Wednesday, August 29, 2018

Nickelodeon USA to Premiere 'Charlie and the Chocolate Factory' (2005) on Monday 3rd August 2018

Nickelodeon USA will host the network premiere of the blockbuster movie Charlie and the Chocolate Factory (2005) on Monday 3rd August 2018 at 8:00 P.M. (ET/PT)!


Charlie and the Chocolate Factory is a family adventure directed by Tim Burton (Edward Scissorhands, Beetlejuice, Beetlejuice 2, Batman Returns, Lost in Oz, The Nightmare Before Christmas) and based on the beloved novel by Roald Dahl. The film centres around an eccentric candy maker, Willy Wonka (Johnny Depp, SpongeBob SquarePants), and Charlie Bucket (Freddie Highmore, The Spiderwick Chronicles), a good-hearted boy from a poor family who lives in the shadow of Wonka's extraordinary factory. Most nights in the Bucket home, dinner is a watered-down bowl of cabbage soup, which young Charlie gladly shares with his mother (Helena Bonham Carter, Harry Potter) and father (Noah Taylor) and both pairs of grandparents. They all live in a tiny, tumbledown, drafty old house but it is filled with love.



Every night, the last thing Charlie sees from his window is the great factory, and he drifts off to sleep dreaming about what might be inside. For nearly fifteen years, no one has seen a single worker going in or coming out of the factory, or caught a glimpse of Willy Wonka himself, yet, mysteriously, great quantities of chocolate are still being made and shipped to shops all over the world. One day Willy Wonka makes a momentous announcement. He will open his famous factory and reveal 'all of its secrets and magic' to five lucky children who find golden tickets hidden inside five randomly selected Wonka chocolate bars.


When Charlie finds some money on the snowy street and takes it to the nearest store for a Wonka Whipple-Scrumptious Fudgemallow Delight he finds a golden ticket. The family decides that Grandpa Joe (David Kelly, 2point4 Children) should be the one to accompany Charlie on this once-in-a-lifetime adventure. Once inside, Charlie and his fellow contest winners - Augustus Gloop (Philip Wiegratz), a gluttonous German boy; Veruca Salt (Julia Winter, Dick and Dom in da Bungalow), a very spoiled English girl; Violet Beauregarde (AnnaSophia Robb, Drake & Josh, Danny Phantom), a competitive gum chewer, and Mike Teavee (Jordan Fry), an arrogant television and video game addict - are treated to a magical and mysterious tour of the factory, getting dazzled by one amazing sight after another. However, not everything is as it seems. Aided by his diminutive Oompa Loompa workers (Deep Roy, Doctor Who), Wonka has a hidden motivation for the tour, one that he will reveal only after the children in the group show their true colors. Also featuring a special appearance from horror legend Christopher Lee as Dr. Wonka. A remake of the beloved 1971 classic Willy Wonka and the Chocolate Factory, starring Gene Wilder.

More Nick: Nickelodeon USA's September 2018 Premiere Highlights!

H/T: Nickandmore! via ToonZone Forums /@kanc; Additional sources: Amazon.co.uk, IMDb, Google.co.uk, Wikipedia.
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Nickelodeon USA to Premiere 'Thomas & Friends' Season 22 on Friday 7th September 2018

Bust my buffers! Nickelodeon USA will start to premiere and show Thomas & Friends season 22, titled "Big World! Big Adventures!", in September 2018!

Update (8/29): Nickelodeon USA will air the brand-new Thomas & Friends movie Thomas & Friends: Big World! Big Adventures! The Movie, kicking off season 22, on Friday 7th September 2018 at 9:00am ET/PT!

Update (8/14): Nickelodeon USA will start to premiere Thomas & Friends: "Big World! Big Adventures!" on Friday 7th September 2018! Scroll down for the trailer!


