Showing posts with label Nickelodeon Ad Sales. Show all posts
Showing posts with label Nickelodeon Ad Sales. Show all posts

Saturday, September 19, 2026

Channel 4 and 5 Strike Historic Partnership to Create Unique Offering for Advertisers

Channel 4 and 5 strike historic partnership to create unique offering for advertisers

Agreement between Channel 4 and Paramount brings together advertising sales for public service broadcasters (PSBs) Channel 4 and 5 for the first time, creating an exciting new opportunity for brands

Advertisers will have ability to leverage a wealth of premium British TV content and a wide range of international titles to reach larger, highly engaged audiences

Channel 4 and 5 strike historic partnership to create unique offering for advertisers

15 September 2026

Channel 4 and Paramount have agreed that from 2027, Channel 4 Sales will become the exclusive advertising sales partner for a broad portfolio of Paramount brands in the UK, including its public service network, 5.

The long-term commercial partnership – the first time that advertising for the two PSBs has come under one roof – will create compelling new opportunities for brands to reach larger audiences, while supporting both broadcasters’ continued investment in British content.

Under the terms of the agreement, Channel 4 Sales will assume responsibility for airtime sales across 5’s portfolio of TV and streaming channels, the UK's third largest commercial broadcast network, including 5, Milkshake!, 5USA, 5Star, 5Select and 5Action. In addition, Channel 4 Sales will also represent advertising for Paramount networks in the UK including MTV, Comedy Central and Nickelodeon. This combined portfolio will offer advertisers a unique and distinct scale and targeting advantage across UK broadcaster VOD, spanning children's audiences, 16-34s, ABC1s and regional audiences.

With a well-earned reputation for understanding its audiences, 5 is a leading light in premium factual, event television and drama, most recently delivering public service impact with ‘Power: The Downfall of Huw Edwards’, the most-watched single drama on UK television in 2026 to date.

5 is home to leading scripted titles like ‘All Creatures Great and Small’, ‘Ellis’ and ‘The Hardacres’, to factual titles fronted by the likes of Michael Palin, Ben Fogle, Richard Madeley and Philippa Gregory – and sport including NFL and the Tour de France. The fastest-growing PSB streamer in the UK for two consecutive years with 24m registered users, 5 reaches 96% of UK homes and 28.5 million people across the UK each month.

This content will join Channel 4’s formidable portfolio, which ranges from distinctive dramas like ‘Tip Toe’ and ‘Dirty Business’ to disruptive shows like ‘Handcuffed’ and ‘Virgin Island’, providing advertisers with simple access to some of the UK's best-loved brands, including ‘Taskmaster’ and ‘The Great British Bake Off’. As well as high-quality programming in a brand-safe environment, advertisers will have enhanced choice through the wide selection of international titles across all channels complementing the richness of British programming.

Priya Dogra, Chief Executive, Channel 4, said: “This exciting partnership, which brings together ad sales for Channel 4 and 5 for the first time, creates a tremendous proposition for advertisers, rooted in the power of public service broadcasting. This groundbreaking collaboration will give advertisers seamless access to a unique portfolio of trusted, premium brands and even larger audiences. It will also generate new commercial opportunities for two distinctive commercial PSBs, helping support further investment in British programming.”

Reemah Sakaan, President, 5, said: “5 is on an incredible run, delivering must-watch hits that draw large, loyal audiences across every platform. Combine that momentum with Channel 4’s commercial strength, and advertisers get a scale and targeting proposition they won’t find anywhere else. This is a historic partnership between two British broadcasters and I am excited to work with Priya and the team at Channel 4 to create a unique market proposition, that puts audiences first and strengthens public service media in the UK for a digital future.”

Rak Patel, Chief Commercial Officer, Channel 4, said: “Advertisers and agencies are increasingly seeking scale, simplicity and effectiveness from trusted media environments: this partnership with Paramount gives Channel 4 Sales’ partners access to an even broader range of premium content. We’re proud to partner with a broadcaster of this scale and quality, enhancing our reputation as the go-to, trusted sales partner for advertisers and media owners.”

Lee Sears, President, Paramount Advertising International, said: "Our number one priority is helping advertisers get closer to our vast and growing portfolio of premium content. In the UK, 5 has built a potent brand presence — pushing the boundaries of event television while delivering returning, year-round hits across linear and streaming. I have no doubt Channel 4 Sales understands this unique opportunity to bring a unified PSB commercial offer to market. We can't wait for them to get started."

Paramount Advertising International will exclusively handle advertising sales for Paramount’s direct to consumer brands in-house – including Paramount+ and Pluto TV. It will also continue to handle social alongside sponsorship and creative partnerships across the portfolio of Paramount brands in the UK, including 5, MTV, Comedy Central and Nickelodeon.  Paramount+ is home to around 12,000 hours of premium content, from Dutton Ranch and MobLand to the upcoming 2027 UEFA Champions League.  

ENDS

About 5:

5 is the home of award-winning content from the UK’s third largest commercial PSB, a culmination of the creative transformation of Channel 5 over more than a decade. 5 is part of the Paramount Skydance Corporation.

Through a mix of live TV channels and bingeable boxsets, the free-to-air service allows UK audiences to watch or stream the breadth of programming from the 5-branded portfolio, the dedicated preschool brand Milkshake!, and a wide selection from the wider Paramount family of brands, including BET, CBS, Comedy Central, MTV Entertainment Studios, Paramount+ and more.

In keeping with its PSB remit, 5 tells the story of modern Britain by reflecting the lives of people across the UK, featuring well-known faces and fresh new talent. Its programme roster spans original UK drama, premium factual, true crime, science, news & current affairs and kids’ content, which continue to attract critical acclaim.

Recent wins include ‘Channel of the Year’ at the 2025 Edinburgh TV Awards, BAFTA Television and RTS Awards for the documentary White Nanny, Black Child in 2024, along with a BAFTA nomination for Endurance Race to the Pole. Factual hit The Yorkshire Vet and the broadcaster’s series on air fryers also won RTS Yorkshire awards, while Michael Palin received the Radio Times Special Judges Award for his Channel 5 documentaries.

