Tuesday, July 21, 2015

Character World Launches "PAW Patrol" Range In The UK

The Stockport, UK-Based licensing business Character World has launched an exclusive bedding and accessories range featuring Nickelodeon's popular CG-animated preschool series "Paw Patrol"!

Conceived by Keith Chapman, creator of "Bob the Builder", "Paw Patrol" has quickly become one of the top preschool properties in the market.

Character World has launched a full "Paw Patrol" range including junior and single duvets sets, towels, ponchos, toddler beds and cushions. The products are available to retailers across the UK!

The action adventure pre-school property, which launched in 2013, stars a pack of seven heroic rescue pups – Chase, Marshall, Rocky, Rubble, Zuma, Skye and Everest - who are led by a tech-savvy boy named Ryder. Together they work hard to show the people of Adventure Bay that "no job is too big, no pup is too small!" The series attracts huge TV audiences and mass consumer product sales.

Tim Kilby, brand director at Character World, said: "Paw Patrol has become a global phenomenon and is gaining momentum all the time.

"It has exceeded all expectations and has quickly become one of Nickelodeon's top pre-school shows. With strong programming in place and plans for new character additions, we can see this brand having a long term future and we're delighted to be on board.

"Due to the demand from retailers we've already expanded our range of products.

"Although "Paw Patrol" began as a boy's brand, it's also connecting with girls, and I can see it getting bigger and bigger in this market too."

Nickelodeon recently announced that "Paw Patrol" has been renewed for a 20 episode third season, which will be released later this year.

"Paw Patrol" airs regularly on Nick Jr. UK & Ireland and on Channel 5's "Milkshake!".

Source: Manchester Evening News.
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Nickelodeon Netherlands And Nickelodeon Belgium To Air "Raveleijn" From Saturday 1st August 2015

Nickelodeon Netherlands (Nederland) and Nickelodeon Belgium (Belgiƫ; Flanders) have announced the exciting Nickelodeon International news on their official websites, Nickelodeon.nl and Nickelodeon.be, that they will start to show "Raveleijn", a new 12-part adventure drama television series, from Saturday 1st August 2015 at 11:10am!

"Raveleijn" follows the Woudenberg family, who have just moved from the city into a magical forest.

The adventure begins when the parents of Thomas, Maurits, Joost and twins Emma and Lisa surprise the kids with a visit to Ravenhorst. However, it turns out that their parents have another surprise for them - they have just bought an old inn in the forest of Ravenhorst to start a vineyard there! The kids are not happy about their parents decision and are disappointed that the decision is final. At their new home, Thomas the eldest feels his life is shattered, whilst second son Maurits soon settles into his new life and their youngest brother Joost enjoys playing in the wood. The family also have trouble with the local villagers, who look at them with suspicion, wanting to know why the family moved there.

Whilst looking in the forest one day, a Raven leads the kids to a mysterious ancient city gate, which features a cryptic text chiselled into it: "Raveleijn, waar raven ruiters zullen zijn" ("Raveleijn, where Raven riders will be"). Unbeknownst to the kids, the gate is magical!

When the Raven tempts the children to go through the gate, and the magic begins. The gate is a magic portal to a different world that transforms the kids into mounted riders and the Ravens into black Horses!

At the end of the portal, the children find the ancient city of Raveleijn, which is ruled by Count Olaf Grafhart, who rules the land with a iron fist and has oppressed its residents by building Graffers, monstrous creatures with steel jaws made from samples of iron, wood and leather. Hidden in the woods outside the city walls are some secret caves, inhabited by exiles of Raveleijn. These exiles form the Orde van de Raven, the Order of the Raven, formed in secret by Halina Grafhart, the wife of Count Olaf Grafhart.

When the children encounter the Order of the Raven, they tell them about a mysterious prophecy that five riders will come to save the people of Raveleijn. Thomas also meets Samuel's daughter, Samira, whom he quickly falls in love with.

The children soon realise that they are the Chosen Five, and the exiles help them develop special powers based on the elements of fire, wood, metal, water and earth.

After their brief training by the exiles they move to the city of Raveleijn to go to war against the Count. Along the way they must battle with the monsters built by the residents of Raveleijn to keep the Count in power. The kids eventually reach the Five ramparts (de Vijf de stadswallen), where the Guardians of Count Olaf await them. After a violent confrontation with Graffers and hordes of Birds, which they first use their developed gifts, they eventually come face to face with the Terrible Graaf. The Graaf has a huge surprise up his sleeve, and ignites a battle to the death.

