'Landman' Booms Into a Third Season Renewal and Breaks Viewing Records on Paramount+

LANDMAN BOOMS INTO A THIRD SEASON RENEWAL AND BREAKS VIEWING RECORDS ON PARAMOUNT+

SEASON TWO DEBUT SET TO CHART AMONG NIELSEN’S TOP SERIES DURING WEEK OF LAUNCH

Produced by Paramount Television Studios, 101 Studios and Bosque Ranch Productions

• December 5, 2025 – Paramount+ announced today that the hit original series LANDMAN has been renewed for a third season.

• The second season of LANDMAN premiered on Sunday, November 16th, and is set to be a top three series among all original content the week of November 17th and a top two series for the week of November 24th according to Nielsen preliminary data.

• From co-creator Taylor Sheridan, season two also struck viewership records for Paramount+, achieving over 9.2 Million streaming views for its premiere episode in the first two days on service. Views increased by +262% from the first season premiere, making it the most watched premiere for any original series for Paramount+. New episodes debut exclusively on Paramount+ each Sunday. Try Paramount+ for free at ParamountPlus.com

• Billy Bob Thornton received a Critics Choice nomination today for Best Actor in a Drama Series for his role as Tommy Norris.

• Co-created by Oscar^® nominee Taylor Sheridan and Christian Wallace, LANDMAN stars Oscar^® winner Billy Bob Thornton, Oscar^® nominee Demi Moore, Oscar^® nominee Andy Garcia, Ali Larter and Oscar^® nominee Sam Elliott. Additional cast includes: Jacob Lofland, Michelle Randolph, Paulina Chávez, Kayla Wallace, Mark Collie, James Jordan and Colm Feore.

• LANDMAN is executive produced by Taylor Sheridan, David C. Glasser, David Hutkin, Ron Burkle, Bob Yari, Christian Wallace, Billy Bob Thornton, Geyer Kosinski, Michael Friedman and Stephen Kay. Dan Friedkin and Jason Hoch for Imperative Entertainment, and J.K. Nickell and Megan Creydt for Texas Monthly also executive produce. Tommy Turtle serves as co-executive producer.

• LANDMAN is produced by Paramount Television Studios, 101 Studios and Sheridan’s Bosque Ranch Productions.

• About Season Two of LANDMAN: As oil rises from the earth, so do secrets – and Tommy Norris’s (Thornton) breaking point may be closer than he realizes. Facing mounting pressure from M-Tex Oil, Cami Miller (Moore), and the shadow of his kin, survival in West Texas isn’t noble – it’s brutal. And sooner or later something’s got to break.

Source: Nielsen Streaming Content Ratings. Preliminary data for the week of November 17 - 23 (1.19B minutes) and the week of Nov 24-31 (1.3B minutes) available as of Dec 4, 2025.

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Paramount+ is a premium streaming subscription service delivering live sports, breaking news, and a Mountain of Entertainment™, and is a cornerstone of the Direct-to-Consumer division at Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading, next‑generation global media and entertainment company. The Company’s portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America’s most‑watched broadcast network, CBS News, Nickelodeon, MTV, BET, Comedy Central, Showtime^®, Paramount+, Pluto TV, and Skydance’s Animation, Film, Television, Interactive/Games, and Sports divisions. For more information please visit www.paramount.com.

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Update (7/1/26) - From Deadline:

‘Landman’ Original Cast Members Score Big Salary Bumps Ahead Of Season 3 Of Hit Paramount+ Series

EXCLUSIVE: It pays to be on a massive hit. That is the takeaway for original stars of Paramount+’s flagship series Landman who have successfully negotiated significant raises heading into Season 3, Deadline has learned.

That involves the entire original cast of the Taylor Sheridan drama with the exception of lead Billy Bob Thornton, who I hear has a separate three-year deal with its standard year-to-year increases and would be up for negotiating a new contract if Landman goes to a fourth season.

According to sources, that’s what happened this year with the other star at the top of the Landman call sheet, Demi Moore, whose original contract also was shorter than the norm at two years. She now has a new deal with a sizable raise, bringing her to parity with Thornton next season at what I hear is a salary in the $740K-$770K an episode range for each, I hear.

The rest of the original cast have renegotiated their existing long-term contracts. Ali Larter took the longest to close; while the rest largely were set by April, she did not reach an agreement until recently, according to sources. She scored a big increase: The Heroes alumna, who tested for her Landman role, more than doubled her most recent paycheck, going up to north of $350K an episode, in addition to getting a talent deal, I hear.

The remaining Landman original series regulars, who didn’t have particularly high profiles before joining the Sheridan series, all got nice bumps, I hear, at least doubling their previous salaries.

Leading that group are breakouts Jacob Lofland and Michelle Randolph, who are going up to $130K – $180K an episode next season, sources said. Paulina Chavez, Kayla Wallace, Mark Collie and James Jordan are believed to be under that, all landing big percentage raises off a modest base.

Reps for 101 Studios and Paramount TV Studios, which produce Landman and the rest of Sheridan’s current series, declined comment, as did reps for the actors.

Once a popular tradition on all successful shows, contract renegotiations after Season 2 are a very rare occurrence these days, reserved only for the biggest hits amid industry belt-tightening. If done at all, such renegotiations typically are pushed to later in a show’s run, after Season 3 or 4.

Landman qualifies as one of television’s biggest hits. Its Season 2 premiere drew 9.2 streaming views in its first 48 hours, becoming the most-watched premiere for an original series on Paramount+. The Season 2 finale rose to 14.8 million views within two days, making it the most-watched original series finale ever on the platform.

This past season, Landman added two big names to its main cast who could factor in future salary renegotiations: Sam Elliott and Andy Garcia.

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Originally published: December 06, 2025.