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Thursday, May 14, 2026

Paramount Australia Strengthens Converged Sales Proposition As Grant Madigan Commences As VP Sales

Paramount Australia Strengthens Converged Sales Proposition As Grant Madigan Commences As VP Sales.

Paramount Australia Strengthens Converged Sales Proposition As Grant Madigan Commences As VP Sales

May 7, 2026

Paramount Australia has unified its linear and digital television offering under a single sales proposition, with Grant Madigan commencing as Vice President, Sales to lead a team purpose-built for converged selling.

Grant assumes responsibility for the Australian sales function and reports directly to Lee Sears, President, International Markets Advertising Sales, Paramount Global.

Lee Sears, President, International Markets Advertising Sales, Paramount, said: “Bringing together our linear and digital capabilities under a single, cohesive sales team is the right move for our partners and the right move for the market.

“Grant is exactly the leader we need to drive that agenda in Australia, commercially sharp, deeply connected to the industry, and focused on delivering outcomes that matter to advertisers.”

Grant Madigan, VP Sales, Paramount Australia, said: “We have a talented sales team at Paramount with a real appetite to push what’s possible, guided by experienced leadership across the country and backed by a content catalogue reaching more viewers across more platforms than ever.

“I’m looking forward to working closely with Nick, Di, Tamar and the broader team, in evolving our market offering and delivering powerful outcomes for our advertisers and partners.”

Grant’s direct reports include Nick Bower, General Manager Sales; Diane Ho, National Digital Sales Director; and Tamar Hovagimian, Director of National Advertising Partnerships.

Nick oversees client and agency relationships and the converged national ad sales team. State Sales Directors reporting to Nick are Travis Kirk, NSW Sales Director; John O’Brien, Southern Markets Sales Director – Agency; Adam Quick, Southern Markets Sales Director – Indies & Direct; Helen Elliott, QLD Sales Director; and Paul Townsend, General Manager & WA Sales Director.

Diane leads Paramount Australia’s digital commercial strategy and revenue delivery, driving growth and innovation through data and technology led solutions, in partnership with agencies and clients.

Tamar is responsible for Australia’s commercial premium partnership portfolio across all platforms, from strategy and creative ideation to integration, production, and activation.

For Paramount Australia’s partners, this means less friction, greater flexibility and the full weight of Paramount’s premium content portfolio behind every conversation.

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Thursday, March 05, 2026

Paramount Hires Amazon Ad Sales Veteran Danielle Carney

Paramount Skydance wants to battle Amazon and Google for digital ad dollars. And to do so, it has lured one of Amazon’s top ad sales executives to aid in the mission.

Danielle Carney Headshot
Courtesy of Amazon

Danielle Carney, who has in recent years supervised sports ad sales for Amazon Prime Video, is slated to join Paramount Skydance as head of U.S. sales, a position that will take on even more importance as the company works to merge with Warner Bros. Discovery. She will start at Paramount on Monday, March 9.

Business Insider previously reported on Paramount’s new hire.

“As we accelerate toward a streaming-centric future, Danielle’s deep expertise across entertainment, sports and technology is invaluable,” said Jay Askinasi, Paramount’s recently named chief revenue officer. “She will play a critical role in connecting our most valuable assets with brand marketers and agency partners, helping deliver a seamless, client-first experience across the Paramount ecosystem.”

Carney’s arrival is one of the first major staff additions made by Askinasi. A former senior executive at Roku and Publicis Groupe. Askinaski is well liked by many in ad-buying circles, but lacks experience at a mainstream media conglomerate. Hiring Carney, who also has years of experience at Disney and ESPN, may lend Askinasi new ballast as he prepares for his first “upfront” sales market, when TV networks try to sell the bulk of their commercial inventory ahead of their next cycle of programming.

Carney has played a key role in selling Amazon’s sports properties, including Thursday Night Football and the company’s new NBA telecasts. She was on hand to rally interest in Amazon’s new Black Friday franchise, which put an NFL game on the streamer at the very start of holiday-shopping season.

Paramount also hired Chris Brady, as Executive Vice President (EVP) of Paramount Media Labs, a unit devoted to helping advertisers connect with content with techniques including product placement and branded vignettes, among others. He will also start March 9. He had been president and global chief commercial officer at Tribeca Enterprises.

Both Brady and Carney will report to Askinasi.

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Original source: Variety.

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Thursday, January 22, 2026

Paramount Introduces Programmatic Access to Marquee Live Sports on Paramount+

Paramount Introduces Programmatic Access to Marquee Live Sports on Paramount+
    
Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance

Paramount, A Skydance Corporation Logo

NEW YORK, Jan. 21, 2026 -- Paramount today announced a major evolution to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events, kicking off with UFC's highly anticipated Paramount+ debut on January 24 with UFC® 324: GAETHJE vs. PIMBLETT. Designed to maximize Paramount's biggest tentpole sports moments for marketing partners, this marks the first time advertisers can secure a real-time, guaranteed placement in Paramount+'s lineup of premium sports properties.

Programmatic inventory availability will complement the success of Streaming Fixed Units to deliver high-impact visibility built around Paramount+'s most coveted sports programming.

"This initiative underscores Paramount's commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention," said Jay Askinasi, Chief Revenue Officer, Paramount. "By bringing guaranteed positions to the streaming sports stage, both directly and programmatically, we're widening the aperture for more advertisers to tap into the passion, energy and engagement of live sports with the agility, optimization and precision of digital."

Through partnerships with Amazon DSP, Google's Display & Video 360, The Trade Desk and Yahoo DSP, Paramount will offer private marketplace, biddable ad inventory for UFC's full slate of Numbered Events preliminaries and Fight Nights in the U.S. All Numbered Event main cards will exclusively be sold as Streaming Fixed Units.

Advertisers can also continue to activate campaigns spanning Paramount's digital portfolio of leading sports programming through Paramount Streaming content bundles, driven by the company's accelerated momentum across Paramount+ and Pluto TV.

About Paramount, a Skydance Corporation
Paramount, a Skydance Corporation (Nasdaq: PSKY) is a leading, next‑generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America's most-watched broadcast network, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, Pluto TV, and Skydance's Animation, Film, Television, Interactive/Games, and Sports divisions. For more information, please visit www.paramount.com.

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Official Paramount Skydance Corporation press release courtesy of PR Newswire.

