Saturday, July 20, 2019

HipDot Studios to Launch SpongeBob SquarePants Beauty Line

SpongeBob SquarePants Is The Newest Beauty Influencer

When you think about beauty influencers, you probably don’t think of SpongeBob SquarePants at first.

SpongeBob SquarePants has a new beauty line. Pictured: Eyeshadow Palette. Credit: HipDot Studios

This won’t be the case for much longer, however, as the iconic cartoon character has an exclusive line of direct-to-consumer beauty products rolling out, thanks to a new partnership with HipDot Studios!

The HipDot Studios SpongeBob line will offer premium beauty products inspired by characters and will feature a palette, blush bronzer, lip glosses, and face masks that play on the iconic colors of the show.

This launch comes along with the introduction of HipDot Studios, a platform which helps influencers create and launch their own beauty brands. Founded by Jeff Sellinger, Sam Lim, and Mo Winter, this startup recently raised $2.5 million in funding from Founders Fund, Foundation Capital and Ludlow Ventures and brings together a team with experience at beauty brands like Milk Makeup, Kat Von D Beauty, and Lorac.

As part of the platform’s launch, they chose pop culture icon SpongeBob SquarePants as their first influencer partnership.

Why SpongeBob? Why not to partner with an influencer or celebrity who was already embedded in the beauty community? Also: He’s a cartoon character...who doesn’t wear makeup.

Sam Lim, one of HipDot’s Co-founders and Chief Creative Officer, shared with Forbes that SpongeBob actually did wear makeup once on the show. “True fans will remember the episode where he wears a sheer blue lipstick called 'Coral No. 5,' which we made as part of our lip gloss trio,” she explained.

The rest of the collection, however, is less about actually looking like SpongeBob and more about the ethos of the show, which focuses on imagination, joy, and creativity.

Born from a relationship between HipDot Studios and Viacom Nickelodeon Consumer Products (VNCP), the two companies saw a unique opportunity for synergy and a chance to leverage a recognizable figure with a well-established brand that was also celebrating its 20th anniversary.

SpongeBob has influenced everything from fashion to art to the Internet over the past two decades, so it makes sense for him to take over the beauty world as well,” said Priya Mukhedkar, Vice President (VP) of Packaged Goods at Viacom Nickelodeon Consumer Products.

Buzz is also something SpongeBob has that the brand wanted to tap into. Lim shared that their research showed SpongeBob is mentioned every four seconds on social media and has a social fan base of almost 120 million people, two-thirds of which are over the age of eighteen.

But that’s not all. When the HipDot team did a social listening analysis and cross-checked both celebrities and influencers in the beauty community, they found many had posted about SpongeBob within the past year.

“SpongeBob is also garnering quite a bit of ‘cool kid’ street cred for himself lately,” Lim said. “A SpongeBob KAWS painting just sold for $6 million, Vogue put SpongeBob in the background of Kim Kardashian's shoot, and Travis Scott featured him during his halftime show at the Super Bowl.”

It wasn’t just social mentions that solidified the partnership, however. Studying memes has also been a large part of the platform’s launch strategy. HipDot found that memes are one of the most popular ways fans interact with SpongeBob, and utilizing a custom meme campaign presented a way for them to virally extend their target audience.

Tapping into the power of memes as a form of advertising isn’t a new idea, but it does appear to be an effective new way to connect with audiences. From a scientific perspective, research shows memes help make ideas and marketing campaigns more “sticky” or memorable, thus making it a wise approach, especially considering SpongeBob's existing popularity within modern meme culture.

So what’s ahead for this new platform after the SpongeBob product launch? HipDot Studios plans to partner with more influencers, both human and virtual, to roll out additional beauty product lines.

They see the future of beauty being built by the influencer demographic because of the influence they have on beauty purchase decision-making. Their market research showed as much as 65% of Gen Z buyers make their beauty purchase decisions based on social media content.

