Wednesday, November 18, 2020

ViacomCBS Launches New FTA Network 10 Shake in Australia

Update (16/9) - 10 Shake launches at 6.00am on Sunday, 27 September 2020!

Official ViacomCBS Australia & New Zealand media release:

New channel will shake it up

Network 10 unveils 10 Shake. Transmitting soon.


Talk about having friends with benefits. When Network 10 hooked up with ViacomCBS, everyone knew it would shake things up. But, shake up a whole new channel? One could have only imagined.

Introducing 10 Shake.

Joining 10, 10 Bold and 10 Peach, 10 Shake will shake its way onto our television screens later this year.

The new channel will include a mix of shows for people aged 0-40 – think toddlers to teenagers, millennials to mamas, dreamers to dads.


It will be the only free-to-air channel on which Australians will have access to a shakin’ slate of the most popular kids’ programs including Bubble Guppies, Henry Danger and READY SET DANCE.

10 Shake will also have some of the most talked about, most tweeted about and most meme-able shows in the world – Catfish: The TV Show, The Charlotte Show and The Late Late Show With James Corden – that will leave anyone totally shook!

The breakdown is simple: daytime is for the kids and prime time is for the big kids, or um adults, those who like their television shaken not stirred.

And, because kids are yet to learn what an appropriate wake up time is, kids programming on 10 Shake will have kids shaking their tail feathers from 6am to 6pm daily.

Parents, are you reading this? Twelve hours of wonderful kids’ entertainment courtesy of Ryder and his team of seven crime-fighting pups.

Heck, it’ll even throw in a Spanish teacher in the form of a super cute Latina heroine and her red boot wearing monkey. De nada!

10 Shake will also boast a beloved absorbent, yellow and porous protagonist who lives in Bikini Bottom – SpongeBob SquarePants. It will also welcome a girl called Carly and her two best friends who made a web show that became an online sensation, iCarly. Plus, many more famous kid-friendly faces.


Then comes 6pm. It’s nighty night for the little ones and time for the big kids to come out and play. It’s an evening line-up nobody will be able to shake loose.

From guilty pleasures galore like Ex On The Beach and Lip Sync Battle, to a late night after party hosted by the one guy everyone would love to carpool with on The Late Late Show With James Corden, 10 Shake is set to stir up prime time.

If a party is needed, then the channel has got the one celebrity who knows how to find one in the middle of the South African jungle.

Australia couldn’t get enough of this Geordie lass on I’m A Celebrity…Get Me Out Of Here! and now Charlotte Crosby will be bringing not one but two of her shows to 10 Shake: Just Tattoo Of Us and The Charlotte Show.

And if that’s not enough, 10 Shake will be shakin’ with the latest movies including The Matrix franchises, The Hunger Games (1 and 2), The Lego Movie and Office Christmas Party.

Network 10 Head of Programming, Daniel Monaghan, said: “We are thrilled to be adding 10 Shake to our family of channels. It is a fantastic proposition for Australian viewers and includes a great array of content from ViacomCBS, a lot of which has never aired on free to air television before.

“10 Shake daytime will boast over 84 hours a week of the biggest kids’ TV shows on the planet including SpongeBob SquarePants, PAW Patrol and Henry Danger. It will provide a wonderful world of entertainment just for kids.

“10 Shake prime time will be the destination for mischievous big kids who love escapism television with plenty of bite, comedy and fun. With shows like The Charlotte Show, Catfish: The TV Show and Lip Sync Battle forming part of the schedule, it will be self-indulgent TV at its best.”

Network 10 and ViacomCBS chief sales officer Rod Prosser said: “By unlocking ViacomCBS’ huge library of iconic content and brands on 10 Shake, we are creating a fresh environment packed with familiarity.

“This is great news for brands and advertisers with endless opportunities to create something unique across this channel, and our broader playground of brands, as part of the launch.

“More than 70% of Australians* have not had access to many of these iconic shows which are firmly targeted at under 50s and we’re really pumped to be bringing them to free-to-air.”

The announcement of content on 10 Shake follows Network 10’s biggest first half commercial shares since 2011.

Rod continued: “The pendulum is certainly swinging in favour of 10 as brands and advertisers are making the switch. The addition of 10 Shake to our linear channels will only boost our share, particularly in the younger demographics, as we charge toward Q4 and 2021.”

Want to see the shows about to shake up your world? Take an exclusive peek here and keep on reading!


10 Shake.

Transmitting Soon.

Nickelodeon Benelux to Premiere 'Ollie’s Pack' on Monday 23rd November 2020

NICKELODEON VENTURES INTO THE MONSTERVERSE IN ORIGINAL ANIMATED SERIES OLLIE’S PACK, PREMIERING NOVEMBER 2020 ON NICKELODEON BENELUX

Share it: @Nickelodeon #OlliesPack


Ollie, his two best friends and an otherworldly backpack embark on monstrous adventures in Nickelodeon’s original action-comedy series, Ollie’s Pack, premiering on Nickelodeon Benelux (BLX) on Monday 23rd November 2020! The series will air weekdays at 16:00 uur on Nickelodeon Netherlands (Nederland) and at 16:15 uur on Nickelodeon Flanders (Vlaanderen).

Produced by Nelvana, the 26-episode, 2D-animated series combines the struggles of tween life with the responsibility of controlling an entire dimension of monsters.

Ollie’s Pack is filled with excitement, humor, and heart, and we are thrilled to welcome Ollie and his friends to Nickelodeon’s incredible family of original characters,” said Nina Hahn, Senior Vice President of Development and Production, Nickelodeon.

Chris Rose, Vice President of Animation Production and Development, Nickelodeon, adds, “I can’t wait to introduce a new generation to the timeless tale of a boy growing up and finding his place, while simultaneously trying to save the world.”

Ollie’s Pack follows Ollie and his backpack, which doubles as a powerful portal allowing an array of monsters to travel from the Monsterverse into Ollie’s world on Earth. Throughout the series, Ollie and his two best friends must protect the earth from the horrifying monsters that have escaped, while often utilizing the helpful monsters who assist with their everyday tween problems, like sneaking into a movie or winning their school’s Battle of the Bands contest. No matter the circumstances, Ollie’s thirst for adventure undoubtedly gets him into trouble that only he and his friends can resolve.

In the first episode, “New Kid on Campus,” Ollie takes Captain Wowski to school in the pack. CW loves it so much he poses as the new kid the next day. Then, in

Ollie’s stinky sweat is a hot commodity in the Monsterverse so he exchanges it with a monster who offers to do his laundry. Then, in "The Chosen One(s), a former Chosen One unexpectedly shows up. Her presence creates a rift between Ollie and his pals.

The US-English dub of the series stars James Hartnett (Cupcake & Dino) as Ollie, an ordinary, impulsive, and creative kid who has been given the status of Chosen One and Keeper of the Pack; Ana Sani (Mysticons) as Cleo, the brave and adventurous comic relief; and David Berni (Rocket Monkeys) as Bernie, the nervy and logical voice of reason.

Along the way, audiences will be introduced to some larger than life monsters including Andre and Bev, a bounty hunting double act; Major Snooch, a high ranking official in the Ministry of Chosen One Affairs; and Rance, a weaselly petty thief in utter denial about his boldfaced stealing.

The series originated from “Monster Pack,” an original short made for Nickelodeon’s 2013 Animated Shorts Program. Creators Pedro Eboli (Cupcake & Dino) and Graham Peterson (Rick & Morty) met at the Vancouver Film School and have now been friends for over 10 years. Pedro is a creator, producer, director and animator from Rio de Janeiro, while Graham is an animation supervisor and instructor at local and overseas studios.

Fans can visit nickelodeon.nl and nickelodeon.be to find out more about their favourite Nickelodeon shows as well as watch videos, view pictures and play games. Fans can also Like the official Nickelodeon Facebook pages (NL | BE), follow Nickelodeon on Instagram and subscribe to the official Nickelodeon Nederlands YouTube channel for the latest Nick news, highlights, video clips and more.

