Tuesday, August 10, 2021

EBS 1TV in South Korea to Premiere 'Baby Shark’s Big Show!' on September 1

South Korea's Educational Broadcasting System (EBS) will premiere Nickelodeon's brand new animated preschool series Baby Shark’s Big Show! (아기상어 올리와 윌리엄) on EBS 1TV on Wednesday 1st September 2021 at 5:30pm on ! Following launch, the series will air every Wednesday and Thursday at 5:30pm. The news follows EBS airing the Baby Shark’s Big Show! holiday special “Baby Shark’s Big Fishmas Special” in December 2020.



글로벌 흥행 ‘아기상어 애니메이션’, 9월 EBS 방영 확정

미국 유·아동 시청률 1위 기록 ‘베이비샤크 빅 쇼’ 한국어 더빙판
매주 수·목요일 국내 방영 예정
총 52편의 에피소드로 신나는 모험 이야기
캐릭터·음악 등 키즈 엔터테인먼트 요소 강화

전 세계 강타한 ‘아기상어 올리와 윌리엄’, 오는 9월 EBS 방영 확정

콘텐츠 기업 스마트스터디(대표 김민석)가 세계 최대 규모 키즈 엔터테인먼트 채널 니켈로디언(Nickelodeon)과 공동 제작한 2D 애니메이션 시리즈 ‘베이비샤크 빅 쇼(Baby Shark’s Big Show!)’를 한국어 더빙판 ‘아기상어 올리와 윌리엄’으로 공개, 오는 9월 EBS 1TV를 통해 국내 방영한다.

‘아기상어 올리와 윌리엄’은 지난 3월 미국 니켈로디언 채널을 통해 최초 공개된 ‘베이비샤크 빅 쇼’의 국내 버전이다.

오는 9월 1일(수)부터 매주 수·목요일 오후 5시 30분 EBS 1TV에서 방송된다.

약 15분 분량의 에피소드 52편으로 편성돼, 빠른 호흡과 짧은 러닝타임으로 몰입감을 높여 시청자들을 사로잡을 예정이다. ‘핑크퐁TV’ 모바일 애플리케이션을 통해서도 만나볼 수 있다.

‘아기상어 올리와 윌리엄’은 바닷속 마을을 배경으로 아기상어 ‘올리’와 단짝 친구 ‘윌리엄’이 펼쳐나가는 신나는 모험 이야기를 그린다.

지난해 12월 국내 방영된 크리스마스 스페셜 영상 ‘아기상어 올리와 윌리엄: 피시마스 대소동’에 개성 넘치는 캐릭터, 신나는 음악 등 키즈 엔터테인먼트 요소를 더해 유쾌함과 감동을 동시에 잡은 점이 관람 포인트다.

뉴스 앵커, 치과 의사, 건축가 등 각자 다른 직업과 성격을 가진 상어가족, 물고기 친구가 뭉쳐 다양한 삶의 가치를 전달하며, 오케스트라와 신시사이저, K-POP 등의 장르 음악이 어우러져 듣는 재미까지 선사한다.

김민석 스마트스터디 대표는 “재미와 감동으로 글로벌 팬덤을 확보한 TV 애니메이션 시리즈 ‘베이비샤크 빅 쇼’를 ‘아기상어 올리와 윌리엄’이라는 타이틀로 국내 시청자들에게 새롭게 선보이게 돼 기쁘다”며 “슈퍼 IP(지식재산권)로 자리매김한 ‘핑크퐁 아기상어’를 중심으로, 온 가족이 함께 즐길 수 있는 패밀리 콘텐츠를 지속적으로 선보일 예정”이라고 밝혔다.

스마트스터디는 2019년 니켈로디언과 ‘핑크퐁 아기상어’ IP를 활용한 애니메이션 공동 제작 및 배급 계약을 체결하고 ‘베이비샤크 빅 쇼’를 선보이는 등 패밀리 콘텐츠 라인업을 강화하고 있다.

‘베이비샤크 빅 쇼’는 지난 3월 미국 방영 첫날 유·아동 시청률 1위를 기록한 데 이어, 영국, 이탈리아, 호주, 동남아 등에서 전파를 타며 전 세계 어린이들의 마음을 사로잡았다. 글로벌 흥행에 힘입어, TV 시리즈 시즌 2와 영화 제작 또한 확정됐다.

###

From Acrofan:

전 세계 강타한 ‘아기상어 올리와 윌리엄’, 오는 9월 EBS 방영 확정

스마트스터디(대표 김민석)가 세계 최대 규모 키즈 엔터테인먼트 채널 니켈로디언(Nickelodeon)과 공동 제작한 2D 애니메이​​션 시리즈 ‘베이비샤크 빅 쇼(Baby Shark’s Big Show!)’를 한국어 더빙판 ‘아기상어 올리와 윌리엄’으로 공개, 오는 9월 EBS 1TV를 통해 국내 방영한다.

‘아기상어 올리와 윌리엄’은 지난 3월 미국 니켈로디언 채널을 통해 최초 공개된 ‘베이비샤크 빅 쇼’의 국내 버전으로, 오는 9월 1일(수)부터 매주 수·목요일 오후 5시 30분 EBS 1TV에서 방송된다. 약 15분 분량의 에피소드 52편으로 편성돼, 빠른 호흡과 짧은 러닝타임으로 몰입감을 높여 시청자들을 사로잡을 예정이다. ‘핑크퐁TV’ 모바일 애플리케이션을 통해서도 만나볼 수 있다.

‘아기상어 올리와 윌리엄’은 바닷속 마을을 배경으로 아기상어 ‘올리’와 단짝 친구 ‘윌리엄’이 펼쳐나가는 신나는 모험 이야기를 그린다. 지난해 12월 국내 방영된 크리스마스 스페셜 영상 ‘아기상어 올리와 윌리엄: 피시마스 대소동’에 개성 넘치는 캐릭터, 신나는 음악 등 키즈 엔터테인먼트 요소를 더해 유쾌함과 감동을 동시에 잡은 점이 관람 포인트다. 뉴스 앵커, 치과 의사, 건축가 등 각자 다른 직업과 성격을 가진 상어가족, 물고기 친구가 뭉쳐 다양한 삶의 가치를 전달하며, 오케스트라와 신시사이저, K-POP 등의 장르 음악이 어우러져 듣는 재미까지 선사한다.

스마트스터디 김민석 대표는 “재미와 감동으로 글로벌 팬덤을 확보한 TV 애니메이션 시리즈 ‘베이비샤크 빅 쇼’를 ‘아기상어 올리와 윌리엄’이라는 타이틀로 국내 시청자들에게 새롭게 선보이게 돼 기쁘다”며, “슈퍼 IP(지식재산권)로 자리매김한 ‘핑크퐁 아기상어’를 중심으로, 온 가족이 함께 즐길 수 있는 패밀리 콘텐츠를 지속적으로 선보일 예정”이라고 밝혔다.

한편, 스마트스터디는 2019년 니켈로디언과 ‘핑크퐁 아기상어’ IP를 활용한 애니메이션 공동 제작 및 배급 계약을 체결하고 ‘베이비샤크 빅 쇼’를 선보이는 등 패밀리 콘텐츠 라인업을 강화하고 있다. ‘베이비샤크 빅 쇼’는 지난 3월 미국 방영 첫날 유·아동 시청률 1위를 기록한 데 이어, 영국, 이탈리아, 호주, 동남아 등에서 전파를 타며 전 세계 어린이들의 마음을 사로잡았다. 글로벌 흥행에 힘입어, TV 시리즈 시즌 2와 영화 제작 또한 확정됐다.

