Sunday, February 11, 2024

SpongeBob Performs 'Sweet Victory' at Super Bowl LVIII! 🎤 #shorts

SpongeBob Super Bowl LVIII "Sweet Victory" Performance in Bikini Bottom! | Nickelodeon


SpongeBob and Patrick bring Super Bowl LVIII to Bikini Bottom using Sandy's newest invention! Noah Eagle and Nate Burleson find themselves in Bikini Bottom with SpongeBob and Patrick! Then, check out SpongeBob's iconic "Sweet Victory" halftime performance!

#SuperBowl #SpongeBob #SuperBowlLVIII #bikinibottom 


SpongeBob Performs 'Sweet Victory' at Super Bowl LVIII! 🎤 #shorts


It's sweet, sweet, SWEET victory! Watch as SpongeBob performs 'Sweet Victory' at Super Bowl LVIII! What could possibly be sweeter than a performance of 'Sweet Victory' in 2024?!

Nickelodeon and CBS Sports have revealed production elements for the first-ever Super Bowl alternate telecast, airing exclusively on Nickelodeon, Sunday, Feb. 11, 2024, at 6:30 p.m. (ET). Super Bowl LVIII Live from Bikini Bottom will feature enhanced graphics and advanced augmented reality, bringing the historic Slime-filled telecast to SpongeBob SquarePants’ undersea home. Paramount’s multiplatform coverage of Super Bowl LVIII will feature CBS Sports’ presentation on the CBS Television Network, which will stream on Paramount+ and on mobile with NFL+, in addition to the Nick-ified telecast exclusively on Nickelodeon.

For the first-time ever, characters from SpongeBob SquarePants will join the telecast live, with an animated SpongeBob SquarePants (voiced by Tom Kenny) and Patrick Star (voiced by Bill Fagerbakke) joining CBS Sports analyst Nate Burleson and play-by-play announcer Noah Eagle live in the booth to call the game. Sandy Cheeks (voiced by Carolyn Lawrence) will make her sideline reporting debut, while Larry the Lobster (voiced by Mr. Lawrence) provides live commentary. NFL Slimetime’s Young Dylan and Dylan Schefter will also report live from Allegiant Stadium in Las Vegas, Nev. Dora the Explorer (voiced by Diana Zermeño) and Boots (voiced by Asher Colton Spence) help explain penalty calls during the game.

Super Bowl LVIII Live from Bikini Bottom will feature: a can’t-miss opening segment from Allegiant Stadium re-creating SpongeBob’s iconic “Sweet Victory” performance; hijinks throughout the game from fan-favorite villain Plankton; appearances from the Teenage Mutant Ninja Turtles; reimagined end zone cannons that fire Slime, Krabby Patties and pickles; undersea AR jellyfish within the stadium; Slime trails and pineapples; and surprise appearances from beloved Nickelodeon characters in the crowd. The production will continue to showcase one-of-a-kind content and Nick-themed elements throughout, including guest appearances, original on-field graphics, virtual filters, and more for kids and families.

Beginning Monday, Feb. 5, and following Super Bowl LVIII, Nickelodeon and CBS Sports will debut a programming lineup for kids and families that includes brand-new episodes of NFL Slimetime and more. Below is the rundown of the premieres, airing ET/PT on Nickelodeon unless otherwise noted:

  • “SpongeBob’s Super Bowl Party” – Monday, Feb. 5, at 7pm
    • The Super Bowl is here, and Patrick, SpongeBob, and Gary are throwing a party! Fans are invited to join their favorite Bikini Bottom residents as they prepare for the Super Bowl and get a glimpse at the town’s game day rituals.
  • NFL Slimetime “Super Bowl Preview” – Wednesday, Feb. 7, at 7:30pm
    • Find out who takes home NFL Slimetime’s top honor--the NVP of NVPs. Plus, catch Slimelights of some of the NFL’s most exciting players.
  • NFL Slimetime “NFL Slimetime at Super Bowl” – Sunday, Feb. 11, at 11:30am (simulcast on CBS and Paramount+)
    • Hosts Nate Burleson and Young Dylan are kicking off Super Bowl Sunday with Slimelights from the two teams’ road to the Super Bowl, while Dylan Schefter checks in with exclusive player interviews and Mia Burleson brings the facts about the official Wilson football and the Vince Lombardi Trophy. Plus, Schefter and Young Dylan give fans a behind-the-scenes look at the augmented reality that will appear in Super Bowl LVIII on Nickelodeon.
  • NFL Slimetime “Super Bowl LVIII Slimelights” – Monday, Feb. 12, at 7pm (Airs on Nickelodeon in the UK, New Zealand and Australia on Tuesday, Feb. 13)
    • The game may be over, but the party’s just beginning! SpongeBob SquarePants’ Realistic Fish Head (voiced by Mr. Lawrence) will recap the highlights and Slimelights from the biggest night in sports.
  • NFL Slimetime “Post-Super Bowl” – Wednesday, Feb. 14, at 7:30pm *season 3 finale*
    • Young Dylan and Dylan Schefter wrap up the season with a recap of Super Bowl LVIII, including a look back at the action from Bikini Bottom, exclusive postgame interviews and bloopers. Plus, they highlight the winner of the slimiest trophy in sports--the Super Bowl NVP.

To celebrate the first-ever Super Bowl alternate telecast, Nickelodeon is inviting kids and kids at heart to climb through its Splat portal into the inflatable Bikini Bottom Super Bowl Spectacular at Super Bowl Experience at Mandalay Bay South Convention Center. Fans will have the Slime of their lives as they bounce on a larger-than-life Krabby Patty, toss Krabby Patties into SpongeBob’s mouth, pose for a slimy photo op with the NFL Slimetime NVP trophy and more.

Nick.com/SuperBowl will serve as the official Super Bowl digital hub for kids and families on game day, where users can engage with an array of content packages, meme galleries, articles and more.

Additionally, SpongeBob and Super Bowl LVIII are coming together in the ultimate Bikini Bottom experience on Roblox. Elements from Super Bowl LVIII Live from Bikini Bottom will be featured in five experiences from Gamefam on Roblox--SpongeBob Simulator, TMNT Battle Tycoon, Super NFL Tycoon, Easy Obby and Twilight Daycare. From Feb. 2-19, users can earn Super Bowl SpongeBob-themed rewards by completing quests in each and across all five experiences, participating in pre-game trivia, interacting with SpongeBob characters and more.

