Wednesday, October 21, 2015

"Hectorman" Rap From "Sanjay And Craig" (Italian Version)

He's Hectorman and you KNOW you're a fan!

Through the power of the Ting and some sick rap skillz, Hectorman will turn you into a talking snake... WITH A TAN! Watch Hector Flanagan's epic Hectorman rap from the "Sanjay and Craig" episode "Ting"... in Italian!:

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"Hey Arnold!" Nicksclusive

5..4..3..2..1..Now a special Nicksclusive look at Nickelodeon's hit original animated series (Nicktoon) "Hey Arnold!"!

Nicksclusive: Hey Arnold! Part 1:

Meet creator, Craig Bartlett, and the bold kid cast of "Hey Arnold!" - Toran Caudell (Arnold), Jamil Walker Smith (Gerald Martin Johanssen) and Francesca Marie Smith (Helga G. Pataki), in this aweslime "Hey Arnold!" Nicksclusive!:

Nicksclusive: Hey Arnold! Part 2:

From animation to color and sound, creator Craig Bartlett gives the low down on creating an episode of Hey Arnold!

Catch "The Splat" every night from 10:00pm ET/PT on TeenNick USA! #TheSplat.
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Nickelodeon Shares Insights From "Pied Piper Or Follower: Finding The Brand Advocates" Study

Media agencies, brand marketers, licensees and media thronged to Nickelodeon's annual Insights Breakfast in Sydney and Melbourne earlier this month to hear the findings of the number-one entertainment brand for kids' international study, TV Re[Defined]!

Viacom International Media Networks (VIMN) Research, Insights and Reporting SVP, Christian Kurz, says the TV Re[Defined] study aimed to examine how people watch television in the current viewing environment which is undergoing significant transformation, how they discover content, and how their TV consumption habits are evolving.

"In a short span of time, content has become available any time, anywhere, opening up endless opportunities for viewing," Kurz said. "Both rapidly and radically, we have seen TV redefined. In the midst of all this change, our study shows that more television is being consumed now than ever before. What is needed is a redefinition of our understanding of television."

To compose the study, VIMN conducted in-depth video ethnographies with consumers, spoke to over 10,500 respondents aged 6-34 years, and looked at 26,866 of their viewing occasions across 14 countries – Brazil, Mexico, Indonesia, Philippines, Australia, Malaysia, Singapore, Russia, Germany, UK, Italy, Poland, Netherlands and Sweden.

The findings in the new study commissioned by Nickelodeon Australia, Pied Piper or Follower: Finding the Brand Advocates, were also unveiled at the breakfast.

Kirsty Bloore, VIMN Australia and NZ Research Director, said the Pied Piper study was seeking insights into who or what Australian kids are fans of, how they follow their fandoms, the differences and behavioural attributes of various fandom categories, and how brands can utilise their fans to fuel the fandom and become brand advocates.

"Australian kids think that being a fan today is not what it used to be and that, these days, you can be a fan of almost anything. Social media and the Internet have helped to facilitate these sub-cultures," Bloore said.

According to Bloore, fandom "is a term used to refer to a subculture composed of fans characterised by a feeling of empathy and camaraderie with others who share a common interest".

The study found that social media and the Internet have helped to facilitate these sub-cultures, and that 87 per cent of Australian kids believe that you could be a fan of more than one thing at a time and that fandoms span a wide range of categories. Being a fan also offers shared experiences with friends, with 74 per cent saying they're fans of the same things as their friends and 61 per cent saying they became a fan after their friends/family introduced them to it.

For Australian boys, their top five favourite things are Lego, Minecraft, video/online games, TV shows/channels, and sports. The top five favourite things cherished by Australian girls are TV shows/channels, Sports, Popstars/movie stars/celebrities, cartoons, and animals/pets.


For kids, being a fan is about three things: self-expression – 77 per cent agree that being a fan allows you to express yourself; discovery – 84 per cent agree that being a fan of something helps you to discover more related things you like; and finally, community – 4 in 5 agree that being a fan makes you feel like a part of something bigger. The fandom journey can best be expressed by child relationships below.