To better portray diversity, Thomas & Friends is getting an update for its 26 x 11-minute 22nd season! Entitled Thomas & Friends: Big World! Big Adventures!, the new season will take Thomas beyond the fictional Island of Sodor for the first time. The major refresh will see the iconic blue engine Thomas traveling farther than ever before, taking kids on a journey of wonder and curiosity as he adventures around the world to discover and learn about new countries and cultures. The show has a more contemporary feel, a brand-new theme tune and a refreshed Steam Team to include three girls and three boy engines, and Thomas, ensuring gender equality across the show, increasing global appeal for preschool viewers. This all-new format series will feature faster-paced action, increased humor, new music, new international friends, animals and exciting fantasy elements.

Thomas & Friends Travel the World 🗺️ Brand New Episodes Beginning September 7th | Nick Jr.



This fall, 🍂 get ready to explore extraordinary new places as Thomas takes his talents all over the world! Starting September 7th, Thomas & Friends is gearing up for bigger, faster, and more epic adventures than ever before! Be sure to tune in on September 7th to watch the brand-new series of Thomas & Friends, only on Nickelodeon. To find full episodes of Thomas & Friends, you can visit the FREE Nick Jr. App. 🗺️

As part of the 22nd season, Thomas will also be embarking on an ambitious trip around the world, leaving Sodor for the first time in the action-packed, feature-length film, Thomas & Friends: Big World! Big Adventures! The Movie. The series made its debut in cinemas across the UK in July 2018, and will premiere on Nick USA later this year.


Thomas & Friends: Big World! Big Adventures! is also set to premiere on Channel 5's Milkshake strand in the UK weekdays at 6:55am BST from Monday 3rd September 2018!

Consumer products that support Thomas & Friends™: Big World! Big Adventures! The Movie include new Fisher-Price toys that will help kids bring to life Thomas’ newest adventure including the exciting Thomas & Friends™ Turbo Jungle Set (FJK50) and Nia engines in the TrackMaster, Wood and Adventures segments. The Turbo Jungle Set features a motorized Thomas train that can travel up to 2.5 times faster than normal TrackMaster engines so kids can recreate scenes from the movie. Peter Andre’s character ‘Ace’ will be available as a toy in both the Adventures and TrackMaster ranges this summer.

The news follows Thomas & Friends switching tracks to move from its longtime US broadcast partner PBS to Nickelodeon USA in March, with Nickelodeon becoming the brand’s exclusive US licensing agent.

Thomas the Tank Engine was created more than 70 years ago and that story quickly grew to become the award-winning No. 1 preschool train brand franchise it is today, selling one engine every second, enjoyed by families in more than 160 territories and more than 55 languages across multiple touch-points and formats.

Connect with Thomas & Friends Online: Official Website | Facebook | Twitter | Instagram | Pinterest

More Thomas: Peter Andre to Voice Mischievous Australian Rally Car 'Ace' in 'Thomas & Friends: Big World! Big Adventures! The Movie'!

Originally published: Friday, August 10, 2018.

H/T: Huge thanks to TV Shows Fan for the news!; Additional source: ToonZone Forums /@kanc.
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Nickelodeon USA to Premiere New Episode of 'PAW Patrol' on Labor Day 2018

This Labor Day, stranded at sea, one pup will find his way home! Can Rocky rise to the challenge? Find out in a brand-new PAW Patrol adventure, premiering Monday 3rd September 2018 at 12:00pm ET/PT as part of a morning of Rocky rescues, only on Nick Jr. on Nickelodeon USA!



Update (8/29): The brand-new PAW Patrol episode will be titled "Rocky Saves Himself"; "Pups and the Mystery of the Driverless Snocat"

More Nick: Nickelodeon to Release ‘PAW Patrol: Mighty Pups' Special on DVD Exclusively at Walmart Ahead of TV Debut!

Originally published: Sunday, August 26, 2018.

H/T: ToonZone Forums /@kanc (II); Additional sources: YouTube /@Tyler, Google.co.uk.
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Slimezone VR Showdown 💚 ft. SpongeBob, The Loud House & More! | Coach vs. Coach | Ep. 3 | Nickelodeon

After the Championship upset, Knight Squad’s Amarr and Lilimar challenge each other to a final BONUS round to secure the win! 💚 Which coach will claim victory in the Slimezone? Let me know in the comments below!



