Thursday, April 28, 2016

Nick Heroes: Age of Karen - Fake Trailer - Nickelodeon

SpongeBob, Mermaid Man, Aang, Korra, Karai, Reptar, Mermaid Man, Oonski the Great, and Karen come together in the most action packed (but totally fake) trailer of the year!:



Watch more of your favorite shows and stars on Nickelodeon, Nicktoons, Nick Jr., TeenNick and The Splat!
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Kid Impressive - Squid Of Doom - Nickelodeon

Meet Kid Impressive, he's not your ordinary superhero. He has the powers of a Goat!:



Created by Hero 4 Hire Creative.

Check out more Short Toons on Nick.com and Nicktoons.co.uk!
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BTS: Special FX Secrets - The Thundermans - Nickelodeon

Want to know what goes on behind the scenes of The Thundermans? The cast is letting you in on some super secrets!:



Watch more The Thundermans on Nickelodeon and TeenNick!
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Patman Vs. Quailman - Fake Trailer - Nickelodeon - National Superhero Day

In the most epic showdown EVER, SpongeBob SquarePants's Patman goes head to head with Doug's Quailman. Who will come on top... and who will flop? The following trailer is rated F for Fake:



Watch more of your favorite shows and stars on Nickelodeon, Nicktoons, TeenNick, The Splat and Nick Jr.!
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Henry Danger - Hero Super Beats - Nickelodeon

Who knew Henry (Jace Norman) and Ray (Cooper Barnes) could throw down such a bumpin' beat? Chew gum, blow bubbles, and fight crime to this awesome Nick Beat Machine!:



Catch brand-new episodes of Henry Danger Saturdays at 8:00pm (ET/PT), only on Nickelodeon USA!
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Teenage Mutant Ninja Turtles - "Epic Space Movie" Fake Trailer - Nickelodeon

Space: the final frontier, where no turtle has gone before. Get ready for the most epic space movie of our generation, coming to theaters never! The following trailer is rated F for Fake:



Watch more of your favorite shows and stars on Nickelodeon and Nicktoons!
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Hey Nickelodeon Online Special: Outtakes 2

Check out some of the hilarious bloopers from Sascha Quade's recent tour of Germany as part of Hey Nickelodeon in this super video clip!:



Sascha war unterwegs und es gab wieder viele lustige Versprecher, Tiere die sich komisch verhalten haben und vieles mehr. Guckt euch das mal an.

In Hey Nickelodeon reist unser Moderator Sascha durch Deutschland und besucht verschiedenste Orte, Zuschauer und Nickelodeon-Fans. Bei seinen Stopps nimmt er sich Zeit zum Quatschen, erfährt von euren Alltags-Geschichten oder ihr zeigt was ihr drauf habt: Talente, Kunststücke, ungewöhnliche Hobbies – Sascha bekommt eine Menge zu sehen. Klar, dass außerdem Zeit bleibt für witzige Nickelodeon-Spiele und Aktionen.

Bewirb dich hier: www.nick.de/heynickelodeon - vielleicht kommen wir auch bei dir vorbei!
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Original "Hey Arnold!" Vine By Rubber House - Nickelodeon Animation 25

Helga's OTP! Check out this fantastic Hey Arnold! Vine created by animation studio Rubber House for Nickelodeon's 25 Years of Animation celebration!:

Original "SpongeBob SquarePants" Vine By Lindsay And Alex Small-Butera - Nickelodeon Animation 25

Check out this Cookin' SpongeBob and Sleepin' Squidward "Burger Time" vine created by Lindsay and Alex Small-Butera for Nickelodeon's 25 Years of Animation celebration!:

"The Wild Thornberrys" Theme Song (HQ) - Episode Opening Credits - Nick Animation 25

Watch the original theme song and opening credits of The Wild Thornberrys, as part of Nickelodeon's 25 Years of Animation celebration!:



Nicktoons Facts: The Wild Thornberrys was created by Gabor Csupo and Arlene Klasky with Steve Pepoon, David Silverman and Stephen Sustarsic, the third Klasky Csupo collaboration for Nickelodeon. It premiered on September 1, 1998 and ran for 92 episodes over 5 seasons, plus two feature films (The Wild Thornberrys Movie and Rugrats Go Wild) and a TV movie (The Wild Thornberrys: The Origin of Donnie). The voice cast of The Wild Thornberrys included Lacey Chabert (Meg Griffin in the first season of Family Guy) as Eliza Thornberry, Flea of the Red Hot Chili Peppers as Donnie and Tim Curry (Home Alone 2: Lost in New York, The Rocky Horror Picture Show) as Nigel Thornberry.

