Monday, April 14, 2014

Nickelodeon Promotes Ad Sales And Integrated Marketing Executives

Nickelodeon, the number-one entertainment brand for kids and families, has announced in the following press release, from Nickelodeon's Kids and Family Press Site, NickPress.com, several key promotions across its Ad Sales and Integrated Marketing departments. In Ad Sales, Lauren Buerger has been named Senior Vice President (SVP), New Business Development; and Jake Piasecki has been named Senior Vice President (SVP), Ad Sales NYC. They will report to Jim Perry, Head of Sales, Nickelodeon Group.


Original Nickelodeon Press Release:

NICKELODEON PROMOTES AD SALES AND INTEGRATED MARKETING EXECUTIVES

NEW YORK –April 11, 2014 – Nickelodeon today announced several key promotions across its Ad Sales and Integrated Marketing departments. In Ad Sales, Lauren Buerger has been named Senior Vice President, New Business Development; and Jake Piasecki has been named Senior Vice President, Ad Sales NYC. They will report to Jim Perry, Head of Sales, Nickelodeon Group.

In Integrated Marketing, Lauren Elchoness has been named Senior Vice President of Integrated Marketing; Marc Epstein has been named Senior Vice President of Sports, Recreation and New Business Integrated Marketing; and Jennifer Tracy has been named Senior Vice President, Integrated Marketing, Innovation and Sponsorship Development. Elchoness, Epstein and Tracy will report to Sharon Cohen, Executive Vice President, Partnership Marketing, Nickelodeon Group.

Buerger, in her new role, will shape sales strategy for the New Business group and lead a national team of senior sales directors charged with broadening and developing new business relationships nationwide. She joined Nickelodeon as the Vice President of New Business Development in 2012 after serving over 20 years in the magazine publishing sector, primarily at Condé Nast and Meredith Publications.

Piasecki will oversee a New York sales team and help lead strategy, drive creative vision and direct innovative programs that deliver maximum revenue potential. Piasecki is a 15-year Viacom veteran who, most recently, served as Vice President, Sales and Marketing where he led one of the New York sales teams and oversaw sales' marketing operations for Nickelodeon's television and digital screens.

Elchoness, a 15-year Nickelodeon veteran, will lead the Integrated Marketing convergent account team in creating compelling promotional concepts that drive brand awareness and market share. In her previous role as Vice President of Integrated Marketing, Elchoness directed efforts to create and implement innovative convergent promotions across Nickelodeon's television and digital portfolio. Epstein will now manage teams dedicated to developing innovative marketing partnerships for nontraditional and new business ad sales partners, shape sports marketing strategy and craft programs to support Nickelodeon's recreation venues, tours and exhibits. The nine-year Nickelodeon veteran previously served as the Vice President of Business Development, Integrated Marketing and Partnerships where he created compelling promotional programs that helped secure non-endemic advertisers and partners.

Tracy, a nine-year Nickelodeon veteran, will oversee the Innovation and Convergent Sponsorship Development team, creating new sponsorship models and concepts for the network's properties, tentpoles and events, as well as its Movie Studios and Video Games accounts. Prior to this role, she served as Vice President of Digital Integrated Marketing where she launched Nick's first cross-platform games and destinations for advertising partners and markedly improved social media performance for her department.

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

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Kids Try And Stay in the Game on "Nick News with Linda Ellerbee" Special "Sidelined: How Safe Are Kids' Sports?", Premiering Tuesday 15th April 2014 On Nickelodeon USA

Nickelodeon, the number-one entertainment brand for kids and families, has announced in the following press release, from TV by the Numbers, that Nick USA will premiere and show the latest brand-new "Nick News with Linda Ellerbee" special episode, called "Sidelined: How Safe Are Kids' Sports?", on Tuesday 15th April 2014 at 8:00pm (ET/PT). The special will explore how kids can get hurt playing sports and what's being done to reverse this trend.

Original Nickelodeon Press Release:

KIDS TRY TO STAY IN THE GAME ON NICK NEWS WITH LINDA ELLERBEE "SIDELINED: HOW SAFE ARE KIDS' SPORTS?"

PREMIERING TUESDAY, APRIL 15, AT 8 P.M. (ET/PT) ON NICKELODEON


NEW YORK – April 11, 2014Nick News with Linda Ellerbee explores how kids can get hurt playing sports and what's being done to reverse this trend in the brand-new special, "Sidelined: How Safe Are Kids' Sports?" premiering Tuesday, April 15, at 8:00 p.m. (ET/PT) on Nickelodeon. In the half-hour special, kids from around the country share stories of the injuries they have endured playing the sport they love.

"Kids playing sports today are getting hurt in alarming numbers," says Ellerbee. "More kids get hurt than professional athletes, and according to the Centers for Disease Control, kids account for half of all sports injuries treated in hospital emergency rooms."