On-site in Las Vegas, fans can shop for exclusive products at the Paramount Mountain, including: a SpongeBob SquarePants t-shirt, a Survivor scarf, a Yellowstone hoodie, and South Park socks, plus receive a free Paramount tote with their purchase. SpongeBob fans can also gear up with special apparel and accessory collabs. Select items will be able for purchase at the NFL Shop at Super Bowl within the Super Bowl Experience, as well as online via NFLShop.com and respective partner websites: NewEra.com, Homage.com and ChalkLine.com.

Super Bowl LVIII Live from Bikini Bottom is produced by CBS Sports in association with Nickelodeon Productions. Sean McManus and Harold Bryant serve as executive producers of THE NFL ON CBS, and CBS Sports’ Shawn Robbins is coordinating producer of the games. Production for Nickelodeon is overseen by Ashley Kaplan, executive vice president, Nickelodeon & Awesomeness Unscripted & Digital Franchise Studio; Paul J Medford, vice president of unscripted current series; Luke Wahl, vice president of unscripted creative; and Jennifer Bryson, vice president of production, tentpoles, events & music & specials.

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: February 11, 2024.

#SpongeBob #Shorts #superbowllviii

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Paramount+ Unveils Super Bowl LVIII Spots and Trailers

The Big Game is here! Check out Paramount+'s Super Bowl LVIII spots and trailers! Make sure to stream all your favorite shows and movies on Paramount+! Try it FREE at ParamountPlus.com

Paramount+ Super Bowl LVIII

How to Stream 'Halo' Season 2 For FREE With Paramount+

PARAMOUNT+ UNVEILS OFFICIAL TRAILER
FOR SEASON TWO OF HALO

Hit Series to Debut First Two Episodes on February 8

Halo

January 11, 2024 - Paramount+ today revealed the official trailer for season two of the hit series HALO. The new season will premiere the first two episodes globally on Thursday, February 8, in all countries where Paramount+ is available.

Try Paramount+ for FREE at ParamountPlus.com.


In season two, Master Chief John-117 (Pablo Schreiber) leads his team of elite Spartans against the alien threat known as the Covenant. In the wake of a shocking event on a desolate planet, John cannot shake the feeling that his war is about to change and risks everything to prove what no one else will believe – that the Covenant is preparing to attack humanity’s greatest stronghold. With the galaxy on the brink, John embarks on a journey to find the key to humankind’s salvation, or its extinction: the Halo.

Led by showrunner and executive producer David Wiener (Brave New World), the series takes place in the universe that first debuted in 2001 with the launch of Xbox®’s first HALO game. Dramatizing an epic 26th-century conflict between humanity and an alien threat known as the Covenant, HALO the series weaves deeply drawn personal stories with action, adventure and a richly imagined vision of the future.

HALO stars Pablo Schreiber (American Gods) as Master Chief, Spartan-117 and Natascha McElhone (CALIFORNICATION) as Dr. Halsey, who also both serve as producers this season. Additional returning cast members include Jen Taylor (HALO game series, RWBY), Bokeem Woodbine (Fargo), Shabana Azmi (Fire), Natasha Culzac (The Witcher), Olive Gray (Half Moon Investigations), Yerin Ha (Reef Break), Bentley Kalu (Avengers: Age of Ultron), Kate Kennedy (Catastrophe), Charlie Murphy (Peaky Blinders) and Danny Sapani (PENNY DREADFUL).

New additions to the cast this season include Joseph Morgan (Vampire Diaries, The Originals), Cristina Rodlo (No One Gets Out of Here Alive, The Homeless World Cup) and Christina Bennington (Midsomer Murders). Fiona O’Shaughnessy (The Forgiven) and Tylan Bailey will also return as series regulars in season two.

HALO is produced by SHOWTIME® in association with 343 Industries and Amblin Television. The second season of HALO is executive produced by David Wiener alongside Steven Spielberg, Darryl Frank and Justin Falvey for Amblin Television. Kiki Wolfkill serves as executive producer for Xbox/343 Industries with Otto Bathurst and Toby Leslie for One Big Picture and Gian Paolo Varani. The series is distributed internationally by Paramount Global Content Distribution.

About Paramount+

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and A Mountain of Entertainment™. The streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. Paramount+ with SHOWTIME®, the service's cornerstone plan, is also home to SHOWTIME® content, including scripted hits and critically acclaimed nonfiction projects and films. This premium plan includes unmatched events and sports programming through the local live CBS stream, including golf, basketball and more. All Paramount+ subscribers have streaming access to CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis.

For more information about Paramount+, please visit www.paramountplus.com, and follow @ParamountPlus on social media.

About Amblin Television

Amblin Television, a long-time leader in quality programming, is a division of Amblin Partners, a content creation company led by Steven Spielberg. Amblin Television’s Presidents, Darryl Frank and Justin Falvey, oversee all development, production and programming for the company. Amblin Television currently has fourteen projects in various stages of production and release, including Halo for Paramount+, two seasons of  Gremlins: Secrets of the Mogwai  for HBO Max, two seasons of Tiny Toons Looniversity  for HBO Max and Cartoon Network, Masters of the Air  for Apple, season three of  Resident Alien  for SYFY, season two of Billy the Kid  for MGM+, and the documentaries  Life on Our Planet, Encounters and Big Vape  — each of which premiered in Netflix's top ten.

Amblin Television also produced the Emmy, Golden Globe and Peabody Award-winning drama The Americans  for FX, the Golden Globe-nominated and double Emmy Award-winning mini-series Into the West  for TNT, Emmy-winning documentary series Why We Hate for Discovery, the Emmy-nominated HBO movie All The Way  starring Bryan Cranston, Smash  for NBC, Under the Dome  for CBS,  Falling Skies  for TNT, The Borgias  and The United States of Tara for Showtime, and  Las Vegas for NBC.

About 343 Industries

343 Industries is the developer of the blockbuster Halo series of video games and, as part of Xbox Game Studios, oversees the Halo franchise including games, original programming, novels, comics, licensed collectibles, apparel and more. Halo Infinite, the studio’s most recent game release, has achieved critical success, receiving over 60 industry awards and is the most successful game release in Halo franchise history. The studio continues to transform entertainment experiences across the Halo universe with groundbreaking projects, such as the now streaming Halo television series for Paramount+, in partnership with SHOWTIME® and Amblin Entertainment.

***


Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: January 12, 2024.