Ollie’s Pack made its world premiere on Nickelodeon in the U.S. in April 2020, and is currently rolling out on Nickelodeon channels and branded blocks internationally, reaching over 170 countries and territories.

More Nick: Jantje Beton, Nickelodeon Netherlands and More Partner to Launch 'De Buitenspelers' Initiative!

Originally published: Wednesday, November 18, 2020.

Original source: Anime Superhero Forum /@Lkoui.

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Benelux and Ollie's Pack News and Highlights!

Central Asia Design Hub Partners with Viacom International Studios to Dub Nickelodeon Series into Five Central Asian Languages

The Central Asia Design Hub project has entered into an agreement with Viacom International Studios (VIS) to acquire the rights to several popular animated Nickelodeon series in Central Asia. Under the agreement, series such as Dora the Explorer, Shimmer and Shine, Team Umizoomi and more will be translated into five Central Asian languages, including Kyrgyz, the official language of Kyrgyzstan, with technical support from the US Embassy!


From Кактус:

Мультфильмы Nickelodeon адаптируют на кыргызский язык

Проект Central Asia Design Hub заключил соглашение с Viacom International Studios (VIS) на приобретение прав на показ анимационных сериалов телеканала Nickelodeon на территории стран Центральной Азии. Несколько популярных анимационных телесериалов, такие как "Даша-путешественница", "Шиммер и Шайн", "Команда Умизуми" и другие, будут переведены на пять центральноазиатских языков при технической поддержке посольства США.

Как сообщили представители проекта, в церемонии принял участие председатель Нацкомиссии по государственному языку Назаркул Ишекеев, генеральный директор Общественной телерадиовещательной корпорации КР Жайнак Усен уулу, посол США в Кыргызской Республике Дональд Лу и специалисты проекта Central Asia Design Hub.


"Мы рады поделиться оригинальными американскими анимационными телесериалами, которые так полюбились детям. Наши партнерские отношения с телекомпаниями Кыргызстана дадут шанс предоставить лицензионный адаптированный контент на кыргызском языке, а дети получат замечательную возможность наслаждаться популярными американскими обучающими программами. Широкий спектр программ телеканала Nickelodeon, предоставляющего знания и образование, поможет детям раскрыть свой потенциал", - сказал Дональд Лу.

Соглашение со студией Viacom International предоставит лучший анимационный контент для детей дошкольного возраста государственным и частным телекомпаниям Кыргызстана, Казахстана, Таджикистана, Туркменистана, Узбекистана. Сотрудничество станет поддержкой телекомпаниям в увеличении объема лицензионного контента на государственном языке и разнообразит образовательный контент для центральноазиатской аудитории.

"Мультфильм "Дора-путешественница" ("Даша-путешественница") транслируется уже на 33 языках. Это одна из самых популярных телевизионных передач в мировой истории не только по сравнению с другими детскими, но и со всеми телевизионными передачами. Вдобавок к огромной популярности учителя и родители ценят, что передача фокусируется на решении задач командной работы Доры и ее друзей. "Дора-путешественница" выиграла престижную премию "Эмми" как лучшая телевизионная передача в США, а также премию Peabody Award как лучшая образовательная передача. Для нас большая честь сотрудничать с проектом Central Asia Design Hub и КТРК для предоставления качественных детских передач на кыргызском языке. Мы поздравляем КТРК с успехами в борьбе с пиратством и с тем, что он стал одной из первых ТВ-компаний, которые соблюдают высокие стандарты и требования Viacom International", - добавил Дональд Лу.

Генеральный директор Общественной телерадиовещательной корпорации Кыргызской Республики Жайнак Усен уулу выразил благодарность и отметил, что благодаря грантам, подобным этому, лицензионный контент на кыргызском языке увеличивается качественно и количественно.

Проект Central Asia Design Hub, стартовавший в 2019 году, предоставляет лицензионный ТВ-контент с целью разнообразить рынок медиа в Центральной Азии и проводит профессиональные тренинги для представителей медиасектора, поддерживая создание оригинального контента на государственных языках стран региона.


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From 24.kg:

Даша-путешественница и Шиммер и Шайн заговорят на кыргызском

Мультфильмы Nickelodeon адаптируют на кыргызский язык. Об этом сообщили в проекте Central Asia Design Hub.

Отмечается, что компания заключила соглашение со студией Viacom International на приобретение прав на показ анимационных сериалов телеканала Nickelodeon на территории стран Центральной Азии. Несколько популярных анимационных телесериалов, такие как «Даша-путешественница», «Шиммер и Шайн», «Команда Умизуми» и другие, переведут на пять центральноазиатских языков при технической поддержке посольства США.

«Мы рады поделиться оригинальными американскими анимационными телесериалами, которые так полюбились детям. Наши партнерские отношения с телекомпаниями Кыргызстана дадут шанс предоставить лицензионный адаптированный контент на кыргызском языке, а дети получат замечательную возможность наслаждаться популярными американскими обучающими программами. Широкий спектр программ телеканала Nickelodeon, предоставляющего знания и образование, поможет детям раскрыть свой потенциал», — подчеркнул посол США в Кыргызстане Дональд Лу.

Анимационный контент для детей дошкольного возраста предоставят государственным и частным телекомпаниям Кыргызстана, Казахстана, Таджикистана, Туркменистана и Узбекистана.

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From The Times of Central Asia:

US brings Nickelodeon cartoons to Central Asia

DUSHANBE (TCA) — The Bishkek-based Central Asia Design Hub reached a distribution agreement with Viacom International Studios (VIS) to bring Nickelodeon cartoons to Central Asia. Several popular American animated programs including Dora the Explorer, Shimmer and Shine, Team Umizoomi and other animated TV series will be adapted to five Central Asian languages with technical assistance from the U.S. Embassy, the U.S. Embassy in Tajikistan said on March 4.

This new agreement with Viacom International Studios will bring the best of pre-school and animated content to state and private TV broadcasters in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan. This partnership will not only support TV broadcasters in increasing the volume of state language content but also enrich the lives of families across Central Asia with educational programming.

“These shows are entertaining and educational. This project supports the U.S. government’s goals of promoting education and learning at all age levels, and to show a model for the development of such programs in Tajikistan. In addition to supporting the dubbing and distribution of these television programs, the U.S. Embassy continues to support education through textbook development, reading campaigns, teacher training, English language programs, exchange programs, scholarships, and free courses through our network of eight American Spaces in Tajikistan. In partnership with Tajikistan’s government, civil society, and private sector, we are working toward a brighter future for Tajikistan,” said Chargé d’Affaires to Tajikistan John Ginkel.

Launched in 2019, the Central Asia Design Hub brings licensed content to enrich local Central Asian media markets, provides professional training to the media sector, and supports development of original content in the state languages of Central Asia.

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Update (25/8) - From Kazakh TV:

State-run Kazakh TV channels to change content formation strategy

State-owned TV channels in Kazakhstan will broadcast less series and entertainment content in the new television season. Instead, local TV channels will be showing the implementation of state programs, Kazakh Minister of Information and Social Development Aida Balayeva stated in an interview with the journalists from the TV and Radio Complex of the President of Kazakhstan.

“A number of changes are expected on TV channels starting the new television season. For example, it has been decided that we will be cutting the purchase of foreign entertainment content and TV series by 30 percent. To date, we have decided to strengthen the content of the existing TV channels. In particular, ‘El Arna’ will be reformatted into a cultural and educational channel. We are carrying out the rebranding of Kazakh TV. If you remember, we have previously announced that there would be a new ‘Al-Farabi’ TV channel. Practically today, given the economic situation, these plans have been adjusted and we postponed this initiative until better times,” Balayeva said.

More of own produced content will appear on state-run TV channels, she stressed. It is planned to produce a large number of programs to publicize the socio-economic life of the country, the activities of state bodies, as well as the implementation of state programs and initiatives.