What is YOUR favorite kind of slime?! 💚

Miss the first two episodes?! Check them out right here! http://nickalive.blogspot.com/search/label/SlimeZone 💚

SlimeZone VR Showdown brings viewers all the action as players go into Nickelodeon’s SlimeZone VR game - the network’s first multi-player social virtual reality (VR) experience - to compete – and get virtually slimed!

SlimeZone VR Showdown is produced by Viacom Digital Studios for Nickelodeon.

More Nick: Nickelodeon Entertainment Lab Developing New AR/VR Animated Series 'Meet the Voxels'!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Slimezone VR Showdown News and Highlights!

Double Dare at VidCon 2018 💥 ft. Jojo Siwa, Owen Joyner & More! | Nickelodeon

On your mark… Get set… Go!! Check out your favorite stars as they take the Physical Challenge at VidCon 2018. Catch more brand-new episodes of Double Dare, starting Sunday, September 30 at 7:00pm ET/PT, only on Nickelodeon USA!



What is YOUR favorite Double Dare obstacle?!

Did you know you can now play Double Dare at home, at work or just about anywhere with your friends on Facebook Messenger?

More Nick: Nickelodeon’s 'Double Dare' Kicks off Multi-City U.S. Tour, Hosted by Marc Summers and Original Sidekick Robin Russo!

H/T: Huge thanks to @Magitroopa for the news!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon at VidCon 2018 and Double Dare News and Highlights!

Meet the Stars of 'Star Falls' | YTV

Meet the cast and characters of Star Falls, and tune into the brand-new show Fridays at 7:30pm (ET/PT) on YTV Canada, Sundays at 9:00pm on Nickelodeon USA, and weekends at 10:30am on Nickelodeon UK & Ireland!

Tommy 🆚 Evil Tommy | Dimensions in Danger | Power Rangers 25th Anniversary | Nickelodeon

The Super Ninja Steel Rangers have teamed up with the legendary rangers! The only thing standing in their way? A CLONE of Tommy Oliver!! It's going to take all of Tommy's past ranger forms to take down his evil clone! Comment below which was your favorite!



What makes YOU a Power Rangers super fan?! Let me know in the comments below!

Catch brand-new episodes of the latest season of Power Rangers, Power Rangers Super Ninja Steel, Saturdays at 12:00pm ET/PT on Nickelodeon USA!

Missed any episodes of Power Rangers Super Ninja Steel? Catch up now at nick.com/ninjasteel and on the Nick App!

More Nick: First Look At Power Rangers Beast Morphers | First Trailer Unveiled At Power Morphicon 6!
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The Best Nick Bloopers 🤣 ft. Jace Norman, JoJo Siwa, Kira Kosarin & More! | Nickelodeon

Nobody’s perfect! Check out all these super hilarious moments from behind the scenes on your favorite Nick shows and movies. 🤣 Who made you crack up the most? Tag the timecode of your favorite blooper in the comments below, and be sure to catch more of your favorite shows, movies and stars on Nickelodeon!



More Nick: Nickelodeon Renews 'Rise of the Teenage Mutant Ninja Turtles', 'Henry Danger', 'Hunter Street', 'Knight Squad' and 'The Dude Perfect Show' for New Seasons!
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Things You Didn't Know About: Jordan Banjo | Nick Likes Summer | Nickelodeon UK

Watch and learn some cool things about Jordan Banjo that you didn't know!



Visit nick.co.uk/summer for more video clips and games featuring your fave Nickelodeon stars!

More Nick: 'Find Me in Paris' to Twirl onto Nickelodeon UK on Monday 17th September 2018!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for all the latest Summer on Nickelodeon UK News and Highlights!

FAILED PILOTS - Splatapus | Speech Bubble w/Butch Hartman

Butch Hartman (creator of Fairly OddParents and Danny Phantom on Nickelodeon) and his Speech Bubble cohost, Jace Diehl talk about Butch’s failed TV show pilots. In this clip, Butch tells us all about Splatapus (Splatypus) his created for Nickelodeon!



Confessions of a Nicktoon Creator | Butch Hartman



In this edition of 'Confessions of a Nicktoon Creator', I reveal the story behind a failed animated pilot I worked on for 3 years at Nickelodeon titled: SPLATYPUS!

