Monday, April 19, 2021

ViacomCBS Int'l Launches Velocity UK Commercial Team

ViacomCBS Networks International (VCNI) has announced the launch of a new UK-based commercial team.

Lee Sears (pictured), Executive Vice President and General Manager, Digital & Ad Sales, VCNI.

Velocity UK, a sub-brand of ViacomCBS’s international commercial division of the same name, will be focused on leveraging VCNI’s social platforms business in the UK and act as the exclusive source for clients looking to reach audiences across its social inventory.

The media giant said that this new business will work closely with Sky Media, who will continue to handle all linear, VoD and sponsorship ad sales for ViacomCBS Networks UK and Ireland (VCN UK).

Heading up Velocity UK will be VCNI Executive Vice President (EVP) and General Manager (GM) of digital and ad sales Lee Sears. Sears will oversee the unit which will manage all digital and social inventory across VCN UK’s brands. This includes pay-TV channels Nickelodeon, Nick Jr., MTV and Comedy Central, in addition to free-to-air public service broadcaster Channel 5 and the CBS portfolio of channels.

In addition, the team will develop premium socially targeted campaigns for clients, with branded custom content partnerships that will stand alone on the network’s brand-safe social platforms or act as a compliment to on-air partnerships or events, including the upcoming Nickelodeon SlimeFest, MTV EMAs, and Channel 5’s Five on the Farm event.

The UK based team will be led by Amil Shah, who has been promoted to Vice President (VP) of International & Digital Sales and will report to Sears. Christa Thompson, Director of Digital Sales, has joined the team from Vevo UK where she led the business across a range of major media agencies and clients and will now oversee video and display inventory sales for Velocity UK. Aphrodite Kapeleris, Digital Brand Content Manager, will lead the branded content initiatives.

Sears said: “As our business continues to grow its digital and streaming priorities, we have the opportunity to meet increased demand in this space and serve different clients in new and exciting ways, enabling them to reach non-linear viewers across all demographics in an authentic way. 

“Using the scale of ViacomCBS’ brands, intricate media and local UK knowledge, Velocity UK will create and place platform-intentional content across our valuable IP, delivering targeted campaigns and providing end to end brand safe solutions for clients.”

Velocity UK will sit under the umbrella of ViacomCBS’ international commercial division, Velocity, which handles linear and digital sales across multiple markets.

The new team is currently working with a number of clients on branded content and premium buys across VCN UK’s digital and social inventory, with more details to follow soon.

Source: Digital TV EuropeAdvanced Television.

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Nickelodeon Benelux to Celebrate Outdoor Play Day in Belgium on Wednesday 21st April 2021

On Wednesday 21st April 2021, Belgium will be celebrating its annual Buitenspeeldag (Outdoor Play Day), and to help encourage kids to go and play outside, kids channels across the country, including Nickelodeon and Nick Jr. will be going off-air for the afternoon.

Credit: RV.

Ondanks coronacrisis toch Buitenspeeldag dit jaar: overal in Vlaanderen activiteiten

Woensdag is het weer zo ver: het is nationale Buitenspeeldag. Kinderen kunnen woensdag aan ruim 70 activiteiten deelnemen in Vlaanderen en Brussel. Maar nu is er ook iets nieuws. Wie voor 1.000 uur buiten speelt en dit aanduidt op een tracker, wordt gekroond tot een echte ‘buitenspeelheld’.
Op grote schalen samen buiten spelen, is dit jaar niet mogelijk door de coronacrisis. Maar in Vlaanderen en Brussel worden wel kleine coronaveilige activiteiten georganiseerd. En “kinderen kunnen er ook altijd zelf op uittrekken”, klinkt het.

Woensdag voor de televisie zitten is alleszins geen optie. Kinderzenders zoals Nickelodeon, Nick Jr., Ketnet, Ketnet Junior, Studio 100 TV en VTM Kids zullen in de namiddag niets uitzenden.

Op de website kan je alle activiteiten vinden per gemeente. Daarop kunnen de kinderen ook het aantal uren bijhouden dat ze al buiten hebben gespeeld en gesport.

De Buitenspeeldag is een initiatief van de Vlaamse overheid, Kind & Samenleving, Bataljong vzw, ISB vzw (Vlaams Instituut voor Sportbeheer en Recreatiebeleid), Goe Gespeeld! en enkele tv-zenders voor kinderen. Dit jaar vindt de veertiende editie plaats.