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Friday, March 28, 2025

iSpot Launches 'Outcomes at Scale'; Paramount Leads as First to Implement

iSpot Launches Outcomes at Scale to Power Rapid Performance Tracking Across TV and Streaming

Paramount the First to Implement Attribution Solution that Empowers Large and Small Brands at Scale

iSpot 'Outcomes at Scale' logo

BELLEVUE, WA – March 27, 2025iSpot, the cross-platform TV ad measurement company, today announced the launch of the advertising industry’s first business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering will unlock a new level of transparency, speed and performance tracking to the TV and streaming marketplace.

Outcomes at Scale was developed to help the buy and sell side gain rapid insights into performance and share a common metric that proves the value of investment.  Paramount, the global media, streaming and entertainment leader — and a longtime customer and product collaborator of iSpot — is the first to invest, embrace and integrate iSpot’s Outcomes at Scale into its ad sales and advanced audience product offering. 

“The ability to deliver automated outcomes seamlessly across platforms is incredibly transformative,” says Travis Scoles, EVP of Advanced Advertising at Paramount. “While traditional metrics like GRPs remain important, they often serve as proxies for impact. Delivering proof of performance at scale is the roadmap for the future of the industry.”

Built as an extension of the robust outcome measurement capability pioneered by iSpot in 2017, iSpot’s Outcomes at Scale is a feed that enables publishers to provide advertising customers an almost immediate view into how verified, on-screen ad impression delivery to audiences connects to a brand’s key sales performance metrics such as store visits, online activity, ticket purchases and more. 

The solution was designed to reduce the barriers of time and expense for brands that want to obtain attribution and help democratize access to lower-funnel performance metrics for the advertising industry at large. 

“Offering attribution at scale doesn’t just speed up the time to critical insight for brands and enable better in-flight optimizations, it can change the buying process from a conversation about reach to one about impact,” says Stu Schwartzapfel, EVP of Media at iSpot. “Now, instead of waking up and checking how campaigns are pacing for on-target reach, buyers can see how investments are performing as campaigns progress and allocate dollars on what’s working.”


Participating brands gain access to conversion-rate tracking that enables them to see which programs, day parts and audience segments generate the best response to ad campaigns in time for publishers to offer flight optimizations to drive better performance and outcomes.

iSpot, which measures ad creative, audience reach and business outcomes together and unifies video advertising investments across platforms, sees the launch of Outcomes at Scale as a way to empower both the buy and sell side data that can be actioned off of and monetized.

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iSpot added:

As performance becomes as important to brands and publishers as reach and frequency, we’re excited to announce Outcomes at Scale–iSpot’s latest innovation that makes rapid attribution and lower-funnel insights broadly accessible. This game-changing solution is designed to speed up performance tracking across TV and streaming, help brands see impact in real time and optimize in-flight campaigns. 

In short, Outcomes at Scale will allow publishers to provide advertising customers an almost immediate view into how verified, on-screen ad impression delivery to audiences connects to a brand’s key sales performance metrics, from store visits, to online activity to ticket purchases and more.

We’re thrilled to announce this news alongside Paramount as the first partner to integrate Outcomes at Scale into its advanced advertising offering. Together, we’re empowering advertisers to move beyond traditional proxies and focus on what truly matters: business outcomes. 

Check out a video on what iSpot’s EVP of Media Partnerships, Stu Schwartzapfel, had to say about offering attribution at scale and read our full announcement [above].


More from Ad Age:

ISpot signs Paramount as first user of new TV outcomes measurement platform

Paramount buyers can use third-party or their own measures in iSpot platform

ISpot bills its Outcomes at Scale as the industry’s first business outcomes solution that can deliver attribution for video ads persistently at scale.

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both internal measurement partners and the ability to onboard first-party data from advertisers.

ISpot bills its Outcomes at Scale as the industry’s first business outcomes solution that can deliver attribution for video ads persistently at scale, though it’s a market that others, including Comscore, VideoAmp and Nielsen are increasingly plying as well. Advanced audiences and outcomes remain a small fraction of a TV market still traded mainly on age and gender demos, but an area that’s growing quickly alongside a streaming marketplace that leads growth in the industry.

Paramount recently reached a deal with TV measurement heavyweight Nielsen, mainly for trading on traditional demographic buys, after a four-month standoff. And it reached a new extended deal for demo and advanced audience measurement earlier this year with VideoAmp, which handled all measurement during Paramount's hiatus with Nielsen. But the outcomes measurement deal with iSpot also puts that company squarely into Paramount’s measurement mix, which also includes Comscore.

“The ability to deliver automated outcomes seamlessly across platforms is incredibly transformative,” said Travis Scoles, executive VP of advanced advertising at Paramount, in a statement. “While traditional metrics like GRPs remain important, they often serve as proxies for impact. Delivering proof of performance at scale is the roadmap for the future of the industry.”

Outcomes at Scale is an extension of outcomes measurement iSpot first launched in 2017, allowing publishers to provide buyers with a nearly immediate view into how verified, on-screen ad impression delivery connects to key performance metrics such as store visits, online activity, ticket purchases and other performance metrics, according to an iSpot statement. The system can work either off of third-party data sets iSpot works with or from advertisers’ own first-party data or custom data feeds, a spokesman said.

“It can change the buying process from a conversation about reach to one about impact,” said Stu Schwarzapfel, executive VP of media at iSpot. “Now, instead of waking up and checking how campaigns are pacing for on-target reach, buyers can see how investments are performing as campaigns progress and allocate dollars on what’s working.”

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Wednesday, September 25, 2024

Paramount Global’s Ad Group Lays Off Staff as Part of Companywide Cost-Cutting Move

Cutbacks come ahead of merger with Skydance Media.

Paramount Mountain

Paramount Global‘s advertising group conducted a round of layoffs on Tuesday (Sept. 17), which are part of the media conglomerate’s efforts to slash $500 million in annual costs, Variety has confirmed.

Paramount Advertising is the centralized team that manages domestic multiplatform ad sales across CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount+, Pluto TV and other properties.

The number of employees affected by the cuts at Paramount Advertising couldn’t be learned. Paramount last month announced that it will lay off 15% of its U.S. workforce, eliminating 2,000 jobs, ahead of its merger with Skydance Media.