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'UFC Freedom 250' Reaches 17M Total Viewers In U.S. and Latin America on Paramount+

UFC FREEDOM 250 REACHES 17M TOTAL VIEWERS IN U.S. AND LATIN AMERICA ON PARAMOUNT+

The Biggest Live Exclusive Event in Paramount+ History Delivers 8.2M Average Viewers Across Unprecedented Seven-Bout White House Card

Credit: Getty Images

June 18, 2026 – Paramount+ today announced that viewership across the U.S. and Latin America for UFC Freedom 250 reached a record-breaking 17M total viewers on Paramount+ according to Nielsen (US) and Adobe Analytics** (Latin America). UFC’s unprecedented White House card marked the biggest exclusive live event in Paramount+ history, averaging 8.2M viewers across both markets. The UFC will announce viewership numbers outside the U.S. and Latin America next week.

It was also the first time in UFC history in which every fight on the card ended with a “Knockout”  or “Technical Knockout”  (KO or TKO), culminating with  an upset by Justin Gaethje, who earned a win over Ilia Topuria following a fourth-round corner stoppage to claim the undisputed lightweight title. The event was available exclusively on Paramount+ in the U.S. and Latin America without the additional pay-per-view cost historically required for UFC Numbered Event main cards.

Since the beginning of the year, 16 million subscriber households have watched more than 180 million hours of UFC programming on Paramount+—delivering viewership more than 20x the average pay-per-view event over the past two years. The inaugural numbered event, UFC 324 on January 24, broke the record at the time for the  largest exclusive live event on Paramount+ with 5M average viewers and 7M households in the US and Latin America, according to Adobe Analytics**.

UFC Freedom 250 was the 6th marquee event in a seven-year deal between UFC and Paramount+ that includes 13 Numbered Events and 30 Fight Nights in the US and Latin America for 2026, with select offerings in Australia. UFC and Paramount+ also recently announced the expansion of UFC Numbered Event Main Card rights to Canada beginning in 2027.

VIEWERSHIP HIGHLIGHTS FOR UFC FREEDOM 250 (Note: all metrics are US and Latin America Only as the exclusive rights holders; UFC will announce viewership numbers outside the U.S. and Latin America next week):

• Live Average Minute Audience/Streaming Views (Over Seven Bouts): 8.2M

• US*: 7.0M
• Latin America**:1.2M

• Viewers Reached: 17M

• US*: 15.26M
• Latin America**: 1.67M

*Nielsen Live Streaming Custom Analysis; 1-minute qualifier; Qualifications Available Upon Request; all numbers are P2+ which = any viewer age of two or older.

**Denotes Adobe Analytics and Channel Partner Data from 8:53pm -1:07am ET on 6/14-6/15; no co-viewing or delayed viewing included.

ADDITIONAL HIGHLIGHTS:

• Social Highlights***:

• #1 Most Social event of the night across all Broadcast, Cable, and Streaming
• The event dominated X on fight night with 27 trending topics in the US including 10 hours at the #1 spot.  Worldwide, the event generated 22 trending topics with 8 hours at #1.

• More than 130,000 people also gathered over two days in the Ellipse across from the White House  for the Fan Fest that featured athlete meet & greets, ceremonial weigh-ins, live music, and the thrilling UFC Freedom 250 watch party.

***Source: Talkwalker Social Content Ratings, Live, Linear Window, 4/13/24-6/15/26; Talkwalker Social Content Ratings, Episode, 6/15/26; Meltwater, Excluding RTs, 6/13/26-6/15/26 12pm ET; Trends24, 6/15/26-6/16/26

Paramount+ will follow the  success of UFC Freedom 250 with the  highly anticipated UFC® 329: MCGREGOR vs. HOLLOWAY 2, on Saturday, July 11 at T-Mobile Arena in Las Vegas. The event is headlined by a thrilling rematch that will see former two-division UFC champion Conor McGregor collide with former featherweight titleholder Max Holloway in a rematch 13 years in the making.

Credit: Getty Images

About Paramount, a Skydance Corporation

Paramount, a Skydance Corporation (Nasdaq: PSKY) is a leading, next‑generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME^®, Paramount+, Pluto TV, Skydance Animation, Film, Television, and Interactive/Games, and the newly established Paramount Sports Entertainment. For more information, please visit www.paramount.com.

About UFC®

UFC® is the world's premier mixed martial arts (MMA) organization, with more than 700 million fans and approximately 363 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while distributing programming to an estimated 1 billion broadcast and digital households across 210 countries and territories. UFC's athlete roster features the world's best MMA athletes, representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok.

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'Dutton Ranch' Receives Biggest Original Series Debut In Paramount+ History

DUTTON RANCH IS:

THE BIGGEST ORIGINAL SERIES DEBUT IN PARAMOUNT+ HISTORY

#1 STREAMING SERIES ACCORDING TO NIELSEN

#1 NEW CABLE SERIES PREMIERE SINCE 2023

12.9 MILLION VIEWERS IN FIRST WEEK ON PARAMOUNT+  AND AN ADDITIONAL 2.9M VIEWERS ON PARAMOUNT NETWORK

Photo Credit: Emerson Miller/Paramount+

May 26 2026 – Dutton Ranch, from Paramount Television Studios and 101 Studios, has amassed 12.9m views globally in the 7 days since its premiere — marking the biggest Original Series launch in Paramount+ history.

• In addition to its record-setting performance on Paramount+, Dutton Ranch is also the #1 streaming series according to Nielsen based on average audience for the week of May 11 according to preliminary data.

• Dutton Ranch delivered 2.9 million total viewers on premiere night across its two-episode debut on Paramount Network. It scored the biggest series premiere on cable since 2023, with 1.9 million viewers for the first episode. Dutton Ranch also ranked as the #1 cable entertainment telecast on premiere day among both adults 18-49 and total viewers.