The fee structure for these partnerships will be organized as licensing deals, but in some cases they may be constructed as joint ventures.

“Specific deal terms are always confidential, but the opportunity to create a new brand can often provide far more upside than what influencers are being paid for social marketing or traditional endorsement deals,” said Jeff Sellinger, Co-founder and CEO at HipDot Studios. “Why take a check for a few million dollars when you can create a brand potentially worth hundreds of millions?”

As the platform is just rolling out, it’s still too soon to tell how fruitful these partnerships will be. However, looking to success stories of top influencers like Kylie Jenner launching thriving, multi-billion dollar beauty brands, it does pose an interesting avenue for beauty influencers to explore.

The HipDot Studios SpongeBob line forms part of the "Best Year Ever", Nickelodeon's year-long global celebration commemorating 20 years of SpongeBob SquarePants, one of the most iconic TV series and characters ever created. The “Best Year Ever” includes with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming summer 2020.

Nickelodeon Benelux to Premiere 'SpongeBob's Big Birthday Blowout' on Saturday 13th July 2019

It's SpongeBob SquarePants' 20th anniversary, and to commemorate 20 years of SpongeBob SquarePants, Nickelodeon Benelux will premiere the brand-new hour-long SpongeBob Birthday Special, “SpongeBob’s Big Birthday Blowout” on Saturday 13th July 2019 at 11h35 on Nickelodeon Wallonia and at 17:00 uur on Nickelodeon Netherlands' (Nederland) and Nickelodeon Flanders.

Pluto TV Debuts A New Category of Programming - Pluto TV Latino

Viva Pluto TV Latino!

Pluto TV Debuts A New Category of Programming - Pluto TV Latino

Pluto TV Becomes the First Major Ad-Supported OTT Service in America to Offer A Dedicated Spanish & Portuguese-Language Category Introducing A Suite of Linear Streaming Channels for US Hispanic Audiences

July 01, 2019 08:00 AM Eastern Daylight Time

Nickelodeon Orders Up All That-Inspired Good Burger Pop-up with Team Behind Viral Saved by The Max

Nickelodeon Orders Up All That-Inspired Good Burger Pop-up with Team Behind Viral Saved by The Max

Good Burger Dining Experience Set to Open in Los Angeles July 10

Share it: @Nickelodeon @AllThat #AllThat

LOS ANGELES--Ahead of the highly anticipated return of Nickelodeon’s iconic All That series on Saturday, June 15, Nickelodeon and the duo behind viral pop-up phenomenon Saved by the Max are teaming up to open Good Burger, a brand-new restaurant inspired by the ‘90s fan-favorite All That sketch and movie of the same name. The new pop up is set to open Wednesday, July 10, located at 7100 W Santa Monica Blvd (in the former home of Saved by The Max), in Los Angeles and will remain open through 2019. Tickets officially go on sale on Monday, June 17, at 10:00 AM PST.

“The opportunity to turn this cult Nick favorite into our next themed pop up is such a dream come true,” says Derek Berry, one of the partners. “Immersive nostalgic experiences continue to be something fans really clamor for; and we know our execution with The Max spoke for itself. When the timing aligned to bring Good Burger to life, it was something we just couldn’t pass up.”

“Nickelodeon’s iconic All That series and the Good Burger feature film were comedic touchstones for an entire generation of kids,” said Sharon Cohen, Executive Vice President, Nickelodeon Experience. “With the return of All That to our air, this is the perfect time to give ‘90s Nick kids and a whole new fan base an opportunity to settle in for a fast food culinary adventure, which will of course include Ed’s special sauce!”

Fans of All That and Good Burger can feast on real-life Good Burgers, Good Chunks, and of course Good Shakes. The diner will also include an assortment of fan-favorite, insta-worthy moments, Good Burger-themed service experiences, merchandise, games, secret sauce and more. It wouldn’t be a trip to Good Burger without expecting a few comedic mishaps and surprises along the way.