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Paramount+ Announces 'Knuckles' Premiere Date, Unveils Official Trailer and First-Look Images For New Original Event Series

PARAMOUNT+ DEBUTS OFFICIAL TRAILER FOR
NEW ORIGINAL EVENT SERIES KNUCKLES

All Episodes of the First TV Series in the Expanding
“Cinematic World of Sonic the Hedgehog,” from Paramount Pictures
and SEGA of America, Will Be Available to Stream
On Friday, April 26, Exclusively on Paramount+ in the U.S.

KNUCKLES Reunites the Sonic the Hedgehog Filmmaking Team of
Jeff Fowler, Neal H. Moritz, Toby Ascher and Toru Nakahara

Knuckles

February 8, 2024 – Paramount+ today revealed the official trailer for the upcoming original event series KNUCKLES, the latest in the “Cinematic World of Sonic the Hedgehog,” from Paramount Pictures and SEGA of America. It was also announced that all six episodes of the series will be available to stream on Friday, April 26, exclusively on Paramount+ in the U.S. and Canada; the following day, April 27, in all additional Paramount+ territories; and in Japan later this year. New teaser art and first-look series photography are also now available.


In addition to today’s official trailer, on Sunday, Feb. 11, an all-new KNUCKLES spot will debut during the CBS Television Network’s Super Bowl LVIII pregame broadcast. The KNUCKLES Super Bowl spot will also be featured in Nickelodeon’s special kids and family broadcast of Super Bowl LVIII, where Knuckles and some friends will make a surprise appearance.

The new live-action event series follows Knuckles (Idris Elba) on a hilarious and action-packed journey of self-discovery as he agrees to train Wade (Adam Pally) as his protégé and teach him the ways of the Echidna warrior. The series takes place between the films SONIC THE HEDGEHOG 2 and SONIC THE HEDGEHOG 3.

In addition to Elba starring as the titular character, Adam Pally reprises his role from the film franchise as Wade Whipple. The ensemble cast includes guest stars Stockard Channing (The West Wing), Edi Patterson (The Righteous Gemstones), Scott Mescudi (Don’t Look Up), Ellie Taylor (Ted Lasso), Julian Barratt (Mindhorn), Rory McCann (Game of Thrones), Cary Elwes (MISSION: IMPOSSIBLE – DEAD RECKONING), Christopher Lloyd (Back to the Future), Paul Scheer (Black Monday), and Rob Huebel (Childrens Hospital). Special guest star Ben Schwartz will reprise his role as Sonic, as well as special guest star Tika Sumpter, reprising her role as Maddie. Colleen O’Shaughnessey will also return as a special guest star in her role as Tails.

All of the key creative team from the previous films have returned for the series, including the films’ director/executive producer Jeff Fowler, who directed the pilot episode and helped transition the film's signature cinematic animation style to television, as well as Neal H. Moritz, Toby Ascher, John Whittington and Toru Nakahara, who serve as executive producers along with Idris Elba. Additional directors for the series include Ged Wright, Brandon Trost, Jorma Taccone and Carol Banker.

The series was created for television by John Whittington and Toby Ascher, who is showrunning during production. Whittington, who wrote SONIC THE HEDGEHOG 2, serves as head writer and wrote the pilot for the series. Additional series writers include Brian Schacter and James Madejski.

The combined global box office for SONIC THE HEDGEHOG and SONIC THE HEDGEHOG 2 stands at $725.2 million. On Paramount+, SONIC THE HEDGEHOG 2 is the top-performing Kids & Family film on the service in reach and is also one of the service’s most re-watched films. SONIC THE HEDGEHOG 3 will be released in theaters on Dec 20th, 2024.

In addition to streaming exclusively on Paramount+ in the U.S., Canada, the UK, Latin America, Australia, South Korea, Italy, France, Germany, Switzerland, Austria and Japan, KNUCKLES will stream on SkyShowtime in the Nordics, the Netherlands, Spain and Central and Eastern Europe. The series is distributed by Paramount Global Content Distribution.

Knuckles

Knuckles

Knuckles

Knuckles

Knuckles

Knuckles

About Paramount+

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and A Mountain of Entertainment™. The streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. Paramount+ with SHOWTIME®, the service's cornerstone plan, is also home to SHOWTIME® content, including scripted hits and critically acclaimed nonfiction projects and films. This premium plan includes unmatched events and sports programming through the local live CBS stream, including golf, basketball and more. All Paramount+ subscribers have streaming access to CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis.

For more information about Paramount+, please visit www.paramountplus.com, and follow @ParamountPlus on social media.

About Paramount Pictures

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About SEGA of America, Inc.

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog™, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with Atlus' Persona™ and Shin Megami Tensei™ series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.

©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo and SONIC THE HEDGEHOG are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.

@ParamountPlus

#Knuckles

***


Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: February 08, 2024.

Imagery courtesy of Vital Thrills; H/T: TheFutonCritic.com, special thanks to RegularCapital for the news!

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See It, Stream It, Slime It: Three Amazing Ways to Watch Super Bowl LVIII

There are three ways to watch Super Bowl LVIII: watch it on CBS, stream it on Paramount+ (try it FREE!), and slime it on Nickelodeon! One big game, three amazing aways to watch Super Bowl LVIII: See it, stream it, slime it!


Nickelodeon and CBS Sports have revealed production elements for the first-ever Super Bowl alternate telecast, airing exclusively on Nickelodeon, Sunday, Feb. 11, 2024, at 6:30 p.m. (ET). Super Bowl LVIII Live from Bikini Bottom will feature enhanced graphics and advanced augmented reality, bringing the historic Slime-filled telecast to SpongeBob SquarePants’ undersea home. Paramount’s multiplatform coverage of Super Bowl LVIII will feature CBS Sports’ presentation on the CBS Television Network, which will stream on Paramount+ and on mobile with NFL+, in addition to the Nick-ified telecast exclusively on Nickelodeon.

For the first-time ever, characters from SpongeBob SquarePants will join the telecast live, with an animated SpongeBob SquarePants (voiced by Tom Kenny) and Patrick Star (voiced by Bill Fagerbakke) joining CBS Sports analyst Nate Burleson and play-by-play announcer Noah Eagle live in the booth to call the game. Sandy Cheeks (voiced by Carolyn Lawrence) will make her sideline reporting debut, while Larry the Lobster (voiced by Mr. Lawrence) provides live commentary. NFL Slimetime’s Young Dylan and Dylan Schefter will also report live from Allegiant Stadium in Las Vegas, Nev. Dora the Explorer (voiced by Diana Zermeño) and Boots (voiced by Asher Colton Spence) help explain penalty calls during the game.

