Friday, January 14, 2022

Jace Norman Signs Overall Deal With Nickelodeon to Develop, Exec Produce and Star in Original Content for ViacomCBS


First Project Under Pact is an Original Henry Danger Live-Action Movie
for Paramount+ to Begin Production This Year

HOLLYWOOD, Calif.—Jan. 13, 2022—Nickelodeon, the number-one kids’ network, and AwesomenessTV, the Gen Z studio from ViacomCBS, today announced it has signed an overall deal with actor and executive producer Jace Norman (Henry Danger). Nickelodeon will work with Norman and his production company, Starlight, to develop, executive produce and star in new and original content for ViacomCBS companies, including Nickelodeon Studios, Awesomeness Studios, Paramount+ and other ViacomCBS platforms.

As part of the partnership, Norman will reprise his role as “Henry Hart/Kid Danger” in a new, original live-action movie for Paramount+, based off Nickelodeon’s hit series Henry Danger. Start of production and cast will be announced shortly.

Norman starred as superhero sidekick “Henry Hart/Kid Danger” in Henry Danger, Nickelodeon’s longest running live-action sitcom, which aired from 2014-2020 across five seasons and 128 episodes. In its final season, the series was the number-one show for kids 6-11 on all TV.

During his time starring in Henry Danger, Norman also starred in numerous Nickelodeon projects, including the hour-long Henry Danger The Musical special, which scored the biggest L3 lift in Nickelodeon series history with 2.2 million views across all three days; the feature-length TV movies Splitting Adam, Rufus, Rufus 2, Blurt and Bixler High Private Eye, which he also executive produced; and as an animated “Henry Hart/Kid Danger” in Nickelodeon’s animated Henry Danger spinoff series, The Adventures of Kid Danger.

Norman currently serves as a producer on the live-action Henry Danger spinoff series Danger Force which was the number-one live-action show on cable for the year with K6-11 in 2021. Danger Force is in its second season and airs on Thursdays at 7 p.m. (ET/PT) on Nickelodeon.

About Nickelodeon

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).

About Awesomeness

Awesomeness, a subsidiary of ViacomCBS, is a media company focused on serving the global Gen Z audience through its digital publishing, film and television studio divisions. Approaching its 10th year anniversary, Awesomeness has become the destination for youth culture, cultivating a loyal audience with hit programming on the world’s biggest streaming services including Netflix (smash-hit film series “To All The Boys I’ve Loved Before,” Emmy® winner “Trinkets”) and Hulu (Emmy® winner “Zac & Mia”, Emmy® nominee “Pen15”),  along with the company’s immensely popular short-form programs on YouTube (“Twin My Heart,” “Noah Beck Tries Things,” “AwesomenessTV’s Next Influencer,” “Brent Rivera’s Dream Vacation,” “My Dream QuinceaƱera,”), that garner hundreds of millions of views. As a leading media brand, Awesomeness’ worldwide distribution footprint spans owned, social and premium SVOD platforms. Founded in 2012, Awesomeness is headquartered in Los Angeles, with additional offices in New York.

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“This is really my first step to getting to fulfill my dream of getting behind the camera and actually creating shows, as opposed to just acting,” Norman told Variety in an interview. “I love acting and I’ve been with Nickelodeon for a while, but I’ve always wanted to kind of be able to create my own shows.” Norman says he approached Brian Robbins, the ViacomCBS executive who oversees Nickelodeon and Awesomeness, as well as the Paramount movie operations, and asked for help getting into writing and producing. “I’m really in the learning phase right now,” Norman acknowledges, noting that “it’s a whole new adventure.”

Keeping Norman affiliated with Nickelodeon is likely of new importance as ViacomCBS continues to place emphasis on streaming. While big-budget dramas often grab the headlines when it comes to streaming video, most executives will tell you that programming that appeals to young audiences is of great significance to operators of new broadband hubs. If kids gravitate toward particular streaming shows, their choices can play a factor in what subscriptions are purchased and the length of time they are maintained. As Wall Street puts new pressure on media companies to continue to show growth in streaming subscriptions, all the companies are looking for ways to tamp down so-called customer “churn.”

With that in mind, Paramount Plus has hosted a number of extensions of some of Nickelodeon’s most popular properties, including movies based on SpongeBob SquarePants and Paw Patrol. Under Robbins, Nickelodeon has put new focus on broadening its best-known programs into audiences for various venues.

Norman says he has been working with the writers of the series and “it’s like my family. Going back there feels nice, just to do one episode and go in and out.”

He’d like to try his hand at a range of genres. He’s a big fan of the various Indiana Jones movies as well as the Netflix teen-mystery series Outer Banks. “I also hope to break into some young adult stuff, some romantic comedies, along with creating original stuff I’m really passionate about,” he says.

Watch Henry Danger and Danger Force on Paramount+! Try it FREE at

Make sure to subscribe to the brand-new Henry Danger/Danger Force YouTube channel! Up the (You)Tube!:

Originally published: January 13, 2022 at 19:24 GMT.

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