From HLN:

Buitenspeeldag moedigt kinderen aan om buitenspeelheld te worden

In Vlaanderen en Brussel vinden woensdag ruim 70 coronaveilige activiteiten plaats in het kader van de nationale buitenspeeldag. Kinderen kunnen op een tracker aanduiden hoeveel uren ze buiten spenderen. Wie aan 1.000 uren komt, wordt een echte buitenspeelheld.

De Buitenspeeldag is een initiatief van de Vlaamse overheid, Kind & Samenleving, Bataljong vzw, ISB vzw (Vlaams Instituut voor Sportbeheer en Recreatiebeleid), Goe Gespeeld! en enkele tv-zenders voor kinderen. Het gaat al om de 14e editie van de dag waarop kinderen aangespoord worden om buiten te spelen en sporten.
Grootschalige acties zullen er dit jaar door de coronacrisis niet zijn, maar op verschillende plaatsen worden wel kleine en coronaveilige activiteiten georganiseerd. Maar kinderen kunnen er ook altijd zelf op uittrekken, klinkt het.

Voor de televisie zitten is alleszins geen optie, want zenders Nickelodeon, Nick Jr., Ketnet, Ketnet Junior, Studio 100 TV en VTM Kids zullen woensdagnamiddag helemaal niets uitzenden.

Op de website staan alle activiteiten per gemeente. Kinderen kunnen er ook een tracker vinden waarop ze kunnen aanduiden hoeveel dagen ze al buiten hebben gespeeld en gesport. Doel is om aan 1.000 buitenuren te komen en zo een buitenspeelheld te worden. 


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Nickelodeon Int'l, CBC, ITV and BYUtv Partner for 'Overlord and the Underwoods'


Award-winning writer Anthony Q. Farrell (NBC’s The Office, CBBC’s Secret Life of Boys, BYUtv’s The Parker Andersons/Amelia Parker) attached as Showrunner

Academy Award™ winner FX specialist Roger Christian (Alien, Star Wars) attached as Lead Character Designer

The character effects team at MastersFX (The Handmaid’s Tale, The Umbrella Academy) will bring Roger Christian’s character designs to life.

LOS ANGELES/TORONTO, March 16, 2021 – Award-winning production company, marblemedia, in association with Cloudco Entertainment, a world-class entertainment studio, received a series order for Overlord and the Underwoods™ (20×30) from CBC, Canada’s public broadcaster, Nickelodeon International, ITV, in association with BYUtv.

The original half-hour, live-action, single camera family comedy follows the Underwoods, a North American family, whose life is turned upside down when their distant cousin, Overlord, the second most-wanted villain in the universe, seeks refuge in their home after being forced into intergalactic witness protection. After snitching out his boss, the evil Mega-Lord Supreme, Overlord is sent to live with his incredibly nice, distant cousins on Planet Earth. Over the course of the series, the evil Overlord and the very sweet Underwoods discover a thing or two about each other as they learn to treasure the value of family and the importance of true friendship, diversity, and compassion.

“marblemedia is known for creating unrivaled family entertainment that showcase dynamic, diverse, and universal characters and storylines. We are very excited to add Overlord and the Underwoods™ to our robust programming roster,” shares Mark Bishop, Executive Producer and Co-CEO of marblemedia. “We are thrilled to create this original, hilarious comedy series with such incredible talent both in-front and behind the camera led by Anthony Q. Farrell and the Cloudco team along with all of our partners. We can’t wait to share this series with audiences around the world later this year.”

Created by BAFTA-winning showrunner, Anthony Q. Farrell (NBC’s The Office, CBBC’s Secret Life of Boys, CBC’s Little Mosque on the Prairie, upcoming marble and BYUtv series The Parker Andersons/ Amelia Parker) and Ryan Wiesbrock, creator of the Netflix Original Series Buddy Thunderstruck and the live-action adaptation of the Hulu Original series Holly Hobbie for Hulu and Canada’s Family Channel. The series features top talent and pre-production has begun in Toronto.

“I am chomping at the bit to start shooting this incredibly fun family series. I have had a blast putting these rich characters into hilarious situations with the other writers in the room. Big thanks to my co-creator, Ryan Wiesbrock, his team at Cloudco and of course my marblemedia fam for having me along for the ride,” said Anthony Q. Farrell, Co-Creator and Showrunner.