###

From 더리더:

전 세계 강타한 ‘아기상어 올리와 윌리엄’, 오는 9월 EBS 방영 확정

미국 유·아동 시청률 1위 기록한 ‘베이비샤크 빅 쇼’ 한국어 더빙판, 매주 수·목요일 국내 방영 예정

글로벌 콘텐츠 기업 스마트스터디(대표 김민석)가 세계 최대 규모 키즈 엔터테인먼트 채널 니켈로디언(Nickelodeon)과 공동 제작한 2D 애니메이​​션 시리즈 ‘베이비샤크 빅 쇼(Baby Shark’s Big Show!)’를 한국어 더빙판 ‘아기상어 올리와 윌리엄’으로 공개, 오는 9월 EBS 1TV를 통해 국내 방영한다.

‘아기상어 올리와 윌리엄’은 지난 3월 미국 니켈로디언 채널을 통해 최초 공개된 ‘베이비샤크 빅 쇼’의 국내 버전으로, 오는 9월 1일(수)부터 매주 수·목요일 오후 5시 30분 EBS 1TV에서 방송된다. 

약 15분 분량의 에피소드 52편으로 편성돼, 빠른 호흡과 짧은 러닝타임으로 몰입감을 높여 시청자들을 사로잡을 예정이다. ‘핑크퐁TV’ 모바일 애플리케이션을 통해서도 만나볼 수 있다.

‘아기상어 올리와 윌리엄’은 바닷속 마을을 배경으로 아기상어 ‘올리’와 단짝 친구 ‘윌리엄’이 펼쳐나가는 신나는 모험 이야기를 그린다. 

지난해 12월 국내 방영된 크리스마스 스페셜 영상 ‘아기상어 올리와 윌리엄: 피시마스 대소동’에 개성 넘치는 캐릭터, 신나는 음악 등 키즈 엔터테인먼트 요소를 더해 유쾌함과 감동을 동시에 잡은 점이 관람 포인트다. 

뉴스 앵커, 치과 의사, 건축가 등 각자 다른 직업과 성격을 가진 상어가족, 물고기 친구가 뭉쳐 다양한 삶의 가치를 전달하며, 오케스트라와 신시사이저, K-POP 등의 장르 음악이 어우러져 듣는 재미까지 선사한다.

스마트스터디 김민석 대표는 “재미와 감동으로 글로벌 팬덤을 확보한 TV 애니메이션 시리즈 ‘베이비샤크 빅 쇼’를 ‘아기상어 올리와 윌리엄’이라는 타이틀로 국내 시청자들에게 새롭게 선보이게 돼 기쁘다”며, “슈퍼 IP(지식재산권)로 자리매김한 ‘핑크퐁 아기상어’를 중심으로, 온 가족이 함께 즐길 수 있는 패밀리 콘텐츠를 지속적으로 선보일 예정”이라고 밝혔다.

한편, 스마트스터디는 2019년 니켈로디언과 ‘핑크퐁 아기상어’ IP를 활용한 애니메이션 공동 제작 및 배급 계약을 체결하고 ‘베이비샤크 빅 쇼’를 선보이는 등 패밀리 콘텐츠 라인업을 강화하고 있다. 

‘베이비샤크 빅 쇼’는 지난 3월 미국 방영 첫날 유·아동 시청률 1위를 기록한 데 이어, 영국, 이탈리아, 호주, 동남아 등에서 전파를 타며 전 세계 어린이들의 마음을 사로잡았다. 

글로벌 흥행에 힘입어, TV 시리즈 시즌 2와 영화 제작 또한 확정됐다.

2010년 6월 설립된 ‘스마트스터디(http://www.smartstudy.co.kr, 대표 김민석)’는 유·아동 교육, 게임, 애니메이션 등의 온·오프라인 콘텐츠를 제작, 유통, 서비스하는 글로벌 콘텐츠 기업이다.

핑크퐁은 스마트스터디의 대표 유·아동 브랜드로, 현재까지 5000여 편의 동요·동화 영상 콘텐츠가 한국어를 비롯한 영어, 일본어, 중국어, 스페인어, 러시아어, 태국어, 포르투갈어 등 20개 언어로 제작되어 전 세계 아이들의 사랑을 받고 있다. 

핑크퐁 영상 콘텐츠는 모바일 앱, 유튜브 등 OTT와 IPTV/Smart TV 등을 통해 만날 수 있으며, 유아 교육 프로그램, 도서 및 교구 등 다양한 형태로도 서비스 되고 있다. 

전 세계 164개국의 앱스토어(애플 앱스토어, 구글 플레이스토어, 아마존 앱스토어, 중국 샤오미 앱스토어)에 약 170종의 모바일 앱 시리즈를 출시해 누적 4억 다운로드를 돌파했고, 전 세계 112개국에서 교육 카테고리 매출 1위를 기록했다. 

유튜브에서는 누적 조회수 약 470억 건 및 8500만 명의 구독자를 보유하고 있다(2021년 8월 기준). 또한, 2015년부터 전 세계 인기 동요를 모은 ’핑크퐁 사운드북’을 출시해 150만 부 이상의 판매고를 올리는 등 도서 출판 시장에서도 큰 성공을 거두고 있으며 팝업스토어, 어린이 뮤지컬 등 다양한 오프라인 프로그램과 라이선스 제품 등을 선보이며 서비스 영역을 확장해나가고 있다.

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Additional source: Newsis.

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PAW Patrol: The Movie - Alessia Cara "The Use In Trying" | Paramount Pictures

PAW Patrol: The Movie - Alessia Cara "The Use In Trying" | Paramount Pictures


When was a time you stayed paw-sitive in the face of fear? Alessia Cara shares the meaning behind the lyrics of "The Use In Trying," her new song written for the PAW Patrol: The Movie
 
See PAW Patrol: The Movie in theatres and on Paramount+ August 20. Get tickets now: pawpatrol.movie.

Listen to Alessia Cara’s new song “The Use In Trying” from #PAWPatrolMovie now: alessiacara.lnk.to/TheUseInTrying



Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Movies, Nick Jr. and PAW Patrol News and Highlights!

How to be a Golf Daddy (it’s all about the grip 🥵) | Ravon Tries Hot Summer Jobs | AwesomenessTV

How to be a Golf Daddy (it’s all about the grip 🥵) | Ravon Tries Hot Summer Jobs | AwesomenessTV


Ravon and his crew learn how to go from TIKTOK BADDIES to GOLF COURSE CADDIES?! Learn all the important golf terms, from head to shaft to grip to balls, and watch as the Gen-Z influencers tag along with the Baby Boomer pros to become the ultimate Golf Daddy! Watch Ravon Tries Hot Summer Jobs Fridays at 7AM PST / 10AM EST on the AwesomenessTV YouTube channel!

Cancel culture needs to STOP 🛑 (CONTROVERSIAL TIKTOK OPINIONS) | AwesomenessTV


Cancel culture is a just a lot of bandwagoning, Kylie Jenner is calculated, and TikTok and social media influencers aren’t perfect… Ravon and his crew are getting real and breaking internet assumptions. Watch Ravon Tries Hot Summer Jobs Fridays at 7AM PST / 10AM EST on the AwesomenessTV YouTube channel!