“We currently have a clear vision for forming the content of state-owned TV channels. It is aimed at increasing the coverage of state programs and creating more of analytical content. This will allow for wider coverage of public policies. Expert opinion is always important in relation to certain state programs or initiatives. We will involve them. We will work in a new format starting next year,” Balayeva said. She added that cooperation with Kazakhfilm studio will significantly enhance the quality of the produced content in the country. It is expected that the film studio will become a major partner of the state-run television channels in the production of TV series and documentaries. In addition, it was decided to translate into Kazakh, a state language of Kazakhstan, the animation content of such TV channels, as Nickelodeon, TiJi and Disney starting the fall of this year. Balayeva said that this will enhance the popularization of the Kazakh language among the younger generation.

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From KAZINFORM:

Продукцию телеканалов «Nickelodeon», «Disney» предлагает перевести на казахский язык МИОР

НУР-СУЛТАН. КАЗИНФОРМ – Министерство информации и общественного развития РК предлагает перевести на казахский язык «Nickelodeon» и «Disney». Об этом сообщила министр информации и общественного развития РК Аида Балаева на круглом столе в Сенате Парламента РК, передает корреспондент МИА «Казинформ».

«Отдельно следует поговорить о языке нации – вопрос, который особо отметил Елбасы на недавнем заседании Ассамблеи. «Судьба языка – судьба нации». Поэтому пропаганду национального мировоззрения с его особенностями, прежде всего, нужно вести на собственном языке этой нации. Мы считаем главной задачей обучение государственному языку сегодняшнего молодого поколения, которое завтра будет движущей силой общества. Если вдуматься, это главное условие сохранения национальной идентичности в эпоху глобализации», – сказала А. Балаева.

Министр отметила, что сегодня инструментом обучения детей языку, в первую очередь, служат мультфильмы и детская литература. С учетом этого министерство выступает с инициативой перевода на казахский язык продукции телеканалов «Nickelodeon», «Disney», «TiJi», а также произведений детской литературы мирового уровня, в том числе «Краткой истории мира» Е.Х. Гомбриха и «Алисы в стране чудес» Л. Кэррола, всего 20 книг.

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From KAZINFORM:

新闻部提议将尼克、迪士尼等儿童频道译成哈萨克语

哈通社/努尔苏丹/11月18日--哈萨克斯坦新闻和社会发展部部长阿依达·巴拉耶娃在参议院圆桌会议上表示,新闻和社会发展部提议将尼克儿童频道(Nickelodeon)和迪斯尼儿童频道翻译成哈萨克语。

新闻部长在圆桌会议上说:“首任总统此前在一次会议上特别提到,我们应该用国语交流,语言的命运就是民族的命运。因此,首先必须以本国的语言进行宣传具有特点的民族世界观。我们认为,当今的主要任务是向今天的年轻一代教授国语,这将是未来社会的驱动力。这是在全球化时代维持民族认同的主要条件。”

部长指出,如今,漫画和儿童文学主要被用作教学儿童语言的工具。考虑到这一点,该部提出了一项倡议,将电视频道«Nickelodeon»、«Disney»、«TiJi»以及世界级的儿童文学作品翻译成哈萨克语,包括《世界小史》、《爱丽丝梦游仙境》等共20本书。


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From KAZINFORM:

«Nickelodeon», Disney, TiJi телеканал маҳсулотлари қозоқ тилига таржима қилиш режалаштирмоқда

NUR-SULTAN. Kazinform – Асосий мақсад ёш авлодга давлат тилини ўргатиш. Бу ҳақда ҚР Ахборот ва жамиятни ривожлантириш вазири Аида Балаева маълум қилди, деб хабар беради Kazinform мухбири.

«Ассамблеяда Елбасы томонидан таъкидлаган масала – миллат тили. «Тил тақдири – миллат тақдиридир». Шунинг учун миллатнинг дунёқарашини ўзига хос хусусиятлари билан тўғри тарғиб қилиш, аввало, миллатнинг она тилида олиб борилиши керак. Хусусан, эртанги кун жамиятининг асосий мақсади бугунги ёш авлодга давлат тилини ўргатиш деб биламиз. Чуқурроқ нуқтаи назардан қараганда, бу ҳозирги глобаллашув даврида миллий ўзига хосликни сақлашнинг асосий талабларидан биридир», - деди вазир «Миллий қадриятлар - маънавий янгиланиш асослари» мавзусидаги давра суҳбатида.

Бундан ташқари, А. Балаева болаларга тил ўргатиш ҳақида гапирди.

«Болалар тилини шакллантириш воситаси, албатта, биринчи навбатда – телевизордаги мультфильмлар ва болалар адабиёти. Шу муносабат билан Ахборот ва жамиятни ривожлантириш вазирилиги «Nickelodeon», Disney, TiJi телеканал маҳсулотлари ва болалар адабиётининг дунё асарларини қозоқ тилига таржима қилиш ташаббуси билан чиқмоқда. Умид қиламизки, агар ҳукумат тегишли молиявий ёрдамни топса, бу келажак учун фойдали лойиҳа бўлади», - деди у.

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From NUR.KZ

Nickelodeon и Disney предложили перевести на казахский язык

Сегодня в сенате состоялся круглый стол по вопросам национальных ценностей. В мероприятии приняли участие видные государственные и общественные деятели, а также руководство нескольких отечественных министерств, говорится на официальном сайте сената.

В ходе круглого стола глава комитета сената по социально-культурному развитию и науке Мурат Бактиярулы заслушал предложения от всех присутствующих участников.

С одним из предложений выступила министр информации и общественного развития Казахстана Аида Балаева. Ее слова приводит МИА "Казинформ".

"Мы считаем главной задачей обучение государственному языку сегодняшнего молодого поколения, которое завтра будет движущей силой общества. Если вдуматься, это главное условие сохранения национальной идентичности в эпоху глобализации", – сказала Балаева.

Глава ведомства отметила, что сегодня инструментом обучения детей языку, в первую очередь, служат мультфильмы и детская литература. Потому, по ее мнению, продукцию ряда детских телеканалов – таких, как "Nickelodeon", "Disney" и "TiJi" – следует перевести на казахский язык.

Той же самой процедуре ее министерство предложило подвергнуть и произведения детской литературы мирового уровня, в том числе "Краткую историю мира" Е. Х. Гомбриха и "Алису в стране чудес" Л. Кэррола.

Всего, по данным агентства, в предложенном Балаевой списке 20 книг.

В начале прошлой недели стало известно, что президенту Казахстана Касым-Жомарту Токаеву представили новый вариант казахского алфавита на латинице.

Ранее Елбасы Нурсултан Назарбаев высказался по поводу курсов казахского языка в стране. По его мнению, в Казахстане нужно создать такие условия, чтобы каждый ребенок владел госязыком после школы. Читайте больше: https://www.nur.kz/society/1885343-nickelodeon-i-disney-predlozili-perevesti-na-kazahskij-azyk/?utm_source=clipboard&utm_medium=article-fragment

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More Nick: Nickelodeon Upfront 2020 Roundup!

Originally published: Monday, March 2, 2020.

Additional sources: Google Translate, DeepL Translator, Wikipedia.
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Russia and Rise of the Teenage Mutant Ninja Turtles News and Highlights!

The Astronauts 🚀 Full Episode | Series Premiere "COUNTDOWN" | Nickelodeon

The Astronauts 🚀 Full Episode | Series Premiere "COUNTDOWN" | Nickelodeon


The countdown has begun! 5 kids accidentally get rocketed into space. How will their journey end? New episodes of The Astronauts premiere Fridays at 7/6c only on Nickelodeon!

Visit https://www.astronautsonnick.com for more information and follow the series on TikTok, https://www.tiktok.com/@theastronauts.


Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and The Astronauts News and Highlights!