Check out the official 25 Years of Nickelodeon Animation Tumblr blog for more fantastic Nickelodeon memories, and remember to watch all your '90s Nickelodeon favorites on The Splat, your late-night destination for your favorite childhood Nickelodeon cartoons and live-action shows!

Additional source: Wikipedia (II).
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Viacom Vantage Unveils First Data-Driven TV Ad Product Exclusively for Movie Studios

Original Viacom Inc. Press Release via Business Wire:

Viacom Vantage Unveils First Data-Driven TV Ad Product Exclusively for Movie Studios

“Vantage Studio Edition” Becomes the First Industry-Specific Offering in the Marketplace and Further Expands the Vantage Suite of Data-Driven Ad Solutions

Data Shows That Exposure to a Single TV Ad Increased Ticket Sales by 70% While No Ad Exposure On TV Showed Sales 59% Below Average

April 28, 2016 09:32 AM Eastern Daylight Time

NEW YORK--(BUSINESS WIRE)--Viacom (NASDAQ:VIAB, VIA) today unveiled Vantage Studio Edition, the first data-driven marketing solution purpose-built for the movie industry. Vantage Studio Edition uniquely offers precision plus reach, deploying data to find target audiences while maintaining broad awareness.


“Movie studios are enthusiastic about Vantage Studio Edition because they no longer have to sacrifice targeting for scale – this product is designed to deliver both with maximum impact,” said Bryson Gordon, SVP Data Strategy. “The introduction of this new matched dataset gives studio marketers an unprecedented level of control and optimization in their marketing plans, while also delivering broad awareness for their film.”

Using title-level movie ticket purchase data matched with household viewing behaviors, Vantage has tuned its predictive engine to meet the specific needs of studio marketers. Studio Edition can identify the most qualified impressions for a specific movie campaign while also maximizing broad reach and awareness.

Vantage Studio Edition has pre-built instant audiences to help studios quickly target specific genres, such as comedy, family, sci-fi, horror, action, and consistent moviegoers, while also enabling marketers to bring their own first-party segments from data management platforms to optimize their media plans.

Recent research using the integrated dataset showed the power of television to deliver ticket sales:

- Exposure to a single television ad increased ticket sales by 70% while no ad exposure on television showed sales 59% below average.

- Advertising on Viacom outperformed competitive networks by 72% and when people saw a combination of trailer ads plus Velocity Integrated Marketing, the purchase rate increases 3.7 times.

As the Upfront season begins, Vantage Studio Edition expands the Vantage suite of data-driven ad solutions offered by the Marketing & Partner Solutions division. The recently launched products can stand alone, but also have a strategic connection to each other. Products include:

- Vantage Instant Audience - makes the power of Vantage accessible to a broader array of clients by simplifying the data-driven targeting process

- Target Discovery - uses sophisticated data-mining techniques to help marketers identify “persuadables,” the consumers who are not currently using a particular brand but have the propensity to be receptive to the advertiser’s messaging

- Velocity Content Network - a virtual network of custom creative branded content programs informed by data that will be distributed across social platforms and can include linear television

- Viewprint - enhances the level of visibility into consumer segments and helps focus creative aspects of a campaign

- Echo Social Graph 2.0 - which measures effectiveness of a social-by-design campaign

About Viacom

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach over 3.5 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.

######
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Talented Derrygonnelly Schoolboy Wins Nickelodeon UK's "Laugh Your Pants Off" Competition

A talented young schoolboy from Derrygonnelly in Fermanagh, Northern Ireland who enjoys performing is to star on national TV after winning Nickelodeon UK and Ireland's SpongeBob SquarePants competition!


During the Easter holidays, Nickelodeon invited SpongeBob fans across the UK and Ireland to send them their funniest impression of SpongeBob's iconic laugh as part of Nicktoons' "Laugh Your Pants Off" competition for the chance to appear on TV and to win some awesome SpongeBob prizes, including a signed certificate from Tom Kenny, the voice of SpongeBob! After judging each entry, Nickelodeon has selected Shea Murphy as the winner, and he winning SpongeBob laugh will be shown on TV during a special SpongeBob SquarePants marathon on Nicktoons UK & Eire on Sunday 1st May 2016!

