Wednesday, May 06, 2020

Leomil, Pinkfong and Nickelodeon Partner for Baby Shark Footwear Collection

Leomil, part of The Cortina Group, has announced that it is delighted to expand its footwear portfolio with the new preschool hit Baby Shark! This loveable earworm has been captivating fans and monopolizing pop culture since it first broke the Internet in 2015.

Now, Nickelodeon and Pinkfong, the brands behind “Baby Shark”, have partnered with Leomil, to present a fantastic Baby Shark-branded collection following a deal brokered by WildBrain CPLG. This first collection will be available for back-to-school 2020 (as part of the company's Winter '20 range) in Europe and Middle East.

Matt Tobia, Senior Licensing Managing at WildBrain CPLG Benelux, said: “We are delighted to be working with a best-in-class partner such as Leomil on Baby Shark. Leomil has created a bold, colorful and fun collection which really encapsulates what makes Baby Shark so popular. We look forward to seeing the products launch at retail for the back-to-school period”.

Nickelodeon, a division of ViacomCBS Networks, and SmartStudy, the global entertainment company behind the beloved children’s brand, Pinkfong, announced in June 2019 that they are partnering to develop a new original animated series based on Baby Shark for global distribution, while Viacom Nickelodeon Consumer Products (VNCP) will be managing consumer products licensing worldwide, excluding Asia, for the property. Nickelodeon's Baby Shark animated series is currently in production, with the network currently seeking staff to work on the show, and is slated to premiere Baby Shark during early 2021.

Most recently, Nickelodeon released the "Wash Your Hands Song" song and music video featuring Baby Shark and other fan-favourite Nick Jr. characters, including the PAW Patrol and the Bubble Guppies to encourage preschoolers to wash their hands, as part of the network's #KidsTogether campaign, which aims to engage with kids and families on tips for staying healthy and also ideas for activities to do together while in the home during the global COVID-19 (coronavirus) pandemic.

Announcing their new Baby Shark footwear range on their website, Leomil said:

"Why Baby Shark will stay wildly popular in the coming years!

From the moment you hear Baby Shark's Internet hit, it will stay in your head for days. It's not for nothing that it is the most popular clip aimed at children ever!

Leomil and Nickelodeon are very proud to announce a Baby Shark footwear collection for 2020.

Doo doo doo doo doo doo!

To understand where the buzz is coming from, first watch the catchy video and start dancing!

Leomil Baby Shark collection for 2020

For our Winter '20 collection we have fun and playful models both for girls and boys!

From house slippers, to rain boots to great light sneakers and more.

We expect that Baby Shark's success will continue to grow in the coming years, with a brand new TV series in 2021 and PinkFong announcing short videos on Netflix later in 2020!

Conclusion: don't hesitate to add these to your selection, kids will love them!

Baby Shark shoes, delivery from August 2020.


More Nick: New Interactive 'Baby Shark' Song Encourages Kids to Wash Their Hands | #KidsTogether!

Sources: License Global, Licensing Magazine.
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