Dutton Ranch is quickly commanding the cultural and critical conversation including: 

• Dutton Ranch is a hit with critics, deemed “Certified Fresh” on Rotten Tomatoes with an 88% score with Fandomwire.com claiming: “there is simply nothing like it on television, on any network or streaming service…volatile, and wildly entertaining."

• It delivered a standout social launch with 99 million video views and over 2 million engagements in its first 3 days, officially ranking as the #1 Paramount+ premiere across owned social channels

• The campaign propelled Eminem’s “Till I Collapse” into renewed virality following its feature in the Dutton Ranch teaser and official trailer. The track surged to a new all-time peak of No. 3 on Billboard’s Rap Digital Song Sales chart, and held steady for three consecutive weeks over two decades after its initial release, exemplifying the series’ cultural impact.

• This record-breaking launch follows the momentum of The Madison—Taylor Sheridan’s biggest first season launch debut with 8 million viewers in its first 10 days—and season two of Landman one of the biggest series of 2025 with 13 consecutive weeks on Nielsen's top ten original series.

• In Dutton Ranch, as Beth Dutton and Rip Wheeler fight to build a future together - far from the ghosts of Yellowstone - they collide with brutal new realities and a ruthless rival ranch that will stop at nothing to protect its empire. In South Texas, blood runs deeper, forgiveness is fleeting, and the cost of survival might just be your soul.

• The original series launched with two episodes on Friday. May 15 with new episodes streaming each Friday on Paramount+ and airing on Paramount Network. Get streaming today at ParamountPlus.com.

• Dutton Ranch is produced by Paramount Television Studios and 101 Studios.

• Created by executive producer and showrunner Chad Feehan and based on characters created by executive producers Taylor Sheridan and John Linson, Dutton Ranch is also executive produced by David C. Glasser, Art Linson, Ron Burkle, David Hutkin, Bob Yari, Christina Alexandra Voros, Michael Friedman, Kelly Reilly, Cole Hauser, and Keith Cox. In addition to executive producing, Voros also directed multiple episodes this season, including the premiere episodes and season finale. Greg Yaitanes, Jessica Lowrey, and Phil Abraham also served as directors this season.

About Season One of Dutton Ranch:

As Beth and Rip fight to build a future together - far from the ghosts of Yellowstone - they collide with brutal new realities and a ruthless rival ranch that will stop at nothing to protect its empire. In South Texas, blood runs deeper, forgiveness is fleeting, and the cost of survival might just be your soul. Dutton Ranch stars Cole Hauser and Kelly Reilly, who return as the indomitable Beth and Rip, along with Academy Award nominees Ed Harris and Annette Bening. The new original drama series also stars Finn Little, Juan Pablo Raba, Jai Courtney, J.R. Villarreal, Marc Menchaca, and Natalie Alyn Lind.

Source: Paramount+ Global Internal Metrics, First seven days of Ep 1. Views defined as Total Minutes/ Runtime. Domestic based on D2C, Channels and Wholesale/MVPD/vMVPD. International based on D2C + ALC + HB where data avail.

Social Source: Sprinklr, Paramount+ 3-Day Premieres, excluding sports

Source: Landman Season 2 posted a 10-week streak above 1 billion minutes viewed on Nielsen, Landman: Nielsen Streaming Content Ratings, Nielsen National TV Panel, U.S., viewing through television. P2+, Minutes Watched, Live +7. 11/10/25 - 2/2/26.

Dutton Ranch: Nielsen Streaming Content Ratings, Nielsen National TV Panel, U.S., viewing through television. P2+, Average Audience, Live + SD. 5/11/26.

Linear Source: Nielsen Big Data + Panel; Dutton Ranch- Par Net, 5/15/26 (Premiere Night = New eps at 8p, 9:06p and Repeats at 10:03p, 11:09p); L3, P2+ 000s; Competitive rank based on L3, P2+ 000s, series premieres, incl. first run/full season programs, excl. sports/news/kids; best new cable series premiere since Ride on Hallmark, Mar 2023.

***

About Paramount, a Skydance Corporation

Paramount, a Skydance Corporation (Nasdaq: PSKY) is a leading, next‑generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME^®, Paramount+, Pluto TV, Skydance Animation, Film, Television, and Interactive/Games, and the newly established Paramount Sports Entertainment. For more information, please visit www.paramount.com.

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The 'PAW Patrol' Theme Song Goes Platinum

No job is too big, no pup is too small… and this milestone is HUGE!

The PAW Patrol theme song is officially gone Platinum, surpassing 150 million streams across platforms! It now sits in the top 1% of all TV-related music on streaming!

A true reflection of the pack’s global impact and the PAWsome fans who keep singing along every day.

"This achievement reflects the Pup's global reach, their staying power and the incredible engagement we continue to see across touch points," said Spin Master during their Q1 2026 earnings call with investors.

⚠️ Disclaimer: By reading this post, the PAW Patrol theme may get stuck in your head for the rest of the day. You’re welcome.

🎼PAW Patrol, PAW Patrol, whenever you’re in trouble

🎼PAW Patrol, PAW Patrol, we’ll be there on the double

Scott Krippayne and Michael "Smidi" Smith, the Emmy-winning duo behind the "PAW Patrol Theme Song," have spent years crafting some of the most recognizable music in children’s entertainment. Now, they're stepping out with their own project Pep and Perk, releasing their upcoming album It’s Cool To Be A Kid, June 12. Click HERE to find out more!

PAW Patrol fans can stream full PAW Patrol episodes and movies, including The Mighty Movie, on Paramount+. Try it FREE today at ParamountPlus.com.

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More Nick: Jennifer Hudson and Fortune Feimster Join 'PAW Patrol: The Dino Movie' Cast; Mckenna Grace to Reprise Her Lead-Role as Skye!