It will be Shea Murphy's fifth birthday next Wednesday 4th May 2016, and the exciting development comes as the perfect birthday present for the P1 pupil!

Big congratulations on winning and Happy Birthday, Shea!

Original source: Impartial Reporter; Additional source: Wikipedia.
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Viacom Extends Its Leadership in Advanced Advertising with First-of-Its-Kind Roku Partnership

Viacom (NASDAQ: VIAB, VIA) and Roku Inc. today announced a partnership that enables Viacom to utilize aggregated audience insights from Roku to deliver targeted advertising on the Roku platform! This first-of-its-kind partnership between an over-the-top (OTT) platform and programmer is the latest illustration of the power of OTT advertising, and expands Viacom's addressable capabilities to the Roku Platform.


"Viacom's unique partnership with Roku extends our game-changing ecosystem, bringing targeted advertising at scale in a way that – until now – was not available in the premium television environment," said Kern Schireson, EVP Data Strategy & Consumer Intelligence, Viacom. "With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them. This is the first time dynamic, 1:1 advertising will be possible as part of a larger linear TV buy. Advertising experiences like this are more impactful for both consumers and marketers."


Viacom will be the first programmer to leverage aggregate data from Roku to deliver messages to custom audience segments on the Roku platform. The effort is an extension of Viacom's proven leadership in advanced advertising, whose main objective is to bring advanced digital advertising capabilities to TV platforms. Roku boasts a highly engaged audience. In 2015, Roku users streamed 5.5 billion hours of content.

"The beauty of the Roku platform is that it offers full screen, 100% viewable video for advertisers, while also enabling all the targeting, interactivity and measurement of digital," said Scott Rosenberg, VP of Advertising, Roku. "We're committed to helping our publishers more effectively monetize in OTT. As a clear leader in advanced TV advertising, Viacom was a natural partner. Partnerships like this also help ensure the continued growth and vibrancy of free, ad-supported programming for Roku consumers."

About Viacom

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach over 3.5 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.

About Roku Inc.

Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and the Roku Streaming Stick® are sold through major retailers in the U.S., Canada, the U.K., the Republic of Ireland, Mexico and France. Roku licenses a reference design and operating system to TV manufacturers to create co-branded Roku TV models. Under the Roku Powered™ program, Roku licenses its streaming platform to pay TV providers around the world who want to use the Internet to deliver entertainment services through streaming players. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Los Gatos, Calif.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries.
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Viacom Reports Results for Q2 2016

Viacom Inc. (NASDAQ: VIAB, VIA), the parent company of the Nickelodeon brand, has today, Thursday 28th April 2016, reported financial results for the second quarter of fiscal 2016 ended Thursday 31st March 2016.

Philippe Dauman, Executive Chairman, President and Chief Executive Officer of Viacom, said, "Viacom's brands are among the most popular and culturally connected in the world. Nickelodeon remains the number one network for kids and many of our other networks have shown sequential improvements in ratings and consumption across platforms. The continuing strength of our brands was validated by our recent renewals with DISH and Frontier on attractive terms. In the past year, we have successfully closed long-term carriage agreements with domestic distributors representing more than 44 million subscribers. Around the world we continue to expand the global reach of our networks, launching several new channels in the quarter. At Paramount, we are looking forward to upcoming blockbusters Teenage Mutant Ninja Turtles: Out of the Shadows and Star Trek Beyond this summer.


AJ and Blaze in BLAZE AND THE MONSTER MACHINES on Nickelodeon, the number one kids' program across all TV last quarter. (Graphic: Business Wire)

"We are responding to industry consumption shifts with innovative, thoughtful, and long-term strategic solutions and are generating meaningful results in many important areas, including content creation, data-based audience measurement and distribution innovation. There is much more work to be done, but we see the path to growth ahead and are very optimistic about our future."