Super Bowl LVIII Live from Bikini Bottom will feature: a can’t-miss opening segment from Allegiant Stadium re-creating SpongeBob’s iconic “Sweet Victory” performance; hijinks throughout the game from fan-favorite villain Plankton; appearances from the Teenage Mutant Ninja Turtles; reimagined end zone cannons that fire Slime, Krabby Patties and pickles; undersea AR jellyfish within the stadium; Slime trails and pineapples; and surprise appearances from beloved Nickelodeon characters in the crowd. The production will continue to showcase one-of-a-kind content and Nick-themed elements throughout, including guest appearances, original on-field graphics, virtual filters, and more for kids and families.

Beginning Monday, Feb. 5, and following Super Bowl LVIII, Nickelodeon and CBS Sports will debut a programming lineup for kids and families that includes brand-new episodes of NFL Slimetime and more. Below is the rundown of the premieres, airing ET/PT on Nickelodeon unless otherwise noted:

  • “SpongeBob’s Super Bowl Party” – Monday, Feb. 5, at 7pm
    • The Super Bowl is here, and Patrick, SpongeBob, and Gary are throwing a party! Fans are invited to join their favorite Bikini Bottom residents as they prepare for the Super Bowl and get a glimpse at the town’s game day rituals.
  • NFL Slimetime “Super Bowl Preview” – Wednesday, Feb. 7, at 7:30pm
    • Find out who takes home NFL Slimetime’s top honor--the NVP of NVPs. Plus, catch Slimelights of some of the NFL’s most exciting players.
  • NFL Slimetime “NFL Slimetime at Super Bowl” – Sunday, Feb. 11, at 11:30am (simulcast on CBS and Paramount+)
    • Hosts Nate Burleson and Young Dylan are kicking off Super Bowl Sunday with Slimelights from the two teams’ road to the Super Bowl, while Dylan Schefter checks in with exclusive player interviews and Mia Burleson brings the facts about the official Wilson football and the Vince Lombardi Trophy. Plus, Schefter and Young Dylan give fans a behind-the-scenes look at the augmented reality that will appear in Super Bowl LVIII on Nickelodeon.
  • NFL Slimetime “Super Bowl LVIII Slimelights” – Monday, Feb. 12, at 7pm (Airs on Nickelodeon in the UK, New Zealand and Australia on Tuesday, Feb. 13)
    • The game may be over, but the party’s just beginning! SpongeBob SquarePants’ Realistic Fish Head (voiced by Mr. Lawrence) will recap the highlights and Slimelights from the biggest night in sports.
  • NFL Slimetime “Post-Super Bowl” – Wednesday, Feb. 14, at 7:30pm *season 3 finale*
    • Young Dylan and Dylan Schefter wrap up the season with a recap of Super Bowl LVIII, including a look back at the action from Bikini Bottom, exclusive postgame interviews and bloopers. Plus, they highlight the winner of the slimiest trophy in sports--the Super Bowl NVP.

To celebrate the first-ever Super Bowl alternate telecast, Nickelodeon is inviting kids and kids at heart to climb through its Splat portal into the inflatable Bikini Bottom Super Bowl Spectacular at Super Bowl Experience at Mandalay Bay South Convention Center. Fans will have the Slime of their lives as they bounce on a larger-than-life Krabby Patty, toss Krabby Patties into SpongeBob’s mouth, pose for a slimy photo op with the NFL Slimetime NVP trophy and more.

Nick.com/SuperBowl will serve as the official Super Bowl digital hub for kids and families on game day, where users can engage with an array of content packages, meme galleries, articles and more.

Additionally, SpongeBob and Super Bowl LVIII are coming together in the ultimate Bikini Bottom experience on Roblox. Elements from Super Bowl LVIII Live from Bikini Bottom will be featured in five experiences from Gamefam on Roblox--SpongeBob Simulator, TMNT Battle Tycoon, Super NFL Tycoon, Easy Obby and Twilight Daycare. From Feb. 2-19, users can earn Super Bowl SpongeBob-themed rewards by completing quests in each and across all five experiences, participating in pre-game trivia, interacting with SpongeBob characters and more.

On-site in Las Vegas, fans can shop for exclusive products at the Paramount Mountain, including: a SpongeBob SquarePants t-shirt, a Survivor scarf, a Yellowstone hoodie, and South Park socks, plus receive a free Paramount tote with their purchase. SpongeBob fans can also gear up with special apparel and accessory collabs. Select items will be able for purchase at the NFL Shop at Super Bowl within the Super Bowl Experience, as well as online via NFLShop.com and respective partner websites: NewEra.com, Homage.com and ChalkLine.com.

Super Bowl LVIII Live from Bikini Bottom is produced by CBS Sports in association with Nickelodeon Productions. Sean McManus and Harold Bryant serve as executive producers of THE NFL ON CBS, and CBS Sports’ Shawn Robbins is coordinating producer of the games. Production for Nickelodeon is overseen by Ashley Kaplan, executive vice president, Nickelodeon & Awesomeness Unscripted & Digital Franchise Studio; Paul J Medford, vice president of unscripted current series; Luke Wahl, vice president of unscripted creative; and Jennifer Bryson, vice president of production, tentpoles, events & music & specials.

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: February 05, 2024.

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Classic Rugrats Comic Strip for February 11, 2024 | Nickelodeon

Classic Rugrats Comic Strip for February 11, 2024 | Nickelodeon

Classic Rugrats Comic Strip for February 11, 2024 | Nickelodeon

Stream the classic and the all new CG-animated Rugrats series on Paramount+! Try it FREE at ParamountPlus.com!

Rugrats, provided to Creators Syndicate by Nickelodeon, based off the popular animated television series has been created for children and family's to laugh and enjoy together.

Follow these comics and their take on real episodes of the show and their own spin on hilarious adventures.

Read more Rugrats comic strips!: https://www.creators.com/features/rugrats

More Nick: Paramount+ Renews 'Rugrats' For Season 3!

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Ron Funches, Thomas Lennon and Carlos Alazraqui Interview on Nickelodeon Show 'Rock Paper Scissors' | WTHR

Ron Funches, Thomas Lennon and Carlos Alazraqui interview on Nickelodeon show 'Rock Paper Scissors' | WTHR


Rock Paper Scissors follows the trio of best friends and roommates through various adventures.

And the titular characters are voiced by stand-up comedians and actors Ron Funches (Trolls, Loot), Thomas Lennon (Reno 911!, I Love You, Man) and Carlos Alazraqui (Reno 911!, Rocko's Modern Life). 