The layoffs were announced in a memo to staff by Paramount Advertising president John Halley. “Today is going to be a difficult day as this process will affect our org and we will be parting ways with talented and valued teammates and friends,” Halley said in the memo. “I want to acknowledge how unsettling this may feel, as this is not the first time our org has shouldered impacts. None of this is easy and no decision was made lightly.”

Halley encouraged his team to work from home today and to “exercise grace and kindness toward one another as we navigate these undoubtedly tough changes”.

Halley oversees the company’s domestic multiplatform sales across its broadcast, cable and streaming platforms including CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount+ and Pluto TV. He was previously COO of Advertising Revenue for Paramount, and took over the top ad job at Paramount after the exit of Jo Ann Ross, the TV industry’s first woman ad-sales chief, earlier this year.

On Paramount’s second quarter 2024 earnings call, Chris McCarthy, one of the company’s current three co-CEOs who heads Showtime/MTV Entertainment Studios and Paramount Media Networks, the company expects to complete the layoffs by the end of 2024. The cuts began on August 13 and 90% are expected to be completed by the end of September.

McCarthy noted that the $500 million in targeted cost reductions is included in the $2 billion of “cost efficiencies” identified by Skydance and its partner, RedBird Capital Partners. The layoffs are primarily targeted in two areas: “redundant functions” within marketing and communications and “streamlining our corporate structure” by reducing headcount in finance, legal, technology and other support functions, according to McCarthy.

“As you can imagine, these are difficult decisions to make. We have incredibly talented people at Paramount, and these actions are not a reflection of their contributions. Rather, they are necessary to transform our organization for the future,” McCarthy said on the call.

Paramount Global expects the Skydance deal to close in the first half of 2025. The transaction involves Skydance and RedBird buying out Shari Redstone’s National Amusements Inc. (Paramount Global’s controlling shareholder). Following the close, Larry Ellison — the Oracle founder who is the father of Skydance CEO David Ellison — will own 77.5% of NAI. Last month, an investment group led by billionaire Edgar Bronfman Jr. entered a last-minute $6 billion offer challenging Skydance’s deal, but Bronfman subsequently dropped the bid.

Even with the $2 billion-plus in annualized cost reductions targeted by Skydance/RedBird for the newly combined company, they claim they will be able to “revitalize” CBS through the takeover. The new ownership group will provide “new resources” that will “substantially strengthen and revitalize the over-the-air television broadcasting services that Paramount provides today” with CBS, the Skydance group said in an FCC application requesting the license transfer of CBS’s 28 owned-and-operated local TV stations.

The layoffs in Paramount’s advertising division were first reported by Deadline.

UPDATE (9/25):

From Deadline:

Paramount’s Erin Calhoun Exits As EVP Communications Ahead Of Next Round Of Layoffs

One of Paramount Global’s top communications executives, Erin Calhoun, is stepping down from her role as EVP, Head of Communications, Paramount Streaming & Showtime and Cross-Company Publicity after seven years at the company. Her departure comes as Paramount is bracing for the next wave of layoffs, which I hear is expected next Tuesday, Sept. 24, with marketing and streaming/Paramount+ believed to be among the areas seriously impacted. There also will be further streamlining of the company’s communications operations, which Calhoun’s departure is a precursor to.

Paramount Global’s staff cuts, aiming to reduce its U.S.-based workforce by 15%, started in August, with 90% of the total layoffs to be completed by the end of September.

Calhoun, who was EVP Communications at Showtime Networks & Paramount Television Studios before being named to her current role in January 2023, announced her departure in a note to her team. (You can read it below.) It also was addressed in an internal memo to the division by Tom Ryan, President & CEO, Paramount Streaming.

“During her tenure, Erin successfully built and led a world-class team that effectively showcased the momentum and milestones of our premium content and leading services,” Ryan said in the email, which you can read in full below. “Overseeing everything from Corporate Communications, Publicity, Events and Talent Relations to Awards and Photography, Erin oversaw top-notch campaigns for all Paramount+ originals including Fellow Travelers, The Curse, Frasier, Knuckles and Special Ops: Lioness; shepherded media relations for product and brand priorities such as Pluto TV’s 10th anniversary; led the team executing more than 250 industry events and spearheaded nearly 100 award nominations each year.”

Calhoun most recently led communications for the integrated Paramount Streaming team, which includes Paramount+, Pluto TV and Showtime, and oversaw programming publicity, media and talent relations, events, photography, awards, film festivals, philanthropy, sports and corporate branding. She also has oversight of cross-company publicity.

A seasoned communications executive with decades of experience,, Calhoun joined Showtime in 2017 and was named EVP Communications in 2020. She subsequently added oversight of communications for Paramount TV Studios.

Calhoun came to Showtime from NBCUniversal Cable Entertainment, where she served as VP Corporate Communications, managing trade and business strategies and internal communications for USA Network and Syfy. Prior to joining NBC, Calhoun worked for six years at Discovery Communications as VP Communications.

Previously, Calhoun spent 10 years as an independent consultant for various clients including TNT, TBS, Disney Channel, Discovery and GSN (Game Show Network). Before that, Calhoun worked at TNT for three years as a unit publicist and press project manager, overseeing unit publicity for TNT original films. Calhoun began her career at The Today Show as a talent coordinator.

Here is Calhoun’s note to staff:

After seven incredible years, I am sharing the news that I will be leaving Paramount. It has been a privilege to be a part of this organization, and I am filled with gratitude for the experiences and opportunities I have been fortunate to have but most of all the friendships I have made along the way.

During my time here, I had the honor of leading the communications team first at Showtime and most recently for Paramount Streaming, an experience that has been truly rewarding. I am very proud of this team and all we have accomplished. Together, we overcame several challenges and changes – always supporting each other as we focused on delivering amazing campaigns and record breaking results including launching numerous award winning shows, producing hundreds of premiere events and awards campaigns, and expertly navigating countless corporate communications initiatives.

While I’m incredibly proud of what we accomplished together, what truly has made this journey remarkable is this team and the people I have had the privilege to work with — the talented individuals who have not just been colleagues, but friends. I leave here with cherished memories that will stay with me forever. I am so grateful for every moment, for all the fun we have had together and for each and every one of you.