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Paramount+ Renews Taylor Sheridan's Record-Breaking New Series, 'The Madison', for a Third Season

PARAMOUNT+ RENEWS TAYLOR SHERIDAN'S RECORD-BREAKING NEW SERIES, THE MADISON, FOR A THIRD SEASON

Series Produced By Paramount Television Studios, 101 Studios and Bosque Ranch Productions

April 14, 2026 - Paramount+ today announced that the record-breaking new series, The Madison, has been renewed for a third season.

• The news follows a stellar debut for the Taylor Sheridan original series, which launched on March 14 to an impressive eight million global views for its premiere episode in its first 10 days on Paramount+.

• The show is Sheridan's most-watched debut ever and was the #1 original season by views among streaming originals for its first week of release (3/13 - 3/19) according to Luminate and The Madison will debut on Nielsen's Streaming Top 10 chart as a top five original series with nearly 1 billion minutes viewed for its first full week (March 16 - 22).

• Production for the second season of The Madison is complete and the premiere date will be announced at a later date.

• Starring Oscar^® nominee Michelle Pfeiffer and Golden Globe^® Award nominee Kurt Russell, The Madison unfolds across two distinct worlds - the beautiful landscape of Montana and the vibrant energy of Manhattan - as it examines the ties that bind families together. It has resonated with press and audiences alike with Parade calling it "Deeply emotional, poignant and powerful" and Variety noting "Michelle Pfeiffer gives a powerhouse performance."

• In addition to Pfeiffer and Russell, the drama series stars Beau Garrett (Firefly Lane), Elle Chapman (A Man Called Otto), Patrick J. Adams (Suits), Amiah Miller (War for the Planet of the Apes), Alaina Pollack (The Surrender), Ben Schnetzer (3 Body Problem), Kevin Zegers (Power), Rebecca Spence (Lady in the Lake), Danielle Vasinova (1923), Matthew Fox (Lost) and Will Arnett (Is This Thing On?).

• The Madison is produced by Paramount Television Studios, 101 Studios and Bosque Ranch Productions.

• The Madison is executive produced by series creator Taylor Sheridan, David C. Glasser, John Linson, Art Linson, Ron Burkle, David Hutkin, Bob Yari, Christina Alexandra Voros, Michael Friedman, Michelle Pfeiffer, Kurt Russell and Keith Cox. Voros directs all six episodes of the debut season.

Source: Paramount+ Global Internal Metrics, First ten days of Ep 1. Views defined as Total Minutes/ Runtime. Domestic based on D2C, Channels and Wholesale/MVPD/vMVPD. International based on D2C + ALC + HB where data avail. Social Source: SCR, 11/16/25, Streaming, 24/7, Same Day Source: Luminate Film & TV Streaming Viewership, Views from March 13-19, 2026/March 20-26, 2026

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Paramount, a Skydance Corporation (Nasdaq: PSKY) is a leading, next generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS - America's most-watched broadcast network, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME^®, Paramount+, Pluto TV, and Skydance's Animation, Film, Television, Interactive/Games, and and the newly established Paramount Sports Entertainment. For more information, please visit www.paramount.com.

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'The Madison' Marks Taylor Sheridan's Biggest Debut Season Launch with 8 Million Views Globally for Paramount+

THE MADISON MARKS TAYLOR SHERIDAN’S BIGGEST DEBUT SEASON LAUNCH WITH 8 MILLION VIEWS GLOBALLY FOR PARAMOUNT+

SHERIDAN’S MOST WATCHED SERIES DEBUT AMONG WOMEN 35+

#1 ORIGINAL SEASON ACCORDING TO LUMINATE

• MARCH 26 2025 - The Madison marks most watched first season launch for any Taylor Sheridan series with 8 Million views globally in its first ten days since debuting on Paramount+ on March 14th.

• The debut of the six-part series from Oscar^® nominee Taylor Sheridan also marks the biggest freshman season launch for the prolific creator among women 35+.

• It is the #1 original season by views among streaming originals for its first week of release (3/13-3/19) according to Luminate.

• The Madison, which has already been renewed for a second season, is Sheridan’s most intimate work to date, unfolding across two distinct worlds - the beautiful landscape of Montana and the vibrant energy of Manhattan - as it examines the ties that bind families together. It has resonated with press and audiences alike with Parade calling it “Deeply emotional, poignant and powerful” and Variety noting “Michelle Pfeiffer gives a powerhouse performance.”

• The Madison is produced by Paramount Television Studios, 101 Studios and Bosque Ranch Productions.

• The Madison is executive produced by Taylor Sheridan, David C. Glasser, John Linson, Art Linson, Ron Burkle, David Hutkin, Bob Yari, Christina Alexandra Voros, Michael Friedman, Michelle Pfeiffer, Kurt Russell and Keith Cox. Voros directs all six episodes of the debut season.

• About Season One of The Madison: Introducing the Clyburns, The Madison is a heartfelt study of grief and human connection following a New York City family in the Madison River valley of central Montana. In addition to Oscar nominee Michelle Pfeiffer and Golden Globe^® Award nominee Kurt Russell, the series stars Beau Garrett (Firefly Lane), Elle Chapman (A Man Called Otto), Patrick J. Adams (Suits), Amiah Miller (War for the Planet of the Apes), Alaina Pollack (The Surrender), Ben Schnetzer (3 Body Problem), Kevin Zegers (Power), Rebecca Spence (Lady in the Lake), Danielle Vasinova (1923), Matthew Fox (Lost) and Will Arnett (Is This Thing On?).

Source: Paramount+ Global Internal Metrics, First ten days of Ep 1. Views defined as Total Minutes/ Runtime. Domestic based on D2C, Channels and Wholesale/MVPD/vMVPD. International based on D2C + ALC + HB where data avail.

