Wednesday, April 17, 2019

Viacom Will Debut 15 Channels Based on Flagship Brands on Pluto TV to Bolster its Upfront Pitch

Viacom has revealed plans to distribute some of its TV programming on its newly acquired streaming video service Pluto TV, as part of an effort to address ad buyers’ concerns about reaching fewer people through its TV networks, thanks to declining TV viewership, Digiday has learnt.


Viacom will debut up to 15 channels on Pluto TV that will be tied to its linear TV networks later this spring, such as one that will air old episodes of MTV’s The Hills and channels from other Viacom-owned networks such as Nickelodeon, Comedy Central and BET, that will similarly feature full episodes from Viacom’s library of past shows. The move is meant to highlight Pluto TV — which Viacom announced in January that it had acquired for $340 million — as the digital centerpiece of the TV conglomerate’s upfront pitch to advertisers this year.

In the fourth quarter of 2018, viewership across Viacom’s cable TV networks dropped by 13 percent year over year when using Nielsen’s C3 rating that counts live and on-demand viewership for the first three days after a show airs, according to Ad Age.

A streaming video service that features channels consisting of online videos stitched together into 24/7 feeds as well as a library of on-demand programming, Pluto TV attracts 15 million unique viewers per month — up from roughly 12 million monthly viewers at the time of the acquisition’s announcement — and half of those viewers are between the ages of 18 and 34 years old, according to John Halley, Executive Vice President (EVP) and Chief Operating Officer (COO) of Viacom Ad Solutions. “Half [of that audience] don’t watch pay TV, so it’s incremental audience,” he said.

Advertisers’ interest in TV-like digital video streamed on TV screens continues to grow as a way to offset traditional TV’s diminished reach and rising ad prices. “Viacom has obviously been struggling with linear ratings for the past few years. They’re very smart to look at their portfolio and see what they can do to offset some of this,” said an agency executive.

Viacom will include Pluto TV within broader ad packages that include linear TV and digital.

The company will also offer Pluto TV for digital-only buys, which can require less of a financial commitment from advertisers and appeal to digital advertisers that may not yet be a part of the TV company’s client base. “Digital doesn’t require a half-million dollar budget to play in these pools,” said Halley.

Viacom is emphasizing that it is the only company able to sell ads across Pluto TV’s platform. While other media companies like NBC and CBS are sometimes able to sell ads against their own content that they distribute on Pluto TV, they are limited to that inventory and, as a result, typically use it as supplementary digital inventory.

Viacom will allow advertisers to target their ads on Pluto TV using the traditional age-and-gender categories deployed for traditional TV buyers. It will also enable advertisers to target their ads to more specific audience segments using advertisers’ own data as well as third-party data to identify those audiences. Advertisers will be able to measure their Pluto TV ads’ performance using Nielsen’s Digital Ad Ratings system, Halley said.

Halley said the average Pluto TV viewer spends two to three hours at a time watching videos on the service, according to Halley, mimicking behavior similar to linear TV.

Being able to offer up that TV-like audience for advertisers to reach through a digital platform that resembles traditional TV is compelling to ad buyers. “Pluto is interesting because it’s OTT but you’ve got that [programming] guide that looks really similar to live linear TV. It’s different than what we have been thinking about as OTT for the past few years,” said the agency exec.

As much Viacom is positioning Pluto TV to appeal to digitally curious TV advertisers, the company is also taking aim at digitally native advertisers that may concentrate their ad spending on Google and Facebook. The addition of Pluto TV’s TV-like inventory to Viacom’s digital packages could help the company to attract more digital advertisers, like direct-to-consumer marketers that are looking to spend more money on TV-like programming but may struggle to meet traditional TV’s higher budgetary requirements.

The courtship of these mid- to long-tail advertisers could help to reinforce the TV network’s business by bringing in new competition to push up its digital ad prices and counter any reduced spending from traditional TV advertisers that may reallocate their ad dollars across a broader set of TV networks, digital platforms and publishers as they bring their TV budgets online.

“OTT is a TV product. OTT is not a kid watching Netflix on the subway on his phone. OTT is people watching full-episode programming, typically in the living room, often with other people,” said Halley.

Update (4/17) - From Cord Cutters News:

Viacom Plans to Add 15 Channels to Pluto TV With Content From Comedy Central, Nickelodeon, BET, MTV, & More

Last week Cord Cutters News broke the news that Viacom planned to add more content to Pluto TV from Viacom networks. Now it is being reported that Viacom will be adding 15 new channels to Pluto TV including content from MTV including shows like “The Hills” and content from Comedy Central, BET and Nickelodeon according to DigiDay.com. Sadly no date has been announced for when this new content will be added.

Last week at NAB Glenn Goldstein from Viacom talked about the future of Pluto TV. Goldstein once again announced plans to bring Viacom-branded content to Pluto TV. This news comes as Pluto TV announces a new deal to bring BBC content to Pluto TV. This was first hinted at when Viacom purchased Pluto TV. Now it is reconfirmed that Pluto TV will be slowly adding Viacom content from places like MTV, Paramount, Comedy Central, and VH1.