As I move forward to my next adventure, please know that I carry with me all the lessons learned, as well as the spirit of collaboration that we have cultivated together. Thank you for your support, your dedication, and your partnership.

I will be departing at the end of the month and l look forward to connecting with many of you prior to leaving. Wishing each of you all the best and continued success.

With heartfelt thanks,

Erin

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Tom Ryan’s note:

Hi Team

I want to share that Erin Calhoun is leaving Paramount after seven years with the company. I have had the great pleasure of working closely with Erin in her role as EVP, Head of Communications, Paramount Streaming & Showtime and Cross-Company Publicity, where she seamlessly brought together communications teams from Paramount+, Pluto TV and Showtime to create a unified function that crafted and accelerated our powerful streaming narrative.

During her tenure, Erin successfully built and led a world-class team that effectively showcased the momentum and milestones of our premium content and leading services. Overseeing everything from Corporate Communications, Publicity, Events and Talent Relations to Awards and Photography, Erin oversaw top-notch campaigns for all Paramount+ originals including Fellow Travelers, The Curse, Frasier, Knuckles and Special Ops: Lioness; shepherded media relations for product and brand priorities such as Pluto TV’s 10th anniversary; led the team executing more than 250 industry events and spearheaded nearly 100 award nominations each year.

As many of you know, Erin deftly built and elevated the Showtime brand during her time at Paramount, which included sending off hit series Shameless and Billions, as well as launching Yellowjackets and Dexter: New Blood. During a dynamic time at our company, Erin has also masterfully navigated bringing together teams from across Paramount to demonstrate the success of our combined offering in her role as head of Corporate Cross-Company Publicity. Her collaborative nature and approach were on display for this year’s Super Bowl where she helped manage the Corporate Communications efforts for the company.

I’m incredibly grateful for her countless contributions to Paramount but most of all her steadfast collaboration and expert counsel. Erin has been a trusted confidant and strategic partner, and I know she’ll have great success in all her future endeavors. Please join me in wishing Erin a heartfelt goodbye.

Tom

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From Deadline:

Paramount Initiates Next Round Of Layoffs In Ongoing Effort To Cut 15% Of U.S. Workforce

Paramount Global has initiated the next phase of its plan to lay off 15% of its U.S. workforce, saying the cuts will be 90% complete after further cutbacks today.

George Cheeks, Chris McCarthy and Brian Robbins conveyed the news to staffers in a memo this morning. (Read it in full below.) The Co-CEOs months ago said they were aiming to achieve $500 million in annual cost savings, with layoffs a key component in hitting that target.

Sources have indicated to Deadline in recent days that the streaming organization within Paramount, encompassing several departments, is expected to be the most directly affected by Phase 2. The company’s advertising division was targeted by a number of cuts last week. Over the course of the year, a number of high-profile execs have left the company and Paramount Television has shut down, with its shows moving to CBS Studios.

“Like the entire Media industry, we are working to accelerate streaming profitability while at the same time adjusting to the evolving landscape in our traditional businesses. In order to set Paramount up for continued success, we are taking these actions,” the memo said. “Days like today are never easy. It is difficult to say goodbye to valued colleagues, and to those departing, we are incredibly grateful for your countless contributions.”

The IBEW, which is the largest union representing CBS employees, weighed in against the trimming of CBS Broadcasting employees in New York, Los Angeles and Washington, D.C. “IBEW members have been producing CBS broadcasts since before the invention of television,” said Robert Prunn, the union’s Director of Broadcasting and Telecommunications, “and these layoffs are a hard pill to swallow.”

Paramount had 21,900 full- and part-time employees in 33 countries globally at the end of 2023, as well as 4,500 project-based staffers. Last February, the company let go of 3% of employees. The current rounds are expected to see a total of at least 2,000 more employees depart. No exact figure has been available for today’s round but it is believed that several hundred workers are affected.

The staff reductions stem from a daunting set of financial challenges facing Paramount and other legacy media companies, especially due to the decline in linear TV viewership and advertising. Last month, as Paramount reported its second-quarter financial results, it also revealed a $6 billion write-down of the value of its cable network assets. As the cash flow from traditional pay-TV sources diminishes, the cost profile of the streaming business and the ever-increasing fees for top-tier sports rights are only adding to the worries of companies saddled with significant debt.

As it has tightened the belt over the past year, Paramount has also pursued a sale of certain assets as well as the company as a whole. Skydance Media last month clinched a merger deal that will see it invest $8 billion in the takeover of controlling shareholder National Amusements before merging fully with Paramount.

Here is the full memo from the Co-CEOs:

Hi Everyone,

We are following up on the note below to inform you that today, we will begin phase two of our workforce reductions in the US.

Like the entire Media industry, we are working to accelerate streaming profitability while at the same time adjusting to the evolving landscape in our traditional businesses. In order to set Paramount up for continued success, we are taking these actions, and after today, 90% of these reductions will be complete.

Days like today are never easy. It is difficult to say goodbye to valued colleagues, and to those departing, we are incredibly grateful for your countless contributions. 

We appreciate everyone’s resilience and commitment to delivering some of the biggest hits across TV and Film, and for continuing the hard but necessary work to best position the company for the future.

Thank you,
George, Chris & Brian

###

From Deadline:

CBS News’ Jeff Glor Among Those Departing Amid Latest Round Of Paramount Global Layoffs

The Paramount Global round of layoffs today have impacted CBS News once again, with special correspondent and CBS Saturday Morning co-host Jeff Glor among those departing, according to two sources familiar with the cutbacks.

Glor was the anchor of CBS Evening News from 2017 to 2019. He has been with the network since 2007, having previously worked at WHDH-TV Boston.

Others departing include Anna Werner, senior consumer investigative correspondent, and Ben Tracy, senior national and environmental correspondent, sources said.

Paramount Initiates Next Round Of Layoffs In Ongoing Effort To Cut 15% Of U.S. Workforce
CBS parent Paramount Global announced further cutbacks today as part of a goal of reducing its workforce by 15% and achieving $500 million in annual cost savings.