Composing Music for Cartoons (How to have a career) - Webinar / Q&A w/ Brad Breeck

Composing Music for Cartoons (How to have a career) - Webinar / Q&A w/ Brad Breeck


Join Glitch Techs composer Brad Breeck for a Webinar and Q&A about composing music for animation.

"In this webinar I’ll focus on career stuff:
- How to prepare for a career in music composition for media
- Some paths into a career as a media composer

Some topics:
- My musical background and education
- How I got my first jobs as a composer and how I’ve build my career
- What the day to day is for a TV animation composer is
- What skills an aspiring media composer needs to develop
- My suggestions for some ways to break into the industry

I’ll be monitoring the chat as best I can so I can answer your questions and have a dialog.

Hope to you see you there!"

Season 2 of Glitch Techs is now streaming on Netflix! Click the following link for more info!: http://nickalive.blogspot.com/2020/07/netflix-to-release-glitch-techs-season.html

More Nick: Netflix and Nickelodeon Form Multi-Year Output Deal to Produce Original Animated Films and Series!

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and Glitch Techs News and Highlights!

Meet Gizmo: the CHEERLEADING Goat! 🐐 Nickelodeon's Unleashed

Meet Gizmo: the CHEERLEADING Goat! 🐐 Nickelodeon's Unleashed


Check out Gizmo the cheerleading goat as he wows the judges of Nickelodeon's newest pet competition show Unleashed! And catch new episodes Thursdays at 7/6c, followed by all new Top Elf, only on Nickeldeon!

More Nick: Nickelodeon Unwraps Holiday Programming Guide!

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and Top Elf News and Highlights!

PAW Patrol - PAWfect 10 Toys"R"Us EXCLUSIVE | Toys R Us Philippines

PAW Patrol - PAWfect 10 Toys"R"Us EXCLUSIVE | Toys R Us Philippines


The PAW Patrol is on a roll with Toys"R"Us EXCLUSIVE PAWsome weekly prizes! 🐶🤩 So get ready to WANT it, WATCH it, and WIN it, Toys"R"Us Squad! 😍📲🏅

How to Join:

1. WANT it! 😍

Get a FREE PAW Patrol jigsaw magnet when you spend at least P500 on any Paw Patrol Spin Master item/s! Collect all 10 magnets to complete the PAWfect picture! 🧩

2. WATCH it! 📲

SCAN the QR on the jigsaw magnet packaging to WATCH an exclusive Paw Patrol clip. Watch a new clip with each magnet design collected. Collect 'em all to watch all 10 clips! 🎞

3. WIN it! 🏅

Join the Top 10 Spenders draw upon claiming the magnets! The top 10 customers with the highest spend on PAW Patrol Spin Master toys from Novemeber 16 to January 24 will WIN a PAW Patrol giftpack worth P2,600 each! 💯

So what are you waiting for, Toys"R"Us Fam? Collect and watch 'em all to be one of the PAWfect 10! 🐾🏆

See www.pawpatrolph.weebly.com for more details!

#TRUPAWfect10 #TRUxSpinMaster #PawPatrol #PlayIsEssential

More Nick: Spin Master Announces Star-Studded Voice Talent for 'Paw Patrol' Movie!

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Get into the Spirit of Nickmas with All New Festive Preschool Premieres, Friday, November 20 on Nickelodeon

Get into the Nickmas spirit with a full morning of all new adventures! It all starts on Friday, November 20 at 11:00 (ET/PT), only on Nickelodeon!


11:00 a.m. - Blue's Clues & You! - Blue's Big Baking Show: Fans will meet Josh’s “lola” (special guest star Carolyn Fe) as Josh and Blue spend the day making bibingka, a cake from the Philippines that is “masarap” (delicious)! (#204) [more info / sneak peek]

11:30 a.m. - Blaze and the Monster Machines - The Treat Thief: Officer Blaze just got his biggest case yet: tracking down the mischievous Treat Thief! With help from Officer Anna, Blaze sets out to stop the thief and recover every stolen treat! (#519)

12:00 p.m. - PAW Patrol - Pups Save a Bah Humdinger!: Mayor Humdinger is being very naughty on Christmas Eve and its up to the PAW Patrol to help Santa and save Christmas! (#717; 30-minute holiday special)

12:30 p.m. - Santiago Of The Seas - A Pirate Christmas: Santiago and his crew must help Santa save Christmas. Guest Star: Alfred Molina. (#114; 30-minute holiday special)

Nickelodeon's full Nickmas highlights can be found here!: http://nickalive.blogspot.com/2020/10/nickelodeon-unwraps-holiday-programming.html


Originally published: Tuesday, November 17, 2020.

H/T: Nickelodeon AMV.

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Camp Stories #13 | Creator Camp | Nickelodeon Netherlands

VIDEOBELLEN MET DE OPA VAN CAS | 🔥 CAMP STORIES #13 | Nickelodeon Nederlands


In deze aflevering van Asha's Tips & Tricks vertel ik jou hoe je moet videobellen met ouderen! Omdat de opa van Cas alleen thuis zit verdient hij wel wat extra aandacht.. 👴🥰

CAMP STORIES zijn extra web-only vlogs van onze getalenteerde kampleden en Vicky. Elke dinsdag en donderdag om 19.30 uur uploaden we een nieuwe video.

In Creator Camp volgen we Felice, Saar, Zef, Asha en Cas. Zij zijn toegelaten tot het exclusieve kamp en hebben alle vijf een ander talent wat zij op het kamp willen ontwikkelen. Dyanthe Willems, leider van het kamp, stoomt samen met haar team van professionals de talenten klaar tot digital creators. Vicky, de dochter van de terreineigenaar, wil zelf ook creator worden en probeert dan ook zoveel mogelijk van het kamp mee te krijgen.

Creator Camp zie je iedere maandag tot en met donderdag om 19:30 op Nickelodeon. 🧡

Meer informatie: http://nickalive.blogspot.com/2020/09/nickelodeon-benelux-to-premiere-creator.html

Volg ook @CreatorCampNL op Instagram! https://www.instagram.com/creatorcampnl/?hl=nl

Meer Nick: Jantje Beton, Nickelodeon Netherlands and More Partner to Launch 'De Buitenspelers' Initiative!

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Benelux News and Highlights!

Nickelodeon India Announces Diwali and Children's Day Highlights

Nickelodeon India will premiere the brand new Shiva movie, Shiva The Rise of Technosapiens on Saturday 14th November 2020 at 12:30pm! The movie, as part of the network's Diwali programming highlights, will also debut on Voot Kids the same day at 12:00pm.

Ab duniya ka fate Shiva ke haath mein hai. Kya voh tech revolution se bacha payega duniya ko? To find out, watch 'Shiva The Rise Of Technosapiens' on 14th Nov at 11:30am, only on Nick India!



#Diwali #VootKids #StayTuned

Voot Kids || Bada Diwali Dhamaka



Are your kids as excited for #Diwali as we are? We have a fun-filled Diwali week of new releases planned for them only on #VootKids. #StayTuned #MastiMeinAchhai Also watch on Nick.

Download the Voot Kids App now!


Nickelodeon spreads festive cheer with Diwali-special lineup

The channel will be premiering the TV movie headlined by popular toon Shiva 'Rise of the Technosapiens'

Nickelodeon is set to make sure that kids and their entire families enjoy the festive cheer through a host of exclusively crafted fun entertainment and engagement experiences. Starting the festive weekend on a high will be an immersive and entertaining made for television movie headlined by Shiva called “Rise of the Technosapiens”. The movie that is all set to premiere on the 14th November 2020 at 11.30 am only on Sonic will take kids on a roller coaster of action and adventure with super kid Shia.

Apart from the amazing line up of a made for tv movie, shows and entertainment experiences on television, the Nickelodeon franchise is all set to make festivities even more exciting for kids with a host of category first and priceless experiences. An engaging Nick Toon Hotline, an interactive Do Not Touch App, an exclusive chance to watch and win with Nick Shining Star and entertaining and fun festive greetings videos, to cherish and celebrate the season of happiness, and family time.