A few months ago, Viacom announced plans to buy Pluto TV. The CEO of Pluto TV said: “Since our launch less than five years ago, and particularly over the past year, Pluto TV has enjoyed explosive growth and become the category leader in free streaming television.” Pluto TV CEO and Co-Founder Tom Ryan continued, “Viacom’s portfolio of global, iconic brands and IP, advanced advertising leadership and international reach will enable Pluto TV to grow even faster and become a major force in streaming TV worldwide. Viacom is the perfect partner to help us accomplish our mission of entertaining the planet.”

Viacom has been clear that they plan to keep Pluto TV free. Viacom’s CEO Bob Bakish on CNBC pushed the idea of how Pluto TV as a free service is important to Viacom. “We love how (Pluto TV) fits in with over 12 million active users. We have a ton of (ads) to sell and that is where Pluto TV comes in.”

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From The Streamable:

Classic TV Shows from MTV, Comedy Central, BET, and Nickelodeon Coming to Pluto TV

According to a report from DIGIDAY, Viacom will launch 10-15 new channels based on their library of content. Viacom has confirmed to The Streamable that the channels will launch later this spring and include variations of their flagship channels like MTV, Nickelodeon, BET and Comedy Central. They are also expected to debut "pop-up" channels like "The Hills", which will return to MTV this summer, to promote shows on their linear channels.

Viacom has been using these new networks as part of their upfront pitch to lure advertisers. Unlike other networks, the company no longer does a massive upfront pitch in May to announce programming, instead they set-up Presidents Dinners with agencies which started at the beginning of April.

At these events, they have been promoting their recently acquired ad-supported streaming service, Pluto TV, as a way to assail fears of cord-cutting. Viacom has told advertisers that they will launch linear networks on the service that will be made up of classic shows from their various properties like MTV's The Hills. It is expected that they will do similar with their library of shows from Comedy Central, BET, and Nickelodeon.

Last week, Pluto TV Co-Founder & CEO Tom Ryan shared that since Viacom acquired Pluto TV in January, the company grew from 12 million to 15 million unique monthly active users. It's expected that they will offer advertisers inventory on Pluto TV as part of bundled ad packages that include their linear channels, but also as digital-only buys.

In February, Viacom said that they plan to use their infrastructure to expand Pluto TV’s footprint in the United States and around the world. The company also hopes to expand on the platform's 100 live linear channels with their deep library genre-specific content - kids (Nickelodeon), African-American (BET), reality (MTV & VH1), and comedy (Comedy Central).

Viacom also sees Pluto TV as a marketing engine to sell their own OTT services -- Noggin, Comedy Central Now, and Nick Hits. But don't expect first-run content to appear on Pluto TV, as Viacom says they will keep that content for their own linear channels.

###

From Appleosophy:

Pluto TV to Get 15 Viacom Channels

According to Cord Cutter News, Pluto TV will be adding not one, but 15 Viacom channels to its free live TV streaming service. These channels include Nickelodeon, MTV, Comedy Central and BET, just to name a few.

We did publish an opinion article last week about how Viacom should bring a Nickelodeon channel to Pluto TV. This would include making sure that there are channels set up for watch TeenNick shows like Drake and Josh and iCarly, as well as a channel that could be dedicated to just showing reruns of Spongebob Squarepants.

Even though this does sound like it would be expensive for both companies, Viacom has said that they do plan on keeping Pluto TV a free service. Viacom’s CEO Bob Bakish said to CNBC:

“We love how (Pluto TV) fits in with over 12 million active users. We have a ton of (ads) to sell and that is where Pluto TV comes in.”

This comes at a time where Pluto TV recently announced a partnership with the BBC to air old BBC TV shows such as Classic Doctor Who.

At this time, there is no set date as for when the 15 Viacom channels will be coming to Pluto TV, nor is there a set date for when the older BBC TV shows come to service either.

Pluto TV is available for free on the iPhone, iPod Touch, iPad, Apple TV and Mac.

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More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever | Nick Upfront 2019!

Originally published: Tuesday, April 16, 2019.
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Tee Shirt Palace Launches 'Power Rangers Beast Morphers' Clothing Collection

Fans of Power Rangers Beast Morphers can now rock their favorite Ranger!


Tee Shirt Palace, an online retailer specializing in clothes for pop culture brands including Rugrats, Power Rangers, Ghostbusters, Airplane, DC, Back to the Future, I Love Lucy, Game of Thrones, The Golden Girls, The Andy Griffith Show, Rick & Morty, Looney Tunes, Family Guy and more, has released a brand-new clothing line inspired by Power Rangers Beast Morphers Power Rangers Beast Morphers, the 26th season of the long-running TV series.

The glowing line trace design line features three different designs of Power Rangers morphed into action, alongside their respective Beastbots: Devon and his Beast Bot Cruise, Ravi and his Beast Bot Smash and Zoey and her Beast Bot Jax. The line includes button up shirts, hoodies, tank tops, premium slim fit t-shirts, zip hoodies, heather hoodies, tall t-shirts, sweaters, heather t-shirts, long sleeve shirts, v-neck t-shirts, and slim fit t-shirts in a wide range of sizes for men, women, juniors, kids and baby & toddlers, across multiple price points, starting at $21.95 YSD.

At this time, there are no t-shirts available for Blaze, the Gold and Silver Rangers, or for villains, such as Roxy, but that could change in the next few weeks as more Beast Morphers merchandise rolls out.