“Anthony, our Cloudco team, the marblemedia team, and all other partners have brought great energy and enthusiasm to this series. Everyone involved with the project is aligned on how fun it is to see a ‘bad guy’ and a good family, rub off on each other in a positive way,” said Ryan Wiesbrock, Co-Creator and Executive Producer for Cloudco Entertainment.

Farrell is compiling an exceptional creative writing team for the show including Kate Hewlett, Ryan Belleville, Jay Vaidya, Amanda Joy, Angelica Mendizabal, Caleigh Bacchus, Simon Owens, Sadiya Durrani and Richard Young.

Academy-Award winning FX expert, Roger Christian (Alien, Star Wars: Episode I The Phantom Menace and Episode IV A New Hope) boards the series as Character Designer. Christian was responsible for creating the props and sets for Star Wars, including the infamous lightsaber. His designs for this show will be brought to life by MastersFX and include Overlord’s helmet and costume and his animatronic, robot sidekick. The team at MastersFX is the character effects company behind hit shows The Handmaid’s Tale and The Umbrella Academy, and they will bring Christian’s designs to life in Overlord and the Underwoods.

Production credits for the series include: Executive Producers Mark J.W. Bishop, Matt Hornburg, Carrie Paupst Shaughnessy, Ryan Wiesbrock, Sean Gorman and Ian Lambur; Supervising Producer Donna Luke; Series Producer Jim Corston; SVP Rights and Executive Producer, Diane Rankin; and Showrunner Anthony Q. Farrell. For CBC, Sally Catto is General Manager, Entertainment, Factual & Sports, Trish Williams is Executive Director, Scripted Content, Sandra Picheca is Director of Current Production, Comedy, and Greig Dymond is Executive In Charge of Production. Michael A. Dunn and Andra Johnson Duke are Executive Producers and Jim Bell is Supervising Producer for BYUtv.

The series is produced in association with CBC, BYUtv, Nickelodeon International with ITV/CITV, and with the financial participation of the Shaw Rocket Fund. The series was developed through funding from the Bell Fund Slate Development Program. Cloudco Entertainment and Distribution360, a marblemedia company, hold worldwide distribution rights for the series.

About marblemedia

marblemedia is a leading global entertainment company that develops, produces and distributes compelling TV and interactive digital content for audiences of all ages, across all media platforms.

A trailblazer known for creating entertainment for the whole family through an informative, entertaining and optimistic lens, the company stands on their merits for showcasing diverse and inclusive storytelling with unique points of view. Recent hits as the award-winning competition Netflix Original series Blown Away, critically-acclaimed travelogue Netflix Original series Restaurants on the Edge; YesTV, Family Channel and BYUtv’s award-winning family gameshow Just Like Mom and Dad; interconnected scripted family comedy series The Parker Andersons and Amelia Parker; and the high-octane competition series All-Round Champion based on the International Emmy® Kids Award-winning format.

Founded in 2001 by co-CEOs Mark Bishop and Matt Hornburg with a vision of creativity, partnership and innovation, the company has offices in Toronto, London and L.A., with a 50-acre production facility located 90 minutes north of Toronto. Learn more at

Find us online:

Facebook: @marblemedia

Twitter: @marblemedia

About Cloudco Entertainment

Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Boy Girl Dog Cat Mouse Cheese™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.


Series overview:

Overlord and the Underwoods is a half-hour comedy about a typical North American family whose lives change drastically when a distant relative moves in. Distant in two senses, actually. Distant like, “Hey look at that! We share a tenuous connection to an ancestor who lived a long time ago.” And distant like, “Hey look at that! You live in another galaxy.” Overlord, the 2nd most wanted villain in the universe, is forced into witness protection when he rats out the 1st most wanted villain in the universe. The IGDC (Inter-Galactic Detention Centre) sends Overlord to live with his incredibly nice cousins on Earth. Since they’re family, they’re the only people in the universe willing to take him in. This series is your typical space-fish out of cosmic-water story. The Underwoods, in contrast to Overlord, are great people. Technically anyone in contrast to Overlord is a great person, but the Underwoods truly represent the best of humanity. The parents, Flower and Tim, have dedicated their lives to helping animals (because they’re adorbs). Their daughter, Peyton, is a lot like other girls her age. She keeps active on social media trying to share her voice with the world. She’s not quite certain what her voice is yet, but she’ll keep talking until she finds it. Their son, Weaver is creative, true, but he also ties himself up in expectations of perfection. And it’s crazy difficult to move forward when you’re tied up. In an odd way Overlord’s presence serves to make him a better person. And Weaver reciprocates by slowly making Overlord a slightly more compassionate being. Overlord is far from perfect, but none of the Underwoods are perfect either. As the series grows, so to do their relationships. Each episode is an opportunity for Overlord to make the Underwoods stronger individuals and for the Underwoods to make Overlord a better… overlord? I guess that works.


