Thursday, August 07, 2014

Nickelodeon UK And Tesco Team Up For The 2014 Shellraiser Tour, A 10-Date Tour Of The UK Starring The Teenage Mutant Ninja Turtles' Ultimate Fighting Machine

Are you a total shell-head? Then don't miss your chance to get up close and personal with the Teenage Mutant Ninja Turtles and their ultimate fighting machine, The Shellraiser, during Nickelodeon's 10-date 2014 Shellraiser Tour of the UK!

To celebrate summer, Nickelodeon UK, in association with Tesco and GP Flair, are putting pedal to the metal to bring the Turtles' ultimate fighting vehicle, The Shellraiser, to a Tesco near you! Get ready to become the hero you are destined to be and join the leanest, meanest, greenest heroes around! Unleash your inner ninja as you play ninja games that will make Master Splinter proud, and get to know your enemy by discovering all about Mutagen ooze. Then, visit the Turtles iPad Station, where you can play games and help the Turtles battle Shredder, and learn more about the four ninja brothers, and when you're ready to hit the streets, jump in the lifesize replica of the Shellraiser and save the city. On top of all of this, you will be able check out all the latest Teenage Mutant Ninja Turtles toys in action and win awesome prizes! Plus, start practicing your ninja poses as Leo & Raph you'll have the chance of having your photo taken with them!

To be part of all the epic action simply take a look at the Nickelodeon Shellraiser Tour dates below to find your nearest participating Tesco store. Please note that while the tour itself is free, the activities will be taking place on a first come first served basis so use your ninja stealth mode & get there early!

Additionally, as part of Nick UK's 2014 Shellraiser Tour of the UK, Tesco have unveiled a exclusive TMNT competition called "Find the Golden Turtle" which is giving customers the chance to win a five night family holiday to beautiful Zante in Greece with £200 spending money and a Samsung Wi-Fi digital camera! Other prizes up for grabs include Flair Teenage Mutant Ninja Turtles Sewer Lair Playsets, family Wristbands to Nickelodeon Land at Blackpool Pleasure Beach, and "Teenage Mutant Ninja Turtles" action figures! To enter the Tesco Golden Turtle prize draw, simply purchase a orange ooze canister from Tesco then head to the contests official website,, to enter your unique code located in your Orange Ooze canister and to answer the question. Once you entered, you'll be told instantly if you have won a prize.

Entries are allowed by all persons resident in the UK or Republic of Ireland but if aged under 16 parental permission must be gained. The "Find the Golden Turtle at Tesco" competition is open for entries from 9.00am on Monday 4th August 2014 until 11.59pm on Sunday 31st August 2014. Full terms and conditions can be found here.

Shellraiser Tour Dates and Locations:

Thursday 7th August 2014
10am – 5pm
Woolwell Crescent Plymouth Plymouth PL6 7RF

Saturday 9th August 2014
Hamble Lane, Bursledon, Southampton, Hampshire, SO31 8GN

Thursday 14th August 2014
Broadfields Retail park, Bister Road, HP19 8BU

Friday 15th August 2014
10am – 5pm
Swan Shopping Centre, Coventry Road, Birmingham, West Midlands, B26 1AD

Saturday 16th August 2014
10am – 5pm
Elcelsior Estate, Excelsior Road, Cardiff, CF14 3AT

Thursday 21st August 2014
10am – 5pm
Park Road, Toxteth, Liverpool, L8 4XF

Friday 22nd August 2014
10am – 5pm
Seedley Road, Salford, Greater Manchester, M6 5JG

Wednesday 27th August 2014
10am – 5pm
York Road, Seacroft, Leeds, LS14 6JD

Thursday 28th August 2014
10am – 5pm
Brunton Lane, Kingston Park, Newcastle Upon Tyne, Tyne & Wear, NE3 2FP

Saturday 30th August 2014
10am – 5pm
Cobden Road, Springburn, Glasgow, G21 1YL

For more details, visit and don't forget to catch the Teenage Mutant Ninja Turtles on Nicktoons UK & Ireland and CITV, plus, check out the Teenage Mutant Ninja Turtles range at Tesco today!