The Power Rangers Beast Morphers range of clothing is available to purchase now on teeshirtpalace.com!

About Power Rangers Beast Morphers:

Set in the future, a secret agency combines a newly discovered substance called "Morph-X" with animal DNA to create the Power Rangers Beast Morphers team. The Rangers must fight off an evil sentient computer virus bent on taking over the source of all Ranger power, the Morphin Grid itself.

Cast: Rorrie D. Travis (Devon / Red Ranger), Jazz Baduwalia (Ravi / Blue Ranger), Jacqueline Scislowski (Zoey / Yellow Ranger), Colby Strong (Blaze Ranger), Liana Ramirez (Roxy), Abraham Rodriguez (Nate), Kristina Ho (Betty), Cosme Flores (Ben).

Hasbro’s Power Rangers Beast Morphers toys will begin hitting store shelves in Spring 2019.

Catch Power Rangers Beast Morphers, the latest season of Power Rangers, Saturdays at 8:00 a.m. (ET/PT) on Nickelodeon USA!

Connect with Power Rangers: powerrangers.com | Facebook | Twitter | Instagram | YouTube

More Nick: Hasbro Announces New 'Power Rangers' Live Tour!

Sources: That Hashtag Show, Power Rangers NOW.
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Nick Jr. Too UK to Premiere 'Digby Dragon' Season 2 on Monday 6th May 2019

Say "hello" to brand-new tales with Digby Dragon! Meet brand-new friends, cast brand-new magic spells, and see Digby as you've never seen him before! Don't miss brand-new episodes of Digby Dragon, weekdays at 6:00pm from Monday 6th May 2019, on Nick Jr. Too (UK)! Each all-new episode will encore the following weekday morning at 1:00pm and 6:15pm, as well as at weekends.


Brand New Series Digby Dragon - Nick Jr Too - April 2019 from Maya Lakhani on Vimeo.

Set in the colourful and enchanted Applecross Wood, the series follows Digby, a young dragon learning to fly. Digby and his best friends Chips, the scatter-brained squirrel, fairy Fizzy Izzy and Grumpy Goblin take on magical adventures meeting friends from Applecross Wood along the way.

Season two (26 brand new 11-minute adventures) sees Digby lead his friends on new quests to exciting and adventurous places, where they rise to the challenges that unfold. The world feels a much larger place, and the young audience will be willing Digby and his friends along at every stage of their journey.

Below is a list of currently announced all-new episodes of Digby Dragon, along with each episodes description, set to premiere on Nick Jr. UK & Eire in May 2019!:

Monday 6th May 2019 - Stinky Goblin Cheese: Digby needs to find Spellbook's missing page so that Fizzy can complete a spell and stop Grumpy's stinky cheese running amuck around Applecross.

Tuesday 7th May 2019 at 6:00pm - The Wobbly Horn: Digby gets a wobbly horn but doesn't want his friends to know in case they think only having one horn makes him less of a dragon.

Wednesday 8th May 2019 at 6:00pm - Chips' Gift: Chips makes a statue of Digby for a gift but Digby finds the statue really ugly and tries to get rid of it.

Thursday 9th May 2019 at 6:00pm - Shrinky Dragon: Digby and Archie get caught up in a magic spell gone awry and end up tiny. They have to find a way to Fizzy's cottage for the spell to be reversed before they get squished!

Friday 10th May 2019 at 6:00pm - Smart Mungo: Digby decides to use magic to make Mungo more intelligent but he ends up a genius and starts causing trouble.

Monday 13th May 2019 at 6:00pm - Fairy Flu: Digby insists on dragging Fizzy along to see the annual 'Sprite Flight' despite her having a bad case of fairy flu. Fizzy's magical sneezes cause all sorts of mayhem!

Tuesday 14th May 2019 at 6:00pm - Cuddlenut: Digby accidentally loses Chips' cuddlenut but doesn't want to admit it and instead convinces Fizzy to cast a spell to help Chips sleep, but the spell turns Chips into a baby!

Wednesday 15th May 2019 at 6:00pm - Wishing Cave: Digby and Chips ignore Grumpy's warning and get trapped by the rising tide in what they think is a magical wishing cave.

Thursday 16th May 2019 at 6:00pm - Digby's Egg: Digby adopts an egg with legs, believing it's a dragon egg but he soon learns that the responsibility of his new pet is more than he expected.


Online at nickjr.co.uk and the Nick Jr. Play app, parents and preschoolers can find out more about the show, PAWsome colouring in activities and exclusive video clips and games. Fans can also like the official Nick Jr. UK & Ireland Twitter, Facebook and Instagram pages and sign up to the official Nick Jr. Fan Club for the latest Nick Jr. news, highlights, video clips, competitions and more.

Digby Dragon, based on original work from Sally Hunter (Humphrey’s Corner), is produced by London’s Blue-Zoo, the studio behind shows like Go Jetters, Miffy’s Adventures Big and Small and Tree Fu Tom.

More Nick: Nick Jr. UK Launches Nick Jr. Parents!

Originally published: Monday, April 15, 2019.