NICKELODEON: 2ND CONSECUTIVE QUARTER OF GROWTH (Graphic: Business Wire)

Quarterly revenues declined 3% to $3.00 billion. Absent an unfavorable 1% impact of foreign exchange, quarterly revenues decreased 2%. Media Networks revenues were $2.38 billion, a decline of 3%. Domestic advertising revenues decreased 5%, as pricing increases were more than offset by softer ratings at some of our networks. International advertising revenues declined 1%, driven by a 7% adverse effect of foreign exchange. Absent the impact of foreign exchange, international advertising revenues increased 6%, driven principally by growth in Europe. Domestic affiliate revenues decreased 2%, reflecting a modest decline in subscribers and a previously disclosed rate adjustment with a major distributor partially offset by rate increases across the remaining subscriber base. International affiliate revenues increased 4%, driven by new channel launches, increased subscribers, and rate increases. Absent a 7% adverse impact of foreign exchange, international affiliate revenues increased 11%.


VIACOM: #1 TV DESTINATION FOR YOUNGER AUDIENCES (Graphic: Business Wire)

Filmed Entertainment revenues decreased by 1% to $655 million, as an increase in license fees and theatrical revenues was more than offset by declines in home entertainment and ancillary revenues. Excluding foreign exchange, which had a 2% unfavorable impact, worldwide revenues increased 1%. Worldwide theatrical revenues increased 6% to $217 million in the quarter, reflecting revenues from Daddy's Home and The Big Short, both released late in the first fiscal quarter. License fees increased 17% to $240 million in the quarter, driven by the licensing of certain titles for subscription video-on-demand services. Worldwide home entertainment revenues decreased $41 million in the quarter, primarily reflecting lower revenues associated with catalog and third-party distribution titles.

Quarterly adjusted operating income declined 29% to $586 million. Media Networks adjusted operating income decreased 11% to $805 million, reflecting revenue declines as well as an increase in programming expenses. Filmed Entertainment adjusted operating loss was $136 million, driven by the performance of certain films released in the quarter.

Quarterly adjusted net earnings attributable to Viacom decreased to $303 million. Adjusted diluted earnings per share for the quarter were $0.76.


Viacom's Upcoming Premieres (Graphic: Business Wire)

Debt

At March 31, 2016, total debt outstanding was $12.53 billion, compared with $12.29 billion at September 30, 2015. The Company's cash balances were $480 million at March 31, 2016, a decrease from $506 million at September 30, 2015.

You can read Viacom's press release announcing the company's Q2 2016 (2Q16) quarterly earnings in full, including tables of Viacom's statements and balance sheets, here on Viacom.com.

About Viacom

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach over 3.5 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.

For more information about Viacom and its businesses, visit www.viacom.com. Viacom may also use social media channels to communicate with its investors and the public about the company, its brands and other matters, and those communications could be deemed to be material information. Investors and others are encouraged to review posts on Viacom's company blog (blog.viacom.com), Twitter feed (twitter.com/viacom) and Facebook page (facebook.com/viacom).

Cautionary Statement Concerning Forward-Looking Statements

This news release contains both historical and forward-looking statements. All statements that are not statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements reflect our current expectations concerning future results, objectives, plans and goals, and involve known and unknown risks, uncertainties and other factors that are difficult to predict and which may cause future results, performance or achievements to differ. These risks, uncertainties and other factors include, among others: the public acceptance of our brands, programs, motion pictures and other entertainment content on the various platforms on which they are distributed; the impact of inadequate audience measurement on our program ratings, advertising revenues and affiliate fees; technological developments and their effect in our markets and on consumer behavior; competition for content, audiences, advertising and distribution; the impact of piracy; economic fluctuations in advertising and retail markets, and economic conditions generally; fluctuations in our results due to the timing, mix, number and availability of our motion pictures and other programming; the potential for loss of carriage or other reduction in the distribution of our content; changes in the Federal communications or other laws and regulations; evolving cybersecurity and similar risks; other domestic and global economic, business, competitive and/or regulatory factors affecting our businesses generally; and other factors described in our news releases and filings with the Securities and Exchange Commission, including but not limited to our 2015 Annual Report on Form 10-K and reports on Form 10-Q and Form 8-K. The forward-looking statements included in this document are made only as of the date of this document, and we do not have any obligation to publicly update any forward-looking statements to reflect subsequent events or circumstances. If applicable, reconciliations for any non-GAAP financial information contained in this news release are included in this news release or available on our website at http://www.viacom.com.

