample the content. We have seen traction where people are coming to Nick and Sonic after getting diverted from Rishtey. It is working well for both. This is also taking us to an FTA audience, who will ultimately graduate to becoming a pay audience.

Now that DAS is complete, are you seeing significant increase in subscription revenues?

Year on year, we've seen anything from 12 to 15 % increase. But I'm quite happy with that because earlier this was almost zero. So, it’s a good change and the fact that it's been continuous and consistent over a couple of years, we are hoping that it substantially increases as the years go by.

More Nick: Nickelodeon India Aims To Increase Original Programming To 500 Hours By March 2019; Considering Launching Localised Kannada And Bangla Feeds!

H/T: ToonZone Forums /@animegamer; Additional source: Wikipedia.
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‘Worst Guy at the Beach’ 🏖️ | Nick’s Sizzlin Summer Camp Special | #MusicMonday | Nickelodeon

Summer’s finally here and Nick are back with the ultimate song of the summer from Nickelodeon's Sizzling Summer Camp Special, ‘Worst Guy at the Beach.’ 🏖️ Catch more Nicky, Ricky, Dicky, & Dawn, SpongeBob SquarePants, Henry Danger, The Thundermans, The Loud House, Star Falls, and Alvinnn! and the Chipmunks on Nickelodeon and visit nick.com/nick-summer for more awesome summer videos and games!



More Nick: Nickelodeon Announces Kids' Choice Sports 2018 Nominees; To Honor Danica Patrick With Legend Award!
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How to Make a Doodle Hairdo 🐩 Style Files Hair Tutorial | Nick Jr. | Sunny Day

It’s time to get styling with Sunny Day’s Style Files! Watch this DIY hair tutorial walkthrough video and learn how you can style hair to look just like Doodle from Sunny Day! To get started, you’ll need a teasing comb, hairspray, pink and purple hair paint, and some paintbrushes. Once you’ve gathered all the supplies, you’re ready to watch this video and give your child a doggy hairdo! For tips and tricks on how to create this paw-fect 🐾 new look, follow along with Sunny’s step-by-step hairstyling instructions. To find more DIY hair tutorial video clips, visit the FREE Nick Jr. App or go to NickJr.com. You’ll also find Sunny Day full episodes, games, and a collection of kids’ songs! 🐩



Watch Sunny Day, weekdays on Nickelodeon: http://nickjr.com/tvschedule/

Preschoolers can watch full episodes online, play games, and discover silly surprises at NickJr.com and in the free Nick Jr. App: iTunes | Google Play | Amazon.

Stream Nick Jr. for free in the Nick Jr. App on Roku and Apple TV or download full episodes for offline viewing on iTunes or Google Play

You can also download premium apps featuring your child's favorite Nick Jr. shows on iTunes, Google Play, and Amazon.

Draw and Play: iPhone | iPad | Google Play: Phone / Tablet | Amazon

Nick Jr. Let’s Learn: iPhone | iPad

More Nick: Nickelodeon Greenlights 'Sunny Day' Season Two; Announces 'Sunny Day Tour' and Toy Line!
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Use Your Ears👂w/ PAW Patrol Ultimate Police Rescue 🚨 | Nick Jr.

Chase is on the ultimate police rescue case and needs your help! Test you listening skills 🎧 by figuring out what’s making each noise. Listen closely while watching Chase, Marshall, Zuma, and Skye. Once a sound is played, guess what’s making that noise! Is it a siren? 🚨 A helicopter? 🚁 Let’s see if your kids can call out the answer to each question! Play again and again and gear up for a big ruff-ruff rescue with Chase and the rest of the PAW Patrol pups in the all-new special PAW Patrol Ultimate Police Rescue, premiering Friday, June 22nd at 12pm ET/PT on Nickelodeon USA!



In the brand-new PAW Patrol 30-minute special "Ultimate Rescue: Pups Save the Royal Kitties", when the Royal Kitties are kidnapped on their way to Adventure Bay for a special visit, Ryder needs all the pups to help Chase investigate the case! Check out the trailer below!:

To find more videos, full episodes, games, and a collection of kids’ songs from the animated TV series PAW Patrol, visit the FREE Nick Jr. App or go to NickJr.com.

Preschoolers can watch full episodes online, play games, and discover silly surprises in the free Nick Jr. App and at NickJr.com: iTunes | Google Play | Amazon.

Stream Nick Jr. for free in the Nick Jr. App on Roku and Apple TV or download full episodes for offline viewing on iTunes or Google Play: https://play.google.com/store/apps/developer?id=Nickelodeon&hl=en

You can also download premium apps featuring your child's favorite Nick Jr. shows on iTunes, Google Play, and Amazon.