Schedule Source: Digiguide.
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Nick Jr. UK to Premiere 'Abby Hatcher' on Monday 6th May 2019

WHEN TROUBLE IS ON THE WAY, ONE LITTLE GIRL WILL SAVE THE DAY IN ABBY HATCHER, NICKELODEON’S BRAND-NEW ANIMATED PRESCHOOL SERIES PREMIERING MAY 2019 ON NICK JR. UK & IRELAND


Share it: @NickJrUK #AbbyHatcher


Nickelodeon’s brand-new animated preschool series, Abby Hatcher (created and produced by Spin Master Entertainment), tells the story of a little girl with a big heart who helps her friends, the amazing and quirky Fuzzly creatures, fix their mishaps, learn from their mistakes and negotiate their emotions. Launching with double episodes on Monday 6th May 2019 at 8:00am on Nick Jr. UK & Ireland, Abby Hatcher (26 episodes) features a social-emotional curriculum highlighting empathy, compassion and problem-solving skills. Following launch, new episodes of Abby Hatcher will continue to air regularly weekdays at 8:00am on the Nick Jr. channel in the UK and Ireland, with same day encores at 7:00pm and weekends at 10:30am.

In Abby Hatcher, Abby is an eternally optimistic, kind-hearted seven-year-old girl who loves to lend a helping hand to others and accepts everyone--no matter how different they are. In Abby’s world, humans coexist with Fuzzlies, incredible creatures that each have their own unique abilities that make them special, and Abby’s parents’ hotel is home to many. Together with her best Fuzzly friend Bozzly, Abby goes on wild adventures to fix Fuzzly mishaps and help them in any way she can. Whenever a problem arises Abby and Bozzly always say, “Fuzzly trouble can’t delay, to the rescue, save the day!”



In the series premiere of Abby Hatcher, “When Abby Met Bozzly/Hair Flair Everywhere,” Abby meets the best friend of her dreams, a fuzzly named Bozzly, for the first time. Then, when the hotel’s salon owner Mrs. Melvin closes the salon for the day, Abby tries to help Harriet, a hair-obsessed Fuzzly, find a new hobby, when all she really wants is to style. In additional new episodes, Mo and Bo are mistaken for a snow monster, and, after taking a tumble, Otis suffers a fear of heights and becomes scared to use his elevator.

Below is a list of currently announced all-new episodes of Abby Hatcher, along with each episodes description, set to premiere on Nick Jr. UK & Eire in May 2019!:

Monday 6th May 2019 at 8:00am - When Abby Met Bozzly: We look back to the very first time Abby met Bozzly.

Monday 6th May 2019 at 8:15am - Hair Flair Everywhere: When Mrs. Melvin leaves for a day trip and closes the salon, Abby tries to help Harriet find a replacement hobby.

Monday 6th May 2019 at 8:15am - Hair Flair Everywhere: When Mrs. Melvin leaves for a day trip and closes the salon, Abby tries to help Harriet find a replacement hobby.

Tuesday 7th May 2019 at 8:00am - Princess Flug's Flower Float: Abby follows a trail of missing roses to a new Fuzzly - the flower-loving Princess Flug.

Tuesday 7th May 2019 at 8:15am - The Fuzzlies Talent Show: Teeny Terry thinks he doesn't have a talent, so Abby helps him find one for the big Hotel Talent Show.

Wednesday 8th May 2019 at 8:00am - Too Tired to Tuba: Chef Jeff's nighttime tuba practice is keeping all the Fuzzlies awake. How can Abby get him to sleep?

Wednesday 8th May 2019 at 8:15am - Princess Flug Day: Princess Flug thinks Melvin's surprise party is for her, and gets very upset when she realizes it's not.

Thursday 9th May 2019 at 8:00am - Hair Flair Fuzzly: Mrs. Melvin's hairbrush goes missing, and Abby tracks it to a brand new Fuzzly who loves to style hair.

Thursday 9th May 2019 at 8:15am - The Fuzzlies in the Attic: When the Fuzzly twins, Mo and Bo, get separated in the hotel, it's up to Abby to get them back together again.

Friday 10th May 2019 at 8:00am - There's Only One Bozzly: When Bozzly gets hurt, Melvin steps in as Abby's sidekick.

Friday 10th May 2019 at 8:15am - Cousin Flugtilda: Princess Flug's Cousin Flugtilda comes to visit.

Monday 13th May 2019 at 8:00am - Chef Curly: Curly really wants to help Chef Jeff make an important dinner for the hotel.

Tuesday 14th May 2019 at 8:00am - Afraid of Cats: Melvin gets a new kitten... but Fuzzlies are afraid of cats!

Wednesday 15th May 2019 at 8:00am - Curly and the Sock Doll: Curly's favourite sock doll is smelling up the hotel, but she really wants to keep it. Is there something Abby can try to clear the air?

Thursday 16th May 2019 at 8:00am - In the Park: Princess Flug feels left out when she's the only one who doesn't want to play outside and get dirty.


Abby Hatcher made its world debut on Nickelodeon in the U.S. on Tuesday, January 1, 2019, and will be rolling out on Nickelodeon’s international channels and branded blocks throughout 2019. The series also airs on TVO and Knowledge in Canada.

Abby Hatcher is the ninth series from Spin Master Entertainment and follows on the success of PAW Patrol. The new series is overseen by executive producers Ronnen Harary and Laura Clunie.