To celebrate Nickelodeon Netherlands and Nickelodeon Belgium, collectively known as Nickelodeon Benelux, starting to air "Raveleijn" from Saturday 1st August 2015, Nickelodeon.nl and Nickelodeon.be have launched their official "Raveleijn" websites, which feature fantastic photos gallery's full of stills from the series!

"Raveleijn" is based on the popular Ravelin attraction at Efteling, the largest amusement park in the Netherlands, and the hit book written by children's author Paul van Loon in co-operation with Efteling.

Sources: rtl.nl, IMDb, the Raveleijn YouTube channel, Wikipedia. Dutch to English translation provided by Google Translate.
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Tangerine Confectionery To Launch "SpongeBob SquarePants" And "Teenage Mutant Ninja Turtles" Sweets In The UK

Tangerine Confectionery has teamed up with Nickelodeon and Viacom Consumer Products (NVCP) UK for the first time to launch a mouth-watering range of "SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles" sweets!

The supplier will start rolling out limited-edition Wham and Fruit Salad sharing bag ranges inspired by the hit Nickelodeon characters this month, describing the launch as "the start of a fruitful relationship" with the entertainment giant.

Wham Mini Chews have been rebranded as Turtley Awesome "Teenage Mutant Ninja Turtles Power Chews" (rsp: £1.49/180g) and feature the Heroes in a Half Shell: Leonardo as Sour Blue Raspberry flavour, Raphael as Strawberry, Donatello as Wham Original and Michelangelo as 'Brew' flavour.

Fruit Salad is getting a Sponge-Tastic Bikini Bottom makeover, with the sharing bag (rsp: £1.49/180g) featuring SpongeBob as Original flavour, Squidward as Kiwi & Melon, Mr. Krabs in Strawberry & Rhubarb, and Patrick in Apple & Blackcurrant flavour.

"These characters are popular with audiences of all ages," said Tangerine Confectionery senior brand manager Gillian Clarke. "The partnership gives us an opportunity to treat families to two fun ranges which we predict will be best sellers this summer.

"This is the start of a fruitful relationship with Nickelodeon where we will continue to build brand loyalty."

Source: The Grocer.
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Nickelodeon And EyeBlack Team Up To Bring Favorite Nickelodeon Characters On The Field

Original EyeBlack Press Release via PR Newswire:

Nickelodeon And EyeBlack Team Up To Bring Favorite Nickelodeon Characters On The Field

Range of Athletic Eye Black, Face Paint and More, to Feature SpongeBob SquarePants, Blaze and the Monster Machines, Bella and the Bulldogs and the Teenage Mutant Ninja Turtles

NEW YORK, July 21, 2015 /PRNewswire/ -- Nickelodeon and EyeBlack (www.eyeblack.com) today announced an all-new partnership to bring beloved Nickelodeon characters to self-adhesive EyeBlack products. These new active, fun and dynamic products will include EyeBlack (under eye face decals), BattlePaint (face paint tubes), die cut stickers, and other decals that will allow the consumer to "sport" popular Nickelodeon characters including SpongeBob SquarePants, Blaze and the Monster Machines, Bella and the Bulldogs and Teenage Mutant Ninja Turtles. All EyeBlack products are made in the USA.

EyeBlack's products are typically worn by professional and collegiate athletes to reduce the glare of the sun on the field. By partnering with Nickelodeon, fans of SpongeBob, Teenage Mutant Ninja Turtles and more, will be able to sport their favorite characters on the field using EyeBlack's high-end athletic products. These traditional athletic products are designed to be worn on the face to encourage more active play either outdoors or indoors.

"Kids being active and social is incredibly important. These products will encourage them not only look like the pros on the field playing sports but also in active play. Being able to wear their favorite Nickelodeon characters right on their face will encourage and improve them being active and interacting with other children." said Peter Beveridge President of EyeBlack, "We are thrilled to capture the exciting world of these Nickelodeon characters on our EyeBlack and give parents and children of all ages a product that they can use that is first and foremost FUN, but also athletic."

"Nickelodeon is always looking for ways to bring our beloved characters into kids' lives in fun ways," said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products. "Now, through this partnership with EyeBlack, we're able to be on the field with our fans as they sharpen their athletic skills."

This new range of EyeBlack product is available today at www.eyeblack.com and will soon be available at retail stores.

About EyeBlack

EyeBlack, now in it's 9th year, produces innovative products that are used worldwide by both athletes and supporters. Our goal is to provide world class products to enhance a game day or event experience, whether it's an athletes' performance or a fans' support. The company is united in our passion to produce fun products that allow the individual to demonstrate their passion by wearing it on their face. The product is made from latex free medical grade tape that is safe, tested and can breathe on the skin. The company is based in Rockville, Maryland.

About Nickelodeon

Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Peter Beveridge



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