The animated series debuts Monday, Feb. 12 at 5:30 p.m. ET on Nickelodeon.

Visit WTHR.com to read WTHR's interview with the cast of Nickelodeon's Rock Paper Scissors!

"Rock Paper Scissors" on Nickelodeon | FOX 5 San Diego


Ron Funches, Thomas Lennon and Carlos Alazraqui talk about their new animated show "Rock Paper Scissors" on Nickelodeon .

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Nickelodeon and Rock Paper Scissors News and Highlights!

'Rock Paper Scissors' Creators Kyle Stegina & Josh Lehrman Discuss New Series, Amazing Cast, & More | Mama's Geeky

Rock Paper Scissors Creators Kyle Stegina & Josh Lehrman Discuss New Series, Amazing Cast, & More | Mama's Geeky


Nickelodeon's Rock Paper Scissors Creators Kyle Stegina & Josh Lehrman Discuss New Series, Amazing Cast, & More in this interview.

Catch Rock Paper Scissors on Nickelodeon starting February 12 5:30/4:30C and on Nicktoons' YouTube now!

Read Mama's Geeky's interview with the creators of Rock Paper Scissors here!: https://mamasgeeky.com/2024/02/rock-paper-scissors-creators-interview.html

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


#rockpaperscissors

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Rock Paper Scissors Cast Interview: Thomas Lennon, Carlos Alazraqui, Ron Funches, Melissa Villaseñor | Mama's Geeky

Rock Paper Scissors Cast Interview: Thomas Lennon, Carlos Alazraqui, Ron Funches, Melissa Villaseñor | Mama's Geeky


Nickelodeon's Rock Paper Scissors Cast -- Ron Funches as “Rock,” Thomas Lennon as “Paper,” Carlos Alazraqui as “Scissors,” and Melissa Villaseñor as “Pencil” -- reveal what they were most excited to see come to life in the series, what drew them to want to be a part of the series, and what their go to Rock, Paper, Scissors throw is!

Catch Rock Paper Scissors on Nickelodeon starting February 12 5:30/4:30C and on Nicktoons' YouTube now!

Read Mama's Geeky's interview with the voice cast of Rock Paper Scissors here!: https://mamasgeeky.com/2024/02/rock-paper-scissors-cast-discusses-new-nickelodeon-series.html

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


#rockpaperscissors #thomaslennon #ronfunches #carlosalazraqui

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Rock Paper Scissors: Cast and Crew Interview Round-Up

Nickelodeon's brand new animated comedy series Rock Paper Scissors premieres on Monday, February 12 at 5:30 p.m. (ET/PT)! To celebrate, below is a selection of interviews with the voice cast and crew of the all-new show!

Happy International Rock Day!! 🪨 Rock Paper Scissors NEW Scene | Nicktoons

Happy International Rock Day!! 🪨 Rock Paper Scissors NEW Scene | Nicktoons


Get out your rock piñatas and rock confetti cannons because it's International Rock Day!! Paper is surprised (and jealous) to see there's a whole day and parade dedicated to Rock! Scissors, however, is a little TOO enthusiastic to lead the Rock Day Parade. Let's celebrate Rock!

The stars of everyone’s favorite playground game have come to life! Rock, Paper, and Scissors are three hilarious best friends and roommates who compete over everything. Featuring Thomas Lennon, Carlos Alazraqui, and Ron Funches.

Catch Rock Paper Scissors on Nickelodeon starting February 12 5:30/4:30C and on Nicktoons' YouTube now!

Inspired by the age-old tradition of settling things with your best friends, the game comes to life through the shenanigans of pals Rock, Paper and Scissors in Nickelodeon’s new animated series Rock Paper Scissors, premiering Monday, February 12, 2024, at 5:30 p.m. (ET/PT) on Nickelodeon. As the first short picked up for series from Nickelodeon’s Intergalactic Shorts Program, new episodes will continue to air weekdays at 5:30 p.m. (ET/PT) and internationally later in the month.

In Rock Paper Scissors, titular characters, Rock, Paper and Scissors, are a trio of best friends and roommates who lovingly compete over everything in hilarious but mostly wildly absurd ways. Throughout season one, the trio will go to extremes playing hide-and-seek around the world, running from the birthday police, defending the world from an alien invasion, going head-to-head with the Rat Bros and more.

Nickelodeon’s brand-new Annie Award-nominated animated comedy stars Ron Funches (Trolls, Trolls Band Together) as Rock, the member of the trio with the biggest heart and moral compass; Thomas Lennon (Zoey 102, 17 Again, Reno 911!) as Paper, the wannabe intellectual who dreams of being a famous inventor; and Carlos Alazraqui (Rocko’s Modern Life, Reno 911!) as Scissors, who acts overly confident and always wants to be cool. The series also stars Melissa Villaseñor (Saturday Night Live) as Pencil, the trio’s incredibly smart neighbor down the hall and Eddie Pepitone (The Muppets, Old School) as Lou, the angry landlord, who is also a garbage can.

Guest stars set to breathe life into original characters during season one include Grammy Award-winner Alessia Cara (The Willoughbys) as the famous pop star Lolly; Emmy and Golden Globe-nominee Jason Alexander (Star Trek: Prodigy, Seinfeld) as the greatest fart joke comedian of all time Jonathan FartJoke; Isabela Merced (100 Things to Do Before High School, Dora and the Lost City of Gold) as the trio’s hulking vehicle The Susan – a hybrid of bicycle, hot rod and hot-air balloon; and Carla Gugino (Spy Kids) as The Birthday Cop.

Additional voices joining the series include Lauren Ash (Superstore) as Paper’s action movie star sister Sandpaper, J.P. Karliak (New Looney Tunes, TrollsTopia) as The Convenient News Reporter, Eugene Cordero (Star Trek: Lower Decks) as Putty, Diedrich Bader (The Drew Carey Show) as Chad BrockChad and Ray Chase (Good Night World, Jujutsu Kaisen) as Logan of The Rat Bros.

Originally launched in 2019 as a short, Rock Paper Scissors was greenlit for series from Nickelodeon’s Intergalactic Shorts Program. Produced by Nickelodeon Animation, the original Rock Paper Scissors short and series are created, written and executive produced by Kyle Stegina (Robot Chicken) and Josh Lehrman (Robot Chicken), with Conrad Vernon (Sausage Party) and Bob Boyle (The Fairly OddParents) serving as executive producers on the series. Development is overseen by Nickelodeon Animation’s Kari Kim, Vice President of Animation Development and Daniel Wineman, Vice President of Original Animation Development. The series is overseen by Executive in Charge, Jason Oliveri.