→ about RAVON TRIES HOT SUMMER JOBS! ←
This summer, Ravon & his friends Mario Selman, Emely Hernandez, Santea, and Julie Sofia are kicking off their shoes at COUNTRY CLUB RAVON! They will try their hand at a series of summer jobs they’re not qualified for to create a 5-star experience for the resort guests...but they are going to do it their way. PERIOD 👏 

→ PREVIOUS EPISODES ←


→Talent Credits ←
Ravon (@RAVON) - @ravon @ravonslyfeeee 
Mario Selman  (@Mario Selman) - @marioselman 
Emely Hernandez (@Really Emely) - @reallyemely
Santea (@Santea) - @santea_ 
Julie Sofia (@Julie sofiaa) - @juliesofiaa


→ about AwesomenessTV! ←
Welcome to AwesomenessTV, the destination for Gen Z reality TV shows with your favorite TikTok and digital influencers. Featuring Brent and Lexi Rivera, Nate Wyatt, The Merrell Twins, Noah Beck, Larray, Alex Warren and more, see them in ways you’ve never seen them before! Like in Twin My Heart, a dating show where the Merrell Twins help their closest friends find love. And AwesomenessTV’s Next Influencer, a reality competition show where up-and-coming TikTokers compete at the chance of becoming the next big ATV star. Also, our My Dream Quinceañera channel gives you a real look at planning the Quince of your dreams with rising LatinX influencers! Here you can feel free to express yourself, have fun and get real with us. And we’ll gossip with you daily on The Daily Report 😉. New shows everyday to have an awesome day!

SUBSCRIBE FOR NEW VIDEOS DAILY!: http://bit.ly/subscribe2AwesomenessTV

→ follow AwesomenessTV! ←

#ravon #hotsummerjobs #AwesomenessTV


Originally published: August 06, 2021.

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon News and Highlights!

Mysteries of the Egyptian Pyramids | Great Mysteries | Nickelodeon Brazil

Mistérios das pirâmides egípcias | Grandes Mistérios | Nickelodeon em Português


As pirâmides egípcias são um dos grandes mistérios da história da humanidade. Como eles conseguiram construí-los? Poderia ser isso com uma ajudinha dos Guardiões do Tempo? Miguel está aqui para resumir todos os enigmas dessas antigas construções.


Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Brasil and Club 57 News and Highlights!

Amazing Mysteries of the Egyptian Pyramids | Great Mysteries | Nickelodeon Latin America

Misterios asombrosos de las pirámides egipcias | Grandes Misterios | Nickelodeon en Español


Las pirámides egipcias son uno de los grandes misterios en la historia de la humanidad. ¿Cómo lograron construirlas? ¿Será que con un poco de ayuda de los Guardianes del Tiempo? Miguel está aquí para resumirte todos los enigmas en relación a estas construcciones milenarias.

¡Bienvenidos a Grandes Misterios! Los especialistas del tiempo de Club 57 revelarán grandes enigmas de la humanidad en cada episodio, todos los lunes en el canal de Youtube de Nickelodeon en Español.


Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Latinoamérica and Club 57 News and Highlights!

iCarly Reunion | Nickelodeon Brazil

iCarly: A Reunião | Cenas icônicas | Nickelodeon em Português


Miranda Cosgrove, Jerry Trainor e Nathan Kress se reunem para relembrar as cenas mais icônicas de iCarly!


Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Brasil and iCarly News and Highlights!

Iain Armitage and Marsai Martin Attend Special Screening of 'PAW Patrol: The Movie' in LA

Iain Armitage and Marsai Martin recently posed for PAWsome photos at a special screening of their upcoming movie PAW Patrol: The Movie held at AMC Century City on Saturday (August 7) in Los Angeles!



The co-stars voice Chase and Liberty, respectively, in the new movie based on the smash hit Nickelodeon preschool series.

In PAW Patrol: The Movie, when their biggest rival, Humdinger, becomes Mayor of nearby Adventure City and starts wreaking havoc, Ryder and everyone’s favorite heroic pups kick into high gear to face the challenge head on. While one pup must face his past in Adventure City, the team finds help from a new ally, the savvy dachshund Liberty. Together, armed with exciting new gadgets and gear, the PAW Patrol fights to save the citizens of Adventure City!

Yara Shahidi, Kim Kardashian West, Randall Park, Dax Shepard, Tyler Perry, Jimmy Kimmel and Will Brisbin also lend their voices to the new movie.

PAW Patrol: The Movie will be out in theaters and on Paramount+ NEXT Friday, August 20th! Watch the trailer here!















Credits: All photos - RACHEL FRAMINGHEDDU MURRAY/Getty Images North America.

Original source: Just Jared Jr.; Photos via Zimbio.

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Movies, Nick Jr. and PAW Patrol News and Highlights!

Paramount Hosts Star-Studded Red Carpet Premiere for 'PAW Patrol: The Movie' in London, UK

Celebrities including Sam Faiers, JB Gill, Harry Judd and Izzy Judd, Anna Whitehouse, Linda Robson, Chloe Crowhurst, Chloe Goodman, Max Whitlock, Giovanna Fletcher and Tom Fletcher, Cally Jane Beech, Nicky Clarke, Saffron Lempriere, Amy Childs, Sarah Richards, Chloe Patton, Cara De La Hoyde, and Melanie Nevel and Flash the guide dog in training were among the special guests attending Nickelodeon Movies, Paramount Pictures and Spin Master's red carpet premiere of PAW Patrol: The Movie at Vue Leicester Square in London on Sunday 8th August 2021! The stars were joined by Chase and Marshall, two of the stars of the movie and the beloved Nickelodeon series the film is based on, on the red carpet! Check out the photo gallery below, and make sure to catch PAW Patrol: The Movie, in cinemas today!

Melanie Nevel and Flash attend a Paw Patrol The Movie Special Screening at Vue Leicester Square on August 08, 2021 in London, England. (Aug. 7, 2021 - Source: Getty Images Europe)

Sam Faiers attends a Paw Patrol The Movie Special Screening at Vue Leicester Square on August 08, 2021 in London, England. (Aug. 7, 2021 - Source: Getty Images Europe)

JB Gill attends a Paw Patrol The Movie Special Screening at
Vue Leicester Square on August 08, 2021 in London, England
(Aug. 7, 2021 - Source: Getty Images Europe)

Harry Judd and Izzy Judd attend a Paw Patrol The Movie Special Screening at Vue Leicester Square on August 08, 2021 in London, England. (Aug. 7, 2021 - Source: Getty Images Europe)

Anna Whitehouse attends a Paw Patrol The Movie Special Screening at Vue Leicester Square on August 08, 2021 in London, England. (Aug. 7, 2021 - Source: Getty Images Europe)

Linda Robson attends a Paw Patrol The Movie Special Screening
at Vue Leicester Square on August 08, 2021 in London, England.
(Aug. 7, 2021 - Source: Getty Images Europe)

Chloe Crowhurst attends a Paw Patrol The Movie Special Screening at Vue Leicester Square on
August 08, 2021 in London, England. (Aug. 7, 2021 - Source: Getty Images Europe)