"There is a trend for earlier specialization in sport… so in the last ten years we're seeing a dramatic increase in overuse related injuries," says Dr. Michael Bergeron, Executive Director of the National Youth Sports Health and Safety Institute.

12-year-old Masyn, a middle school baseball player from Lancaster, Pa. badly injured his shoulder from throwing. "[The doctor] told me that I had to stop playing baseball for three months and go to physical therapy," he says. "When I heard those words come out of his mouth, I started to cry because I couldn't live without baseball."

17-year-old football star Devin of Huber Heights, Ohio has experienced multiple concussions. "I'm not all the way there mentally yet, focusing is harder, my hands rattle when I write because of my nervous system," he says. "The roughest part of this is knowing that I might not be able to play football again."

When 13-year-old Olivia of Houston, Texas felt pain in her back, she continued cheering and wound up with a severe spinal stress fracture. "I was really driven to keep on going," she says.

The special discusses how kids suffer more concussions in football than any other organized sport. As a result, in 2012 USA Football implemented the "Heads Up Football" program, which focuses on tackling and making contact in a safer way. "With the increased awareness and diagnosis of concussions and other injuries we felt that we needed to regulate our sport a little better," says Mike Lalli, the Head Football Coach at Chantilly High School in Fairfax County, Va. "The key thing is training and education for the kids, the parents, and the coaches."

Nick News, produced by Lucky Duck Productions, is now in its 23rd year and is the longest-running kids' news show in television history. It has built its reputation on the respectful and direct way it speaks to kids about the important issues of the day. Over the years, Nick News has received more than 21 Emmy nominations and recently won its tenth Emmy Award for Forgotten But Not Gone: Kids, HIV & AIDS in the category of Outstanding Children's Nonfiction Program. Additional Emmy wins for outstanding children's programming include: Under the Influence: Kids of Alcoholics (2011); (The Face of Courage: Kids Living with Cancer (2010); Coming Home: When Parents Return from War (2009); The Untouchable Kids of India (2008); Private Worlds: Kids and Autism (2007); Never Again: From the Holocaust to the Sudan (2005); Faces of Hope: The Kids of Afghanistan (2002) and What Are You Staring At? (1998). In addition, in 1995, the entire series won the Emmy. In 2009, Nick News was honored with the Edward R. Murrow Award for best Network News Documentary for Coming Home: When Parents Return from War — the first-ever kids' television program to receive this prestigious award. Nick News has also received three Peabody Awards, including a personal award given to Ellerbee for explaining the impeachment of President Clinton to kids, as well as a Columbia duPont Award and more than a dozen Parents' Choice Awards.

Tags: Nick News With Linda Ellerbee Ratings
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Nickelodeon UK To Premiere "See Dad Run" On Tuesday 6th May 2014

Nickelodeon UK, the number one commercial kids TV network in the UK, has announced the exciting Nick UK news that All New All Nick will be continuing in May 2014 when Nickelodeon UK & Ireland and Nickelodeon HD UK starts to show Nick at Nite USA's first original scripted family comedy series "See Dad Run" from Tuesday 6th May 2014 at 6:30pm (repeated at 7:30pm on Nick +1), as part of Nickelodeon UK's Spring/Summer 2014 programming highlights!


Nick UK announced the aweslime news on their brand-new recently launched official "See Dad Run" show website to accompany the all-new series on nick.co.uk, which features a 'Meet the Characters' section featuring bios about each character in "See Dad Run" - David Hobbs, Amy Hobbs, Emily Hobbs, Joe Hobbs, and Janie Hobbs - plus a photo gallery full of animated GIF's featuring some of the shows best moments, a video clips section featuring hilarious exclusive online streaming video clips from the series and a exclusive online quiz in which you can find out which Hobbs kid you most relate with!

"See Dad Run" is executive produced by and stars Scott Baio who plays David Hobbs, an actor who, after a decade on television, becomes a stay-at-home father while his soap star wife Amy Hobbs (Alanna Ubach, "Legally Blonde") makes her return to the limelight. Mark Curry ("Hangin' with Mr. Cooper") also stars. Rounding out the cast are Ryan Newman ("Zeke and Luther") and Bailey Michelle Brown as David’s daughters, Emily and Janie, and Jackson Brundage ("One Tree Hill", "You Gotta See This") as David's son, Joe. The series, shot on the former "Happy Days" stage in Los Angeles, is created/executive produced by Tina Albanese and Patrick Labyorteaux, with executive producers Nat Bernstein and Mitchel Katlin serving as showrunners. Eric Bischoff and Jason Hervey also serve as executive producers through their production company Bischoff Hervey Entertainment (BHE).
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