Rock Paper Scissors will make its world debut on Nickelodeon USA on Monday, February 12, at 5:30 p.m. (ET/PT). The series will also premiere in several Nickelodeon international markets beginning in February 2024.

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


#RockPaperScissors #Nicktoons #BRANDNEW #Nickelodeon #Animation

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Noah Eagle Talks Tailoring Super Bowl Commentary for Kids on Nickelodeon | SBLVIII

Noah Eagle prepares for Super Bowl LVIII on Nickelodeon by embracing the network's fun, kid-friendly approach.

Noah Eagle
Credit: Kirby Lee-USA TODAY Sports

Noah Eagle knows it sounds elementary, but calling NFL games on Nickelodeon, alongside Nate Burleson, brings a unique challenge. He must walk a tightrope, meticulously preparing the traditional play-by-play commentary while embracing the network’s signature wacky humor and interactive sidekicks.

Ahead of Super Bowl LVIII, which he’ll call for Nickelodeon, Eagle was on the Sports Media with Richard Deitsch podcast and emphasized the importance of tailoring a broadcast to its target audience. He also reflected on his experience calling games on Nickelodeon, highlighting the distinct approach needed to engage a younger demographic.

“Anytime you do any sort of alternate broadcast, I’ve been fortunate enough to get a chance to do a couple of them now; it’s dining what the target audience is looking for,” Eagle said. “And I think it’s hard to keep reminding myself what the target audience is looking for in something like this because I’m so accustomed to saying, ‘Alright, what makes this team so good on third down? What makes this defense so stringy in the red zone? Or why is the kicker struggling from this distance?’ And actually finding the answers to those.

“That’s not really as relevant for something like this. What’s more relevant is Patrick Mahomes’ favorite ice cream flavor — and I incorporate that he loves mint chocolate chip in the middle of a really important drive of the Super Bowl and doing that seamlessly. But I think that when you remember that the target of your audience here is younger kids, who maybe have never watched football before or really have only watched the Nickelodeon broadcast the last couple of years as their introduction to the sport. Then, you remember that those nitty-gritty details aren’t quite as important.”

Eagle’s pre-game routine undergoes a significant shift for Nickelodeon broadcasts. Stats take a backseat to engaging storylines and fun facts for a younger audience. Fortunately, player interviews often reveal captivating childhood memories, television influences—including Nickelodeon—and beloved characters, which helps shape a broadcast filled with unique commentary.

“And that stuff, I feel like, really ends up resonating with the kids,” added Eagle. “So, it’s been good. It’s been different. It’s a nice change of pace. I’d say it’d be difficult to do all the time as a broadcaster because it’s not what you’re trained to do, but it’s definitely a fun change-up.”

Eagle was able to take listeners of Deitsch’s podcast further into what his preparation looks like for Super Bowl LVIII as it relates to calling the game on the Nickelodeon broadcast. Eagle started by telling the story of getting the gig, which he said he feels coincides with the preparation in some respects.

During a virtual interview for the Nickelodeon NFL broadcast gig, Eagle’s genuine enthusiasm for the network stood out. When asked about his childhood viewing habits, he admitted to being a fan and surprised the interviewer with character impressions. This unique display of passion, rooted in his genuine love for Nickelodeon, landed him the job.

“I take that, and I say all that because the preparation for me, especially that first year and that second year, was going back and watching a lot of the stuff I watched as a kid,” Eagle said. “Rewatching it; reimmersing myself in it. And I wanted to span every generation of Nickelodeon because it’s been around for a long time — 30 years or so now. So, when you’ve got 30 years of content, I want to go back to Year 1, and I want to go all the way through Year 30 because I need to familiarize myself with the current stuff.

“I’m not sitting and necessarily watching Nickelodeon Monday-Friday anymore like I was as a kid. So, now, I need to learn the characters of The Loud House. I need to learn Henry Danger, or I need to learn about these shows that maybe I wasn’t as familiar with, as well as going back and rewatching all that, or rewatching Legends of the Hidden Temple, which were shows from my childhood, all the way through Drake & Josh and the Zoey 101 era. So, familiarizing myself with the entire Nickelodeon catalog and the Paramount catalog was important to me.”

Eagle won’t be drowning in stats like a regular broadcast, but he’ll have a stripped-down roster chart and essential player info. It’s not about granular details but ensuring he has a solid foundation for commentary.

“The fortunate thing for this game is, well, we got the Chiefs and the Niners,” said Eagle. “Nickelodeon-wise, we had the Niners two years ago against the Cowboys in the Wild Card game. We had the Chiefs this year in our ‘Nickmas’ game on Christmas Day. I had the Niners in the regular season last year.

“I’ve seen the Chiefs a ton over the course of the regular season, postseasons, etc., and been around a couple of those games. So, I’m familiar with these teams. I’ve spoken now to coaches and stuff of that nature. So, I got really fortunate with the matchup that I didn’t have to prepare on the football side, and I could focus a lot more on Nick.”

And in case you were wondering, Nickelodeon broadcasters have production meetings with the teams, just as Jim Nantz and Tony Romo would. Eagle did say that it’s just with a couple of players, and the main difference is they don’t speak with the coaches as much.

According to Eagle, the key difference between interviewing coaches for traditional and Nickelodeon broadcasts lies in information exchange. While coaches like Andy Reid provide strategic insights, Kyle Shanahan offers an “encyclopedia” of football knowledge, delving deep into strategy and concepts. However, for Nickelodeon broadcasts, depth isn’t necessary.

And the likes of Rashee Rice, Nick Bolton and Kyle Juszczyk are enough to provide what’s needed for a broadcast that’s meant to be lighthearted.

Super Bowl LVIII Live from Bikini Bottom airs Sunday, February 11 at 6:30 p.m. ET / 3:30 p.m. PT, exclusively on Nickelodeon. It all kicks off with an exclusive performance of "Sweet Victory"!

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: February 11, 2024.

Original source: Awful Announcing.

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Nickelodeon, CBS Sports Set To Show Off AR, XR Tech At Super Bowl LVIII

Side-by-side broadcasts will share some resources, and Nickelodeon will have its own cameras

Noah Eagle (left) and Nate Burleson will “share” the booth with SpongeBob SquarePants and Patrick Star for the Nickelodeon broadcast of Super Bowl LVIII.
Noah Eagle (left) and Nate Burleson will “share” the booth with SpongeBob SquarePants and Patrick Star for the Nickelodeon broadcast of Super Bowl LVIII.