Chloe Goodman attends a Paw Patrol The Movie Special Screening
at Vue Leicester Square on August 08, 2021 in London, England.
(Aug. 7, 2021 - Source: Getty Images Europe)

Max Whitlock attends a Paw Patrol The Movie Special Screening at Vue Leicester Square on August 08, 2021 in London, England. (Aug. 7, 2021 - Source: Getty Images Europe)

Giovanna Fletcher and Tom Fletcher attend a Paw Patrol The Movie Special Screening at Vue Leicester Square on August 08, 2021 in London, England. (Aug. 7, 2021 - Source: Getty Images Europe)

Cally Jane Beech attends a Paw Patrol The Movie Special Screening
at Vue Leicester Square on August 08, 2021 in London, England.
(Aug. 7, 2021 - Source: Getty Images Europe)

Nicky Clarke attends a Paw Patrol The Movie Special Screening at
Vue Leicester Square on August 08, 2021 in London, England.
(Aug. 7, 2021 - Source: Getty Images Europe)

Saffron Lempriere attends a Paw Patrol The Movie Special Screening
at Vue Leicester Square on August 08, 2021 in London, England.
(Aug. 7, 2021 - Source: Getty Images Europe)

Amy Childs attends a Paw Patrol The Movie Special Screening at
Vue Leicester Square on August 08, 2021 in London, England.
(Aug. 7, 2021 - Source: Getty Images Europe)

Sarah Richards attends a Paw Patrol The Movie Special Screening at
Vue Leicester Square on August 08, 2021 in London, England.
(Aug. 7, 2021 - Source: Getty Images Europe)

Chloe Patton attends a Paw Patrol The Movie Special Screening at
Vue Leicester Square on August 08, 2021 in London, England.
(Aug. 7, 2021 - Source: Getty Images Europe)

Cara De La Hoyde attends a Paw Patrol The Movie Special Screening at
Vue Leicester Square on August 08, 2021 in London, England.
(Aug. 7, 2021 - Source: Getty Images Europe)

When their biggest rival, Humdinger, becomes Mayor of nearby Adventure City and starts wreaking havoc, Ryder and everyone’s favourite heroic pups kick into high gear to face the challenge head on.  While one pup must face his past in Adventure City, the team finds help from a new ally, the savvy dachshund Liberty.  Together, armed with exciting new gadgets and gear, the PAW Patrol fights to save the citizens of Adventure City! Joining the PAW Patrol in their thrilling first big screen adventure are members from the original series’ cast along with Marsai Martin, Yara Shahidi, Kim Kardashian West, Randall Park, Dax Shepard, with Tyler Perry and Jimmy Kimmel.

Catch PAW Patrol: The Movie, only in cinemas from August 9!


Photos via Zimbio.

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Movies, Nick Jr. UK and PAW Patrol News and Highlights!

What's On Nick | Nickelodeon Premiere Highlights | Week 32

Your guide to What's New on Nickelodeon for the week of Monday, August 9 - Sunday, August 15, 2021!



For Nickelodeon's full highlights August 2021 highlights, click here.

All times ET/PT.


Wednesday, August 11, 2021

Arriving on Paramount+:

- The HALO Effect (Season 1)
- Nicky Deuce (Nickelodeon Original Movie)
- PAW Patrol (Season 6)
- Shimmer and Shine (Season 4)
- Welcome to the Wayne (Seasons 1-2)

Thursday, August 12, 2021

3:01 a.m. on PARAMOUNT+ - iCarly: Episode #111. Catch all new iCarly, exclusively on Paramount Plus!

Friday, August 13, 2021

12:00 p.m. - PAW Patrol - Pups and Katie Stop the Barking Kitty Crew!/Pups Save the Glasses: When Mayor Humdinger disrupts Adventure Bay with his "barking" kitties, Katie and the pups must rescue the town. / Cap'n Turbot loses his glasses and creates chaos in his path. It's up to the PAW Patrol to save him and his specs! (#810) 

5-7 p.m. - Pat-A-Palooza!: It's a Pat-A-Palooza! Catch all of the newest episodes of your new favorite show, The Patrick Star Show! (Compilation)

7:00 p.m. - The Patrick Star Show - I Smell a Pat: The Patrick Star Show is interrupted by a most peculiar stench. (#105B) [promo]

7:30 p.m. - Middlemost Post - My Buddy, Buddy / Love Letters: Parker’s new friend turns out to be a Leprechaun in pursuit of the gold at the end of Parker’s rainbow. / When Parker finds mysterious love letters written by Angus, the little nimbus goes all over town to find who they’re meant for. (#106) [promo]

8:30 p.m. - The Adventures of Paddington - Paddington's Space Adventure: Paddington takes off & becomes the world's first bearonaut, thanks to the Brown family. (#209A)

Saturday, August 14, 2021

10:00 a.m. on YOUTUBEAwesomenessTV’s Next Influencer - Next Influencer Season 2 REUNION: Part 1: DRAMA'S GOING DOWN! Season 2 of Next Influencer may be over, but that doesn't mean the housemates still don't have THINGS TO SAY! FIRST PART airing this Saturday at 7am PST / 10am EST on AwesomenessTV! (#211)

8:00 p.m. - Tyler Perry’s Young Dylan - Oceans 11am: When a valuable collectible that Rebecca (Celina Smith) and Charlie (Hero Hunter) sneak into school is confiscated by the principal, Dylan (Dylan Gilmer) must help his cousins pull off an elaborate heist to retrieve it before Myles (Carl Anthony Payne II) realizes it’s missing. (#207) [promo]

8:30 p.m. - Nickelodeon’s Unfiltered - That's A Corny Dog!: It’s time to party with hot dogs and unicorns! Host Jay Pharoah introduces two mystery celebs hiding behind 3D animated filters. Gabrielle Nevaeh Green (That Girl Lay Lay), Lex Lumpkin (All That) and Miya Cech (The Astronauts) ask questions and gather clues to unveil our two special guests. (#218)

Sunday, August 15, 2021

10:00 a.m. on YOUTUBE - VIBE ROOM: Next Influencer - Episode #11: (#111)

Promos and Continuity:

Trivia Time: Which Two Nick Shows share an episode title? - Keep it here Spot (NickToons U.S.)


Watch the latest Premieres on your DVR or Nick on Demand Spot - August 8, 2021 (NickToons U.S.)


Vibe Check - Keep it here Spot (NickToons U.S.)



Originally published: August 10, 2021.

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon News and Highlights!

Nickelodeon UK Ratings for Week of July 26-August 1, 2021

Nickelodeon UK Network Ratings for week of Monday 26th July - Sunday 1st August 2021.


Ratings across the Nickelodeon UK Network were down compared to the previous week (July 19-25), according to BARB data, with only Nickelodeon reporting a slight increase in viewership.