Here is a look at some of the marquee initiatives from Nickelodeon that is sure to make the festive season special for kids and families

Nick Toon Hotline: Amidst a plethora of things, what keeps the young guns fascinated are innocent, heartwarming conversations on phones, even if it is just about dialling any number and candidly talking their heart out. Keeping up with this zealous preoccupation, Nickelodeon, through its Nick Toon Hotline, provides children with an opportunity to interact with some of their favourite Nicktoons like Motu, Patlu, Rudra, Shiva, Gopal and Madhav and share their stories, secrets, jokes along with some fun conversations. While the kids are missing their playtime with friends, they will always have a friend in Nick, and that’s #NickKiPakkiPromise. All a kid must do is dial a toll-free number and the IVRS system, and they will find their favourite toon on the other line!

An immersive AR experience with “‘Do Not Touch”: A visually majestic and enchanting experience never ceases to amaze the creative minds! So, this Children’s Day, Nickelodeon plans to take children through the world of augmented reality with a first of its kind immersive AR  global app ‘Do Not Touch’ that will present users with an array of exciting games to choose from! Coupled with fun interactive characters and intriguing features, this on the go app will appeal to children of all ages and give them a chance to indulge in a joyful playtime!  The app that was a winner at the Clio awards is available to download on IOS and Android

Nick Shining Star: The excitement will be tenfold through the month of November, as the channel is presenting Nick Shining Star that w8ill give kids a fun opportunity to be featured on-air with exciting prizes such as laptops that will be up for grabs while they enjoy tuning in to the world of Nick from 12 PM - 3 PM Monday to Friday for some new episodes of their favourite Nicktoons!

Rib tickling escapades of the recently introduced Panaki and Happy-The BhootBandhus, new episodes and stories of your favourite from the world of Nick is sure to set the perfect mood for a cheerful festive time! So hop in and be a part of the unforgettable celebration of Children’s day and Diwali, only on India leading kids entertainment franchise Nickelodeon!

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Nickelodeon lines up special programming this festive season

All new made for television movie “Rise of the Technosapiens”, a unique augmented reality experience, a memorable tete-a-tete with your favourite toon and a chance to be a Nick Star to add to the festive spirits

From a delightful costume party, to a memorable day with friends and parents, to unboxing the much-awaited gifts, the festive season has always brought smiles and joy amongst kids and the adults alike! While social distancing restricts movement, there is no way the celebrations and festivities can come to a halt – especially in year where Children’s day and Diwali have come together! Nickelodeon, the leading kids’ entertainment franchise, is all set to make sure that kids and their entire families enjoy the festive cheer through a host of exclusively crafted fun entertainment and engagement experiences. Starting the festive weekend on a high will be an immersive and entertaining made for television movie headlined by kid’s favourite toon Shiva called “Rise of the Technosapiens”. The movie that is all set to premiere on the 14th November 2020 at 11.30 am only on Sonic will take kids on a roller coaster of action and adventure with super kid Shiva.  

Apart from the amazing line up of a made for tv movie, shows and entertainment experiences on television, the Nickelodeon franchise is all set to make festivities even more exciting for kids with a host of category first and priceless experiences. An engaging Nick Toon Hotline, an interactive Do Not Touch App, an exclusive chance to watch and win with Nick Shining Star and entertaining and fun festive greetings videos, to cherish and celebrate the season of happiness, and family time.

Here is a look at some of the marquee initiatives from Nickelodeon that is sure to make the festive season special for kids and families

Nick Toon Hotline: Amidst a plethora of things, what keeps the young guns fascinated are innocent, heartwarming conversations on phones, even if it is just about dialling any number and candidly talking their heart out. Keeping up with this zealous preoccupation, Nickelodeon, through its Nick Toon Hotline, provides children an opportunity to interact with some of their favourite nick toons like Motu, Patlu, Rudra, Shiva, Gopal and Madhav and share their stories, secrets, jokes along with some fun conversations. While the kids are missing their playtime with friends, they will always have a friend in Nick, and that’s #NickKiPakkiPromise. All a kid must do is dial a toll-free number and the IVRS system, and they will find their favourite toon on the other line!

An immersive AR experience with “‘Do Not Touch”:  A visually majestic and enchanting experience never ceases to amaze the creative minds! So, this Children’s Day, Nickelodeon plans to take children through the world of augmented reality with a first of its kind immersive AR  global app ‘Do Not Touch’ that will present users with an array of exciting games to choose from! Coupled with fun interactive characters and intriguing features, this on the go app will appeal to children of all ages and give them a chance to indulge in a joyful playtime!  The app that was a winner at the Clio awards is available to download on IOS and Android

Nick Shining Star: The excitement will be tenfold through the month of November, as the channel is presenting Nick Shining Star that w8ill give kids a fun opportunity to be featured on-air with exciting prizes such as laptops that will be up for grabs while they enjoy tuning in to the world of Nick from 12 - 3 pm Monday to Friday for some new episodes of their favourite Nicktoons.

###


Nickelodeon unveils kids content line up for this festive season

New Delhi: Nickelodeon is all set to make the kids and their entire families enjoy the festive cheer through a host of exclusively crafted fun entertainment and engagement experiences. Starting the festive weekend on a high will be an immersive and entertaining made for television movie headlined by kid’s favorite toon Shiva called “Rise of the Technosapiens”. The movie that is all set to premiere on the 14th November 2020 at 11.30 am only on Sonic.

Apart from the amazing line up of a made for tv movie, shows and entertainment experiences on television, the Nickelodeon franchise is all set to make festivities even more exciting for kids with a host of category first and priceless experiences. An engaging Nick Toon Hotline, an interactive Do Not Touch App, an exclusive chance to watch and win with Nick Shining Star and entertaining and fun festive greetings videos, to cherish and celebrate the season of happiness, and family time.

Here is a look at some of the marquee initiatives from Nickelodeon:

Nick Toon Hotline: Amidst a plethora of things, what keeps the young guns fascinated are innocent, heartwarming conversations on phones, even if it is just about dialing any number and candidly talking their heart out. Keeping up with this zealous preoccupation, Nickelodeon, through its Nick Toon Hotline, provides children an opportunity to interact with some of their favorite nicktoons like Motu, Patlu, Rudra, Shiva, Gopal and Madhav and share their stories, secrets, jokes along with some fun conversations. While the kids are missing their playtime with friends, they will always have a friend in Nick, and that’s #NickKiPakkiPromise. All a kid must do is dial a toll-free number and the IVRS system, and they will find their favorite toon on the other line!

An immersive AR experience with “‘Do Not Touch”:A visually majestic and enchanting experience never ceases to amaze the creative minds! So, this Children’s Day, Nickelodeon plans to take children through the world of augmented reality with a first of its kind immersive AR  global app ‘Do Not Touch’ that will present users with an array of exciting games to choose from! Coupled with fun interactive characters and intriguing features, this onthe go app will appeal to children of all ages and give them a chance to indulge in a joyful playtime!  The app that was a winner at the Clio awards is available to download on IOS and Android

Nick Shining Star: The excitement will be tenfold through the month of November, as the channel is presenting Nick Shining Star that will give kids a fun opportunity to be featured on-air with exciting prizes such as laptops that will be up for grabs while they enjoy tuning in to the world of Nick from 12PM – 3PM Monday to Friday for some new episodes of their favorite Nicktoons.

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Nick brings new episodes, TV movies and exciting engagements for Diwali and Children’s Day

It’s time for festive celebrations but this year it’s going to be different owing to the pandemic and also because Children’s day and Diwali are falling on the same day! 

Nickelodeon is all set to make sure that kids and their entire family enjoy the festive cheer through a host of exclusively crafted fun entertainment and engagement experiences. Kicking off the festive weekend, the fans will be gifted with an immersive and entertaining TV movie around their favourite toon – Shiva titled, Rise of the Techno Sapiens. The tele-movie will premiere on 14 November 2020 at 11:30 am only on Sonic will take kids on a roller coaster of action and adventure with the super kid Shiva.   