Additional source: Business Wire.
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Viacom Reveals Nickelodeon USA's Spring/Summer 2016 Highlights

Viacom Inc. (NASDAQ: VIAB, VIA), the parent company of the Nickelodeon brand, has announced a selection of Nickelodeon USA's and Nicktoons upcoming programming highlights for the Spring/Summer 2016 programming season as part of their financial results for the second quarter of fiscal 2016 press release!:


June 2016:

All In with Cam Newton - (Exact premiere date TBA): Carolina Panthers quarterback and 2016 NFL MVP Cam Newton takes real kids on the ride of their lives to help make their dreams come true. All In with Cam Newton is produced by Magical Elves with Dan Cutforth, Jane Lipsitz and Newton serving as executive producers.

Harvey Beaks season two - (Exact premiere date TBA)

Shimmer and Shine season two - premieres Wednesday 8th June 2016: In season two, twin genies-in-training Shimmer and Shine will embark on more magical adventures with their human best friend Leah, encounter brand-new characters and explore vibrant new locales in the land of Zahramay Falls.

July 2016:

Kids' Choice Sports 2016 - (Exact premiere date TBA)

Crashletes - (Exact premiere date TBA): Hosted by New England Patriots Super Bowl XLIX Champion and Pro Bowl tight end Rob Gronkowski, the 20-episode viral sports clip series will feature guest personalities from the worlds of sports and entertainment, along with the funniest, craziest clips and user-generated content. The series is executive produced by Rob Dyrdek and Shane Nickerson of Superjacket Productions.

Soccer Superstar season two (Nicktoons) - (Exact premiere date TBA)

You can find out all of Viacom's upcoming Spring/Summer 2016 programming highlights for BET, CENTRIC, CMT, Comedy Central, Logo, MTV, MTV 2, Spike, TV Land and VH1 in the infographic below!:


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Viacom International Media Networks Asia Signs A Multi-Year Nickelodeon Content Deal With LeEco In China

Original Nickelodeon Asia Press Release via Viacom International Media Networks (VIMN) Asia's official Newsroom:

VIACOM INTERNATIONAL MEDIA NETWORKS SIGNS A MULTI-YEAR NICKELODEON CONTENT DEAL WITH LEECO


BALI, 28 APRIL 2016 - Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB), today announced a multi-year Nickelodeon content deal with LeEco, one of the biggest internet VOD platforms in China, giving exclusive broadcast rights for Nickelodeon Kids Choice Awards from the U.S. to subscribers on its SVOD platform, LeEco VIP in China. This will be the first time the U.S. show will air in China, starting from 2016. The licensing deal will also give LeEco exclusive OTT rights for selected Mandarin-dubbed and subtitled Nickelodeon episodes to its base of more than 10 million Chinese viewers who are accessing LeEco’s multiple platforms on a daily basis via multiple screens.

“China remains a strategic market for Viacom and we are delighted we continue to expand our presence and enable Chinese viewers to access great entertainment content from Nickelodeon,” said Mark Whitehead, Executive Vice President and Managing Director, Viacom International Media Networks Asia. “With the explosion of multiplatform distribution capabilities in China in recent years, today’s announcement reinforces our place as a key media content provider in China.”


“We are elated to be the first to bring the iconic Nickelodeon Kids’ Choice Awards and welcome their well-established content into China through our platform. Nickelodeon’s content has strong appeal and relevance with the Chinese audience and look forward to showcasing such international children’s programming to our LeEco VIP subscribers,” said Mr. Zhang Zhao, CEO of Le Vision Pictures, President of Eco Entertainment Business Group.

# # #

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

About LeEco VIP membership

LeEco VIP membership refers to the Paying customers of Letv platforms which including PC, mobile, and TV etc. Letv VIP, as the core business of Letv, brings most of the profit for Letv. Different from the VIP service of other video platforms, Letv VIP update its service to VIP 3.0, which combines Content, Experience and Service together in order to provide the sensation of 7-screens content, excellent visual-audio experiences and super return-value. Letv tries it best to fulfill all the requirements of its users by developing the Letv-eco system.