Nickelodeon Total:

1. THE THUNDERMANS (WED 17:00) - 50,000
2. HORRID HENRY (SUN 08:00) - 48,300
3. THE THUNDERMANS (THU 19:00) - 42,400
4. THE THUNDERMANS (TUE 08:00) - 40,100
5. HORRID HENRY (FRI 07:44) - 38,700
6. ICARLY (TUE 08:59) - 38,500
7. HENRY DANGER (TUE 08:31) - 38,500
8. HORRID HENRY (MON 07:30) - 29,200
9. HORRID HENRY (THU 28:15) - 28,900
10. SAM & CAT (WED 19:31) - 28,000
11. HORRID HENRY (TUE 07:32) - 25,100
12. HORRID HENRY (TUE 06:32) - 25,100
13. HORRID HENRY (TUE 06:16) - 24,800
14. HENRY DANGER (SUN 09:31) - 24,700
15. ICARLY (WED 21:31) - 24,000

NickToons Total:

1. HORRID HENRY (FRI 08:30) - 43,000
2. SPONGEBOB SQUAREPANTS (FRI 10:00) - 41,700
3. SPONGEBOB SQUAREPANTS (FRI 10:15) - 40,200
4. HORRID HENRY (TUE 18:44) - 38,900
5. SPONGEBOB SQUAREPANTS (FRI 09:45) - 38,300
6. SPONGEBOB SQUAREPANTS (FRI 09:30) - 38,300
7. SPONGEBOB SQUAREPANTS (MON 16:29) - 36,500
8. SPONGEBOB SQUAREPANTS (THU 21:29) - 36,100
9. HORRID HENRY (WED 18:30) - 35,900
10. THE CASAGRANDES (FRI 07:30) - 33,600
11. SPONGEBOB SQUAREPANTS (THU 15:30) - 33,200
12. HORRID HENRY (WED 18:45) - 32,500
13. SPONGEBOB SQUAREPANTS (SUN 12:31) - 32,000
14. SPONGEBOB SQUAREPANTS (SUN 13:15) - 31,800
15. SPONGEBOB SQUAREPANTS (SUN 12:45) - 31,800

Nick Jr. Total:

1. PEPPA PIG (SAT 13:05) - 108,400
2. PEPPA PIG (SAT 13:15) - 101,500
3. PEPPA PIG (WED 20:35) - 99,600
4. PEPPA PIG (WED 13:20) - 89,200
5. PEPPA PIG (TUE 14:35) - 86,800
6. PEPPA PIG (WED 13:15) - 86,800
7. PEPPA PIG (WED 11:15) - 86,300
8. PEPPA PIG (WED 10:50) - 82,200
9. PEPPA PIG (WED 14:45) - 81,800
10. PEPPA PIG (SAT 07:00) - 81,400
11. PEPPA PIG (WED 21:05) - 79,000
12. PEPPA PIG (WED 12:50) - 78,200
13. PEPPA PIG (WED 21:00) - 76,500
14. PEPPA PIG (TUE 21:44) - 76,100
15. PEPPA PIG (TUE 14:50) - 75,500

Nick Jr. Too:

1. PAW PATROL (FRI 23:15) - 65,400
2. PAW PATROL (FRI 23:30) - 61,500
3. PAW PATROL (FRI 17:30) - 56,300
4. PAW PATROL (FRI 18:30) - 54,300
5. PAW PATROL (FRI 19:45) - 52,300
6. PAW PATROL (THU 10:30) - 48,800
7. PAW PATROL (TUE 11:15) - 48,600
8. PAW PATROL (TUE 11:30) - 48,600
9. PAW PATROL (FRI 20:00) - 48,600
10. PAW PATROL (FRI 19:00) - 48,500
11. PAW PATROL (FRI 20:15) - 48,200
12. PAW PATROL (FRI 19:30) - 48,200
13. PAW PATROL (FRI 18:45) - 48,200
14. PAW PATROL (TUE 10:59) - 47,100
15. PAW PATROL (FRI 16:30) - 45,600

Note: Nick Jr. Too is listed as Nick Jr 2 on BARB.

Nickelodeon Network:

1. PEPPA PIG (SAT 13:05) - Nick Jr Total - 108,400
2. PEPPA PIG (SAT 13:15) - Nick Jr Total - 101,500
3. PEPPA PIG (WED 20:35) - Nick Jr Total - 99,600
4. PEPPA PIG (WED 13:20) - Nick Jr Total - 89,200
5. PEPPA PIG (WED 13:15) - Nick Jr Total - 86,800
6. PEPPA PIG (TUE 14:35) - Nick Jr Total - 86,800
7. PEPPA PIG (WED 11:15) - Nick Jr Total - 86,300
8. PEPPA PIG (WED 10:50) - Nick Jr Total - 82,200
9. PEPPA PIG (WED 14:45) - Nick Jr Total - 81,800
10. PEPPA PIG (SAT 07:00) - Nick Jr Total - 81,400
11. PEPPA PIG (WED 21:05) - Nick Jr Total - 79,000
12. PEPPA PIG (WED 12:50) - Nick Jr Total - 78,200
13. PEPPA PIG (WED 21:00) - Nick Jr Total - 76,500
14. PEPPA PIG (TUE 21:44) - Nick Jr Total - 76,100
15. PEPPA PIG (TUE 14:50) - Nick Jr Total - 75,500

Ratings data provided by BARB.

Programmes of less than 5 minutes duration are excluded from these reports.

Linear TV viewing only; Data for viewing programming on PC/laptops, Tablets and Smartphones is currently unavailable.

Originally published: August 10, 2021.

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK News and Highlights!

Australia: A Mountain Of Entertainment Is Just One Week Away

A Mountain Of Entertainment Is Just One Week Away.

Paramount+ Streaming From Wednesday, 11 August.


Australia - Are you ready to welcome unique stories, iconic stars and a mountain of entertainment into your life?

From Wednesday 11 August, Paramount+ will be Australia’s home of premium entertainment with original series, hit shows and popular movies across every genre, right at your fingertips.

Want Aussie drama? Paramount+ has got the highly anticipated return of Five Bedrooms.

Big screen action on a small screen? Buckle up for the high-octane feature film Infinite.

And a warning to millennials: prepare to be hit straight in the feels with the iconic revival sitcom iCarly.

Available for $8.99 a month, with a seven-day free trial and streamed in high definition, the mountain of entertainment doesn’t stop there.

Finding a new home on Paramount+ are new and exclusive series including, Two Weeks To Live, Leonardo, Anne Boleyn, Coyote, The Bite, Everyone Is Doing Great, Monsterland, Flatbush Misdemeanours, Cinema Toast, Nancy Drew and Evil, In The Dark, as well as premiere kids’ content Kamp Koral: SpongeBob’s Under Years and Rugrats. And with the highly anticipated new season of Dexter: New Blood coming to Paramount+ in spring, you can catch up on all the previous Dexter seasons right here on Paramount+.

In need of a good laugh? Tooning Out The News, Rhys Darby: Big In Japan, Ziwe and new episodes of The Late Late Show With James Corden and The Late Show With Stephen Colbert, will keep you chuckling, as well as every episode of South Park ever, and every episode of The Big Bang Theory, ever.

Plus, there is a mountain of blockbuster and classic films including A Quiet Place, Harry Potter, Transformers, Mission: Impossible, Indiana Jones, Star Trek, Anchorman, Batman, Lord of the Rings, Austin Powers, and The Hangover, to name a few.

If it’s unmissable football action you want, then Paramount+ is kicking all the goals. From October you can catch all the exhilarating clashes from the A-League and W-League, plus live extensive coverage of all the Matildas, Socceroos and FFA Cup matches.

And that’s just the beginning. Joining over 20,000 hours of episodes and movies (see, that’s why it’s a mountain of entertainment!) throughout the year, are a host of Australian originals including Spreadsheet, 6 Festivals and Last King Of The Cross.