New Acquaintance (Awareness)

The new acquaintance is when the kids first become aware of the thing/person or brand. At this stage, it's not necessarily a preference or a favourite and they are more likely to be swayed if others don't like it. Kids' acquaintances with brands tends to be via family, peers or media.

Friend (Attraction)

The next stage is the friend stage where an attraction happens! It's at this stage that they start to recognise the benefits that it gives them in their life – things such as: it's fun, it's entertaining, it makes them laugh, helps them to improve their skills, makes them knowledgeable, may initiate or strengthen friendships and help them to be a part of the playground conversation or it may be that it's consistent with their family values and how their parents have raised them. Still at this stage the relationship or connection is external – they refer to things at "that show" or "those people."

Best Friend (Attachment)

Best friend attachment is when the fandom journey becomes more internal. They feel like they start to understand each other and know more about their fandom than others. The fandom becomes a part of their identity and the language they use is more emotional.

True Love (Allegiance)

For the true love stage, kids have a real allegiance to that fandom! They feel an intense connection and endurance that places them in the inner circle with their fandoms. This is the stage where the internal journey has greater impact on their attitudes and behaviour – all of their attention is on this brand and no other brand will do.

The last two categories (Best Friend and True Love) is SuperFan territory. However, while those kids in the True Love stage are the biggest consumers, they are often not the biggest advocates. When many of the kids have reached this stage, they start to get possessive of their fandoms and feel a sense of ownership of them. So what Nickelodeon has found is that when it comes to brand advocacy, Friends and Best Friends are likely to be more rewarding territory than True Love.


The fandoms Nickelodeon researched fell into four categories: Sports, Licensed Products, Gaming/Youtube, and Celebrities.

Sports have mass appeal, are encouraged and supported by the family and have many touch-points (merchandise, viewing, participation etc.).

Licensed Products connect with kids' imaginations and allow them to immerse into their world through movies, TV shows, reading books, the Internet, merchandise, etc.

With Gaming/Youtube, these tend to be more individual fandoms. Kids are more private about their fandoms and there is less family involvement. Kids have fewer ways to connect with their fandoms – there are fewer touchpoints.

With Celebrities, fandoms quickly progress to Best friend status as the kids are often very emotive about their favourite celebrities. The fans are female skewed and for the fans, it's all about the personal connection.


For kids, the power of fandom comes from:

Word of mouth – 83 per cent of kids talk about the thing they're a fan of at school; 56 per cent of kids have encouraged their friends to be fans

Their followers – 71 per cent believe that fans aren't just followers – they have their own fans and followers too: 67 per cent agree that normal people with large online followers can be just as influential as celebrities

Influence - 83 per cent of kids consider themselves to be influential


1. Brand need to stay Fresh and Evolving
2. Make it Personal, Authentic and Inspiring
3. Put the kids in control
4. Family Matters – involve every influencer

The TV re[defined] international study demonstrated that as far as consumers are concerned "It's TV on their own terms". One of the study's key findings is that in an ever-more digitally connected world, television and great stories (content) still connect people to each other now more than ever – with 68 per cent of Australian kids saying "TV has never been this good!"

TV Re[Defined] statistics – Australia vs Global:

Australians love TV and are social and tech-savvy consumers of television content.

* The majority of respondents agree; "TV has never been this good."
- Global: 63 per cent
- Australia: 68 per cent

* The majority of respondents agree "There are so many great TV shows coming out, it's difficult to keep up with them."
- Global: 72 per cent
- Australia: 72 per cent
- Kids Global: 77 per cent
- Kids AU: 72 per cent

* Linear TV is the 'go-to' source and it remains the main reference to discover and watch TV programs
- Start sessions with linear TV (inc DVR)
- Global: 69 per cent / Australia: 64 per cent
- The majority of respondents agree "I enjoy watching regular TV because I don't have to think too hard about what to watch, I just come across great shows on channels I love."
- Global: 70 per cent / Australia: 73 per cent

Television has become THE go-to conversation topic.

* 3 in 5 Australian children are talking about TV more than they did a few years ago; internationally, 4 in 5 are likely to agree with this statement.

* Kids are also talking about TV shows they love more often that a few years ago.
- Kids Global: 82 per cent
- Kids AU: 72 per cent (second lowest country)

Globally, channel surfing is the #1 method for discovering new TV shows.