Reservation tickets will go on sale to the public on Monday, June 17, at 10:00 AM PST at and will allow guests to book their experience through end of the year. Stay tuned on social media for the latest announcements. Fans can follow the Good Burger experience on social media on Facebook, Twitter and Instagram.

Nickelodeon’s brand-new version of its legendary sketch comedy series, All That, returns on Saturday, June 15, at 8:30 p.m. (ET/PT), with an all-new cast. In the series premiere, the new cast will be joined by original All That cast members Kel Mitchell, Lori Beth Denberg and Josh Server. Beloved roles are reprised in some of the series’ most memorable sketches including Good Burger, with Mitchell taking on his role as fast food slacker “Ed.” The episode will also feature a performance by Grammy®-nominated multiplatinum powerhouse trio Jonas Brothers, of their smash hit “Sucker.” The trio will also make a special appearance alongside Mitchell in the Good Burger sketch. Executive produced by original cast members Kenan Thompson and Kel Mitchell, All That will air weekly on Saturdays at 8:30 p.m. (ET/PT) on Nickelodeon.

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Update (6/29) - UPROXX has unveiled awesome artist renderings featuring what Nickelodeon's Good Burger pop-up will look like!

While the set of the 90s on-screen version of Good Burger looked unappetizing with its gray-tones and dingy atmosphere, the pop-up’s design is full of color and isn’t a far cry from what you’d expect to find at a modern fast-casual burger joint.


The design was done by multi-disciplinary artist Floyd A. Davis IV who states “The goal of the design is to create a connection between the nostalgic visual legacy of Good Burger’s iconic past forms, and the updated aesthetic of the new season of Nickelodeon’s All That.”

Looking at the renderings, the Good Burger pop-up looks like a cross between Good Burger from All That and The Max from Saved by the Bell - and that's not a bad thing, two classic shows in one!


I'm going to say, at least based on these renderings, that Floyd nailed it. It looks like what Good Burger would probably look like in 2019, if it was a real restaurant. Only now it IS a real restaurant. Does it live up to its namesake? Fans don't have long to wait to find out!


NECA Unveils Retro TMNT Figures at SDCC 2019

COWABUNGA! The National Entertainment Collectibles Association (NECA) unveiled a bunch of new retro-themed Teenage Mutant Ninja Turtles figures at Comic-Con International: San Diego 2019!

Turtles in Time

Following up on our first arcade game-based TMNT figures, NECA now turns to the second Turtles game! For gamers who have fond memories of playing Turtles in Time on the Super Nintendo back in the day, this reveal is even more Turtley Awesome.

From the classic 1990s Turtles in Time video game, NECA are excited to offer a new line-up of 7” scale action figures. Series 1 includes Donatello, Leonardo, Slash, and a Foot Soldier. Donatello, Leonardo and Foot Soldier come with signature weapons and a brand new hoverboard with display stand that can be used for even more poses. The evil mutant turtle Slash comes with sword accessory.

All feature special deco that recreates the pixilated look of the video game and come in individual window boxes with graphics from the original arcade cabinet. This will allow for collectors to pose the figures in a variety of awesome ways when putting these new TMNT figures on display.

The TMNT: Turtles in Time figures (Item Number: 54104) will ship in Nov. 2019, and will be available only at Mom & Pop stores and Specialty stores, according to NECA. Note that this is just Series 1 of the set, meaning Mike and Raph could be on the way. Check out pics of the collection below!

Retro Teenage Mutant Ninja Turtles

In the tubular world of action figures, nostalgia rules, dude. And who doesn't love the classic 1980s Teenage Mutant Ninja Turtles cartoon? Over at the NECA Toys booth at Comic-Con, the collectible company has plenty of TMNT figures for con-goers to check out. However, the company also gave fans a close-up look at their new collection, based on the the '80s cartoon.