Apart from the TV movies, Nick is set to offer a set of shows, episodes and entertainment experiences on television to make festivities even more exciting for kids with a host of category first and priceless experiences. At a recent virtual Round Table webinar, Viacom18 Hindi Mass Entertainment and the Kids TV Network head Nina Elavia Jaipuria revealed that they’ve planned exciting things for the young ones on the occasion of Diwali and Children’s Day. She said that the kids franchise will be launching new episodes, TV movies around Motu Patlu, watch and win contests, Nick Toon Hotline and many more.

Jaipuria stated at the Round Table webinar, “Our strategy at Nick is that we want to be everywhere and however the kids want to see us, our characters and want us to be a part of their enjoyment, regardless of the platform. So we are there on TV with amazing content, TV movies, on an app [Voot Kids], if they want to engage with us on social media and so on, we are there. For the Diwali as kids category usually plans in advance and we’re going to have a big one. We have new episodes, new stories, new movies and the latest TV movie on Shiva and exciting engagement options. And this is not just to invite just kids but investors, advertisers back on the channel.” 

An engaging Nick Toon Hotline, an interactive Do Not Touch App, an exclusive chance to watch and win with Nick Shining Star and entertaining and fun festive greetings videos, to cherish and celebrate the season of happiness, and family time have been planned.

Here is a look at some of the marquee initiatives from Nickelodeon that is sure to make the festive season special for kids and families :

Nick Toon Hotline: Amidst a plethora of things, young minds fascinated are innocent, heartwarming conversations on phones, even if it is just about dialing any number and candidly talking their heart out. Keeping up with this zealous preoccupation, Nickelodeon, through its Nick Toon Hotline, provides children an opportunity to interact with some of their favourite Nick toons like Motu, Patlu, Rudra, Shiva, Gopal and Madhav and share their stories, secrets, jokes along with some fun conversations. While the kids are missing their playtime with friends, they will always have a friend in Nick, through #NickKiPakkiPromise. All a kid must do is dial a toll-free number and the IVRS system, and they will find their favorite toon on the other line! 

Nick Shining Star: The excitement will be tenfold through the month of November, as the channel is presenting Nick Shining Star that will give kids a fun opportunity to be featured on-air with exciting prizes such as laptops that will be up for grabs while they enjoy tuning in to the world of Nick from 12 pm to 3 pm from Monday to Friday for some new episodes of their favourite Nicktoons! 

An immersive AR experience with “‘Do Not Touch”:  A visually majestic and enchanting experience never ceases to amaze the creative minds! This Children’s Day, Nickelodeon plans to take children through the world of augmented reality with a first of its kind immersive AR global app ‘Do Not Touch’ that will present users with an array of exciting games to choose from! Coupled with fun interactive characters and intriguing features, this on the go app will appeal to children of all ages and give them a chance to indulge in a joyful playtime! The app was a winner at the Clio awards, and is available to download on IOS and Android.

Additionally, Nick also launched a brand new horror comedy, Pinaki and Happy-The Bhoot Bandhus. Produced by Col. Rohit Kataria headed Tavrohi Animations, the show features rib tickling escapades of the recently introduced ‘Bhoot Bandhus’ as real world and the ‘Bhoot’ world come together. 

All these offerings from the world of Nick are sure to set the perfect mood for a cheerful festive time for kids and their families. 

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What's exciting Nickelodeon India's Nina Jaipuria this festive season

According to Jaipuria it is extremely important for Nickelodeon to have franchise and own IPs.

MUMBAI: Nickelodeon has been the undisputed leader in kid's TV space in India for several years now. It has created several iconic characters such as Motu-Patlu, Gattu Battu, Rudra, and Dadduji that have been immensely loved by children as well as the brands. With over 700 hours of content, the franchise today has the largest, immersive, and most versatile local content library in the category. The channel is aiming to increase 100 hours of content by the next fiscal year.

In its quest to continue its leadership position, the kids’ entertainment franchise announced the launch of its tenth indigenous IP Pinaki & Happy- The Bhoot Bandhus on Sonic. Produced by Delhi based Tavrohi Animations, the new 3D animated show is fast paced, entertaining, spooky – perfect to take the young viewers on an adventurous joy ride starting 9 November, Monday at 11:30 am on Sonic. The show will have three slots on the channel for the whole day. It is a ghost story mixed with comedy.

Viacom18 Hindi mass entertainment and the kids TV Network head Nina Elavia Jaipuria highlighted that this project started 20 months ago and ever since that time, it was in the pipeline. Said she: “Any kids content requires a lot of time because it needs much planning in advance, animation and then you start producing episodes. In the middle of all this is the characterization, scripting and then eight language dubbing.”

In the meantime, Jaipuria along with the team actively looked at the market research, emerging trends in the kid's section and deep dived into their own portfolio. The channel is looking at white spaces that are untapped and have not been catered to the Indian animation industry.

New Storyline

For Pinaki & Happy- The Bhoot Bandhus, the channel wrote down an entire hypothesis, worked on the characters, and in fact tested the show. The new property will portray an unusual family of ghosts, who adopt a boy, the titular character - Pinaki, and raise him as one of their own. Fun and chaos ensues when both the worlds collide. The show will illustrate daily adventures, familial love, the friendship of Pinaki and Happy as the fun unfolds when the ‘bhoot world meets the real world’. Directed by Ankur Chauhan, the lyrics of the title track have been penned by the legendary Gulzar, and the music composed by Simaab Sen.

Elaborating more on the number of episodes and the overall plan for the show, Jaipuria shared that the number completely depends upon the viewership, ratings and ROI. Nickelodeon aims to expand the library for every single IP. --this is not what we are supposed to do..
  
Viacom18 Hindi mass entertainment and the kids TV Network head Nina Elavia Jaipuria highlighted that work on the show  started 20 months ago, which is what animation projects normally take in India.

Jaipuria along with the team undertook market research, emerging trends in the kid's section and deep dived into their own portfolio. The channel is looking at white spaces that are untapped and have not been catered to by the Indian animation industry.

Nickelodeon enjoys strong viewership from rural areas as there are no FTA (Free to air) channels in the kid's category.

Marketing Strategy

The show launch will be supported by a robust promotion plan across all platforms, which will include an aggressive TV plan within the Viacom18 network and outside the network. In addition to the high blitz television promotions, the launch will be promoted on cable channels, DTH, OTT platforms, music streaming apps amongst others. There are various innovations lined up on the digital front, including tons of quirky communication on YouTube. There would be a high decibel influencer campaign reaching out to the digital audiences. The promotions will also extend to schools through an expansive virtual school contact program. Further adding to the experience will be fun Bhoot Bandhus inspired digital games, contests, AR filters, virtual dance face-offs, and a series of engaging and interesting on-line interactivity.

Leadership Position

Jaipuria shared that the channels’ prime focus has been to create a local IP that it could own and sweat it across platforms and revenue streams. She mentioned, “It was about creating a local IP in a manner where we created a portfolio and content library which expands in width and depth. It means we don’t only have the number of IPs we kept launching over the last 10 years but also the number of episodes we created for every IP. I think that has helped us to keep the pole position for Nickelodeon. The thing that keeps us on the rating front is also the fact that how we focus on our characters. So, story writing and scriptwriting is extremely important.”

According to Jaipuria, it is extremely important for Nickelodeon to have a franchise and own IPs. Firstly from the ROI perspective, it helps to manifest it on various other platforms. The Nickelodeon IP exists in many avatars that include television, Voot kids, mobile games, product licensing, promotion licensing and consumer products. She pointed out that all the IPs have a long shelf life and start giving profits over a period of time. It keeps the channel ahead of the curve. Jaipuria mentioned, “Kids are early screen adapters and our strategy was to be present on every screen the kids want us to be. Owning the IP and having it for ourselves was very important. It is only then you can put your IP on any screen that the kid demands.”