So, what are you waiting for? Slip into something comfy… you’ll be couch-bound for a while.

Join the conversation:





###

From Mediaweek:

How Paramount+ plans to make a big impression with its content on August 11

“We understand it isn’t just those powerful overseas brands”

Network 10’s streaming platform journey started in December 2018 when it launched 10 All Access. This week that service transforms into Paramount+, a more robust service that is expected to be a stronger competitor to market leaders like Netflix and Stan.

To note the arrival of Paramount+, Mediaweek is lifting the lid on the new service.

Yesterday we featured the two leaders of ViacomCBS in Australia – Beverley McGarvey, EVP and chief content officer, ViacomCBS ANZ and Jarrod Villani, EVP and chief operating and commercial officer of ViacomCBS ANZ.

Today Mediaweek focuses on the content with Daniel Monaghan, SVP content & programming 10 ViacomCBS.

Despite entering a crowded market of streaming platforms in Australia, Monaghan said that one thing that will set this new product apart will be the content on offer.

“It is Paramount, one of the most recognised entertainment brands in film and television in the world. At ViacomCBS we house some of the biggest brand offerings in the world for everyone in the family, from Showtime which is premium scripted to MTV which is guilty pleasure reality TV viewing, and the Nickelodeon brand which is one of the best kids content providers in the world. We are going to have all the CBS content as well and now the Paramount+ originals and Paramount films.

“If you tie that in with the local originals that we will offer straight away from the service what stands out is the breadth of content that appeals to everyone in the family.”

Existing Content Deals

When asked about the existing content deals that the ViacomCBS content has with established platforms, Monaghan said that Paramount+ will host any new shows released, and also the complete back catalogue for completed shows, but a show like Billions won’t be on the platform till it finishes its complete series release on Stan.

“The shows that are on other platforms will continue on their current deal, there is not too many of them left, but those that are still running will continue on those platforms but everything new will come straight to P+ in that market.”

What the launch catalogue will look like

On the launch date of Paramount+, the platform will have shows such as Aussie drama Five Bedrooms, feature film Infinite, and revival sitcom iCarly as well as new and exclusive series including, Two Weeks To Live, Leonardo, Anne Boleyn, Coyote, The Bite, Everyone Is Doing Great, Monsterland, Flatbush Misdemeanours, Cinema Toast, Nancy Drew and Evil, In The Dark, as well as premiere kids’ content Kamp Koral: SpongeBob’s Under Years and Rugrats.

Dexter: New Blood will also be coming to Paramount+ in the spring. When asked what the approach will be for content on launch, Monaghan said that while a vast library will be available from the start some items will continue to be added in the coming months.

“We are going to have a huge offering on August 11, but we are also going to drop content every week and all year.”

What will be the main draws to the platform?

Monaghan pointed to shows like Two Weeks to Live, Leonardo, and Everyone Is Doing Great as some of the big-ticket items that will generate word of mouth, with more to follow.

“What will happen at launch I think is that Two Weeks to Live will be really strong. Once we get into that first run Showtime content we have American Rust with Jeff Daniels which looks incredible and then later in the year Dexter which won’t so much be word of mouth, rather people just thirsting for it.

“We have another good one called Yellow Jackets in a couple of months time with Juliette Lewis and Christina Ricci. I’m calling it a cross between Lord of the Flies and Alive. I haven’t seen too much more than the first episode, but it is brilliant.”

Will 10 properties be moved behind a paywall?

One of the main drawcards to Paramount+ will be the new season of Five Bedrooms which aired its first season on Channel 10. With this popular free-to-air property going behind a paywall, Monaghan said that each show will be assigned to the platform that they think fits best.

“Now that we have got P+, 10, and 10 Play, we want to make sure that we are giving each of our shows the opportunity to best serve everyone. Five Bedrooms is the first case, it is not to say everything will move behind a paywall, I think we will just take it case by case.

“We are certainly commissioning shows specifically for P+ as well as for 10 so there will be a separation there.

“You will find a huge bulk of the content from 10 will end up on Paramount+, it might not happen the other way around but sometimes it will.”

With productions affected around the world, Monaghan said that one reason why Five Bedrooms is on Paramount+ is the desire to give the platform a local flavour right off the bat.

“Five Bedrooms is such a loved brand, and it plays on Peacock in the US and does really well and we wanted to make sure we had something really desired right from the get-go in a local form until we drop Spreadsheet, our second local original, in a couple of months time.”

Australian Paramount+ Originals

Paramount+ has already announced several Australian originals such as Spreadsheet, Last King of The Cross, and 6 Festivals and Monaghan said that there is more on the way.

“We understand it isn’t just those powerful overseas brands, but that we need to have a real local flavour and to showcase our talent in storytelling.

“I won’t put a number on this year, but we will ramp it up for next year where we are actively in the market. And we have got several shows in development for 2022 as well as the ones we have already commissioned. We should have quite a breadth of content all the way through the year.”

How do you decide between Channel 10 content and Paramount+ content?

Monaghan said that a common question is how will the ViacomCBS ANZ team decide what is a fit for 10 and what is a fit for Paramount+. He said that they are quite different platforms with different needs.

“Until you hear the pitch and until you hear the story you don’t know. But they are quite different platforms. 10 is a very broad commercial platform designed to appeal to a broader audience. We can get quite niche and specific with Paramount+, and maybe a bit narrower in its appeal in age or demographic.

“On 10 you are trying to please a much broader audience, on P+ you have the luxury of targeting different people with different projects.”

###

More Nick: Paramount Plus Renews Hit Series 'iCarly' for a Second Season!

Originally published: August 7, 2021.

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and iCarly News and Highlights!

LaundryCares Free Laundry and Literacy Day Event in Denver, CO

LaundryCares Free Laundry and Literacy Day Event in Denver, CO

On Saturday, August 14, 2021, the LaundryCares Foundation will host a Free Laundry and Literacy Day event in collaboration with Too Small to Fail and Big Heart World in Denver, CO from 12 – 4 PM. The location of this event is Iliff Coin Laundry, 7511 E Iliff Ave, Denver, CO 80231.


On Saturday, August 14, 2021, the LaundryCares Foundation will host a Free Laundry and Literacy Day event in collaboration with Too Small to Fail and Big Heart World in Denver, CO from 12 – 4 PM. The location of this event is Iliff Coin Laundry, 7511 E Iliff Ave, Denver, CO 80231.

Free Laundry & Literacy Day events provide free laundry services and cleaning products plus free food and fun activities for children and adults to enjoy. Laundry owners, distributors, manufacturer employees, and local community members will participate as volunteers helping to facilitate this event.

As part of the event, a new Family Read, Play & Learn space will be installed within this laundromat. These literacy play spaces provide a comfortable seating area, high-quality books, toys, and other materials designed to help parents engage in literacy-rich interactions with their children during laundry time. Similar learning spaces have been launched in laundromats across the nation through the Laundry Literacy Coalition – a partnership between Too Small to Fail and the LaundryCares Foundation. An independent evaluation conducted by NYU found that placing “Family Read, Play & Learn” spaces in laundromats had an overwhelmingly positive effect on children’s literacy-related activity during their visit. In total, throughout the course of the evaluation, researchers observed 1,378 instances of literacy-related activities in laundromats with these spaces compared to laundromats without them.