The CBS Sports TV compound for Super Bowl LVIII will be a little bit larger than usual, housing production facilities not only for the CBS Sports production but also for the Nickelodeon production, which will bring the Big Game to Bikini Bottom, the realm of SpongeBob SquarePants.

“While all of the action on the field will remain, real players and the plays and everything going on, everything around the field will be in Bikini Bottom,” explained Jennifer Bryson, VP, production, tentpoles, events, and music and specials, Nickelodeon, to Sports Video Group.

The Nickelodeon effort will be a side-by-side broadcast from separate trucks alongside the main CBS trucks. Sharing resources will be important, says Shawn Robbins, coordinating producer, Super Bowl LVIII on Nickelodeon, CBS Sports, but Nickelodeon will rely heavily on its own cameras.

“What’s great,” he says, “is that we’re using the whole backbone of CBS to get this on the air. It’s all flowing through CBS Sports EVP, Operations and Engineering, Patty Power and her group and CBS Sports Executive Producer/EVP, Production, Harold Bryant and his production team, as well as our own production team. We will have access to all the game cameras, and then we will have our own cameras as well that are doing our own augmented reality.”

Nickelodeon will rely primarily on 12 cameras as its main cameras for game coverage, says Robbins. “But we will cut an independent game to what the main broadcast is doing because of the layers and layers of AR that we’re doing from our own truck and our own graphics truck.”

The Nickelodeon team did three tests at Allegiant Stadium during the regular season to make sure that the animated SpongeBob SquarePants world of Bikini Bottom via Augmented Reality (AR) maps properly over the real-world stadium. Animation studio Silver Spoon played a big part as a technical partner in the design of the graphic elements; SMT is involved technically in getting those elements into the right place. And, of course, the army of Nickelodeon animators have been working closely to bring all the characters — including Dora the Explorer, who will help explain some of the rules — to life for the broadcast.

Bryson notes that the AR graphics will make the stadium look different and more vibrant. “We’re bringing in animated characters, and we’ll have SpongeBob and Patrick in the booth. We’ll also have some characters on the field, whether it’s sideline reporters or Larry the Lobster. We’re adding more and more elements to each game, and this one will have more AR than we’ve ever done.”

Robbins emphasizes the importance of showing the real players, the plays, the real field, and the real ball. “That helps the co-viewing experience we want to deliver, where dads and moms can watch the game and [the Nickelodeon version] doesn’t interfere that much with the [main] broadcast. It just enhances the broadcast as we look to keep the kids engaged.

“It’s going to be spectacular,” he continues. “The stadium [is imagined as an abyss], and the Nick Blimp, which is now a submarine, will be able to leave the stadium and come back into the stadium. It is football reimagined in this Bikini Bottom, SpongeBob World, and it’s going to blow people away.”

CBS Sports Embraces AR, XR

The use of AR will obviously be a big part of the main broadcast and the “Nickified” show, but extended reality (XR) elements are also going to be incorporated, allowing players to appear virtually in the pregame studio set.

CBS Sports has done some specialty shoots in Kansas City and San Francisco with players on an XR stage that will transport them to different places. “One of them, of course, being Las Vegas,” Bryant notes. “We can take them anywhere we want from there.”

The portable XR stage was tested in Los Angeles from NEP Sweetwater before hitting the road for the player shoots.

“The uniqueness and the value of that stage’s not just residing in a sound stage but being able to move quickly is a backbone strength,” Jason Cohen, VP, remote technical operations, CBS Sports, points out. “We obviously didn’t find out the teams involved until recently, and we were able to execute and get the stages shipped and deployed.”

Nickelodeon also will use live-motion capture in its set located in Section 101 of the stadium. That set will bring real-world announcers Noah Eagle and Nate Burleson together with the real-world actors who will play animated on-air talent SpongeBob and Patrick.

“What our viewers will see are the animated AR characters right next to the live Noah and Nate,” says Cohen, “and it’s going to appear to our viewers that we have the best seat in the house across at the 50-yard line. The set is full of AR capabilities mixed with green-screen capabilities.”

AR will be used during the CBS coverage as well, in opening graphics displaying on the stadium field and over the Bellagio Fountain, where four studio sets will be located. “It’s really cool, interesting stuff that will make it feel Vegas, like the entertainment capital, make it feel big, and make people want to be in Vegas,” Bryant says. “But there are also AR elements that help tell the story, whether it’s something that captures a touchdown or a special graphic for a big drive of the game. We’ll use AR to help enhance the storytelling.”

Super Bowl LVIII Live from Bikini Bottom airs Sunday, February 11 at 6:30 p.m. ET / 3:30 p.m. PT, exclusively on Nickelodeon. It all kicks off with an exclusive performance of "Sweet Victory"!


Live From Super Bowl LVIII: Inside the CBS Sports, Nickelodeon Game Booths

CBS has a curved-rail cam to capture its team; Nick will take fans to Bikini Bottom

Historically, Super Bowl booths have not been a place where new technology transforms the viewing experience. This year, though, both the CBS Sports announce booth that Jim Nantz and Tony Romo will call home and the Nickelodeon booth housing Noah Eagle, Nate Burleson, and, yes, SpongeBob SquarePants and Patrick Star are taking things to a new level.

“The announce booth is unbelievably spacious and state-of-the-art,” says Jason Cohen, VP, remote technical operations, CBS Sports.

Announce booths typically aren’t described as spacious, but, for Super Bowl LVIII, CBS Sports was able to install a 26- x 6-ft. curved LED screen manufactured by Planar.

The curve of the 26-ft. LED screen inside the CBS Super Bowl booth coupled with the curve of the camera rail will offer a variety of looks.
The curve of the 26-ft. LED screen inside the CBS Super Bowl booth coupled with the curve of the camera rail will offer a variety of looks.

“We will shoot the announcers with the LED screen as the backdrop, using a curved-rail cam,” says Cohen. “It’s a Waterbird System that Fletcher is providing, and it will use a Sony HDC-P50 camera on a wired curve track. It’s a nice, small-form-factor rail cam that fits perfectly in our booth, which has a nice curvature that is almost the inverse of the curve of the LED. We also had the P50 wired so we don’t have any audio delays and lip-sync issues.”

To capture announcers in the booth, CBS Sports will use a Waterbird System with a Sony HDC-P50 camera on a wired curve track.
To capture announcers in the booth, CBS Sports will use a Waterbird System with a Sony HDC-P50 camera on a wired curve track.