Butch Hartman (creator of Fairly OddParents, Danny Phantom, T.U.F.F. Puppy and Bunsen Is a Beast on Nickelodeon) hosts Speech Bubble with the Robin to his Batman, Jace Diehl! Topics range from cartoons to movies to what Butch had for lunch yesterday. No matter what he talks about, it’s always guaranteed to be awesome!

Apple Podcasts: http://apple.co/2g3EGvH
Google Play: http://bit.ly/2xqNIKB
SoundCloud: http://bit.ly/2xrL5IH

Butch Hartman Sketchbook #1: https://www.amazon.com/Butch-Hartman-Sketchbook-Stuff-drawn/dp/1975613392

Check out Butch's brand-new comic The 3 O'Clock Club from Lion Forge Comics, and be sure to like, subscribe, and follow everything of Butch's below:

Butch Hartman - Facebook | Instagram | Butch's Sketchpad On Instagram | Twitter | Snapchat: @realhartman | YouTube | Speech Bubble | Tumblr | Pinterest

The Noog Network - www.noognetwork.com | Facebook | Instagram | Twitter | Snapchat: @noognetwork | Tumblr | Pinterest

Originally published: Friday, May 18, 2018.

More Nick: FAILED PILOTS - Spellementary School | Speech Bubble w/Butch Hartman!
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Blaze and the Monster Machines | Play Hide ‘N Seek 🕵️ w/ Blaze, Starla & Zeg | Nick Jr.

Start your engines, super seekers! Let’s play a game of Hide ‘N Seek with Blaze, Starla, and Zeg from Blaze and the Monster Machines! 🔍 Get out your imaginary magnifying glass and search for each hidden monster machine before time runs out and the character is revealed! Are you ready? Let’s blaze! To find full episodes of Blaze and the Monster Machines, visit the free Nick Jr. App! 🕵️



Watch Blaze and the Monster Machines, weekdays on Nickelodeon: http://nickjr.com/tvschedule/

Preschoolers can watch full episodes online, play games, and discover silly surprises at NickJr.com and in the free Nick Jr. App: iTunes | Google Play | Amazon.

Stream Nick Jr. for free in the Nick Jr. App on Roku and Apple TV or download full episodes for offline viewing on iTunes or Google Play

You can also download premium apps featuring your child's favorite Nick Jr. shows on iTunes, Google Play, and Amazon.

Draw and Play: iPhone | iPad | Google Play: Phone / Tablet | Amazon

Nick Jr. Let’s Learn: iPhone | iPad

More Nick: Nickelodeon's 'Blue's Clues' Is Back, Remade For A New Generation Of Preschoolers!
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NickTube: Planet Nickelodeon Video Round-Up | Wednesday 29th August 2018

Check out a selection of video clips featuring your favourite Nickelodeon shows and stars from Nickelodeon channels around the world!

RTMNT | JESSE MAKES TMNT MILKSHAKES! | THE ZONE | YTV

Hey Z-Heads! Jesse visits The Street Eatery in Calgary, Alberta, and helps create (and eat!) an incredible custom Teenage Mutant Ninja Turtles Milkshake!



Rise of the Teenage Mutant Ninja Turtles premieres Monday 17th September 2018 on Nickelodeon USA and Friday 21st September 2018 on YTV! Visit nick.com and ytv.com/rise for more information about Rise of the TMNT.

Did you hear? Nickelodeon has renewed Rise of the Teenage Mutant Ninja Turtles for a second season! COWABUNGA!

More YTV: YTV Asks Fans To "Keep It Weird" As Channel Fetes 30th Anniversary!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Canada and Rise of the Teenage Mutant Ninja Turtles News and Highlights!

Rise of TMNT "Turtle Talk" 🐢🗣| VILLAINS! | YTV

It's that time again! TURTLE TALK! This week Spencer, Meisha, Jesse, & Suki dish the dirt on the RTMNT villains!



And remember if you missed the sneak peak of the all new Rise of the Teenage Mutant Ninja Turtles, you can watch the whole first episode right here! Enjoy!