Fans can visit nickjr.tv as well as like the official Nickelodeon Africa Facebook page and follow Nickelodeon on Instagram and Twitter for the latest Nick Jr. news, highlights, information, games and video clips.

About Spin Master

Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin Master has received 103 TIA Toy of The Year (TOTY) nominations with 28 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced nine television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master has 28 offices and employs over 1,700 people globally in Canada, United States, Mexico, France, Italy, United Kingdom, Russia, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.

Online at nickjr.co.uk and the Nick Jr. Play app, parents and preschoolers can find out more about the show and fuzzy-tastic colouring in activities and watch exclusive video clips, including of the show's official theme song. Fans can also like the official Nick Jr. UK & Ireland Twitter, Facebook and Instagram pages and sign up to the official Nick Jr. Fan Club for the latest Nick Jr. news, highlights, video clips, competitions and more.

More Nick: Nick Jr. UK Launches Nick Jr. Parents!

About Nick Jr.

Where every day’s an adventure, Nick Jr. is a top-performing commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world's first channel dedicated to pre-school children, Nick Jr.’s programming includes beloved shows PAW Patrol, Shimmer and Shine, Nella the Princess Knight and Peppa Pig. Kids and parents can find lots of video clips, games, exclusive activities and downloads featuring their favourite Nick Jr. friends online at nickjr.co.uk and on the Nick Jr. Play app. Viewers also have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.

About Nickelodeon

The Nickelodeon Network is a top-performing commercial kids’ TV network in the UK and Ireland with Nickelodeon channels available in over 13 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.

Originally published: Monday, April 15, 2019.

H/T: Special thanks to @Josephistedvgcp for the news!; Schedule Source: Digiguide.
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Power Rangers Beast Morphers Episode 7 Preview | 'A Friend Indeed' Official First Look

Power Rangers Beast Morphers Episode 7 Preview | "A Friend Indeed" Official First Look



Power Rangers Beast Morphers Episode 7 "A Friend Indeed" Preview.

Exclusive First Look of Power Rangers Beast Morphers Episode 7. "A Friend Indeed" premieres Saturday at 8AM/ET on Nickelodeon USA!

In the brand-new Power Rangers Beast Morphers episode "A Friend Indeed" (#907), Evox targets the Beast Bots to stop the Rangers from forming their Megazord.

Cast: Rorrie D. Travis (Devon / Red Ranger), Jazz Baduwalia (Ravi / Blue Ranger), Jacqueline Scislowski (Zoey / Yellow Ranger).

About Power Rangers Beast Morphers:

Set in the future, a secret agency combines a newly discovered substance called "Morph-X" with animal DNA to create the Power Rangers Beast Morphers team. The Rangers must fight off an evil sentient computer virus bent on taking over the source of all Ranger power, the Morphin Grid itself.

Cast: Rorrie D. Travis (Devon / Red Ranger), Jazz Baduwalia (Ravi / Blue Ranger), Jacqueline Scislowski (Zoey / Yellow Ranger), Colby Strong (Blaze Ranger), Liana Ramirez (Roxy), Abraham Rodriguez (Nate), Kristina Ho (Betty), Cosme Flores (Ben).

Catch Power Rangers Beast Morphers, the latest season of Power Rangers, Saturdays at 8:00 a.m. (ET/PT) on Nickelodeon USA!

Connect with Power Rangers: powerrangers.com | Facebook | Twitter | Instagram | YouTube

More Nick: Hasbro Announces New 'Power Rangers' Live Tour!
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and Power Rangers News and Highlights!

Nickelodeon to Ramp Up JoJo Siwa Licensing Efforts as Social Media Superstar Celebrates 16th Birthday

Learn how Viacom Nickelodeon Consumer Products has helped build a licensing empire for a teen sensation.

Nickelodeon star JoJo Siwa unequivocally ranks among the upper echelon of top young social influencers who have built ironclad brands that are exploding in popularity. The singer, actress, dancer and vlogger has amassed a YouTube following of more than 9 million, becoming an institution in the tween and teen entertainment space.


With such massive global reach and an army of "Siwanatorz" in tow, the licensing opportunities for Siwa are limitless.

As Siwa gears up to celebrate her milestone Sweet 16 birthday in May, she and Nickelodeon have planned a bounty of events, surprises, product launches and licensing partnerships that will further expand Siwa's brand as it evolves and grows right along with her.

"The last few years have been an incredible ride with Nickelodeon," Siwa told License Global. "From my music videos to performances around the world to all the consumer products, I love being able to connect with my fans. This year is so exciting for me because not only is it my 16th birthday, but I am going on my first nationwide tour. It's a dream to be able to travel to more than 50 cities and do what I love. I think it will be like having a really long birthday party across six or seven months!"

Siwa is not merely a passive passenger on this remarkable professional journey she's taking. She works intimately with Nickelodeon on the creative process of product development to ensure an authentic brand extension across all product categories.

"She is so savvy and authentic about how she relates to her fans," says David Chustz, head of creative, Viacom Nickelodeon Consumer Products (VNCP). "She's very consistent in engaging them. And through all of the Nickelodeon and Viacom touchpoints that we brought to the fore in working with her, she's only been able to strengthen and deepen those relationships and expand her fan base."