However, unlike those TMNT toys you remember from the past, these soon to be released figures have more articulation, better sculpts, detailed paint jobs, and way more cowabunga-ness. From Raphael to Leatherhead, Series 1-4 of this line has plenty of your favorites so you can relive your childhood.

Series 1 of this collection is already in stores, sold exclusively at Target in 2-packs. Here's who has been released so far:

- Leonardo & Shredder
- Donatello & Krang
- Raphael & Foot Soldier
- Michelangelo & Foot Soldier

All of the packs come with two figures, and it contains accessories as well, like extra hands, weapons, and pizza slices. The Turtles are also getting released with new colors.

Below, you'll see figures from the upcoming TMNT Cartoon series from NECA that will be available exclusively at Target, and which are available to see for yourself at San Diego Comic-Con. Series 2 will be available in the fall and Series 3 and 4 will arrive in 2020.

Characters on display were:

Casey Jones
April O’Neil
Assorted Foot Soldiers
Metal Head
Roadkill Rodney
Robot Unicycle

'SpongeBob' Cast Remembers Late Series Creator at 20th Birthday Panel at SDCC 2019 | NickSDCC

We're ready! We're ready!

It's Morphin' Time! A Celebration of Mighty Morphin Power Rangers

Mighty Morphin Power Rangers mini-documentary explores its 25+-year legacy

Do you remember when Power Rangers ruled the Earth? It's a trick question, because they still do. It's a rare TV franchise that lasts more than a handful of years, but Power Rangers just crossed the quarter century mark last year. There have been 26 seasons of the various Power Rangers incarnations and three feature films, but it all started in 1993 with "five teenagers with attitude" who came together in Mighty Morphin Power Rangers.

To celebrate fans' ongoing appreciation of the series, SYFY WIRE spoke with three members of the original cast: Austin St. John, Walter Jones (Space Cases), and David Yost, as well as later addition, Jason David Frank, to get their Power Rangers perspective and even a few origin stories. As related by Frank, he was only supposed to appear as Tommy Oliver/Green Ranger in ten episodes, but he was retained by the series and Tommy went on to become the show's breakout character.

According to Jones, the cast members began feeling the intensity of their newfound fame even before the show aired. Power Rangers Mania peaked in 1994 when a rare live appearance by the cast at Universal Studios Hollywood drew so many people that it brought Los Angeles to a standstill. That is not a euphemism: SYFY WIRE dug up some news footage of a freeway shutdown caused by Power Rangers fans!

Power Rangers toys were a hot commodity at Christmas, and the series was popular around the world. All of the cast members expressed their amazement about how far their fandom extends, as well as the way it's been passed on to the subsequent generations. The Power Rangers' popularity has waxed and waned over the past 26 years, but it has never completely gone away. It’s always going to be Morphin' Time!

For more Power Rangers details and behind-the-scenes stories, check out the full video! (* Please note that the following video is only available to watch in certain territories)

Power Rangers Beast Morphers, the current season of the long-running series, returns with brand-new episodes, including an epic team up with legacy rangers, later this year on Nickelodeon! Check out the trailer here!:

Connect with Power Rangers: | Facebook | Twitter | Instagram | YouTube

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Motivational Life Quotes from Annie LeBlanc, Jace Norman, JoJo Siwa & More! | Nickelodeon

Motivational Life Quotes from Annie LeBlanc, Jace Norman, JoJo Siwa & More! | Nick

Feel inspired with these moments from Henry Danger, JoJo Siwa, Annie LeBlanc on Cousins for Life, Drake & Josh, School of Rock, The Thundermans, iCarly, Victorious and more! These heartfelt moments include BFF bonding between Henry (Jace Norman) and Jasper (Sean Ryan Fox), family feel-good moments from Max (Jack Griffo) and Phoebe (Kira Kosarin) and moments of pure positivity from Ariana Grande! Which moment gives you the most feels? Let me know in the comments below! And catch more inspiration on Nickelodeon!