Social Source: SCR, 11/16/25, Streaming, 24/7, Same Day

Source: Luminate Film & TV Streaming Viewership, Views from March 13-19, 2026/March 20-26, 2026

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'PAW Patrol' Becomes the Top Dog of Netflix

According to the H2 2025 Netflix Kids Content Performance Report, Pre-school has become the platform’s most hotly contested category.

Paw Patrol has claimed the No.1 position in Netflix kids content by hours viewed for H2 2025, driven by its debut on Netflix US, according to the newly released H2 2025 Netflix Kids Content Performance Report. Published by Independent Kids Media Consultant, Emily Horgan, the fifth edition of the report finds the Netflix kids landscape more competitive than at any point since the platform began releasing engagement data, with Pre-school being the most fiercely contested category.

Gabby’s Dollhouse remains the dominant force across the full year, while Ms. Rachel continues a remarkable climb, rising from No.6 at H1 2025 to No.4 within her first year on the platform. Against this tough competition, Sesame Street’s Netflix launch landed on the lower end of pre-school performance benchmarks.

Beyond pre-school, the report tracks the continued rise of creator-led content as a meaningful force on the platform. In addition to Ms. Rachel’s success, Mark Rober’s CrunchLabs makes a strong debut, reinforcing the pattern of YouTube-originated creators finding premium audiences on Netflix. The report also confirms the long-tail story of KPop Demon Hunters, whose H2 2025 engagement data cements its status as a breakout crossover phenomenon, driving viewing across streaming, music and YouTube well beyond its launch window.

As the dust settles on Paramount’s acquisition by Skydance, the report examines the Warner Bros. Discovery catalogue currently on Netflix and considers what a potential Paramount-WBD merger could mean for kids franchise distribution. With Netflix stepping back from the deal, the implications for how valuable longstanding kids’ IPs, such as SpongeBob SquarePants and Teen Titan Go!, move between platforms are significant, and this edition begins to map what the reshaped landscape could look like.

“Last year, the kids content story on Netflix became one of heated competition,” said Emily Horgan, Publisher of the report and former Disney Executive. “What stands out in the H2 2025 data is the degree of movement within the rankings. Shows are trading positions, new IP is landing with genuine weight and even the most established franchises are having to earn their place. That level of competition is good for the industry, and it makes tracking the data more important than ever.

“Alongside that, the consolidation of creator-led content, the confirmed scale of KPop Demon Hunters and the success of cross generational titles tell us that the routes to top-tier performance in streaming are widening. The M&A environment adds another layer of complexity. Longstanding animated franchises, like SpongeBob, still drive significant streaming value. Where that IP lands, and on whose platform, will shape the kids’ streaming picture for years to come.”

Five editions of this report point to one consistent conclusion: the last 25 years of kids IP have produced a catalogue so durable and so deeply embedded in family viewing habits that new content is fighting for a very small amount of available headspace. Legacy titles dominate, and they do not give ground easily. Breaking through is difficult but possible. For anyone taking that swing, the push behind a launch has to be as strong as the content itself.

Key findings from the H2 2025 report:

• Paw Patrol claims No.1 in hours viewed in H2 2025 following its Netflix US debut with 344m hours viewed.

• Gabby’s Dollhouse remains the dominant force across the full year 2025 with more than 600m hours viewed.

• Ms. Rachel rises to No.4, the highest ranking achieved by a new kids series within its first year on Netflix.

• Sesame Street arrives on Netflix via a first-of-its-kind public-private partnership with PBS; the lean initial rollout of four new episodes delivers 6m views in its launch half. With an expanding YouTube presence and parallel Roblox activation, the brand’s 360-degree streaming reset is still in its early stages.

• CoComelon’s decline is now a multi-year pattern, uninterrupted by new seasons or spin-offs; Little Angel posts renewed momentum, potentially signalling a second wave for YouTube-originated IP on Netflix.

• SpongeBob SquarePants dominates comedy animation at 143m hours viewed, 40% ahead of its nearest competitor, without US Netflix distribution – a crucial strength for Paramount and Spin Master in the U.S.

• Man Vs Baby launches in December and amasses 43.5m views, landing as the seventh biggest new series Netflix launched in H2 2025, with cross-generational reach across both kids and adult profiles.

The Netflix Kids Content Performance Report has established itself as the industry standard for children’s content analysis on the world’s leading streaming platform, with clients spanning major streaming services, global toy manufacturers and leading licensing companies.

More from Deadline:

How The Paramount-Warner Deal Could Hit Netflix’s Kids Content Offering

Netflix narrowly missed out on buying Warner Bros. Discovery (WBD) and now new data has shone a light on the impact this could have on its kids content offering.

The latest Netflix Kids Content Performance Report, which compiles top-performing children’s shows on the streamer over the latter half of 2025, found that nearly one third of the most-watched either air on Paramount-owned Nickelodeon or WBD’s Cartoon Network. Some are Paramount and WBD properties, which could be brought back exclusively to Paramount+ and HBO Max – or a combined streamer – once that deal completes.

The list includes the most-watched Netflix kids show of the past six months, PAW Patrol, along with Peppa Pig, SpongeBob SquarePants, Teen Titans Go!, The Loud House and The Amazing World of Gumball. PAW Patrol and Peppa Pig are not owned by Paramount or WBD but have aired on their networks for years.

In fact, nearly half of the Warner Bros. kids and family catalog titles analyzed by the report are on Netflix in at least some markets, “a meaningful footprint that points to a robust and active licensing pipeline spanning both recent releases and deep catalogue,” it said. Add to that several Paramount properties including big-hitter SpongeBob.

“Under an exclusivity model, the loss of titles like Teen Titans Go! and The Amazing World of Gumball would represent a hit to Netflix’s kids engagement numbers,” said the report. “There’s no question these titles would all sit very comfortably alongside SpongeBob SquarePants in a strong animation offering for Paramount+, making the prospect of losing them to a consolidated competitor a real consideration for Netflix’s kids strategy.”