“Like the entire Media industry, we are working to accelerate streaming profitability while at the same time adjusting to the evolving landscape in our traditional businesses. In order to set Paramount up for continued success, we are taking these actions,” George Cheeks, Chris McCarthy and Brian Robbins wrote in a memo this morning. “Days like today are never easy. It is difficult to say goodbye to valued colleagues, and to those departing, we are incredibly grateful for your countless contributions.”

CBS News already has been through a round of cuts, and it has announced plans to overhaul CBS Evening News after the fall election. Norah O’Donnell, who succeeded Glor, is departing as anchor and will become a special correspondent, while the newscast will be co-anchored by John Dickerson and Maurice DuBois. Bill Owens, the executive producer of 60 Minutes, also will serve as supervising producer of the evening newscast. Dickerson will continue his show on the CBS News 24/7 streaming service, and DuBois will continue to anchor on the CBS-owned station in New York. The network has been embarking on further integration of its national and local news operations, after CBS News and Stations were merged into one unit in 2021.

Puck first reported on Glor’s departure.

CBS News President Ingrid CipriĆ”n-Matthews stepped down from her position last summer, after less than a year in the job, citing the transformation of the business and the fact that “a number of short- and long-term decisions need to be made.”

###

From Deadline:

Longtime CBS Exec Tina Koyanagi-Rosener & Her 6-Person Team Among Hundreds Cut At Paramount+

EXCLUSIVE, updated: Twenty-nine-year veteran Tina Koyanagi-Rosener and six of her fellow colleagues in content strategy for Paramount+ were among the hundreds who were laid off Tuesday as part of Paramount Global’s plan to slash 15% of its U.S. workforce.

Koyanagi-Rosener and her team served as liaisons between Paramount+, the studios and production. Among the series that her team oversaw were the Taylor Sheridan shows, Star Trek universe, SEAL Team and Criminal Minds: Evolution.

Koyanagi-Rosener first joined CBS after following Anita Addison over from Warner Bros. TV to run drama development for Leslie Moonves. Since then, Koyanagi-Rosener worked in daytime and CBS Interactive before moving to Paramount+, where she was joined the content strategy team for scripted originals.

Co-CEOs George Cheeks, Chris McCarthy and Brian Robbins wrote to staff this morning that they were aiming to achieve $500 million in annual cost savings, with layoffs a key component in hitting that target.

Paramount’s advertising division was targeted by a number of cuts last week. Over the course of the year, a number of high-profile execs have left the company and Paramount Television has shut down, with its shows moving to CBS Studios.

“Like the entire media industry, we are working to accelerate streaming profitability while at the same time adjusting to the evolving landscape in our traditional businesses,” the memo from the co-CEOs said. “In order to set Paramount up for continued success, we are taking these actions. Days like today are never easy. It is difficult to say goodbye to valued colleagues, and to those departing, we are incredibly grateful for your countless contributions.”

###

From Deadline:

Paramount+’s Communications Team Dissolved As Layoffs Hit Streamer Hard


UPDATED with more info: We had been hearing for weeks that Paramount+, which was spared in the first wave of Paramount Global‘s ongoing layoffs last month, would take the brunt of cuts in the second round. That has been happening today, with entire departments eliminated as Paramount+ faces an uncertain future ahead of Paramount Global’s acquisition by Skydance.

One of the units that essentially is being dissolved is Paramount+’s communications operation, with SVPs Morgan Seal, Amanda Cary and Deva Kehoe among those impacted. The move was foreshadowed last week by the departure of Erin Calhoun, who oversaw the department as EVP, Head of Communications, Paramount Streaming & Showtime and Cross-Company Publicity. Seal, Cary and Kehoe all reported to her.

The functions under Calhoun — publicity, photo, events, awards, talent relations, etc. — are being eliminated at Paramount+ and will be handled by the studios supplying the streamer, including CBS Studios and MTV Entertainment Studios, I hear. That already was done in other areas, including programming with the disbandment of the Paramount+ Originals team during one of the previous rounds of Paramount Global cuts, with the studios now handling development and current on Paramount+ shows.

Seal and Cary were the top PR executives under Calhoun; Kehoe headed Talent Relations, Events & Awards. I hear also gone is the Paramount+ with Showtime PR team, which Cary oversaw. A handful of junior publicity and events staffers affected by today’s layoffs are being absorbed by the studios that will be taking over Paramount+’s communications responsibilities, sources said. A rep for Paramount Global declined comment.

As Deadline reported exclusively earlier today, 29-year veteran Tina Koyanagi-Rosener and her eight-person team in content strategy for Paramount+ were among the hundreds who were laid off as part of Paramount Global’s plan to slash 15% of its U.S. workforce.

Seal was a 13-year company veteran, Cary had been at Showtime and Paramount+ 12 years; Kehoe — six. Both Seal and Cary sent out farewell notes today, announcing their departures.

During her tenure, Seal helped to shepherd publicity for the Taylor Sheridan projects and the Star Trek universe, among others. After working for Clicker Media Inc., Seal joined CBS Interactive in New York in 2011. She served as the Director of Communications from 2015 to 2019 before joining Paramount+ communications as a VP in 2019. She was upped to SVP in 2022.

Cary, who joined Showtime in 2013 and was promoted to SVP in 2022, oversaw the New York-based entertainment PR team, working on series such as Dexter and Yellowjackets, before segueing to Paramount+ last year. She came to Showtime after five years at USA Network, where she helped launch series including Suits and Covert Affairs.

Kehoe also transitioned to Paramount+ from Showtime where she served as SVP Talent, Events, Awards, & Promotions. Before joining Showtime in December 2018, she served as Director, Special Events & Talent Relations at Hulu and spent 13.5 years at Fox Searchlight Pictures, rising to Director, Special Events.

Lynette Rice contributed to this report.

###

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: September 18, 2024.

Original source: Bloomberg (via Yahoo! Finance); Update H/T: International Business Times.

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Friday, August 09, 2024

Paramount Global Says It Landed $1B In Digital Upfront Ad Commitments

Sports, broadcast TV and digital paced Paramount Global‘s overall performance in the upfront ad market, Co-CEO Chris McCarthy said during the company’s second-quarter earnings call.

One of Paramount's upfront dinners for advertisers in the spring of 2024
One of Paramount's upfront dinners for advertisers in the spring of 2024 | Deadline

“We are pleased with our upfront results, particularly in the context of the evolution of the ad market and the scale of new entrants,” he said.