Auditions are currently underway to cast Overlord and the Underwoods, including for a Male Acapella Group as well as for a recurring character named Connor, a wizard of words and can really hurl the
insults. As soon as he’s elected to be the new head of the acapella club, The Undertones, he
kicks Weaver out. Connor can really hold a grudge – and he’s held a grudge against Weaver since
they were seven years old. Connor has the voice of an angel.

An alien in witness protection coming to Mono: Marblemedia to film in Cardinal Woods

[Canada -] The production company sought approval for filming from council

Families who watch Nickelodeon shows might just find some familiar scenery if they intend to watch an upcoming new series.

Marblemedia, an organization that has filmed in Mono prior, put forward a request to Mono council to film scenes of the new show in Cardinal Woods. The request would see filming occur on May 5, 6 and 7 at this point in time.

The show, called Overlord and the Underwoods, will be a comedy about an alien that is part of an intergalactic Witness Protection Program, who hides out in the attic of a Suburban family home.

A home on Riverside Drive has already been selected as their preferred choice for the exterior of the family’s home. The interior would be shot in their studio.

There would be multiple locations, including a scene shot on the Vicki Baron Lakeside Trail at Island Lake, but the majority of their shots will take place on Riverside Drive.

“I was doing the original scouting, took some photographs in and around Orangeville and Mono,” explained Paul Franklin, location manager for Marblemedia. “Our creative team really liked the homes on Riverside Drive. It would just be the exterior scenes, inside of the house would be in our studio.”

The production company has already been in discussion with local residents to find out whether they’d be okay with filming, but the final step of approval must go before council.

“Mono has been involved with Marblemedia a couple of times now,” said Coun. Sharon Martin. “They certainly do an excellent job. By the time they’ve left, you have no idea they’ve been there.”

One concern presented by a resident to Mayor Laura Ryan had been a matter of operation during a lockdown, should it be extended, and safety.

“At the beginning, the entire industry shut down from March to July,” explained Franklin. “Since then we have worked diligently with the Ontario government and local municipalities to create and adhere to Section 21 guidelines, which allows us to be exempt from all of the guidelines so far.”

Under the Section 21 guidelines, all provincial safety measures must be adhered to. Franklin explained that along with regular testing (the frequency of which is determined by how much contact crew has with the cast), there have been strict PPE guidelines, the company has their own COVID-19 specialist, and everything receives constant cleaning.

The motion to allow the company to film was passed unanimously. Unless any major changes come from the province, filming will occur next month.

On April 19, the Town of Orangeville announced that the production will also be filming at various locations in the area of Second Avenue, Fourth Street, and Third Avenue, as well as Idyllwilde, Rotary, Princess of Wales, and Lions Sports Parks, between April 28-May 4.


Originally published: Tuesday, March 16, 2021 at 21:26 GMT.

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Nickelodeon UK Ratings for Week of Monday 5th - Sunday 11th April 2021

Nickelodeon UK Network Ratings for week of Monday 5th - Sunday 11th April 2021.

Ratings were up across the Nickelodeon UK network this week compared to the previous week (March 29-April 4), according to BARB data, with all Nickelodeon channels reporting increased viewership.

Nickelodeon Total:

1. THE THUNDERMANS (MON 16:28) - 134,200
2. THE THUNDERMANS (SAT 12:59) - 80,100
3. THE THUNDERMANS (THU 07:59) - 73,600
4. THE THUNDERMANS (SAT 13:30) - 68,100
5. THE THUNDERMANS (SAT 14:00) - 66,800
6. THE THUNDERMANS (FRI 08:00) - 66,600
7. THE THUNDERMANS (TUE 19:30) - 52,000
8. THE THUNDERMANS (MON 14:00) - 43,100
9. THE THUNDERMANS (WED 16:28) - 39,400
10. SPYDERS (FRI 11:28) - 35,900
11. THE THUNDERMANS (MON 12:59) - 34,900
12. HORRID HENRY (SUN 06:59) - 34,000
13. HORRID HENRY (SAT 16:15) - 34,000
14. DANGER FORCE (MON 09:00) - 31,400
15. THE THUNDERMANS (WED 07:59) - 30,400

