Thursday, November 06, 2014

Peter Rabbit Encourages Kids to Eat Healthy and Be Active through New Special Edition Book and Education Campaign

The Alliance for a Healthier Generation has announced the exciting news in the following Press Release, from PRWeb and HealthierGeneration.org, that they have partnered with Nickelodeon, the National AfterSchool Association and Penguin Young Readers for a brand-new health and wellness initiative featuring the globally beloved Peter Rabbit character called "Hop to Health"! The new kid-targeted campaign, due to launch during Fall 2014, aims to educate children and their families about the importance of healthy eating habits and being active.


Original Alliance for a Healthier Generation Press Release:

Peter Rabbit Encourages Kids to Eat Healthy and Be Active through New Special Edition Book and Education Campaign

The Alliance for a Healthier Generation, National AfterSchool Association, Nickelodeon and Penguin Young Readers Join Forces to Launch Peter Rabbit Hop to Health Campaign

Peter Rabbit Encourages Kids to Eat Healthy and Be Active

New York, NY (PRWEB) November 06, 2014

The globally beloved Peter Rabbit character will be featured in a new health and wellness initiative, Hop to Health, launching this fall. The new kid-targeted campaign was created through a partnership with the Alliance for a Healthier Generation, the National AfterSchool Association, and Nickelodeon who joined forces with Penguin Young Readers to educate children and their families about the importance of healthy eating habits and being active.

This fall, 60,000 free copies of a new special edition Peter Rabbit book, On Your Mark, Get Set, Hop!, will be distributed to more than 300 out-of-school time providers across the United States. The books will be accompanied by posters and placemats, empowering children and families to develop healthy habits for life. This new book features art inspired by Nickelodeon's Peter Rabbit CG-animated series, which is based on the characters created by Beatrix Potter in her classic children's book collection The Tales of Peter Rabbit.

The Peter Rabbit Hop to Health campaign is an important part of the Alliance for a Healthier Generation's mission to combat childhood obesity. Childhood obesity has almost tripled in children and adolescents in the past 30 years. Today about one out of three children and adolescents (ages 2-19) in the United States is overweight or obese, putting them at risk for serious health problems.

"The Peter Rabbit brand is the perfect pathway to teaching kids and families about the importance of leading healthier lives," said Dr. Howell Wechsler, CEO of the Alliance for a Healthier Generation. "We are thrilled to be joining with the National AfterSchool Association, Nickelodeon and Penguin Young Readers Group to ensure out-school-time providers, families and kids themselves, have the tools and resources they need to develop lifelong, healthy habits."

More than 15 percent of American youth are involved in afterschool programs and millions more engaged in summer camps, community centers and faith-based organizations. Out-of-school time providers are poised to create environments for young people where healthy eating and physical activity options are accessible and encouraged. They play an essential role in empowering youth to make healthy choices and become leaders and advocates for healthy changes.

In addition to educating children and families on the importance of healthy living, the campaign also provides out-of-school time staff with fun and easy-to-use tools to talk to children and families about the importance of eating healthy and staying active. The five tips the Peter Rabbit Hop to Health campaign teaches about healthy, active living include:

* Eat your fruits and vegetables with every meal, including snacks.
* Get up, move and sweat every day.
* Sleep for at least 9 hours every night.
* Drink water every day.
* Get outside and play! Cut down on the time you spend watching TV or playing on the computer.

"Out-of-school time programs play a vital role in whole child development and contributing to healthy communities. Afterschool professionals continue to look for innovative ways to help children learn about health and wellness and to increase literacy skills," said Gina Warner, ‎Executive Director at National Afterschool Association. "The Peter Rabbit Hop to Health campaign effectivity combines these two key areas, creating meaningful experiences for students. The NAA is pleased to partner with these great organizations to provide resources aligned with the NAA Healthy Eating and Physical Activity Standards."

Additionally, Nickelodeon will support the Peter Rabbit Hop to Health campaign through its social media channels to spread the message of healthy living to millions of children. Nick's CG-animated Peter Rabbit preschool series is produced in conjunction with Silvergate Media and follows the adventures of the mischievous Peter Rabbit and his best friends Benjamin Bunny and Lily Bobtail, as well as many of the much-loved and iconic Beatrix Potter characters.