Linear volume on par with 2023 and CPMs were up on a blended basis, driven by sports and broadcast, which were “relatively strong,” McCarthy said.

“The digital marketplace was also healthy,” he added. “We secured commitments in excess of $1B across our streaming portfolio, reflecting both the quality and the scale of our assets. With our mix of pay and free, we offer the most efficient reach across premium video.”

The quarterly report featured a jarringly large write-down of cable networks totaling just shy of $6 billion. The move followed a similar one by Warner Bros. Discovery on Wednesday. With linear TV in free fall, the growth of streaming offers a ray of hope for Paramount, with its direct-to-consumer unit posting its first operating profit during the quarter. In terms of resources, however, the financial strain of operating a mix of traditional and digital assets has resulted in major cutbacks, with the company planning to lay off 15% of its U.S.-based workforce by the end of the year. The cuts and write-down both were in part motivated by the pending merger of Paramount and Skydance Media.

Netflix, Amazon and Disney have all entered the streaming marketplace as major sellers over the past year or two, disrupting the sector for a number of players like Paramount. The company has most of its subscribers to Paramount+ on an advertising tier and also has a number of well-established free services with ads, including Pluto TV and CBS News 24/7.

McCarthy did not provide any commentary on ad category trends or note any particular programs drawing interest from advertisers.

In a departure from decades-long precedent, Paramount in 2023 decided to ditch its large-scale presentation to ad buyers in New York, replacing the event with a series of smaller-scale dinners. Other media companies, along with tech giants Amazon, Netflix and YouTube, have continued to stake their claims on traditional upfront turf during mid-May in Manhattan. Paramount brass have insisted the new approach eliminates waste and enhances connections with ad buyers.

Ad chief John Halley told Deadline last spring that the new approach had a “refreshing practicality” to it, adding that a number of media buyers had expressed enthusiasm for the overhaul.

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Original source: Deadline.

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Sunday, February 11, 2024

Paramount CEO Expects Record Ad Sales, Viewership for Super Bowl LVIII

Bakish says broadcast will be showcase for company’s programs; Game airs on CBS, Nickelodeon and Paramount+ streaming service

Bob Bakish
Bob Bakish | Photographer: Patrick T. Fallon/Bloomberg

Paramount Global Chief Executive Officer (CEO) Bob Bakish predicts this weekend’s Super Bowl broadcast on CBS will set records for advertising sales and viewers.

“We set the high-water mark for ad sales for a Super Bowl, and it’s looking like on Sunday we’ll set an all-time viewing number with any luck,” the executive said Friday (Feb. 9) on Bloomberg TV.

Fox Corp., last year’s host, took in about $500 million in Super Bowl ads sales, including pregame and postgame coverage, the company said at the time. For this year’s game, the price for a 30-second commercial is about $7 million, similar to 2023. In addition to CBS, the game will be simulcast on the Nickelodeon kids network and the Paramount+ streaming service.

The game will include a new ad for Paramount+, a new campaign for the company’s Pluto TV ad-supported video service and a spot for the company’s new biographical film Bob Marley: One Love, as well for Paramount+ and Nickelodeon's upcoming movie, The Thundermans Return.

“We’re using the Super Bowl as a showcase for Paramount Global,” Bakish said.

Kickoff in the matchup between the defending champion Kansas City Chiefs and the San Francisco 49ers is set for 6:30 p.m. New York time, though the network plans a full day of coverage around the game.

Live sports, and the NFL in particular, have remained the one reliable tool for marketers to reach large numbers of viewers on TV. The Super Bowl, regularly the most watched event, has particular appeal because families and friends gather and discuss the ads. That’s why Hershey Co. bought a spot for a new version of its Reese’s Peanut Butter Cups with caramel.

“There’s very few things that are appointment viewing,” Ryan Riess, Hershey’s vice president of brand strategy and creative, said in an interview. “When we have a product that’s winner, we say, ‘Let’s tell 120 million viewers all at once.’”

Last year’s game drew a TV audience of 115.1 million.

L’Oreal SA bought the first-ever spot for its NYX makeup brand, while e.l.f. Beauty Inc. is returning this year. Several confectionery and snack companies will be among the sponsors, including Peanut M&Ms, Drumstick ice cream and Nerds candies. Meanwhile, Ford Motor Co., General Motors Co. and Jeep are sitting out.

While the advertising inventory alloted for Sunday’s matchup was largely sold out before anyone knew Kansas City would return to vie for its second-straight Super Bowl win, singer Taylor Swift’s attendance at games to cheer on her boyfriend, Chiefs tight end Travis Kelce, has added excitement to the season.

“She is without a doubt incremental to audience on the NFL,” Bakish said. “She’s a great addition, widening the net of the NFL viewer even further.”

The broadcast comes at an opportune moment for Paramount. Its controlling shareholders, the Redstone family, are fielding offers for the company, whose assets include CBS, Paramount Pictures and a stable of cable TV channels.

Some sponsors may be taking advantage of the fact that Paramount plans to simulcast the game on multiple networks, including Nickelodeon.

“We’ll see a lot of brands that are popular across age groups,” said Dan Mouradian, senior vice president for global client solutions at Innovid, an ad measurement firm.

The ads carried on those three networks will be the same, with the exception of 15 spots in categories like beer and sports betting that aren’t appropriate for Nickelodeon viewers.

The mix of sponsors shifts from year to year. After peaking at 40% of spots in 2018, autos dropped to just 10% last year, according to data from iSpot.TV. Stellantis NV, the parent of Jeep, said the “challenging US automotive market” led the company to sit out this year’s game.

Other categories like cryptocurrencies and sports betting have ebbed as well. The online betting service FanDuel, a division of Flutter Entertainment Plc, returns this year with NFL legend Rob Gronkowski trying again to make a 25-yard field goal live. BetMGM bought its first Super Bowl spot.

Technology was the largest single category of sponsorship last year at 18% of total ad time, and it’s expected to be well represented this year.

To promote the idea that it can do more than just deliver dinner, DoorDash Inc. will give away products from all of the Super Bowl sponsors — from a dream vacation to tax preparation services — to a lucky winner of its sweepstakes.