NickToons Total:

1. HORRID HENRY (SUN 10:30) - 63,700
2. HORRID HENRY (WED 14:15) - 52,200
3. HORRID HENRY (SUN 10:45) - 49,600
5. HORRID HENRY (THU 15:00) - 42,000
6. HORRID HENRY (WED 14:00) - 40,500
7. HORRID HENRY (WED 13:45) - 40,500
8. HORRID HENRY (SUN 13:15) - 39,700
9. HORRID HENRY (SUN 12:30) - 39,100
10. HORRID HENRY (SAT 14:15) - 37,800
11. HORRID HENRY (SUN 29:45) - 36,700
12. HORRID HENRY (SUN 11:30) - 35,700
13. HORRID HENRY (SAT 14:30) - 32,900
14. HORRID HENRY (SUN 14:00) - 32,500
15. HORRID HENRY (SUN 13:30) - 32,500

Nick Jr. Total:

1. PEPPA PIG (SAT 13:20) - 135,100
2. PEPPA PIG (TUE 13:45) - 134,600
3. PEPPA PIG (FRI 07:04) - 125,500
4. PEPPA PIG (TUE 13:50) - 123,700
5. PEPPA PIG (THU 16:20) - 120,100
6. PEPPA PIG (SAT 09:19) - 120,000
7. PEPPA PIG (TUE 16:04) - 119,400
8. PEPPA PIG (SAT 13:04) - 118,700
9. PEPPA PIG (TUE 16:20) - 114,100
10. PEPPA PIG (SAT 09:14) - 113,200
11. PEPPA PIG (TUE 16:15) - 112,400
12. PEPPA PIG (SAT 12:59) - 108,600
13. PEPPA PIG (MON 21:14) - 105,300
14. PEPPA PIG (SAT 13:15) - 100,400
15. PEPPA PIG (THU 15:29) - 100,000

Nick Jr. Too:

1. PAW PATROL (FRI 11:00) - 181,400
2. PAW PATROL (FRI 10:45) - 157,600
3. PAW PATROL (THU 09:15) - 127,300
4. PAW PATROL (FRI 10:30) - 118,000
5. PAW PATROL (THU 10:15) - 117,900
6. PAW PATROL (THU 09:30) - 117,300
7. PAW PATROL (THU 10:30) - 111,500
8. PAW PATROL (FRI 10:15) - 110,400
9. PAW PATROL (FRI 10:00) - 110,400
10. PAW PATROL (FRI 09:45) - 110,400
11. PAW PATROL (THU 15:30) - 101,800
12. PAW PATROL (THU 15:45) - 101,400
13. PAW PATROL (THU 15:00) - 101,100
14. PAW PATROL (THU 10:00) - 97,600
15. PAW PATROL (FRI 18:45) - 96,100

Notes: Nick Jr. Too is listed as Nick Jr 2 on BARB; Nick Jr. Too is Nick Jr. PAW Patrol during April 2021.

Nickelodeon Network:

1. PAW PATROL (FRI 11:00) - Nick Jr 2 - 181,400
2. PAW PATROL (FRI 10:45) - Nick Jr 2 - 157,600
3. PEPPA PIG (SAT 13:20) - Nick Jr Total - 135,100
4. PEPPA PIG (TUE 13:45) - Nick Jr Total - 134,600
5. THE THUNDERMANS (MON 16:28) - Nickelodeon Total - 134,200
6. PAW PATROL (THU 09:15) - Nick Jr 2 - 127,300
7. PEPPA PIG (FRI 07:04) - Nick Jr Total - 125,500
8. PEPPA PIG (TUE 13:50) - Nick Jr Total - 123,700
9. PEPPA PIG (THU 16:20) - Nick Jr Total - 120,100
10. PEPPA PIG (SAT 09:19) - Nick Jr Total - 120,000
11. PEPPA PIG (TUE 16:04) - Nick Jr Total - 119,400
12. PEPPA PIG (SAT 13:04) - Nick Jr Total - 118,700
13. PAW PATROL (FRI 10:30) - Nick Jr 2 - 118,000
14. PAW PATROL (THU 10:15) - Nick Jr 2 - 117,900
15. PAW PATROL (THU 09:30) - Nick Jr 2 - 117,300

Originally published: Monday, April 19, 2021
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