Rise of the Teenage Mutant Ninja Turtles premieres Monday 17th September 2018 on Nickelodeon USA and Friday 21st September 2018 on YTV! Visit nick.com and ytv.com/rise for more information about Rise of the TMNT.

Did you hear? Nickelodeon has renewed Rise of the Teenage Mutant Ninja Turtles for a second season! COWABUNGA!

More YTV: YTV Asks Fans To "Keep It Weird" As Channel Fetes 30th Anniversary!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Canada and Rise of the Teenage Mutant Ninja Turtles News and Highlights!

VRV and Nickelodeon Launch NickSplat SVOD Channel

VRV, a fandom-dedicated streaming service, is partnering with Nickelodeon to launch a classic Nickelodeon streaming channel! The service is titled called NickSplat and is available today.


The NickSplat streaming channel features a selection of nearly 30 of the network’s most popular nostalgic shows, including All That, Are You Afraid of the Dark?, Clarissa Explains It All, Doug, Kenan & Kel, Legends of the Hidden Temple, Rocko's Modern Life, CatDog, AAAHH!!! Real Monsters, The Angry Beavers and The Wild Thornberrys among others, with additional series set to be added at a later date. Full details about the channel can be found in official press release below.

NickSplat is available to purchase a la carte for $5.99 per month, and will be included in the VRV premium bundle for $9.99 per month. Viewers can also sign up for a 30-day free trial.

Viewers can visit the NickSplat channel guide to find the latest episodes available by visiting vrv.co/nicksplatguide. Viewers can watch NickSplat on VRV now by heading over to www.vrv.co or downloading the app on Xbox One, PS4, Apple TV, Roku, Fire TV, Android TV, Chromecast, and on Android and iOS.

In celebration of the NickSplat channel launch, VRV is taking “childhooding” on tour with a series of experiential events across the US. Kicking off in Santa Monica the weekend of September 7, attendees can enjoy nostalgic cartoons, a cereal bar, a 90’s-themed photo activation and more. Additional events will be announced later this year.

Share the news: http://bit.ly/NickSplatOnVRVLaunch

VRV to Become Premiere Launch Partner for NickSplat SVOD Channel from Nickelodeon


Series on VRV’s NickSplat Channel Includes “AAAHH!!! Real Monsters,” “CatDog,” “Doug,” “Rocko's Modern Life,” “The Wild Thornberrys” and more



San Francisco, Calif. - August 28, 2018 - Your childhood: now streaming! VRV, a fandom-focused video aggregation platform that offers immersive content experiences in a digitally driven environment, has partnered with Nickelodeon to become the premiere launch partner for NickSplat, available as an OTT channel on VRV starting today.

NickSplat is a multi-screen destination that includes beloved Nickelodeon content from the 1990’s and beyond across television and social platforms. Nickelodeon collaborated closely with VRV to create a NickSplat-branded streaming channel that features a rotating selection of nearly 30 series of Nick’s most popular nostalgic animated and live-action programming. Titles include “AAAHH!!! Real Monsters,” “All That,” “Are You Afraid of the Dark?,” “CatDog,” “Clarissa Explains It All,” “Doug,” “Kenan & Kel,” “Legends of the Hidden Temple,” “Rocko's Modern Life,” “The Angry Beavers” and “The Wild Thornberrys,” among others, with additional series to be added at a later date. NickSplat will be available to purchase a la carte for $5.99 per month, and will be included in the VRV premium bundle for $9.99 per month.

“Using the VRV platform, our goal is to empower both traditional media and popular digital brands to launch or extend their OTT channel presence,” said Eric Berman, head of content partnerships, VRV, Ellation. “Our partnership with Viacom is a first of its kind. We’re very proud to be the premiere launch partner to bring a NickSplat channel into SVOD and share these nostalgic series so our passionate audience can fall in love with them all over again.”

“VRV, with a sophisticated user base that loves the best in animation, is the perfect platform to launch our NickSplat channel,” said Sam Cooper, Viacom Executive Vice President of Distribution and Business Development Partnerships. “Viacom’s content – including our deep library of genre-defining television – is highly in demand, and our audiences are always looking for new and innovative ways to enjoy our programming. We’re committed to finding the best partners to bring our individual brands direct to the consumer, and this relationship with VRV is an exciting step forward in our strategy.”