WBD’s “extensive animation deal” with Fox streamer Tubi, which was struck earlier this year, adds “further complexity” to the situation, according to the report.

Paramount’s SpongeBob was the seventh most-watched kids show on Netflix over the latter half of 2025, with well over 100 million hours viewed. On the WBD side, Teen Titans Go! was top with 98.2 million followed by The Amazing World of Gumball with 92.3 million. Cartoon Network properties have always tended to perform well for Netflix.

Kids shows like CoComelon, PAW Patrol and Ms. Rachel have been big hitters for Netflix for years, generating loyal family viewing and always appearing towards the top of the list when Netflix drops its regular data dumps.

PAW Patrol topped H2 2025 viewing on Netflix, according to today’s report, with a 38% uplift driving a whopping circa-350 million hours viewed. Gabby’s Dollhouse was second, followed by Peppa Pig then Ms. Rachel. CoComelon, which is soon shifting to Disney, fell by 30% hours viewed. “CoComelon remains a significant volume title but its downward trend is now a multi-year pattern, uninterrupted by new seasons or spin-offs,” said the report.

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PAW Patrol fans can stream full PAW Patrol episodes and movies, including The Mighty Movie, on Paramount+. Try it FREE today at ParamountPlus.com.

Shop all things PAW Patrol on the official Paramount Shop.

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More Nick: Jennifer Hudson and Fortune Feimster Join 'PAW Patrol: The Dino Movie' Cast; Mckenna Grace to Reprise Her Lead-Role as Skye!

Original source: Licensing.biz; H/T: Special thanks to RegularCapital for the news!

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UFC Delivers Historic Night In Paramount+ Debut

UFC DELIVERS HISTORIC NIGHT IN PARAMOUNT+ DEBUT

Inaugural Event Debuted With Record-Breaking Five Million Streaming Views and Reached Over Seven Million Households in the U.S. and Latin America

January 26, 2026 — Paramount+ today announced a standout debut for UFC 324 held Saturday, January 24, delivering nearly five million streaming views and over seven million households, the platform’s largest exclusive live event to date.  UFC 324  also reached more homes than any other live UFC event in nearly a decade across linear, broadcast and streaming (source: Adobe Analytics and Nielsen Media).  With distribution in the U.S. and Latin America, viewers enjoyed  seamless access to UFC 324, now made available as part of their Paramount+ subscription without an additional ‘pay-per-view’ cost.

At a stage set at the T-Mobile Arena in Las Vegas, Saturday’s event delivered nonstop action, capped by a thrilling main event. UFC veteran Justin Gaethje earned a unanimous decision over rising U.K. star Paddy Pimblett in a back-and-forth battle already being hailed as a contender for Fight of the Year. The victory earned Gaethje the Interim Lightweight title and set the stage for a potential showdown with reigning, undefeated UFC Lightweight Champion Ilia Topuria.

Viewership Highlights*:

*Source: Adobe Analytics and Channel Partner Data

• Live Average Minute Audience/Streaming Views (Main Card): 4.96M

• Global HHs: 7.18M [Does not account for co-viewing]

• Peak Concurrent Streams: 5.93M [Does not account for co-viewing]

Social Highlights*:

*Source: Source: Social Content Ratings, 1/24/26, Live, Linear Window; Talkwalker 1/24-1/25/26 #UFC324 vs 12/6-12/7/25 #UFC232; Source: https://trends24.in/, 1/24/26, Worldwide

• #1 Most Social event of the night across all Broadcast, Cable, and Streaming totaling 5.5M social interactions for the main event alone.

• Most Social P+ Exclusive Telecast Ever

• Trended on X: #1 for 6 consecutive hours worldwide

• Mentions: 186K, up +127% vs UFC 323

In promoting UFC 324, Paramount deployed the full breadth and power of the Paramount Skydance portfolio – dubbed “Paramount One” – to reach audiences in a variety of ways including cross promotion with hit series Landman, CBS integrations, and more.

The UFC offering on Paramount+ in U.S. and Latin America, provides subscribers with access to all marquee Numbered Events without the pay-per-view charge as well as 30 UFC Fight Night events per year, exclusive programs including Dana White’s Contender Series and The Ultimate Fighter, and behind-the-scenes content designed to enrich the fight-night experience for subscribers

Up Next: This Saturday, Jan. 31, from Sydney, Australia, UFC 325: VOLKANOVSKI vs. LOPES II streams live with the main card beginning at 9p ET / 6p PT. Get started at ParamountPlus.com.  Fans can follow @ParamountPlus and @ParamountUFC for updates on future events and highlights.

Source: Paramount+ Metrics via Adobe Analytics Data and Distribution Channel Partner Data.

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About Paramount+

Paramount+ is a premium streaming subscription service delivering live sports, breaking news, and a Mountain of Entertainment™, and is a cornerstone of the Direct-to-Consumer division at Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading, next‑generation global media and entertainment company. The Company’s portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America’s most‑watched broadcast network, CBS News, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME^®, Paramount+, Pluto TV, and Skydance’s Animation, Film, Television, Interactive/Games, and Sports divisions. For more information please visit www.paramount.com.

###

Upcoming UFC on Paramount+ Dates:

• January 31: UFC 325 | Sydney, Australia | QUODS Bank Arena
• February 7: UFC Fight Night | Las Vegas, NV | UFC Apex
• February 21: UFC Fight Night | Houston, TX | Toyota Center
• February 28: UFC Fight Night | Mexico City, Mexico | Arena CDMX
• March 7: UFC 326 | Las Vegas, NV | T-Mobile Arena
• March 14: UFC Fight Night | Las Vegas, NV | UFC Apex
• March 21: UFC Fight Night | London, England (UK) | The O2
• March 28: UFC Fight Night | Seattle, WA | Climate Pledge Arena

Shop Paramount+ at ParamountShop.com

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!