Brands Play

Jaipuria didn’t hesitate to admit that the pandemic was brutal for the overall broadcast industry and the channel. Nickelodeon witnessed a dip in the adex by 20 per cent. The months from April to June were slow, but as the normalcy returns and products are back on the shelves, advertising has started to grow. Now, adex has gone back to the 2019 level. Starting October the ad volumes have been slightly more. She shared, “Market sentiment has improved, and advertisers are back. Several new categories have also come onboard like e-commerce, automobiles, Edutech, and e-wallet. These include brands like - Vedantu, Byjus, PhonePe, Amazon Pay and others. Some of the advertisers are also new like Lego and Mars. Currently, November and December look overfull. In fact, even during the lockdown, we did not give discounts on ad rates. We are operating on zero discount and I am hoping that the rates will go up.”

The channel has both kid and non-kid advertisers. Kid advertisers are normally FMCG brands like Nestle, Britannia and likewise. But there are non-kid clients also that are targeting the gatekeepers or the co-viewers of the channel. These include e-commerce, automobile, insurance etc. Jaipuria thinks that kids are very good negotiators and have a lot of decision-making power and they are taken into consideration for a lot of household decisions. Brands that are advertising are also aware of the fact that there will be a lot of pester power. Kids now are so tech-savvy that they dominate the discussion on buying decisions - be it household items, groceries, electronics, which paint to apply or which car to buy. Jaipuria opined that this is one of the main reasons why so many advertisers choose Nickelodeon to reach out to these influencers and induce them to buy popular brands.

She concluded, “We have grown on the top line by 12 to 15 per cent last year. We have grown our ad-rates by that much because 12 minutes is all we have to sell. So, all the increase that we get every year comes from value and rates. We are looking at growing and having a fair share in the ad-rate and considering that we are so under indexed at three per cent and considering the genre share at 7 per cent, we do want to take our ad-rates up every year."

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From Pitch:

VIACOM18 REGISTERS FOUR-FOLD JUMP IN FY20 NET PROFIT AT RS 353.5 CR

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal

Entertainment network Viacom18 has registered an over four-fold increase in FY20 net profit at Rs 353.5 crore compared to Rs 81 crore in FY19, according to the company’s audited financial results.

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal. Total expenses declined to Rs 3451.2 crore from Rs 3578 crore.

Advertisement sales, subscription, and programme syndication revenue remained flat at Rs 3461.42 crore compared to Rs 3432.5 crore. Film distribution and syndication revenue increased to Rs 278.1 crore from Rs 217.4 crore. The company’s other operating income registered an eight-fold increase at Rs 132 crore compared to Rs 14.9 crore.

In terms of operational expenses, the company incurred a programming cost of Rs 2036.7 crore as against Rs 2095.1 crore. Marketing and advertisement costs saw a marginal increase at Rs 444.2 crore compared to Rs 428.5 crore.

Transmission and uplinking costs stood at Rs 113.1 crore compared to Rs 110.6 crore. License fees paid during the fiscal year were Rs 28.85 crore compared to Rs 27.47 crore in the previous fiscal. The company’s other distribution cost was Rs 165.4 crore as against Rs 180.4 crore.

Viacom18 is a subsidiary of TV18 Broadcast Limited (representing Network18 Group, India) which owns 51% of equity shares. 41% of equity shares are owned by MTV Asia Ventures (India) Pte Ltd, Mauritius, and the remaining 8% equity shares are owned by Nickelodeon Asia Holdings Pte Ltd, Singapore (together representing Viacom Inc. Group, USA).

The company is engaged in the business of broadcasting of televisions channels, distributing, marketing, and selling commercial advertising on ‘channels’ – Colors, Colors Rishtey, Colors Cineplex, MTV, MTV Beats, Nick, Nick Jr., Sonic, VH1, Comedy Central, Colors Infinity and a regional bouquet of channels.

Additionally, the company also generates revenue from licensing and merchandising of products, brand solutions, organising live events, Over The Top (OTT), and digital content delivery platform and marketing partnerships. The company is also in the business of production and distribution of motion pictures.

Meanwhile, rating agency ICRA had recently reaffirmed Viacom18’s credit rating for a total amount of Rs 2,110.7 crore. The credit facilities comprised of the commercial paper programme of Rs 500 crore and Short-term, Fund-based/Non-fund Based Bank Facilities of Rs 1,610.7 crore.

According to ICRA, the rating reaffirmation factors in the company’s strong parentage with Reliance Industries Limited (RIL) through its step-down subsidiary TV18 Broadcast Limited holding a 51% stake in Viacom18 Media and the balance stake being held by Viacom Inc.

It added that the rating also reflects the strategic importance of the media business to RIL. Independent Media Trust (IMT), of which RIL is the sole beneficiary, holds a majority stake in Network18.

Despite the adverse impact of Covid-19, which resulted in a YoY decline of 26% in Viacom18’s advertisement revenues during H1 FY2021 (as per standalone provisional financials), the company was able to report a strong YoY improvement in its standalone operating profit margin (OPM) to 13.1% during H1 FY2021 (as per standalone provisional financials), against an OPM of 8.6% in H1 FY2020, driven by broad-based cost controls.

The report noted that Colors, the flagship channel for Viacom18, remains its mainstay with differentiated content both in the fiction and non-fiction categories. The company’s ability to maintain the leadership position of Colors will be critical to maintaining its overall profitability.

It also stated that the company has iconic brands in its portfolio such as MTV, Comedy Central, VH1, and Nick, which has helped it carve a strong and niche positioning in their respective segments.

Furthermore, the children’s genre has continued to demonstrate healthy financial performance (as indicated by the management) on the strength of its owned intellectual property rights (IPRs) and maintained its dominant position in the genre.

The company’s presence in the regional entertainment genre provides diversity in revenues and gives it access to significant growth potential in the RGEC space. Furthermore, it launched a Tamil GEC during FY2018, a market with high potential, and regional movie channels (Kannada, Gujarati, and Bangla) during the past two fiscals to expand its regional presence.

Improving market share of the regional channels and consequent scaling up of revenues of the portfolio will be important for the overall improvement in revenues and profitability of the company, ICRA said.

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More Nick: Nickelodeon India Premieres 'Pinaki & Happy: Bhoot Bandhus' on Sonic!

Originally published: Friday, November 13, 2020.

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Nickelodeon India Unveils Its 9th Indigenous Animated IP, 'Ting Tong'

Nickelodeon India unveils its 9th Indigenous animated IP “Ting Tong”

The new local IP adds to the most expansive and diverse 700+ hours of the original content slate of Nickelodeon

Ting Tong! Who is There? All new entertainment in the Nick of time with Ting Tong!


#LetsTingTong

Every year, Nickelodeon, India’s premiere kids’ entertainment destination, has introduced characters that are endearing and have gone on to emerge as icons amongst children across the country. The comic capers of Motu Patlu, the magic of Rudra, the adventures of Shiva and the mischiefs of the Golmaal Gang have all provided a fun and immersive entertainment experience that has made them a part of every child’s daily life. This continuous innovation, with kids and their entertainment needs at its core, has established Nickelodeon as the undisputed leader in the category for over 6 consecutive years. 

Post the success of its 8 intellectual properties (Ips), the leading franchise is all set to introduce kids to its 9th original IP - Ting Tong.

Adding further depth and scale to the brands diverse content portfolio, the 7-minute animated show - Ting Tong will bring alive short, snacky and exciting drama for kids that is sure to provide unparalleled comedy. The show will air starting September 28 at 9 am, only on Nickelodeon's Sonic.

Update (18/11) - Ting Tong is now available on Voot Kids!