* Australia, word-of-mouth is the most likely method for both kids 6 – 12 and viewers 6 – 34.

But making TV content available on multiple devices is important.

* The majority of respondents agree, "Having more ways of accessing TV shows helps me try more shows."
- Global: 70 per cent
- Australia: 77 per cent

* Australian viewers aged 6 – 34 use an average of 7 devices, one more than the global average.

* Australian kids own and use an average of 6 devices, more than the global average of 5.2, and they use them at an earlier age.

* Tablets play a special role with kids, particularly in Australia amongst the younger demographics. Australian kids are nearly twice as likely to own a tablet vs 1 per cent). This is in line with Australian kids owning more devices on average (6 devices vs 5.2 globally). They are however 1.5 times less likely to own a smartphone. (54 per cent vs 63 per cent).

Kids Tablet Ownership:

* Global: 64 per cent
* Australia: 75 per cent

* Kids know on which source they can find the TV shows they want to watch.
- Kids Global: 89 per cent
- Kids AU: 87 per cent

Australia skews higher than the global average when examining sources used.

* Kids in Australia are 2.5 times more likely to source TV content from linear and DVR sources (defined as a "traditional TV viewer") than the global average.

* 85 per cent of Australian viewers 6-34 watch TV content via their providers VOD services.

* When asked, "How often, if at all, do you watch full length TV shows via each of these?"
- DVR: Global 54 per cent, Australia 89 per cent
- TV provider VOD: Global 58 per cent, Australia 85 per cent
- Channel app/website: Global 72 per cent, Australia 80 per cent
- Subscription VOD: Global 49 per cent, Australia 70 per cent
- Direct to own: Global 47 per cent, Australia 69 per cent
- Torrent sites: Global 47 per cent, Australia 65 per cent

Sources: Toy & Hobby Retailer, MNC.
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Spook Up Your Halloween The Pinoy Way With Nickelodeon Asia's "Takotown: Twisted Tales"

Get ready to have a frightfully good time as Nickelodeon South East Asia takes you on a ghostly adventure with its spooktacular Halloween event, "Takotown: Twisted Tales"!

This year, Nickelodeon is giving the Halloween celebration a fun Pinoy flavor by bringing in some of the most notorious Philippine mythical creatures to join the party. Rub elbows with your friendly neighborhood kapre (who says they only hang out on balete trees?), the good ol' white lady (it gets awfully boring in deserted streets, waiting for cars to pass by, you know), and the tiny little duwendes (they can't wait to burst out of those mounds sitting in your backyard!).

Discover the mysteries of Takotown: Twisted Tales on Saturday 31st October 2015 at Hall 3 of the SMX Convention Center Manila, and hang out with the scary-but friendly underworld creatures from 2pm to 6pm. Nickelodeon is sure to pull out all the stops to make your adventure totally unforgettable!

Enjoy the interactive activities on ground and the exciting giveaways, from the trick-or-treat baskets filled with goodies from the event sponsors and spine-chilling stage games, to frightfully entertaining performances, game booths, and fangtastic meet-and-greet with SpongeBob SquarePants, Patrick Star and the Teenage Mutant Ninja Turtles, plus take part in the ultimate Halo-Halo-ween costume contest! So don't forget to come in your Halloween best to bring home the coolest prizes!

If you're up for a spooky challenge, you can also enter the "Gubat ng Lagim" and brave the misty forest with all its creepy creatures and terrifying tombstones scattered all over the place. It's a great way test your navigation skills, and of course your courage. Let's see if you can find your way out... Mwahahaha! Don't fear, a photo wall will be waiting for you at the other end of the forest to immortalize your horror.. opps, I mean your bravery!

Now, if you're faint hearted, Nickelodeon recommends that you stick to the Toy Kingdom's "Balon ng Undin." Undin might make an appearance, but not to pull you in or eat you, but to give candies to those who are able to summon the courage to take a peek inside!