More Nick: Paramount Plus Expands Kids and Family Programming with New Slate of Films and Series from Nickelodeon Studios!

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'The SpongeBob Movie: Search for SquarePants' at the Box Office [Rolling Updates]

The SpongeBob Movie: Search for SquarePants has started its journey into theaters around the world. Here's how the fourth SpongeBob SquarePants movie is doing at the box office globally! (Latest updates towards the top)

SpongeBob SquarePants (Tom Kenny), Barb (Regina Hall), Flying Dutchman (Mark Hamill), Mr. Krabs (Clancy Brown), Squidward (Rodger Bumpass), Gary (Tom Kenny) and Patrick Star (Bill Fagerbakke) in The SpongeBob Movie: Search For SquarePants from Paramount Animation and Nickelodeon. | ©2025 Paramount Pictures and Viacom International Inc. SpongeBob SquarePants is a trademark of Viacom International International Inc.

The budget for The SpongeBob Movie: Search for SquarePants is reportedly $64 million.

Per Box Office Mojo:

- The SpongeBob Movie: Search for SquarePants grossed $70,897,450.

- In the U.K., the film opened to $4,104,123, and eventually grossed $11,082,416.

Friday, December 26, 2025:

Paramount’s SpongeBob Movie: Search for SquarePants at 3,570 sites is seeing $3.4M in its second Friday, 3-day of $10M, -36%, for a running total of $36.9M. [Per Deadline]

Thursday, December 25, 2025 (Christmas Day):

Per Deadline:

- Paramount’s SpongeBob Movie: Search for Squarepants at 3,557 sites made an estimated $3.2M for a first week of $26.9M.

- Paramount’s The SpongeBob Movie: Search for SquarePants was fourth on Christmas Eve with an estimated $1.78M at 3,557 sites, and a running cume of $23.7M.

Monday, December 22, 2025:

A.M. Update: Per Deadline, Paramount’s SpongeBob Movie: The Search for Squarepants is coming in at $15.6M after a slightly lighter Sunday of $4.3M.

Update: Paramount’s SpongeBob Movie: Search for SquarePants at 3,557 sites is up to $18.4M after four days with Monday taking in $2.8M, -34% from Sunday.

Sunday, December 21, 2025:

A.M. Update: The SpongeBob Movie: Search for SquarePants is currently at No. 4 in the charts.

• SpongeBob Movie..(Par) 3,557 theaters, Fri $6M, Sat $5.3M Sun $4.7M 3-day $16M/Wk 1

The film has been getting 9% of all footfall of moviegoers. [Per Deadline]

Saturday, December 20, 2025:

A.M. Update: Paramount’s SpongeBob Movie: The Search for Squarepants is 4th with a $17M opening after a $6M Friday. The character who lives in the water under the sea gets an A- CinemaScore, the best he’s ever gotten for a big rendition of himself, ahead of 2004’s SpongeBob Squarepants (B+) and 2015’s Sponge Out of Water (B), the highest grossing movie in the franchise with $163M domestic, $325.1M global. On PostTrak, kids under 12 like it better than general audiences with 92% positive, 62% definite recommend vs. 70% positive/44% definite recommend.

Male-female is 53% to 47%, with 7-17 repping 28% of the crowd, 18-34 at 53% (25-34 the biggest at 30% turnout). Caucasian moviegoers at 43%, Hispanic and Latino at a big 29%, 12% Black, 10% Asian and 6% Native American/other. Some PLFs. Leading location is the Cinemark in Downey, CA with $13K. [Per Deadline]

P.M. Update: Paramount’s SpongeBob Movie: Search for Squarepants grossed $5.3M today, -12% from Friday/previews for a $16M 3-day. Note how the fourthquel has the best Saturday hold of the new bunch. [Per Deadline]

Friday, December 19, 2025 (Opening Day):

P.M. Update: Paramount’s SpongeBob Movie: The Search for Squarepants at 3,557 theaters is soaking up $5.6M today and $16M-$18M for the weekend. No RT audience score yet. [Per Deadline]

Update: The SpongeBob Movie: Search for SquarePants has earned a A- score on CinemaScore! [Per ToonHive]

A.M. Update: Paramount’s The SpongeBob Movie: Search for SquarePants collected $1.4M at the domestic box office from paid previews across about 2,800 locations. That includes the Wednesday night 3D fan screenings. No RT audience score yet, but as we told you, the movie is getting the best reviews ever for the big-screen franchise. [Per Deadline]

Thursday, December 18, 2025:

P.M. Update: Paramount’s SpongeBob Movie: The Search for Squarepants is at $1.3M previews. That’s what DreamWorks Animation’s Boss Baby 2: Family Business did, resulting in a 3-day of $16M (that pic had a Peacock theatrical day-and-date back in July 2021). Opening outlook for the fourth SpongeBob movie is teens to $20M. Reviews at 85% fresh on Rotten Tomatoes are the highest ever in the history of the franchise on the big screen. [Per Deadline]

About The SpongeBob Movie: Search for SquarePants:

SpongeBob and his Bikini Bottom friends set sail in their biggest, all-new, can’t miss cinematic event ever…The SpongeBob Movie: Search for SquarePants. Desperate to be a big guy, SpongeBob sets out to prove his bravery to Mr. Krabs by following The Flying Dutchman – a mysterious swashbuckling ghost pirate – on a seafaring comedy-adventure that takes him to the deepest depths of the deep sea, where no Sponge has gone before.