As Siwa grows and evolves, so too does her style, and VNCP takes care to reflect those changes across all product lines. From continuously updating and redefining style guides to holding daily consultations with Arturo Chavez, Siwa's stylist, Nickelodeon has nurtured this mega brand every step of the way. Choosing flexible partners who can quickly adapt to global trends and apply Siwa's evolving preferences is a key factor in how VNCP selects licensees for the JoJo Siwa brand.

Kay partners include Just Play (toys), Mad Engine (apparel), H.E.R. Accessories (bows), KIDdesigns (electronics), Rubie's and Party City (costumes), Spin Master and Cra-Z-Art (arts and crafts), Crunch Pak (snacks) and Jay Franco (bedding and home).

When developing product, Chustz says he and the team at Nickelodeon approach the process by tapping into Siwa's authentic interests. Because of Siwa's strong anti-bullying message, which is strongly echoed in her hit song "Boomerang," VNCP incorporated that empowering positive message via a product line of icons and badges. And an athleisure line was developed to reflect Siwa's active lifestyle and unyielding passion for dance, which she has maintained since her very young television appearance on the Lifetime series Dance Moms. Because of Siwa's love for sweets and desserts, the creative team adopted a pastel color palette as part of the brand's style guide.

"We see how her fans want to be like her and want to emulate her, which obviously becomes a huge opportunity in the apparel, roleplay and accessories categories," says Chustz. "But we found through Just Play's doll and doll accessory line, which have been tremendously successful, that they want to play her life as well. The relationship between her and her fans lends itself to a number of key licensing categories and has really grown her business and added to its longevity."

There's no denying that Siwa's fans yearn to be like her. More than 50 million of her signature bows have been sold to-date, according to VNCP.

"It is crazy that products with my face on them are sold around the world," says Siwa. "It was always my dream to be like Hannah Montana, and I still pinch myself that this is my life. I think my fans like the products because they are things that I love, have worn or use. It all started with the bows, and I can't believe more than 50 million bows have been sold worldwide. The products are just really cool, and Nickelodeon is creating new products in special-edition styles to tie in to my birthday–you will love it!"

VNCP teamed with Mad Engine for a massive apparel deal that resulted in JoJo's Closet, a line available exclusively at Target. Mad Engine's aim in developing the apparel was to mirror Siwa's style precisely.

"I had the idea that girls could feel like they were borrowing clothes straight from JoJo's closet, and they could wear her exact memorable looks," says Gina Cappi, Senior Vice President (SVP), girls division, Mad Engine. "It's never been done for kids, as it's usually a watered-down version or inspired by an idea. I want girls to literally emulate her style. I have worked closely with the team at Nickelodeon, including her mega-talented costume designer Arturo Chavez. He shares looks with me before the costumes come to life!"

Spin Master, which creates the popular JoJo Bow Maker and JoJo Glitter Nails products, is also a highly collaborative partner that strives to capture the essence of Siwa and works to turn around product quickly.

"The collaboration and creative process has been extremely successful because of our ability to act fast," says Arlene Biran, vice president and global business leader, Spin Master. "We expedite creative discussion and move to execution quickly. The Spin Master design team develops creative and innovative concepts, and Nickelodeon is quick to provide feedback. This allows us to create high-quality product on very tight timelines. The partnership is best-in-class."

Just Play, which makes the JoJo Siwa singing doll, will soon launch JoJo's Wheels, a doll-sized version of Siwa's custom convertible. Later this year, Just Play will introduce her high-top shoes edition, party fashions to celebrate her birthday and a limited-edition JoJo Hairdorables doll.

"It's been an extremely collaborative process to create a line that allows JoJo Siwa fans to express themselves as well as interact with JoJo's latest songs, fashions and accessories," says Geoffrey Greenberg, co-president, Just Play. "Nickelodeon meets with JoJo on a regular basis to review the product range. JoJo understands her brand and fans better than anyone and wants to ensure her merchandising is authentic and a true reflection of her brand and herself. Our partners at Nickelodeon have done a fantastic job of creating more and more ways for fans to engage with JoJo."

For Siwa's DREAM Birthday in May, she will be honored via a Viacom-wide celebration featuring on-air content, on-ground experiences, limited-edition consumer products, retail programs and more. Siwa will embark on her first headline tour–"D.R.E.A.M. The Tour"–which will visit more than 50 cities across the U.S. and Canada beginning May 17. VNCP's global creative group has also developed an exclusive birthday style guide, Sweet Celebrations, that will be applied across special products and retail activations throughout spring/summer as well as a DREAM style guide that will extend the tour theme across multiple categories and channels.

As Siwa turns 16 years old this year and evolves, VNCP has kept its finger on the pulse of this evolution every step of the way.

"There are fans who are growing with her as she is growing up," says Chustz. "We're working with her to manage her brand visually so it's appropriate for her age and allows a sense of maturity and sophistication, but neither she nor us nor her fans are interested in seeing her grow up too fast. So, we're also trying to keep that sense of fun, that sense of loving being a kid, loving being a girl. She loves color, so we are always looking for ways to evolve her palette and her look while keeping it colorful and true to her brand."

JoJo Siwa-branded products are available in more than 30 markets, and the brand has more than 230 partners signed globally. Top performing regions include the U.S., which saw a sales increase of 135 percent year-over-year in 2018, the U.K., Canada and Australia. In 2018, the brand successfully expanded into Mexico, the Middle East and South East Asia regions. VNCP plans to launch consumer products in untapped markets in Latin America and Asia this year.