Draw and Play: iPhone | iPad | Google Play (Phone) | Google Play (Tablet) | Amazon

Nick Jr. Let’s Learn: iPhone | iPad

More Nick: Nickelodeon USA To Premiere New 44-Minute 'PAW Patrol' Special "The Mighty Pups" During Fall 2018; 'Abby Hatcher, Fuzzly Catcher' During Late 2018 - Early 2019!
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Henry Danger Theme Song | Dutch Version | Nickelodeon Nederland

Henry Danger | Themalied 🎵| Nickelodeon Nederlands



Watch Henry Danger on Nickelodeon!

Meer Nick: Nickelodeon Netherlands Announces 'Nickelodeon Familie Festival', a Brand-New Festival for Kids and Families!
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Knight Squad | Rec Room | Nickelodeon UK

The foursome explore their very own rec room, and Arc (Owen Joyner) accidentally touches Ciara's (Daniella Perkins) ring, exposing her true identity.



Catch brand-new episodes of Knight Squad Mondays at 5:30pm, only on Nickelodeon UK & Ireland! Visit nick.co.uk/knightsquad to watch more Knight Squad video clips!

More Nick: June 2018 Is Thundermonth On Nickelodeon UK | Vote For Dr Colosso's Most Evil Moments!
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iCarly | Broken Lightbulb | Nickelodeon UK

Freddie (Nathan Kress) tries to present a segment on iCarly. Unfortunately, the studio gets a smell makeover in the process.



Watch more iCarly on Nickelodeon and Nick@Nite!

More Nick: Nickelodeon UK & Paramount To Release 'Hey Arnold! The Jungle Movie' On DVD On Monday 13th August 2018!
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Be Nice to Your Friends | Life Lessons | Thomas & Friends | Kids Cartoons

Thomas learns a very important lesson about not playing rough and tough!



Watch Thomas & Friends on Milkshake! in the UK and Nickelodeon and Nick Jr. in the US!

Subscribe so you can be the first to watch new fun, songs, and games at the Official Thomas & Friends UK YouTube Channel: http://bit.ly/ThomasAndFriendsUK

🚂Looking for even more safe, fun, kid friendly activities and apps? Head over to https://www.thomasandfriends.com/en-gb/

Join Thomas, James, Percy, Emily and all of your favorite engine friends as they embark upon endless adventures on the Island of Sodor! Based on a series of children's books, "Thomas & Friends" features Thomas the Tank Engine adventures with other locomotives on the island of Sodor. Thomas often gets into trouble, but never gives up on trying to be a really useful engine. Other members of Sir Topham Hatt's Railway include: Percy (Thomas' best friend), and Gordon (the fastest and most powerful member of the team).

Connect with Thomas & Friends Online: Official Website | Facebook | Twitter | Instagram | Pinterest

More Thomas: Peter Andre to Voice Mischievous Australian Rally Car 'Ace' in 'Thomas & Friends: Big World! Big Adventures! The Movie'!
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Shade e i vincitori di #MaiGettareLaSpugna incontrano la Juventus | Nickelodeon Italia

Shade e i vincitori di #MaiGettareLaSpugna sono il dodicesimo uomo!



Di Più Nickelodeon: Nickelodeon Italy and Juventus F.C. Partner to Launch SpongeBob-Themed Summer Capsule Collection!
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Nickelodeon USA To Premiere First 'PAW Patrol' 'Ultimate Rescue' Special On Friday 22nd June 2018 [Updated W/Trailer]

Nickelodeon USA will launch the brand-new PAW Patrol theme "Ultimate Rescue" with the premiere of the brand-new PAW Patrol special "Ultimate Rescue: Pups Save the Royal Kitties" (#511) on Friday 22nd June 2018 at 12:00pm (ET/PT)!


In the brand-new PAW Patrol 30-minute special "Ultimate Rescue: Pups Save the Royal Kitties", when the Royal Kitties are kidnapped on their way to Adventure Bay for a special visit, Ryder needs all the pups to help Chase investigate the case! Check out the trailer below!:



PAW Patrol | NEW Ultimate Police Rescue 🚨 Premiering June 22nd | Nick Jr.

Chase is the ultimate spy; the ultimate super pup; the ultimate pup-fu master—and, of course, the ultimate police pup! Parents, are your preschoolers Chase fans? Well, Chase is on the case in a week of epic adventures! Check out this special sneak peek and then be sure to tune in for a week of Chase adventures and the premiere of PAW Patrol Ultimate Police Rescue on Friday, June 22nd at 12pm on Nick. 🚨



Use Your Ears👂w/ PAW Patrol Ultimate Police Rescue 🚨 | Nick Jr.

Chase is on the ultimate police rescue case and needs your help! Test you listening skills 🎧 by figuring out what’s making each noise. Listen closely while watching Chase, Marshall, Zuma, and Skye. Once a sound is played, guess what’s making that noise! Is it a siren? 🚨 A helicopter? 🚁 Let’s see if your kids can call out the answer to each question! Play again and again and gear up for a big ruff-ruff rescue with Chase and the rest of the PAW Patrol pups in the all-new special PAW Patrol Ultimate Police Rescue, premiering Friday, June 22nd at 12pm on Nick!