Ting Tong promises to be a fast paced and high-octane comic rollercoaster. The series is a spin-off created around a character named Ting Tong from the popular Nickelodeon original series Gattu Battu. The show revolves around the daily adventures of a fun and lovable character who suffers from regular and temporary loss of memory, each time transforming into the character (person or animal) he sees before him.  Comically catching the bad guys and accidentally becoming the hero of the town adds to the humor quotient of the show.  Ting Tong along with his adorable pet and companion Meeru and the local goons Single Dose and Double Dose set the stage for a laugh riot in this comic caper.

Speaking about the IP, Nina Elavia Jaipuria – Head Hindi Mass Entertainment & Kids TV Network said “Nickelodeon has consistently created winning original IPs, all of which are chart toppers in the genre and continue to get immense love from our young viewers. Creating immersive content for kids is at the core of all our initiatives. Current challenges notwithstanding, we continue to invest in content and have been relentlessly creating memorable content and category pioneering experiences for kids. The new IP Ting Tong is our 9th local IP in 9 years and is yet another endearing character that is sure to create a bond with kids across the country.”

Anu Sikka, Head Creative, Content & Research, Kids TV Network at Viacom18 said: “Storytelling and relatability of characters is most important in building affinity and resonance amongst kids. It is this focus on story telling that has helped us create characters like Shiva, Rudra, and others that kids adore and have emerged as runaway successes. Ting Tong is our first foray/attempt in creating a spin off from our popular show, Gattu Battu. We believe that the show with its unique concept and goofiness is sure to entertain kids and offer short and snacky comic respite which they will love.”

The franchise’s 9th IP Ting Tong will see a highly engaging and innovative marketing and communication plan. Pivoting the media mix to the "new normal", the campaign will leave no stone unturned in reaching out to kids through all possible screens.  From high rotation on air promotions on the Nickelodeon franchise channels and a robust digital plan across the Nickelodeon franchise social media and digital platforms, Ting Tong will be promoted extensively to bring a smile on every kids’ face. The relevant Viacom18 network social media platforms including Voot Kids would also support the launch. Tapping into YouTube with initiatives like the skip button innovation & social media platforms like Facebook & Instagram, be on the lookout for numerous clutter breaking social media engagements.

A peppy music video that will showcase the whacky spirit of Ting Tong, will be released on social, YouTube and music streaming platforms like Gaana.com & Jio Saavn. Further adding to the experience will be fun Ting Tong inspired digital games to transport kids into a world of escape. With this path breaking and innovative campaign, Ting Tong will be established as the quirky and unique character that he is!

Nickelodeon today boasts of the largest and most diverse original content library in the genre. The franchise, despite the current challenges, has been scaling up its content line-up through fresh episodes and movies of existing shows. The channel has recently announced its collaboration with Nick International to coproduce the animated series The Twisted Timeline of Sammy & Raj. The market leader over the last six years has consistently pushed the envelope on innovation by launching shows that cater to the discerning needs of the young viewers. The new show from Nickelodeon Ting Tong is another addition to its interesting content slate and is sure to up the engagement with kids.

Sikka informed at the Animation Masters summit in July that the entire kids network at Viacom18 had seen a significant rise in viewing numbers during the COVID-19 (coronavirus) imposed lockdown. “The numbers shot up across all the age groups between two to 14. We had seen our main premium channel, Nickelodeon touch close to 800 TVTs which is unprecedented,” she mentioned.

She noted that their channels Nick, Sonic and Nick Jr. had a six per cent market share in the urban areas which they couldn’t anticipate themselves. Given the COVID numbers exponentially increasing everyday, and uncertainty of schools reopening this year, the broadcaster was considering to revise their strategies.

Sikka earlier stated that Nickelodeon will keep rolling out important IPs or new content as and when possible and not wait for specific timings or quarters like Summer vacations or Christmas or Diwali. And Ting Tong comes right after this!

More Nick: Nickelodeon International Sets India Co-Production 'The Twisted Timeline of Sammy & Raj'!

Ting Tong | Unending Masti | New Show On Sonic


Ting Tong hai aaya, aur bhar-bhar ke craziness saath laaya! Tune in on Sonic from 28th September for unending masti at 09:00 AM

Ting Tong | New Show



Ting Tong Nayi craziness, nayi masti, aur naye episodes aa gaye hai! Ab tum bhi aa jao. Tune in from 28th September and #LetsTingTong



Spends on kid’s category not proportionate with viewership, says Anu Sikka of Viacom 18

In an interaction with BestMediaInfo.com, Anu Sikka, Head, Creative, Content and Research, Kids TV Network at Viacom18, talks about various trends in the children’s genre and the growth of the network’s channels for kids

One of the challenges the children’s category faces today is that the spending on them is not proportionate to the reach they offer, Anu Sikka, Head Creative, Content and Research, Kids TV Network at Viacom18, told BestMediaInfo.com at the back of the launch of ‘Ting Tong’, the ninth IP for Nickelodeon India.

“While the kids' genre contributes substantially to the overall TV viewership, close to 7 or 8%, sales in the category is not proportionate.  If you compare it to sales, it's not up to the mark of the revenue earning potential and there is a huge amount of imbalance out there,” she said.

Sikka said while a few years ago the genre survived on acquired content from different countries, none of the broadcasters can survive without original local shows today.

“I guess the biggest shift that has happened is that today, no big broadcaster, especially in the kids' category, can survive without an Indian show. I think this has given a great impetus to the Indian animation industry. Today, it's hard to imagine this category, going back to where the majority of the content would come from abroad. Indian animation is here to stay and the stories and the characters that are being developed are able to identify with the audiences. The characters and these storylines are local because the cultural nuances are taken care of. They're able to identify with the story and the characters,” she added.

She said demand for preschool content is on the rise from the past two to five years. The network’s preschool channel Nick Jr, she said, has grown substantially. “Last year, the average market share of Nick Jr. was 5% and today it’s 7%, which is huge if you consider the audiences are 2-5 years,” she added.

According to Sikka, the time spent and the viewership on their channels grew substantially during the lockdown. However, with restrictions of the lockdown being eased, it has gone down by 22 minutes again.

The YTD viewership of the kid’s category grew by 13-15% during this period. She said as most houses are single TV homes, kids were in control of the remote most of the time compared to the pre-Covid times when different people were in charge of the remote at different hours.

Speaking about their latest IP, ‘Ting Tong’, she said this is the first time they will have a spin-off show on the channel. She said in their market research, they found that kids love the character of Ting Tong from the show Gattu Battu, which is where the idea came from.

Asked about their marketing plans in the absence of on-ground activities, she said they will amplify through the network’s channels. “The flip side or another aspect of this particular situation, which has come about because of Covid, is that kids are sitting at home and watching a lot of stuff. Of course, for us, the biggest marketing happens on the channel, considering the number of kids we have. The largest chunk of kids’ viewership is sitting on our own network. The biggest platforms to market our shows are our own channels. A lot of advertising also happens on YouTube and Voot and on channels outside the Viacom 18 network,” she said.

On their content strategy, she said they focus on newer concepts that would not let kids feel fatigued. Rather than bombarding the channel with different shows, they bring one show a year and focus on that.

“It has been a carefully devised strategy, which is to bring in one new show every year and then to give proper marketing push ensuring it gets the best possible visibility both on the channel as well as off-air marketing. We give it a proper space and the best of slots. We ensure it gets the maximum views and time bands to have the maximum availability of audience. That’s the way the characters and shows are conceived. So far, it has given us tremendous success and we just continue to hope that this winning streak continues for us,” she added.

According to Sikka, the kids’ genre is highly competitive in India with 11 national channels and 4-5 regional channels. In order to maintain leadership, they look at the gaps in the category and fill those with fresh ideas and concepts. She said Nickelodeon has maintained leadership in the category for seven years and Sonic continues to be in the second or third position, according to the weekly data.

Unlike others, the concepts of the shows are developed in house by a team and not pitched by a production house or a studio. “Once we have developed the concept, we fine-tune the characters and everything else. After this, we bring in the writers to write the stories for us.”

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Originally published: Wednesday, September 23, 2020.


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