But of course, to get into Takotown, you're going to need a ticket. So if you're 7-10 years old, log on to to score tickets for you and your family and friends! Register online and answer the question, "What is the scariest story you've heard of?" 50 kids with the best answers get four tickets each. Remember that the deadline for submitting entries is on Sunday 25th October 2015 at 6:00m, so hurry and tell Nickelodeon your scary story now! NickHeads can also receive tickets to Nickelodeon's Takotown: Twisted Tales with qualifying purchases over PHP1000 at participating Toy Kingdom and Toy Kingdom Express stores!

Nickelodeon can't wait too see you there for some friendly Halloween fun! It's going to be so much fun!

Nickelodeon's Takotown: Twisted Tales is presented by Toy Kingdom. Co-sponsored by, Ace Water Spa, Alaska Choco, Delfi Knick Knacks, Jack N' Jill Chooey, Lipps Pop Stix, McDonalds, Monster High, Propan TLC, Skechers Kids, Sunway Lagoon, and Teenage Mutant Ninja Turtles. In partnership with Cignal TV, GrabTaxi, iFlix, and K-Zone Magazine.

(Contest open to fans and viewers of Nickelodeon Philippines (residents of Philippines) only)

Sources: The Manila Standard, Best Lifestyle Blog in Manila.
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Sneak Peek Of New "Game Shakers" Episode "Scared Tripless", Premiering 10/24 On Nickelodeon USA

To celebrate Nickelodeon USA premiering the brand-new "Game Shakers" Halloween special "Scared Tripless" on Saturday 24th October 2015 at 8:30pm (ET/PT), Nick USA has unveiled a spooktacular sneak peek preview of the all-new "Game Shakers" episode, which you can watch in the fangtastic online streaming video clip below!:

Sneak Peek Of Brand-New "Breadwinners" Episode "Rock N' Roar", Premiering 10/25 On Nickelodeon USA

To celebrate Nickelodeon USA premiering the brand-new "Breadwinners" episode "Wolf Head Bread"/"Rock N' Roar" (#209) on Sunday 25th October 2015 at 11:30am (ET/PT), Nick USA has unveiled a bread-tastic sneak peek preview from "Rock N' Roar", which you can watch in the fantastic online streaming video clip below!:

Sneak Peek Of Brand-New "100 Things To Do Before High School" Episode "Have The Best Halloween School Day Ever Thing!", Premiering 10/24 On Nickelodeon USA

To celebrate Nickelodeon USA premiering the brand-new "100 Things to Do Before High School" Halloween special "Have the Best Halloween School Day Ever Thing!" on Saturday 24th October 2015 at 9:00pm (ET/PT), Nick USA has unveiled a super sneak peek preview of the all-new "100 Things" episode, which you can watch in the fangtastic online streaming video clip below!:

New Sneak-Peek From First Episode Of "Teenage Mutant Ninja Turtles" Season 4, "Beyond The Known Universe"

To celebrate Nickelodeon USA starting to premiere and show "Teenage Mutant Ninja Turtles" season four every Sunday at 11:00am ET/PT from Sunday 25th October 2015, Nick USA has unveiled a Turtley Awesome sneak peek preview from the first episode from the series' fourth season opener episode, "Beyond the Known Universe", which you can watch in the fantastic online streaming video clip below! Booyakasha!:

Viacom Announces Social Responsibility Achievements and Goals in Its 2015 Social Impact Review: "Raising Voices"

Original Viacom Inc. Press Release via Business Wire:

Viacom Announces Social Responsibility Achievements and Goals in Its 2015 Social Impact Review: Raising Voices

October 20, 2015 11:02 AM Eastern Daylight Time

NEW YORK--(BUSINESS WIRE)--Viacom Inc. (NASDAQ:VIAB, VIA) today released its 2015 Social Impact Review: Raising Voices. The annual social responsibility report showcases the many ways the company leverages its platforms to raise audiences' voices toward driving change.

Viacom Announces Social Responsibility Achievements and Goals in Its 2015 Social Impact Review: Raising Voices (Graphic: Business Wire)

Tweet this - Check out how you raised your voice w/ @Viacom this year:

For the first time, the Social Impact Review outlines specific and distinct social responsibility goals, setting benchmarks for growth and campaign participation in each of our areas of impact, including: Building Inclusive Societies, Pioneering Social Change, Promoting Healthy Living, and Inspiring Future Generations.