Millions of families in under-resourced communities visit laundromats each week to fulfill the basic need of having clean clothes. For many of these families, fulfilling this basic need can often be a challenge. With that in mind, Iliff Coin Laundry, the LaundryCares Foundation, and Too Small to Fail are excited and honored to offer a day of free laundry services for people in the neighborhood. Guests can bring an unlimited amount of laundry to the event and will receive free laundry products to help clean their clothes.

While the guests do their laundry, children can engage in early literacy activities with the Denver Public Library and puppet making with master puppeteer Marilyn Price. Free children’s books will be distributed to the families at the event.

This event will also serve as the launch Big Heart World’s Loads of Summer Love, an effort to provide families with fun, location-specific games to promote children’s social-emotional development while doing the laundry. Big Heart World is presented by Sparkler Learning in collaboration with Noggin, Nickelodeon’s interactive learning service for preschoolers. Sparkler Learning will send activity posters and coloring sheets to 100+ laundromats across the country as part of this initiative. It will also make songs from Noggin’s Big Heart Beats Album and other Big Heart World content available — so families can sing, dance, and learn together about understanding feelings, developing confidence, making friends, celebrating differences, and more.

"Everyone is excited to help this new store open its doors and already give back to the neighborhood the business will serve. We’re especially grateful for the installation of the new Family Read, Play & Learn Space here; it’s perfect for this location.” – Dan Naumann, Executive VP, LaundryCares Foundation

“We hope Loads of Summer Love will help parents turn laundry time into learning time, helping kids grow big hearts with the characters they love while doing the laundry with their grown-ups!” — Michael H. Levine, SVP for Learning and Impact at Noggin

“We’re grateful to the LaundryCares Foundation and to Too Small to Fail for their partnership and for their commitment to bringing learning to families where they are.” — Julia Levy, Executive Director, Sparkler Learning

About the Laundry Cares Foundation

The LaundryCares Foundation is dedicated to helping laundromat owners provide services through their stores such as Free Laundry & Literacy Days and childhood literacy resources to families in underserved communities. Visit us at https://www.laundrycares.org. For additional information about this event or the LaundryCares Foundation, please contact Dan Naumann at (630) 953-7920 or at dan@laundrycares.org.

About Too Small to Fail

Too Small to Fail, the early childhood initiative of the Clinton Foundation, promotes early brain and language development by supporting parents and caregivers with tools to talk, read, and sing with their young children from birth. Today, almost 60 percent of children in the United States start kindergarten unprepared, lagging behind their peers in critical language and reading skills. Through partnerships with pediatricians, hospitals, faith-based leaders, community-based organizations, businesses, entertainment industry leaders, and others, Too Small to Fail is meeting parents where they are to help them prepare their children for success in school and beyond. Whether at the pediatrician's office or the playground, Too Small to Fail aims to make small moments big by creating opportunities for meaningful interactions anytime, anywhere. Learn more at http://www.toosmall.org.

About Big Heart World

Big Heart World is an initiative produced by Sparkler Learning in collaboration with Noggin that enables parents and educators to help children explore what it means to have a “big heart” and how to grow one. Big Heart World brings together partners, including Too Small to Fail, the National Head Start Association, First Book, School Library Journal, and many others to help parents, caregivers, and educators support children’s social and emotional growth. Learn more at http://www.BigHeartWorld.org.


Press release via PRWeb; H/T: American Coin-OpADVFN.

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Save the Children Reading Campaign Hits the Road this Summer, Helping Kids Get Ready for School with Critical Resources, Fun Learning Activities

Save the Children Reading Campaign Hits the Road this Summer, Helping Kids Get Ready for School with Critical Resources, Fun Learning Activities

Bus Tour Fueled by Support from SC Johnson, T.J.Maxx to Provide School Supplies, Meals to Kids in Need across America

Community Relations Tour Manager Chrissy Morgan prepares to take Save the Children’s 100 Days of Reading campaign on the road this summer for a 10-city bus tour across America. The tour, starting July 10 and supported by SC Johnson and T.J.Maxx, will bring summer learning, fun activities and essential resources to help kids in need prepare for the upcoming school year. Photo: Save the Children.

FAIRFIELD, Conn. (July 7, 2021) – Save the Children is taking its 100 Days of Reading campaign on the road this summer with a 10-city bus tour supported by SC Johnson and T.J.Maxx. The tour, which kicks off this week, will bring summer learning, fun activities and essential resources to help kids in need across America prepare for the upcoming school year.

Save the Children – in partnership with SC Johnson, makers of iconic brands such as Windex® and OFF!®, and T.J.Maxx – has stuffed the bus with backpacks of school supplies, educational materials and personal care products, which they will be hand delivering to families in cities from coast to coast starting July 10, along with food at a number of tour stops. The mobile 100 Days of Reading tour – on the road through August 29, powered by an eco-friendly, clean fuel bus – will also host educational games and activities on-site to promote family engagement, learning and fun."

“Summer is a crucial time for kids to build on what they’ve learned during the school year, and they need fun ways to stay engaged in reading and learning all summer long. That’s why Save the Children created 100 Days of Reading and its accompanying cross-country bus tour,” said Betsy Zorio, Vice President of U.S. Programs for Save the Children. “We are tremendously grateful to SC Johnson and T.J.Maxx for helping make this tour a reality, and ensuring we can feed the minds and bellies of America’s most vulnerable children during this critical time.”

Among numerous activities on site, participating children can get clued in to learning with an interactive, kindergarten readiness activity featuring a larger-than-life, magnetic storybook from Nickelodeon’s Blue’s Clues & You!, and have fun with math as they race to the finish with characters from Nickelodeon’s Blaze and the Monster Machines. Kids can also play The Greatest Catch game, presented by SC Johnson, which teaches about the importance of recycling plastic. The Longest Story Ever Told activity, presented by T.J.Maxx, empowers each child to help author a book, adding another sentence or two to a building story that will be shared with the participants and the community.

“SC Johnson is a proud sponsor of the 100 Days of Reading campaign. We know that, on average, one out of every six children who isn't reading proficiently by third grade will not graduate high school,” Alan VanderMolen, Senior Vice President and Chief Communications Officer at SC Johnson. “As reading is essential to future success, it’s important that students are equipped with the skills needed for success and this program enables future generations.”

The 100 Days of Reading Bus Tour will be rolling into the following cities this summer: San Francisco; Los Angeles; New Orleans; Atlanta; Nashville; Charlotte and Stanley, N.C.; Bay City, Mich.; Racine, Wis.; and Boston.

"T.J.Maxx has been a proud partner of Save the Children for 37 years, and we believe in its mission of providing children access to quality education,” said Gina Bollus, Manager of Marketing for T.J.Maxx. “We’re looking forward to helping Save the Children provide children with much-needed school supplies and food so they can keep their minds and bodies nourished during the critical summer months, to set them up for success at school come fall."

Described by the popular online parent-focused website Red Tricycle as “one more way to help your kids have the ultimate summer of fun and learning, while giving back at the same time,” 100 Days of Reading, provides tips and activities on its Instagram (@savethechildren) and at SavetheChildren.org/READ to help ensure children continue engaging in reading and stay active all summer long. Now through September 8, every link that is clicked or tapped by participants will help unlock donations of books, educational materials and healthy food for 750,000 kids living in some of America’s most impoverished, rural communities – where Save the Children is working every day to ensure children are getting the early learning and educational support they need to be successful in school and life.