Two other CBS Sports studios will also be active at the stadium on game day: a small studio in the corner of the field can collapse and be out of view of spectators, and a larger studio-show set on Game Day Plaza will have a 53-ft. MovieBird jib from JitaCam.

“The [field] set will also have AR capabilities, provided by Stype,” says Cohen. “The talent will do 90 minutes of the pregame at the Bellagio, move to the Game Day Plaza set, and then, at some point, move to the field set for an incredible vantage point for pregame, halftime, and postgame.”

Into a Stadium Under the Sea

The Nickelodeon broadcast booth is arguably one of a kind. Located in Section 101, it is intended to appear to be inside a stadium not in Las Vegas but in Bikini Bottom, the undersea realm of SpongeBob SquarePants. Nickelodeon will have its own cameras coupled to 13 Unreal Engines that will transform Allegiant Stadium into Bikini Bottom, with AR elements immersing real-world hosts Eagle and Burleson and two actors in motion-capture suits who voice SpongeBob and Patrick Star in an animated Super Bowl (one major point: the on-the-field action shown will be actual, not animated).

“Their overall announcer booth is all virtual with green screen,” says Cohen.

The effect will be in full glory when cameras from around the stadium shoot across the field and look into the Nickelodeon booth, where SpongeBob and Patrick Star will be seen calling the action alongside Eagle and Burleson.

The Allegiant Stadium team has been a big help in getting both broadcasts to this position ahead of game day, Cohen says. “They’ve been incredible to partner with. We had a lot of test games here between the Super Bowl test game and three Nickelodeon tests and were able to demo and test a lot of the equipment. The Allegiant Stadium team was accommodating to work with us on those requirements and all the different truck-parking scenarios. And the space in the compound is fantastic.”

###

Paramount CEO Expects Record Ad Sales, Viewership for Super Bowl LVIII

Bakish says broadcast will be showcase for company’s programs; Game airs on CBS, Nickelodeon and Paramount+ streaming service

Bob Bakish
Bob Bakish | Photographer: Patrick T. Fallon/Bloomberg

Paramount Global Chief Executive Officer (CEO) Bob Bakish predicts this weekend’s Super Bowl broadcast on CBS will set records for advertising sales and viewers.

“We set the high-water mark for ad sales for a Super Bowl, and it’s looking like on Sunday we’ll set an all-time viewing number with any luck,” the executive said Friday (Feb. 9) on Bloomberg TV.

Fox Corp., last year’s host, took in about $500 million in Super Bowl ads sales, including pregame and postgame coverage, the company said at the time. For this year’s game, the price for a 30-second commercial is about $7 million, similar to 2023. In addition to CBS, the game will be simulcast on the Nickelodeon kids network and the Paramount+ streaming service.

The game will include a new ad for Paramount+, a new campaign for the company’s Pluto TV ad-supported video service and a spot for the company’s new biographical film Bob Marley: One Love, as well for Paramount+ and Nickelodeon's upcoming movie, The Thundermans Return.

“We’re using the Super Bowl as a showcase for Paramount Global,” Bakish said.

Kickoff in the matchup between the defending champion Kansas City Chiefs and the San Francisco 49ers is set for 6:30 p.m. New York time, though the network plans a full day of coverage around the game.

Live sports, and the NFL in particular, have remained the one reliable tool for marketers to reach large numbers of viewers on TV. The Super Bowl, regularly the most watched event, has particular appeal because families and friends gather and discuss the ads. That’s why Hershey Co. bought a spot for a new version of its Reese’s Peanut Butter Cups with caramel.

“There’s very few things that are appointment viewing,” Ryan Riess, Hershey’s vice president of brand strategy and creative, said in an interview. “When we have a product that’s winner, we say, ‘Let’s tell 120 million viewers all at once.’”

Last year’s game drew a TV audience of 115.1 million.

L’Oreal SA bought the first-ever spot for its NYX makeup brand, while e.l.f. Beauty Inc. is returning this year. Several confectionery and snack companies will be among the sponsors, including Peanut M&Ms, Drumstick ice cream and Nerds candies. Meanwhile, Ford Motor Co., General Motors Co. and Jeep are sitting out.

While the advertising inventory alloted for Sunday’s matchup was largely sold out before anyone knew Kansas City would return to vie for its second-straight Super Bowl win, singer Taylor Swift’s attendance at games to cheer on her boyfriend, Chiefs tight end Travis Kelce, has added excitement to the season.

“She is without a doubt incremental to audience on the NFL,” Bakish said. “She’s a great addition, widening the net of the NFL viewer even further.”

The broadcast comes at an opportune moment for Paramount. Its controlling shareholders, the Redstone family, are fielding offers for the company, whose assets include CBS, Paramount Pictures and a stable of cable TV channels.

Some sponsors may be taking advantage of the fact that Paramount plans to simulcast the game on multiple networks, including Nickelodeon.

“We’ll see a lot of brands that are popular across age groups,” said Dan Mouradian, senior vice president for global client solutions at Innovid, an ad measurement firm.

The ads carried on those three networks will be the same, with the exception of 15 spots in categories like beer and sports betting that aren’t appropriate for Nickelodeon viewers.

The mix of sponsors shifts from year to year. After peaking at 40% of spots in 2018, autos dropped to just 10% last year, according to data from iSpot.TV. Stellantis NV, the parent of Jeep, said the “challenging US automotive market” led the company to sit out this year’s game.

Other categories like cryptocurrencies and sports betting have ebbed as well. The online betting service FanDuel, a division of Flutter Entertainment Plc, returns this year with NFL legend Rob Gronkowski trying again to make a 25-yard field goal live. BetMGM bought its first Super Bowl spot.

Technology was the largest single category of sponsorship last year at 18% of total ad time, and it’s expected to be well represented this year.

To promote the idea that it can do more than just deliver dinner, DoorDash Inc. will give away products from all of the Super Bowl sponsors — from a dream vacation to tax preparation services — to a lucky winner of its sweepstakes.

To play, viewers will have to scan a QR code at the end of the company’s spot and then follow the steps to enter the contest, according to Kofi Amoo-Gottfried, DoorDash’s chief marketing officer.

“Getting people to engage with things is what drives memorability,” he said in an interview.

Such spots are part of an overall trend of companies looking to make their commercials more interactive, according to Tony Marlow, chief marketing officer at LG Ad Solutions, a unit of LG Electronics Inc. that places ads on smart TVs.

“Our star player for this year’s Super Bowl commercials will be the QR code,” he said.

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: February 11, 2024.

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