Do you have an inspirational quote you live by? Drop it in the comments below! ✨

More Nick: Nickelodeon USA's July 2019 Premiere Highlights!
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Gary’s Top 20 Moments! 🐌 #SpongeBobSaturdays | SpongeBob SquarePants Official

Gary’s Top 20 Moments! 🐌 #SpongeBobSaturdays | SpongeBob SquarePants Official

Artist, philosopher…snail! Nick's celebrating Gary by counting down his top 20 moments as a sponge’s best friend! Did they snail it or fail it with this list? Comment below with your favorite Gary moment!

Which Gary moment is your favorite?! 🐌

Did you hear? Nickelodeon has renewed SpongeBob SquarePants for season 13!:

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! We’re serving up everything from legendary scenes to remixes of classic songs to deep dives into Bikini Bottom lore. Be sure to check back every week for Music Mondays, Wumbo Wednesdays, and Flashback Fridays! Subscribe now at!

More Nick: Nickelodeon Marks 20 Years of "SpongeBob SquarePants" with the "Best Year Ever"!
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Victorious Karaoke | Favourite Food | Nickelodeon UK

Victorious Karaoke | Favourite Food | Nickelodeon UK

Sing along with Tori, Cat, Jade and the boys as they belt out a tune about food, whilst dressed up as, you guessed it - food!

What's YOUR favourite song from Victorious?

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Learn to make PURPLE FLURP from Jimmy Neutron! | Feast Of Fiction

Learn to make PURPLE FLURP from Jimmy Neutron! | Feast Of Fiction

This deliciously healthy Purple Flurp will make your BRAIN BLAST!

We have Llamas in our Patreon! Just kidding, but we have other perks that even Carl would enjoy. Be sure to check it out below.


(makes 4 servings)
1 lb fresh Concord grapes (or another black grape)
1/2 cup water
juice of 1/2 lemon
1 Tbsp. cane sugar
1 liter sparkling water
fresh mint for garnish


Wash the grapes and put them in a pot with the water and lemon juice.

Bring the pot to a simmer smashing the grapes with the back of a large spoon as they cook.

Simmer for about 20 minutes until the grapes have begun to soften.

Add the cane sugar, stir until dissolved, and remove from heat. Transfer the mixture to a food processor and process until completely blended.
Pass the puree through a mesh strainer pushing with a spoon to get the juice through.

Discard the pulp. Refrigerate the grape syrup until cold. To serve, add ice to a glass and fill with half grape syrup and half sparking water. Garnish with mint leaves.

Watch all your ‘80s, ‘90s, and ‘00s Nickelodeon favorites on NickRewind, your late-night destination for your favorite childhood Nickelodeon cartoons and live-action shows! NickSplat doesn't question football-shaped heads, but embrace them - along with Reptar bars, a Big Ear of Corn, orange soda, and even slime for Pete (and Pete's) sake. Make your slime-covered Nickelodeon childhood dreams come true every night on TeenNick USA, and anytime you want on NickSplat on VRV AND NOW ON Nick Pluto TV!

Like NickRewind on Facebook, subscribe to the NickRewind YouTube channel and follow NickRewind on Twitter and Instagram for exclusive digital content from all of your throwback favorites like Rugrats, Hey Arnold!, iCarly, Victorious, Kenan & Kel, CatDog, Doug, Rocko’s Modern Life, The Amanda Show, Clarissa Explains It All, The Ren & Stimpy Show, Are You Afraid of the Dark?, and so much more!

Join Nickelodeon's official I Was A Nick Kid Facebook Group!:

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Make Me Glam | No Makeup - Make Up | Nickelodeon en Español

Make me glam | No makeup - Make up | Nickelodeon en Español

Esta rutina diaria de Vale es el secreto para verte increíble siempre con un toque de maquillaje que parece sin maquillaje.

Más Nick: Nickelodeon Latin America Announces Kids' Choice Awards México 2019 Nominees!
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