The "Ultimate Rescue"-theme of Nickelodeon and Spin Master's top-rated CG-animated preschool series will see the PAW Patrol pups each get a new ultimate vehicle that allows them to travel together on rescue missions! Spin Master will also be releasing a "Ultimate Rescue" tie-in toy line inspired by the theme during fall 2018. "Ultimate Rescue" follows the huge success of PAW Patrol's "Mission PAW" and "Sea Patrol" themes.

The news follows Nickelodeon's recent announcement that the number-one network for kids has greenlit a sixth season of PAW Patrol. In PAW Patrol season six (26 half-hour episodes), the heroic pack of pups--Chase, Marshall, Rubble, Skye, Rocky, Zuma and Everest--transform into the greatest team of superheroes the world has ever seen--Super PAW. Joined by new superpowered friend Tracker, no danger in Adventure Bay will be a match for the rescue pups’ incredible speed, high-flying or super-strength abilities. PAW Patrol features a curriculum that focuses on citizenship, social skills and problem solving. Spin Master also recently revealed that a seventh season of PAW Patrol is also in development.

Nickelodeon USA is also slated to debut PAW Patrol: "The Mighty Pups", the first-ever hour-long PAW Patrol TV special, during Fall 2018. In the special, the PAW Patrol pups gain superpowers from a meteor that lands in Adventure Bay!

More Nick: Nickelodeon USA To Premiere New 44-Minute 'PAW Patrol' Special "The Mighty Pups" During Fall 2018; 'Abby Hatcher, Fuzzly Catcher' During Late 2018 - Early 2019!

Originally published: Saturday, June 02, 2018.
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Kira Kosarin & JoJo Siwa 🤳Selfies, VidCon Fun, Mermaid Slime, Father's Day & More! | #WinYourWeek | Nickelodeon

Check out Nickelodeon’s fresh-picked tips for the best week ever, with Kira Kosarin and JoJo Siwa showing you how to win National Selfie Day! Celebrate World Oceans Month with mesmerizing mermaid slime and the weirdest SpongeBob sea life quiz ever! Plus, Kira Kosarin and Jack Griffo share how they celebrate their dads for Father’s Day! Featuring slimes from YouTubers @Melissa Russo and @Mellissa Swigart!



Nick wants to know what YOUR favorite summer activity is! Let them know in the comments on YouTube for a chance to be featured on an upcoming episodes of Win Your Week! 🏝

VidCon USA is ALMOST HERE! Get your tickets now to join us for all the awesomeness: https://at.nick.com/2MtCaKB

More Nickelodeon: Nickelodeon USA's June 2018 Premiere Highlights!
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JoJo Siwa | HIGH TOP SHOES (Official Video) | Its JoJo Siwa [Updated]

Watch JoJo Siwa's awesome music video for her brand-new song, "High Top Shoes"! Download now @ https://at.nick.com/2xIQ6gz!



Hi!! Thank you so much for watching my new music video "HIGH TOP SHOES"!!

JOJO SIWA LIVE!! - HIGH TOP SHOES!!! | JoJo Siwa Vlogs



Come hang out with me!!!

More Nick: JoJo Siwa to Tour the East Coast of Australia in July 2018!

Originally published: Sunday, June 17, 2018.
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Planet Nickelodeon Video Round-Up | NickTube | Monday 18th June 2018

Check out a selection of video clips featuring your favourite Nickelodeon shows and stars from Nickelodeon channels around the world!

Please note that some videos may be subject to geographical restrictions.

Happy Father's Day! | Nickelodeon

Behold an epic tribute to our favorite Nickelodeon fathers 🙌


Watch more Danny Phantom, SpongeBob SquarePants, Henry Danger, The Thundermans, Game Shakers, Nicky, Ricky, Dicky & Dawn, Rocket Power, Kenan & Kel, iCarly, The Loud House, The Wild Thornberrys, Invader ZIM, Drake & Josh, Clarissa Explains It All, Rugrats, Teenage Mutant Ninja Turtles, Fairly OddParents and Hey Arnold! on Nickelodeon, Nicktoons, TeenNick and NickSplat!

#HappyFathersDay from our #dads to yours! 🧡

A post shared by Nickelodeon (@nickelodeon) on



More Nickelodeon: Nickelodeon Announces Kids' Choice Sports 2018 Nominees; To Honor Danica Patrick With Legend Award!
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Take The SpongeBob Challenge! | Nickelodeon

Bet you can't get 5/5 on this SpongeBob Challenge 🍍


Featuring: The Sea Star Shuffle, SpongeBob Say What? Krabby Patty Konstruction, Cash Krab, and The Great Snail Race!

Watch SpongeBob SquarePants on Nickelodeon and Nicktoons, and get your tickets for Nickelodeon's critically acclaimed SpongeBob SquarePants: The Broadway Musical at SpongeBobBroadway.com!


More Nick: Are You Ready Kids? The TONY-AWARD Winning SPONGEBOB SQUAREPANTS Musical Is On Broadway!
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