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"Viacom Play Plex" Suite Of Branded Mobile Apps To Premiere In Asia With Singtel In Singapore

Original Nickelodeon Asia Press Release via Viacom International Media Networks (VIMN) Asia's official Newsroom:

‘VIACOM PLAY PLEX’ SUITE OF BRANDED MOBILE APPS TO PREMIERE IN ASIA WITH SINGTEL IN SINGAPORE

ALSO MARKS SIX CHANNELS ON SINGTEL TV WITH PLANNED LAUNCH OF MTV CHINA AND MTV LIVE IN 2016


BALI, 27 APRIL 2016 - Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB), today announced its first Asia distribution deal for Viacom Play Plex, a suite of mobile apps – Nickelodeon Play, Nick Jr. Play, MTV Play and Comedy Central Play – which will debut first in Singapore via a collaboration with Singtel. Packaging details will be announced as part of the rollout at a later date within the second half of the year. In addition, the agreement includes a new licensing deal for MTV China and MTV Live to be launched on Singtel TV’s subscription service in 2016, marking a total of six of its channels on Singtel’s Pay-TV platform. The agreement also gives Singtel linear OTT rights for VIMN’s channels.


Viacom Play Plex offers distribution partners a separate mobile Play app for each of Viacom’s major international brands, offering video-on-demand (VOD) access to a range of current and library content, other content including short-form content, games on Nickelodeon Play and Nick Jr. Play, and pre-school music videos on Nick Jr. Play. Designed and programmed to promote discovery, Nickelodeon Play allows kids to watch and play, get direct access to Nickelodeon content they love whenever and wherever. In other markets, Viacom Play Plex comes with an option for distribution partners to take on a live, local linear stream of the relevant channel.

Mark Whitehead, Executive Vice President and Managing Director, Viacom International Media Networks Asia, commented: "Viacom Play Plex offers us maximum flexibility in distributing our content as the way viewers consume their favorite TV shows continues to evolve. We are delighted to have Singtel be the first in Asia to launch these apps, which are designed to complement our linear pay TV channels and to allow our existing distribution partners like Singtel to deepen and improve the entertainment experience they offer their mobile subscribers, particularly in the fast-growing mobile TV sector. Ultimately, this positions us to succeed in a world of more personalized entertainment services and greater consumer choice."

"We only work with the best content providers and we are excited to be working with Viacom for their launch of Viacom Play Plex in Asia," said Mr Goh Seow Eng, Managing Director, Home Services, Singtel. "With our vast network and open video platform, we are able to provide our Singtel Mobile customers with an innovative user experience that’s adaptable to their viewing habits."


Mobile viewers in Singapore will enjoy an intuitive, video-focused user interface and enhanced video player, which reduces loading and buffering times, as well as an algorithmic menu that adapts to their tastes. Apps will include social and sharing components, and will be available in both iOS and Android to download from the Apple App store and Google Play store respectively.

Each branded Play app will be localized for each country in which it is made available, both in terms of programming and available content, giving users more ways to access Viacom’s global hits such as SpongeBob SquarePants, Catfish and Lip Sync Battle, as well as local productions.
"Viacom Play Plex allows mobile subscribers to watch the TV shows they love from their favorite Viacom brands anytime and anywhere. We believe no other international entertainment company is offering this type of innovation at this scale, serving every major demographic in every major TV market," continued Whitehead.

Since the fourth quarter of 2015, the Viacom Play Plex apps have been made available to launch in all of the 180 international territories in which Viacom owns and operates TV channels**.

# # #

Notes to Editors
* Nickelodeon Play app was awarded the Outstanding Creative Achievement in Interactive Media – User Experience and Visual Design in September 2013.

** Excluding the U.S. where Viacom Media Networks already offers a range of authenticated mobile apps to support its TV channel brands.

The full list of apps available via Viacom Play Plex is as follows:

* Comedy Central Play, MTV Play, Nickelodeon Play, Nick Jr. Play, Paramount Channel Play, Spike Play and BET Play.

Research from Viacom Strategic Insights illustrates the appeal of TV Everywhere (TVE) mobile TV services, allowing subscribers mobile access to their pay TV packages. Almost all respondents to a recent research study said TVE services added value to existing pay TV subscriptions, while more than 9 in 10 agreed they were more likely to stay with their pay TV provider because of TVE. In the U.S., 8 in 10 viewers with access to authenticated TVE apps use them to watch TV daily via mobile, while more than 6 in 10 have watched more TV overall since starting to use TVE.

About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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