"Nickelodeon is pleased to join this effort to reach kids across the county with tools they can use to make healthy lifestyle choices," said Jean Margaret Smith, Senior Vice President, Public Affairs, Nickelodeon Group. "Afterschool organizations are increasingly the place where kids are learning good habits, and the iconic Peter Rabbit connects with kids on being active, fit and fun."

"We are so excited to introduce Peter Rabbit to new readers across the US. Our partnership with Alliance for a Healthier Generation, the National AfterSchool Association, and Nickelodeon is a perfect alignment to educate kids and their families about wellness through Peter Rabbits's fun and healthy habits," said Francesco Sedita, President and Publisher of Warne, an imprint of Penguin Young Readers.

The 60,000 books will be distributed to more than 300 out-of-school time providers across the United States enrolled in the Alliance for a Healthier Generation's Healthy Out-of-School Time Initiative including more than 100 Boys & Girls Clubs and National Recreation and Park Association sites across the country. The Alliance's Out-of-School Time Initiative provides out-of-school time programs with evidence-based professional development and the processes, tools and resources needed to increase children's access to healthier foods and physical activity.

Parents are encouraged to visit the Peter Rabbit website (http://www.peterrabbit.com/us) for free resources from the Peter Rabbit Hop to Health campaign to empower children to lead healthy lives.

Out-of-school time staff should visit the Alliance for a Healthier Generation (http://www.healthiergeneration.org) and National AfterSchool Association (http://www.naaweb.org) websites for fun and easy-to-use tools to educate children about the importance of healthy eating habits and being active.

About the Alliance for a Healthier Generation

The Alliance for a Healthier Generation, founded by the American Heart Association and the Clinton Foundation, empowers kids to develop lifelong, healthy habits. The Alliance works with schools, companies, community organizations, healthcare professionals and families to build healthier environments for millions of children. To learn more and join the movement, visit HealthierGeneration.org.

About the National AfterSchool Association

NAA's mission is to foster development, provide education, and encourage advocacy for the out-of-school-time community. It is the membership organization for professionals who work with children and youth in diverse school and community based settings to provide a wide variety of extended learning opportunities and care during out-of-school hours. In 2011 NAA created Standards for Healthy Eating and Physical Activity in Out-of-School Time Programs to provide evidence-based, practical Quality Standards to foster the best possible nutrition and physical activity outcomes for children.

About Nickelodeon

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

About Penguin Young Readers

Penguin Young Readers is one of the leading children's book publishers in the United States. The company owns a wide range of imprints and trademarks including Dial Books, Dutton, Grosset & Dunlap, Philomel, Puffin, Speak, Firebird, G. P. Putnam's Sons, Viking, Razorbill, and Frederick Warne. These imprints are home to such award-winning, New York Times- bestselling authors as, Laurie Halse Anderson, Jay Asher, Judy Blume, Jan Brett, Eric Carle, Ally Condie, Roald Dahl, Tomie dePaola, Sarah Dessen, Anna Dewdney, John Flanagan, John Green, Anthony Horowitz, Oliver Jeffers, Mike Lupica, Richelle Mead, Richard Peck, Patricia Polacco, and dozens of other popular authors. Penguin Young Readers Group is also the proud publisher of perennial brand franchises such as The Little Engine That Could, the Nancy Drew and Hardy Boys series, Peter Rabbit, Spot, the Classic Winnie the Pooh, The Very Hungry Caterpillar, Strega Nona, Madeline, Mad Libs, Alex Rider, the Rangers Apprentice, Skippyjon Jones, Flower Fairies, and Pippi Longstocking, among many others. Penguin Young Readers Group is a division of Penguin Group LLC, a Penguin Random House company.

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Nickelodeon UK Wins Two PromaxBDA UK 2014 Awards

Promax UK has announced the very exciting Nickelodeon UK News that Nickelodeon UK and Ireland, the number one commercial kids' television channel in the UK, has won two awards, including one Gold award, at the 2014 PromaxBDA UK Awards!

The awards ceremony, which honoured the very best promotions and marketing campaigns for television shows over the past year (2013-2014), was held in the glamorous surroundings of the London Hilton on Park Lane on Friday 31st October 2014.

Nickelodeon UK's "Monster Half Term" trailer to advertise NickToons UK and Ireland airing the most monstrous-themed episodes of popular animated series, including "SpongeBob SquarePants", "Robot and Monster", "Monsters vs Aliens", and "Teenage Mutant Ninja Turtles", during the May 2014 school half-term holiday break, made by Jungle Studios, won the Gold 'Best Children's Promo (Clip-Based)' award.