Some highlights around Viacom's initiatives include:

* 25,000 volunteer hours donated by Viacom employees in 2014.

* 1 million+ young people inspired by MTV's Look Different campaign to take action against bias.

* 320,000 students who saw Paramount's SELMA for free.

* $1.2 million raised for Big Brothers Big Sisters of New York City during Nickelodeon's 2014 Worldwide Day of Play event and Race for the Kids.

* $135,227 raised during Spike's first Veterans Operation Wellness (VOW) campaign.

* 3,000+ hours volunteered by CMT employees at The Academies of Nashville small learning communities.

* $133,000 music grants awarded to mostly high-need schools by the VH1 Save the Music Foundation in 2014.

* 600+ applicants for the 2015 BET Experience Youth Program.

* 315 million people who have seen "Viacom Says NO MORE" PSAs around domestic violence and sexual assault.

* 200,000 people tested for HIV through the MTV Staying Alive Foundation since 2005.

"As a leading global media entertainment company, Viacom has a unique responsibility to inspire and empower our audiences to take action," said Philippe Dauman, President and CEO of Viacom. "For over twenty years, we have pioneered in leading the conversation around difficult issues, shedding light on the causes that are most relevant to our fans through the power of stories."

The full 2015 Social Impact Review: Raising Voices is available here.


Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT,TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach a cumulative 3.4 billion television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.

For more information about Viacom and its businesses, visit Keep up with Viacom news by following Viacom's blog at and Twitter feed at

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Viacom Acquires Minority Stake In DigiTour Media

Viacom Inc. (NASDAQ: VIAB, VIA), the parent company of the Nickelodeon brand, has taken a significant minority stake in DigiTour Media, a startup that produces live events - called DigiTours and DigiFests - for fans of YouTube, Vine, Instagram, Snapchat and other social-media-based stars.

Terms of the transaction were not disclosed. A source familiar with the funding said DigiTour raised about $10 million in the latest round, with additional investors participating including LionTree and Slow Ventures.

Previous DigiTour investors include producer-entrepreneur-host Ryan Seacrest; Advance Publications, Inc., the parent company of Condé Nast Publications; talent manager Guy Oseary; Machinima co-founder Allen DeDebovoise; and Ben Silverman, founder and CEO of Electus.

"Partnering with a premiere entertainment company like Viacom and its powerhouse brands is something I have always envisioned for DigiTour," Meridith Valiando Rojas, co-founder and CEO of DigiTour, said in a prepared statement. "We believe that this pairing will lead to opportunities to combine our authentic connection to Generation Z with Viacom's unparalleled television, film, digital and international resources in order to help accelerate and scale our media brand globally."

DigiTour was advised by LT Growth, a division of LionTree Advisors, and Paul Hastings.

DigiTour's "in real life" events, which are aimed at tween and teen fans, include concerts and festivals across the U.S. and internationally. Past performers at its tours and fests have included Fifth Harmony, Hayes Grier, Nash Grier, Jack & Jack, Demi Lovato, Trevor Moran, O2L and Andrea Russett.

Ryan Beatty performs at DigiFest NYC at Citi Field on June 7, 2014. (Donald Bowers / Getty Images)

In connection with the funding, Viacom will get a seat on DigiTour's board, alongside DigiTour founders Meridith Valiando Rojas and Chris Rojas, Ryan Seacrest and Andrew Siegel of AV Partners, the investment arm of Advance Publications.

Viacom's move underscores its efforts to attract younger viewers, who increasingly gravitate toward online stars with large followings.

L.A.-based DigiTour disclosed that it had recently raised $1.675 million in a Sept. 15 SEC filing, however that financing is unrelated to the latest Viacom-led round.

Josh Levi performs at the beginning of the Digitour 2014 show at the House of Blues in Dallas. Credit Brandon Thibodeaux for The New York Times

The company was founded in 2010 by Valiando Rojas, a former music A&R executive at Columbia Records, and music producer Chris Rojas; the couple married in 2014.

Sources: Variety, Deadline Hollywood, LA Times, The Hollywood Reporter, The New York Times.
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