For the remainder of 2019, the JoJo Siwa licensing program will grow into new product categories and SKUs. In the spring, the health and beauty category will expand with Siwa-branded oral care and with bandages that incorporate Siwa's emoji style with glitter and foil accents. VNCP will also launch products in the confection and ice cream categories.

And those product lines will undoubtedly continue to expand as Siwa continues to build and nurture her gargantuan global fan base.

"My fans–the Siwanatorz–are so important to me," says Siwa. "I connect with them every day through my YouTube channel and by constantly staying in touch on social media. With Nickelodeon, I have been able to travel the U.S. and around the world to see them. I have been to Australia, the U.K. and Mexico, and I feel that my fans–no matter where they live–are the same in many ways. They are strong, powerful, nice... and of course, love their bows!

JoJo’s Nickelodeon special entitled JoJo’s Dream Birthday is set to air on Saturday, May 18, at 8:00 p.m. (ET/PT) on Nickelodeon USA.

More Nick: Pitbull, Bebe Rexha, JoJo Siwa and T-Pain to Perform at Nickelodeon's U.S. SlimeFest Music Festival, June 8-9, 2019!
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On This Day in 1994 | All That Premiered on Nickelodeon

On This Day in 1994 | All That Premiered on Nickelodeon



On this day 25 years All That premiered on Nickelodeon!

All That Premiered 25 Years Ago! 😃 Funniest Moments (Part 2) | #AllThatTuesday



Kenan Thompson, Kel Mitchell, Amanda Bynes, Danny Tamberelli, and the rest of the All That cast are here with some more of the funniest All That clips from the classic series! From behind the scenes popcorn antics, to Good Burger, to infomercial parodies, to total babes, these clips are the perfect recipe of All That awesomeness! Catch more All That on Nick! Don’t miss all new All That coming this summer! See the following link for more info!: http://po.st/AllThatRevival

What is YOUR favorite All That sketch of all time? 🥇

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From the Viacom Newsroom:

25 Years Later: How All That Created A Generation of TV Stars


The popular Nickelodeon sketch comedy series celebrates its 25th anniversary this month, just before a reboot of the series kicks off later this year.

Ready yet? Get set. It’s All That. “The show is All of That and yes we do it all time”— or did it all the time, beginning 25 years ago this week.

All That, a comedy series for kids that aired on Nickelodeon in the ‘90s and early 2000s, introduced an entire generation kids to sketch comedy. It was a Saturday Night Live for the pre-teen set, and gave a start to celebrities like Kenan Thompson, who has been a cast member of SNL for 13 years, and Amanda Bynes, who had her own All That spin-off, called The Amanda Show.

The show was a destination for hip hop and R&B performers, with appearances from Aaliyah, Coolio, Brandy, Usher, Run-DMC., Faith Evans, LL Cool J, Mary J. Blige, Missy Elliot, OutKast, P. Diddy, and Blackstreet. Its catchy theme song was even created by the iconic girl group TLC, with a lengthy rap solo by the late Lisa “Left Eye” Lopez.

Best yet? It’s returning to TV later this year thanks to now-Nickelodeon President Brian Robbins, who was co-creator of the original show.

“We think there’s a great opportunity to find the next pool of stars,” Robbins said to Variety in February. “We want to bring the show back in a real fun way. This summer, we are going to bring back a lot of the original cast and the cast through the years, and let them introduce the new cast of ‘All That’ to the world.” He also said that the show would feature some of the old well-known sketches—think Good Burger, The Spice Boys, Earboy, Loud Librarian, Vital Information, Superdude and more—as well as new skits.

Robbins, who has maintained a relationship with Thompson throughout the years, brought the funnyman on as an executive producer on the new series.

“It means everything to me,” Thompson told Variety of the original series. “It was my first job that I ever had. It gave me an opportunity.”

While Thompson isn’t leaving SNL for the gig, he did say he would be as involved as possible considering his busy schedule during the season.

“I think it should be a staple show for Nickelodeon,” he said.

Here’s a look at the other famous faces who got their start on All That, which aired from 1994-2005.

Kenan Thompson


Kenan Thompson got his start on All That at the show’s inception in 1994 and remained on until 1999, with guest roles in the 2000s. He jumped from All That right into a spin-off series with co-star Kel Mitchell, called Kenan & Kel, which aired between 1996-2000. The Nick series also led to the popular 1997 film, Good Burger. Thompson joined the cast of Saturday Night Live in 2003 and is still a cast member, making him the longest-tenured cast member in the show’s history, slightly behind Darrell Hammond, who was on the show for 14 seasons. Thompson is returning as executive producer on the new All That and also has a voice role in the upcoming Paramount Pictures film Wonder Park. It was also announced in February that Thompson will serve as a judge on the comedy competition series Bring The Funny on NBC, which is set to premiere this summer.

Kel Mitchell


“Who loves orange soda? Kel loves orange soda.” Kel Mitchell was Kenan Thompson’s right-hand man on All That—ultimately leading them to get their own series. Thompson reportedly got hired after his SNL audition ahead of the 2003 season, while Mitchell was turned down after his audition. In 2015, Mitchell and Thompson went on The Tonight Show With Jimmy Fallon where they reprised their roles in Good Burger for a sketch that’s since been viewed more than 21 million times on YouTube. Most recently, Mitchell has starred on the Nick series Game Shakers as rap star, Double G.