The SpongeBob Movie: Search for SquarePants features the voices of Tom Kenny, Clancy Brown, Rodger Bumpass, Bill Fagerbakke, Carolyn Lawrence, and Mr. Lawrence, all respective roles from Nickelodeon's beloved animated series, along with guest stars George Lopez, Isis “Ice Spice” Gaston, Arturo Castro, Sherry Cola with Regina Hall, and Mark Hamill.

The SpongeBob Movie: Search for SquarePants is directed by Derek Drymon and executive produced by Marc Ceccarelli, Vincent Waller, Pete Chiappetta, Anthony Tittanegro, and Andrew Lary. It is produced by Lisa Stewart, p.g.a., Pam Brady, Aaron Dem. Based on the Series “SpongeBob SquarePants” Created by Stephen Hillenburg. The story is by Marc Ceccarelli & Kaz and Pam Brady. The screenplay is by Pam Brady and Matt Lieberman.

The movie will be accompanied by the new Teenage Mutant Ninja Turtles: Mutant Mayhem short Chrome Alone 2: Lost in New Jersey. From producers Seth Rogen, Evan Goldberg, James Weaver, Jeff Rowe, and Ramsay McBean and directed by Kent Seki, the film reunites audiences with the Turtle brothers from the 2023 feature Teenage Mutant Ninja Turtles: Mutant Mayhem for a festive adventure. When a mysterious toy company seeks to profit off the turtles’ new hero status, the brothers follow the clues to New Jersey and make a shocking discovery in this all new original short.

Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it FREE at ParamountPlus.com.

Shop SpongeBob: https://www.paramountshop.com/pages/spongebobsquarepants

Stream the SpongeBob BingePants podcast here!

Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!

More Nick: Paramount and Nickelodeon Announce Launch of 'SpongeBob SquarePants: Operation Sea Change', A New Global Ocean Conservation and Sustainability Initiative!

SpongeBob Big Guy Pants Okay.

Originally published: December 20, 2025 at 04:31 GMT.

H/T: @ToonHive; Additional sources: PAPER Magazine, Vailskibum.

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'Landman' Season 2 Premiere Delivers Record Breaking 9.2. Million Global Streaming Views In Its First Two Days on Paramount+

LANDMAN SEASON 2 PREMIERE DELIVERS RECORD BREAKING 9.2 MILLION GLOBAL STREAMING VIEWS IN ITS FIRST TWO DAYS ON PARAMOUNT+

MARKS THE MOST WATCHED PREMIERE IN PARAMOUNT+ HISTORY, OUTPACING SEASON ONE BY +262%

• November 20, 2025 – The second season premiere of LANDMAN, from co-creator Taylor Sheridan, has struck viewership records achieving over 9.2 million streaming views for its premiere episode in the first two days since its exclusive debut on Paramount+ on November 16.

• Views increased by +262% from the first season premiere, making it the most watched premiere for any original series for Paramount+.

• The streamer also saw an uptick in season 1 sampling with an +320% increase in views since the second season debuted on Sunday.

• On social, LANDMAN was also the #1 premiere across streaming shows on 11/16/25 with 255.6K total interactions, a +489% increase vs. the S1 premiere on 11/17/24.

• The new season has received critical acclaim, including The Pittsburgh Post-Gazette calling it “Taylor Sheridan’s best,” The Times (UK) noting “Thornton’s wonderfully crafted performance,” and Collider citing that Demi Moore is “excellent…A breath of fresh air.”

• Co-created by Oscar^® nominee Taylor Sheridan and Christian Wallace, LANDMAN stars Oscar winner Billy Bob Thornton, Oscar nominee Demi Moore, Oscar nominee Andy Garcia, Ali Larter and Oscar nominee Sam Elliott. Additional cast includes Jacob Lofland, Michelle Randolph, Paulina Chávez, Kayla Wallace, Mark Collie, James Jordan and Colm Feore.

• LANDMAN is executive produced by Taylor Sheridan, David C. Glasser, David Hutkin, Ron Burkle, Bob Yari, Christian Wallace, Billy Bob Thornton, Geyer Kosinski, Michael Friedman and Stephen Kay. Dan Friedkin and Jason Hoch for Imperative Entertainment, and J.K. Nickell and Megan Creydt for Texas Monthly also executive produce. Tommy Turtle serves as co-executive producer.

• LANDMAN is produced by Paramount Television Studios, 101 Studios and Sheridan’s Bosque Ranch Productions.

• New episodes are available to stream every Sunday exclusively on Paramount+. Try it free at ParamountPlus.com.

About Season Two of LANDMAN: As oil rises from the earth, so do secrets – and Tommy Norris’s (Thornton) breaking point may be closer than he realizes. Facing mounting pressure from M-Tex Oil, Cami Miller (Moore), and the shadow of his kin, survival in West Texas isn’t noble – it’s brutal. And sooner or later something’s got to break.

Source: Paramount+ Global Internal Metrics, First two days of Ep 1. Season 1 lift based on prior 28-day avg. Total Minutes/ Runtime. Domestic based on D2C, Channels and Wholesale/MVPD/vMVPD. International based on D2C + ALC + HB where data avail. Social Source: SCR, 11/16/25, Streaming, 24/7, Same Day

@LandmanPPlus @ParamountPlus @ParamountTelevisionStudios

***

About Paramount+

Paramount+ is a premium streaming subscription service delivering live sports, breaking news, and a Mountain of Entertainment™, and is a cornerstone of the Direct-to-Consumer division at Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading, next‑generation global media and entertainment company. The Company’s portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America’s most‑watched broadcast network, CBS News, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME^®, Paramount+, Pluto TV, and Skydance’s Animation, Film, Television, Interactive/Games, and Sports divisions. For more information please visit www.paramount.com.

 

@ParamountPlus

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#ParamountPlus

# # #

Shop Paramount+ at ParamountShop.com

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!

More Nick: Paramount Plus Expands Kids and Family Programming with New Slate of Films and Series from Nickelodeon Studios!

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