We’re building a basecamp for unique fandom experiences within the VRV universe. By rallying and connecting fan communities, we make it easy to be fan,” said Arlen Marmel, general manager of VRV, Ellation. “NickSplat is an incredible brand with content that’s been delighting fans for more than 30 years and we are thrilled to be partnering with the Nickelodeon team to broaden the VRV universe.”


Watch NickSplat now on VRV - https://vrv.co/nicksplat


VRV – the premiere launch partner for NickSplat – and Viacom will curate programming on the channel throughout the partnership. Viewers can visit the NickSplat channel guide to find the latest episodes available by visiting vrv.co/nicksplatguide. Viewers can watch NickSplat on VRV now by heading over to www.vrv.co or downloading the app on Xbox One, PS4, Apple TV, Roku, Fire TV, Android TV, Chromecast, and on Android and iOS.

Also in celebration of the NickSplat channel launch, VRV is taking “childhooding” on tour with a series of experiential events across the nation. Kicking off in Santa Monica the weekend of September 7, attendees can enjoy nostalgic cartoons, a cereal bar, a 90’s-themed photo activation and more. Additional events will be announced later this year.

VRV launched in 2016 to build fans a better universe through a premium, bundled streaming experience. The platform collaborates with both digital-first and traditional media brands and currently offers 12 channels in the VRV Premium bundle including NickSplat, Crunchyroll, Funimation, Rooster Teeth, Shudder and more, alongside exclusive series like “HarmonQuest,” “Killjoys,” “Thundercats,” and “Gary and His Demons” for a monthly subscription of $9.99. Ellation is the parent company of VRV and sister-platform Crunchyroll, and is a part of the Otter Media portfolio.

About VRV
VRV is a leading fandom-focused aggregation platform featuring premium SVOD channels including Crunchyroll, Funimation, DramaFever, Rooster Teeth, and Shudder, alongside a curated house channel, VRV Select. Created to provide fans with a next-gen entertainment experience, VRV offers immersive content experiences in a digitally-driven environment via bundled subscription, a la carte subscription, or ad-supported options. As a platform, VRV helps partners extend their reach and distribute their premium content through a high-quality, branded experience on mobile, web, and popular living room devices.

About Ellation
Ellation, Inc. is a transformative entertainment company and home of industry-leading brands Crunchyroll and VRV. As part of Otter Media, a unit of WarnerMedia,Ellation operates at the intersection of technology and media to redefine the next wave of media interaction and consumption -- breaking down barriers to content experiences for passionate fans around the world. Ellation’s offices in San Francisco, Los Angeles, Tokyo, and Chișinău develop the product, design, engineering, marketing and content that brings our communities of passionate fans together.

About NickSplat
NickSplat is a multiple-screen destination, spanning television and social media platforms, dedicated to the most loved Nickelodeon content from the 1990’s and beyond. Celebrating the characters and shows that are definitional to millennials who grew up in the ‘90s, NickSplat consists of landmark Nickelodeon series and classic programming stunts; and a robust social media community on Facebook, Instagram, Tumblr, Twitter and YouTube platforms.

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Below is a list of the titles currently available to stream on NickSplat:

- AAAHH!!! Real Monsters Seasons 1 and 2
- CatDog Season 1
- Doug Seasons 1 and 2
- Rocko’s Modern Life Seasons 1 and 2
- The Wild Thornberrys Season 1
- The Angry Beavers Season 1
- Are You Afraid of the Dark? Seasons 1 and 2
- ChalkZone Seasons 1 and 2
- Clarissa Explains It All Season 1
- Double Dare 2000 Season 1
- Hey Dude Season 1
- KaBlam! Season 1
- Kenan & Kel Season 1
- The Mystery Files of Shelby Woo Seasons 1 and 2
- Salute Your Shorts Season 1
- The Amanda Show Season 1
- All That Season 2
- Guts Season 1
- Legends of the Hidden Temple (2016 Movie)
- Nick Arcade Season 1
- Legends of the Hidden Temple Season 1

“Our focus is on adding more channels to the platform,” VRV’s Head of Content Partnerships Eric Berman told Deadline, even as the company pitches its platform to traditional media players looking to expand their digital reach. “It’s really freaking hard. We’ve seen a lot of people fail at it.”