Amanda Bynes


Amanda Bynes was scouted by Nickelodeon while attending the comedy camp for kids, Los Angeles Laugh Factory, where she was then poached to star on All That for seasons three through six. After a number of popular skits on the show, she was offered her own sketch comedy series, The Amanda Show, which aired from 1999 to 2002. Between the two series, she also was a regular on the Nick game show, Figure It Out. She also starred on the WB sitcom What I Like About You from 2002 to 2006 alongside Jennie Garth. Bynes went on to have a movie career after her time on Nick, including hit films like Big Fat Liar, What A Girl Wants, She’s The Man and Easy A.

Nick Cannon


Nick Cannon, now a popular television host, got his start on All That in 1998. He then appeared on Thompson and Mitchell’s spin-off, Kenan & Kel, before creating the series Wild N’ Out, which he served as host, director and executive producer on from 2005 to 2007 until the show was brought back in 2013. It’s now a success on both linear and YouTube with a channel that has nearly 4.5 million subscribers. Cannon also hosts the TeenNick Top 10 and hosted one season of the new Lip Sync Battle spin-off, Lip Sync Battle Shorties for kids on Nick. One of his biggest hosting gigs is on America’s Got Talent. [Cannon also starred in his own Nickelodeon series, The Nick Cannon Show]

Jamie Lynn Spears


Jamie Lynn Spears joined the cast of All That for its eighth season after there was a two year hiatus of the show. Her casting followed her acting debut in the Paramount Pictures film Crossroads, where she played a younger version of her sister, Britney Spears. She starred in her own Nick series called Zoey 101, which aired from 2005 to 2008 before the actress announced she was pregnant at age 16. In 2018, Spears made a guest appearance on Double Dare against fellow All That alum, Josh Server, and she is set to voice act on the upcoming Nick series, Fashion Ally.

Gabriel Iglesias


Comedian Gabriel Iglesias appeared in the sixth season of All That in 2000. Shortly after, he had his first 30-minute Comedy Central Presents stand-up special in 2003. He went on to compete in the reality comedic competition series, Last Comic Standing, in 2006, but was disqualified for using a Blackberry to communicate with family and friends. In 2011, Comedy Central debuted Gabriel Iglesias Presents Stand Up Revolution, which was a stand-up showcase series that ran for three seasons. In addition to his stand-up specials—notably I’m Not Fat… I’m Fluffy—Iglesias appeared on an episode of Lip Sync Battle in 2016 and on the new Double Dare in 2018.

Neal Brennan


While not a cast member on the series, comedian Neal Brennan was a writer for the show from 1996 to 1997 before moving on as a writer for Kenan & Kel. He later made a name for himself as a co-writer on Comedy Central’s Chappelle’s Show with Dave Chappelle. The pair also wrote the 1998 stoner comedy, Half Baked. Brennan has also written for a number of other comedians and for series like the MTV dating show, Singled Out in 1995, as well as toured doing his own stand-up.

Taran Killam

Taran Killam also served as a writer and made several appearances on All That and later on The Amanda Show as Spaulding on the soap opera parody Moody’s Point. Killam remained a part of the Viacom family by joining Wild N’ Out for 29 episodes right after working as a writer and actor in MTV’s Nick Cannon Presents: Short Circuitz. Ultimately, he followed in Thompson’s footsteps and found a home on Saturday Night Live for six seasons before departing in 2016.


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More Nick: Nickelodeon is Reviving 'All That' with Kenan Thompson as Executive Producer | Nick Upfront 2019!
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Jamie Lynn Spears to Voice Character on Nickelodeon's New Preschool Series 'Fashion Ally'

Viacom has revealed the exciting news that Jamie Lynn Spears, the younger sister of global superstar Britney Spears who starred in hit Nickelodeon series All That and Zoey 101, is set to revisit her Nickelodeon roots by voice acting on the network's upcoming animated preschool series, Fashion Ally!


Announced at Nickelodeon Upfront 2018, Fashion Ally (working title) follows Ally, a little girl with big ideas and a passion for fashion. Ally is high up in the fashion world, as makes everything around her a bit brighter, bolder and more brilliant, one design fix at a time. Created by Silvergate Media’s Executive Vice President (EVP) of Creative Content, Paula Rosenthal (Nickelodeon's Sunny Day and Peter Rabbit) and commissioned by Nickelodeon, the series will be set in the heart of New York. Each episode will be 23-minutes long.

Jamie Lynn Spears joined the cast of All That for its eighth season after there was a two year hiatus of the show. Her casting followed her acting debut in the Paramount Pictures film Crossroads, where she played a younger version of her sister, Britney Spears. She starred in her own Nick series called Zoey 101, which aired from 2005 to 2008 before the actor announced she was pregnant at age 16. In 2018, Spears made a guest appearance on Double Dare against fellow All That alum, Josh Server.

More Nick: Nickelodeon is Reviving 'All That' with Kenan Thompson as Executive Producer | Nick Upfront 2019!

Originally published: Tuesday, April 16, 2019 at 12:27am BST.
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