Nickelodeon - Monster Half Term from Jungle on Vimeo.

Sound Design - Dave Poole

Agency - Nickelodeon UK

Producer - Lucy Badger

[Background music "One Step Beyond" by Madness]


Additionally, Nickelodeon UK's "SpongeBob The Complete Exseabition" promo, to advertise NickToons UK airing every episode of Nickelodeon's hit original animated series (NickToon) in July 2014, won the Silver 'Best Children's Promo (Originated)' award.


(Nick UK's "SpongeBob: The Complete Exseabition" promo can be viewed approximately one minute into the above video)

Channel 5's "Peppa Pig"-inspired "Daddy Pig" campaign by 5CREATIVE also won big at the 2014 PromaxBDA UK Awards, winning the Gold 'Best Children's Promo (Originated)' award.

A huge congratulations to Nickelodeon UK's creative team and everyone who won a 2014 PromaxBDA UK Award!!

You can find a full list of PromaxBDA UK 2014 Awards winners here on PromaxBDA official website, promaxbda.com.
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Nickelodeon's "PAW Patrol" Recruits Heroic Husky To The Squad In Brand-New Special "The New Pup", Premiering Friday 14th November 2014 At 12pm (ET/PT) On Nick USA

Nickelodeon, the number-one entertainment brand for kids and families, has announced the exciting "PAW Patrol" news in the following Press Release, from Nickelodeon's Kids and Family Press Site, NickPress.com, that the PAW Patrol will be welcoming a new canine cutie to the team in the brand-new 30-minute "PAW Patrol" special "The New Pup", premiering Friday 14th November 2014 at 12:00pm (ET/PT) on Nickelodeon USA!


In the all-new snowy adventure, Ryder surprises the pups with their newest vehicle - the PAW Patroller. The team needs it to rescue their friend Jake who is lost in the South Pole without any equipment. While the pups race to get him, an arctic storm picks up and Jake gets help from a brave mountain ranger Husky named Everest, who becomes the newest member of the PAW Patrol pack.

On Nickjr.com, Nickelodeon's award-winning website, fans can check out an exclusive first look of "The New Pup" episode on Friday 7th November 2014, plus watch full winter-themed episodes of "PAW Patrol".

Following the episode premiere, the site will feature exclusive short-form video, downloadable coloring pages, collector cards and Everest printables.

"PAW Patrol" is the number-one preschool series on Nickelodeon and airs regularly on Nick USA weekdays at 12pm (ET/PT).

Additionally, Nickelodeon USA has announced on the homepage of NickJr.com that Nick USA will premiere more brand-new episodes of the networks hit CG-animated series "PAW Patrol" on Tuesday 18th and Thursday 20th November 2014 at 12:00pm ET/PT.

Original Nickelodeon Press Release:

NICKELODEON’S PAW PATROL RECRUITS HEROIC HUSKY TO THE SQUAD IN BRAND-NEW SPECIAL, “THE NEW PUP,” PREMIERING FRIDAY, NOV. 14, AT 12 P.M. (ET/PT)

The PAW Patrol welcomes a new canine cutie to the team in the brand-new, half-hour special, “The New Pup,” premiering Friday, Nov. 14, at 12 p.m. (ET/PT) on Nickelodeon. In the snowy adventure, Ryder surprises the pups with their newest vehicle – the PAW Patroller. The team needs it to rescue their friend Jake who is lost in the South Pole without any equipment. While the pups race to get him, an arctic storm picks up and Jake gets help from a brave mountain ranger Husky named Everest, who becomes the newest member of the PAW Patrol pack.

On Nickjr.com, Nickelodeon’s award-winning website, fans can check out an exclusive first look of “The New Pup” episode on Nov. 7, plus watch full winter-themed episodes of PAW Patrol.

Following the episode premiere, the site will feature exclusive short-form video, downloadable coloring pages, collector cards and Everest printables.

PAW Patrol stars a pack of heroic rescue pups-Chase, Marshall, Rocky, Rubble, Zuma and Skyewho are led by a tech-savvy boy named Ryder. Together they work hard to show the people of Adventure Bay that "no job is too big, no pup is too small!" In partnership with Spin Master Entertainment, the series features a curriculum that focuses on citizenship, social skills and problem-solving. PAW Patrol is the number-one preschool series on Nickelodeon and airs weekdays at 12 p.m. (ET/PT).

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