In a separate interview, Berman told AdWeek “We’re so excited for our next phase for VRV, looking at this space and how channels fit our mold and working to bring them on,” said Eric , head of content partnerships, VRV, Ellation.

To celebrate the release of the programming, VRV will also host a “Childhooding Zone” which will be open to the public in Los Angeles and New York later this year. The zone will feature nostalgic cartoons and a cereal bar.

“With these activations, we aim to deliver the feeling of nostalgia in an impactful way by inviting our audience to see, experience and taste things that instantly remind them of their childhood,” said Elizabeth Moothart, senior director of marketing at Ellation. “Through both live events and social media, we invite fans to connect with others who feel the same way and engage in a conversation both ‘IRL’ and at scale online.”

VRV is also launching a campaign to send ’90s-themed snacks—such as Kool-Aid Jammers, Gushers, Airheads and Teddy Grahams—to fans who tweet with the hashtag #ChildhoodingWithVRV.


More from AList:

“This is definitely one of the largest scale marketing campaigns we’ve done to date in terms of budget and time,” Elizabeth Moothart, senior director of marketing at Ellation told AList. “Pretty much anyone in this target range of late 20s to early 30s has been exposed to these [NickSplat] shows before, so [the channel] is one of our broadest reaching types of content. Because of that, we really want to use the NickSplat brand and use these shows to drive awareness to VRV.”

Moothart explained that they will work with social media influencers to drive awareness for the events, as well as encourage use of the official hashtag #ChildhoodingWithVRV on social media.

After its appearance in Santa Monica, the Childhooding Zone will travel across the country, where it will be installed outside of New York Comic Con. Nickelodeon isn’t the only one delving into new territory with this partnership. This activation will mark the first time Ellation has created a dedicated, stand-alone event outside of an existing event or partnered with marketing delivery service Fooji.

“We wanted to create a place that physically embodied a fan’s childhood and deliver that nostalgia in an impactful way,” Moothart said.

Those who use the #ChildhoodingWithVRV hashtag, use a TV emoji and list their favorite NickSplat show will have a ’90s-themed box of snacks delivered to them. The boxes will include snacks like AirHeads, Gushers and Teddy Grahams in addition to codes for VRV Premium and “other goodies.”

“We wanted to go for places that were high traffic among our target demographic and also by aligning with NYCC, we can do some pretty interesting things there, too,” said Moothart. “We can tell people who are at our activation inside Comic Con to also come to this one, which will be off-site just outside the venue. It gives us a lot of opportunities to overlap with other things that our partners and Crunchroll are doing as well.”

The marketing campaign for NickSplat purposely sticks to those who grew up with the content, Moothart explained.

“We’re not trying to introduce NickSplat to a new audience and we’re not marketing to children, even though the shows were originally created for children,” said Moothart. “This is all about nostalgia. We want fans of the show to remind themselves of their childhood, reminisce about the shows that they love and rewatch this content that they’ve already watched.”

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Also, from Broadcasting & Cable:

"Our strategy for VRV is predicated upon selectively adding meaningful channel brands to the VRV service, and our next phase of partnerships is focused on working closely with proven traditional networks to bring them into SVOD, just like we are doing with Viacom for Nickelodeon," said Eric Berman, head of content partnerships, VRV. "We have a unique expertise in launching and operating SVOD services, and we intend to share our streaming know-how, our robust technology platform, distribution relationships across all major devices, and our young and engaged audience who has a proven willingness to pay for content, with our partners, to jump-start their SVOD efforts."

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More Nick: Nickelodeon and Paramount to Bring Rugrats Back for the Next Generation of Kids with an All-New TV Series and Feature Film!

Originally published: Tuesday, August 28, 2018.

H/T: ToonZone Forums PinkiePie97; Sources: Entertainment Weekly, Forbes, Polygon, Crunchy Roll, Mashable, Newsweek, How-To-Geek.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and NickSplat News and Highlights!