To learn more, visit SavetheChildren.org/READ.

About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 135-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

About Nickelodeon

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).

About Save the Children

Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we’ve changed the lives of more than 1 billion children. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. Follow us on Facebook, Instagram, Twitter and YouTube.

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Save the Children’s 100 Days of Reading Bus Tour Hits the Road This Summer


Last month, Penguin Random House partnered with Save the Children for their annual 100 Days of Reading campaign. PRH will donate 50,000 children’s books in addition to providing content for their online library. Throughout the summer, Save the Children will share tips and activities to help keep kids active and learning. Every click on the library of activities on their website, or engagement through daily activities posted to their Instagram page, results in donations of books, educational material, and healthy meals to the children who need them most.

Save the Children recently announced the official launch of the 100 Days of Reading Bus Tour, which started on July 10 in San Francisco and will bring summer learning, fun activities, and essential resources to help kids in need prepare for the upcoming school year. This is an exciting component of the national campaign that in 2020 brought learning resources and fun to families impacted by the pandemic as part of their partnership with T.J. Maxx and Kinder. Last year, the tour was hosted in Chicago and Boston and ultimately set the stage for the expansion and vision they are rolling out this year. You can view the press release here and virtually meet dynamic Tour Manager and official bus driver, Chrissy Morgan.

This year, SC Johnson and Nickelodeon are also supporting the 10-city tour. Stops include Los Angeles; New Orleans; Atlanta; Nashville; Charlotte and Stanley, NC; Bay City, MI; Racine, WI; Chicago; and Boston. The bus is filled with new backpacks loaded with supplies and learning materials as well as four dynamic activities to promote literacy and STEAM education. Gifts and support of school supplies were donated by Mattel, along with a free subscription to online children’s books from Vooks.

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CAUSE MARKETING: SAVE THE CHILDREN’S MOBILE TOUR PROVIDES KIDS WITH HANDS-ON EDUCATION, RESOURCES

Beyond the Backpack: Save the Children’s goal is to deliver backpacks filled with school supplies, educational materials and wellness items to 2,000 kids in each market.

They say if you don’t use it you lose it, so to keep underserved kids engaged in learning and prepare them for the upcoming school year while they’re on summer vacation, Save the Children has taken its youth reading campaign on the road. With help from brand partners T.J.Maxx, SC Johnson and Nickelodeon, the organization is delivering school supplies-filled backpacks and educational games to children and families from coast to coast through Aug. 29 on a 10-city mobile tour.

Arriving on the heels of a two-city educational tour activated in 2020, this year’s program serves as the face-to-face manifestation of Save the Children’s 100 Days of Reading campaign, which provides tips and activities on the organization’s Instagram account and a microsite to ensure kids are actively engaging in reading and education all summer long. For every link that is clicked or tapped through Sept. 8 (International Literacy Day), donations of books, educational materials and healthy food are unlocked for 750,000 kids living in some of the country’s most impoverished, rural communities. To bring the concept into the real world, Save the Children and its partners are working with local organizations to identify the most underserved elementary school-aged kids in each city, and provide them with hands-on learning activities and essential resources.


“After the year we’ve all faced with learning disruptions, it’s more important than ever that every kid remains engaged,” says Jennifer Kendra, head of cause marketing and partnership development at Save the Children US. “But those that are from the lowest-resource communities have the biggest gap. So we hit the road this summer with our partners to demonstrate the impact because we’re bringing backpacks and putting them into the hands of kids who need them most. And that’s a huge help for families who have had to make some really hard decisions this year and takes a little bit of that pressure off of back-to-school.”

The objective is to hand-deliver backpacks filled with school supplies, educational materials and personal care products to 2,000 children in each market. But beyond the bags, the tour provides a platform for family engagement, learning and some good clean fun. At each stop, a full event pops out of Save the Children’s tour vehicle—a wrapped school bus powered by clean propane that vastly reduces the tour’s carbon footprint—including, tents, games and in some markets, food and beverages.

Young attendees are encouraged to participate in a range of educational activities that center on literacy, math and STEM. An interactive kindergarten readiness activity, for instance, features a larger-than-life magnetic storybook developed around Nickelodeon’s “Blue’s Clues & You!” program. Similar to Mad Libs, the activity encourages kids to fill in blanks within the story with their own pictures and words. There’s also a math race game themed around Nickelodeon’s “Blaze and the Monster Machines” series, and a Greatest Catch activity from SC Johnson that teaches kids the importance of recycling. Participants use magnetic poles to fish a water bottle out of the “ocean,” then either recycle the bottle or take it to a crafts station to repurpose it.

Rounding out the activities is T.J.Maxx’s Longest Story Ever Told, which empowers kids to help author a book by adding a sentence or drawing to a crowdsourced story. When the campaign wraps, Save the Children will package the stories into mini digital books in each market and share them with the community.

“Bringing together like-minded partners who want to make a difference for children is really key to helping make events like this even more impactful and meaningful for kids because it helps put a little more fuel into the bus tour, so to speak,” says Kendra. “SC Johnson, for example, really believes in contributing to the wellbeing of communities, and particularly communities where they operate, by supporting initiatives that enhance that quality of life. And they, like many of our other partners, believe that education is an essential part of helping families move out of poverty and have access to greater economic mobility… So it’s bringing together all these like-minded folks into an opportunity for us to really engage hands-on.”

Looking ahead, Save the Children and its brand partners say they’re just getting started. The organization has plans to continue to, as Kendra puts it, “bring those resources, bring the joy, bring the fun” to underserved communities in the future through a larger-scale mobile tour featuring multiple vehicles. Buckle up. Agencies: Inspira Marketing Group, Norwalk, CT (production, creative); Trinity Displays, Chesterton, IN (mobile build).

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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

[...]

Save the Children

Save the Children ‘s tour delivered supplies and hands-on educational programming.

To keep underserved kids engaged in learning and prepare them for the school year while on summer vacation, Save the Children took its digital 100 Days of Reading youth literacy program on the road. With help from brand partners T.J.Maxx, SC Johnson and Nickelodeon, the organization delivered school supplies-filled backpacks and educational games to children and families on a national mobile tour.

To bring the digital concept into the real world, Save the Children and its partners worked with local organizations to identify the most underserved elementary school-aged kids in each city on the tour, and provided them with hands-on learning activities and essential resources.

At each stop, a full event popped out of Save the Children’s tour vehicle. Young attendees were encouraged to participate in a range of educational activities that centered on literacy, math and STEM. An interactive kindergarten readiness activation, for instance, featured a larger-than-life magnetic storybook developed around Nickelodeon’s “Blue’s Clues & You!” program and served as a Mad Libs-like activity that encouraged kids to fill in blanks with their own pictures and words.

“Bringing together like-minded partners who want to make a difference for children is really key to helping make events like this even more impactful and meaningful for kids,” says Jennifer Kendra, head of cause marketing and partnership development at Save the Children US. “SC Johnson, for example, really believes in contributing to the wellbeing of communities by supporting initiatives that enhance that quality of life. And they believe that education is an essential part of helping families move out of poverty and have access to greater economic mobility… So it’s bringing together all these like-minded folks into an opportunity for us to really engage hands-on.” (Agencies: Inspira Marketing Group, production/creative; Trinity Displays, mobile build)

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Originally published: July 17, 2021.


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