Additionally, to celebrate Nickelodeon's 2014 Shellraiser Tour, The Birmingham Mail have launched a second TMNT competition where ShellHeads can win one of three fab Turtles prize packs they are giving away, each worth around £161, and containing a TMNT Secret Sewer Lair Playset (£79.99) – the ultimate playset for the Teenage Mutant Ninja Turtle, big and ready for Ninja battle action; a single duvet set (£10); a LEGO 79104 Shellraiser Street Chase (£49.99); an orange Ooze with Mini Turtle (£5.99); a plush toy from the official Turtles TY Beanie Ballz collection (£5.99); a set of Top Trump Cards (£3.99); and a Kraang Invasion DVD (£5), tracing the origins of the sewer-dwelling Heroes in a Half Shell - Leonardo, Raphael, Donatello, Michelangelo! To enter, you must be aged four or older. Tell The Birmingham Mail which area the Shellraiser tour is visiting this month. Simply write your answer on a postcard or on the back of a sealed envelope and send with your email address, your full name, age, address and phone number to Chipper Teenage Mutant Ninja Turtles Competition, Consumer Marketing, BPM Media, Floor 6, Fort Dunlop, Fort Parkway, Birmingham B24 9FF. The winners will be the senders of the first three correct entries drawn after the closing date of Tuesday, August 12, 2014. Only one winning entry allowed per household. Include all your details, otherwise your entry will be removed from the prize draw. Chipper competitions are now open to all children aged up to 15, unless there is a specific age restriction. Prizes can take up to 28 days to be delivered. Usual Mail children's competition rules apply.
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Analogue Completes Global "Teenage Mutant Ninja Turtles" Packaging Project For Nickelodeon And Playmates

The business news website Bdaily and Toy News, a trade magazine for the toy industry, are reporting the Booyakasha TMNT news that the Yorkshire design and branding agency Analogue has just completed work on its third global packaging project for Nickelodeon!

Based in Leeds, Analogue has created the brand identity and packaging for a new line of toys called Half-Shell Heroes – an extension of the network's hit "Teenage Mutant Ninja Turtles" brand.

The launch of the new TMNT toys will co-incide with Nickelodeon Movies' new "Teenage Mutant Ninja Turtles" movie hitting theaters across the USA on Friday 8th August 2014, followed by its UK release later this year on Friday 17th October 2014.

The agency, founded in 2005 by creative director Barry Darnell, has worked alongside Nickelodeon's New York office and global toy distributor, Playmates, to bring the new adaptation of the "Teenage Mutant Ninja Turtles" to life.

Following the successful completion of other global packaging design projects for Nickelodeon Europe, Analogue was appointed by the creative division of the company's New York office to oversee the creation of the packaging for Half-Shell Heroes, which made their debut at the prestigious New York Toy Fair in February 2014.

The hand-crafted product packaging and typography has been designed to appeal to the brand's 'pre-cool' target audience of three to five year olds, and maximise the visual impact of the toys on shelves in store across the globe.

Barry said: "Having grown up with "Teenage Mutant Ninja Turtles", it was a privilege to be a part of creating the branding for the latest addition to the Turtles line-up."

"Nickelodeon and Playmates wanted Half-Shell Heroes to be the little brother of the current toy range, so that it felt like part of the same family but still had a unique appeal."

"We created a bold 'manhole cover' identity as well as typography for the packaging that takes its cues from the turtle's hands and feet – meaning that it is still recognisable as part of the Turtles family."

"The overall aesthetic of Half-Shell Heroes uses complementing styles of grunge and high gloss to ensure that it appeals to Nickelodeon's target age range of three to five year olds."

The agency recently completed the global merchandise and packaging guidelines for Nickelodeon's world-famous children's character "SpongeBob SquarePants", a brand worth $6 billion annually, as well as re-designing a packaging range for Beatrix Potter's "Peter Rabbit", following a successful re-launch of the iconic children's character by Nickelodeon USA in 2012.

As well as its focus on youth brands, Analogue has a strong design presence in the leisure and hospitality sectors.

The agency recently completed a re-design of the branding and collateral for restaurant chain Pizza Express, in preparation for the opening of the chain's 500th restaurant in Beijing.

You can find out more information about Analogue and their design work, plus view rough sketches and concept designs, on their official website,

With Half-Shell Heroes, kids as young as three can join in non-stop ninja fun. The all-new Heroes In a Half-Shell sub-brand segment includes action figures, vehicles and playsets, sized just right for preschool hands. It allows little ones to enjoy open-ended imaginative play with the "Teenage Mutant Ninja Turtles" heroes and mutants. The toy line includes an assortment of 2.5" action figures, including Leo with Luge, Mikey with Skateboard and Raph with Mini Cycle. Also featured is the Shellraiser, the Turtles' infamous group vehicle packed with action features; Secret Sewer HQ Playset with Mikey and Splinter, which allows little ones to engage in endless ninja play; and Mega Mutant Leonardo, which permits kids to practice ninja training with Leonardo as they control his ninja kicks and chops.
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