To play, viewers will have to scan a QR code at the end of the company’s spot and then follow the steps to enter the contest, according to Kofi Amoo-Gottfried, DoorDash’s chief marketing officer.

“Getting people to engage with things is what drives memorability,” he said in an interview.

Such spots are part of an overall trend of companies looking to make their commercials more interactive, according to Tony Marlow, chief marketing officer at LG Ad Solutions, a unit of LG Electronics Inc. that places ads on smart TVs.

“Our star player for this year’s Super Bowl commercials will be the QR code,” he said.

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: February 11, 2024.

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Tuesday, January 30, 2024

Paramount Sees Sell-Out for Nickelodeon Super Bowl Commercials

It wasn’t child’s play, but Paramount Global has sold out all commercial inventory tied to a coming simulcast of Super Bowl LVIII set to air on Nickelodeon.

Super Bowl LVIII on Nickelodeon

The big NFL extravaganza will largely be seen via its February 11 broadcast on CBS, but Paramount is testing whether it can expand the event’s audience by running a kids-and-family focused version of the Big Game on Nickelodeon. Most of the commercials set to air will be the same across CBS, Nickelodeon and Paramount+, all part of packages valued at between $6.5 million and $7 million. In some cases, however, the product being advertised in the Super Bowl — a bottle of beer, for example, or sports betting or an R-rated movie — won’t be appropriate for the younger children watching on the home of beloved characters like SpongeBob SquarePants and Chase and Rocky from PAW Patrol.

Paramount had offered advertisers the chance to run different commercials on Nickelodeon, and was prepared to sell a handful of units that would appear only in the kids-cable feed. Now, according to a person familiar with the matter, the company expects 15 “Nick-only” spots to run, many of them from toy marketers, retailers, restaurant chains and manufacturers of consumer packaged goods. Paramount has been seeking between $200,000 and $300,000 for a stand-alone 30-second Super Bowl spot on Nickelodeon, according to media buyers and other executives familiar with the pace of negotiations.

“We have had a number of clients buy the Nickelodeon package, but not be in the linear package on CBS,” one media-buying executive with knowledge of recent talks told Variety.

The Paramount ad-sales team wasn’t able to sell its Nickelodeon inventory at the same time it was haggling for sales of the CBS Super Bowl telecast, according to the person familiar with the matter. Because the bulk of Super Bowl sponsors bought a multi-media package that included both CBS and Nickelodeon as well as Paramount+, ad-sales executives were forced to wait until they understood who was in the CBS line-up. Then they had to determine which commercials wouldn’t be appropriate for the Nickelodeon audience and figure out how individual advertisers might want to handle the situation. That also gave them an indication if they had some empty slots the original advertiser might not want.

CBS announced its Super Bowl inventory was nearly sold out in November (not all of it was locked up, however; Toyota, which previously announced it would not advertise in Super Bowl LVIII, turned things around last week and said it was driving into the game, a sure sign CBS found itself with inventory still on its hands). Once the network had gotten its arms around ad demand for the game, sales teams could then focus on Nickelodeon, this person said. In all, the Nickelodeon Super Bowl inventory took about six weeks to sell.

Paramount had a clear pitch to sell the Nickelodeon spots. Potential advertisers were told that taking up Nickelodeon inventory would help them expand the audience they might reach and extend more deeply into a group of kids and adults watching together. Some marketers were even offered the chance to tap into working with influencers familiar to the Nickelodeon audience and to weave their messages into Nickelodeon-themed sports content and surrounding programming.

Chances are some Super Bowl marketers were happy to have Nickelodeon as part of the mix. The 2024 Super Bowl ad roster includes commercials from Nerds Gummy Clusters from Ferrara Candy Company and Reese’s from Hershey’s.

In the ultimate sports and pop culture crossover event, Nickelodeon and CBS Sports will be bringing Super Bowl LVIII to Bikini Bottom, the iconic undersea home to SpongeBob SquarePants, for a kids and family-centric, surprise-filled special presentation of the game.

In the first-ever Super Bowl alternate telecast, SpongeBob SquarePants (voiced by Tom Kenny) and Patrick Star (voiced by Bill Fagerbakke), the newest additions to the Nickelodeon booth, will join CBS Sports analyst Nate Burleson and play-by-play announcer Noah Eagle to call the game. Sandy Cheeks (voiced by Carolyn Lawrence) will make her sideline reporting debut, while Larry the Lobster (voiced by Mr. Lawrence) provides live commentary, and Dora the Explorer (voiced by Diana ZermeƱo) and Boots (voiced by Asher Colton Spence) help explain penalty calls during the game. NFL Slimetime's Young Dylan and Dylan Schefter will also report live from Allegiant Stadium in Las Vegas, Nev. Additional details on the Nickelodeon Super Bowl telecast including programming and production will be revealed later.

The Nickelodeon Super Bowl telecast is produced by CBS Sports in association with Nickelodeon Productions. Sean McManus and Harold Bryant serve as executive producers of THE NFL ON CBS, and CBS Sports' Shawn Robbins is coordinating producer of the games. Production for Nickelodeon is overseen by Ashley Kaplan, executive vice president, Nickelodeon & Awesomeness Unscripted & Digital Franchise Studio; Paul J Medford, vice president of unscripted current series; Luke Wahl, vice president of unscripted creative; and Jennifer Bryson, vice president of production, tentpoles, events & music & specials.

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Additional source: Entertainment Tonight.

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Sunday, January 28, 2024

Nickelodeon to Premiere 'SpongeBob & Patrick's Super Bowl Extravaganza' on Feb. 5

The real-life Super Bowl is coming to Bikini Bottom on February 11th - and football will never be the same again! And to get viewers ready for the big game, Patrick, SpongeBob, and Gary will be throwing a Super Bowl party in the brand new SpongeBob SquarePants special "SpongeBob & Patrick's Super Bowl Extravaganza," premiering Monday, February 5, 2024 at 7:00 p.m. (ET/PT) on Nickelodeon!

Patrick Star and SpongeBob SquarePants

Then stick around at 7:30 p.m., as Rock, Paper and Scissors will be giving a exclusive look at their new, exciting show in "Lights, Camera, Rock, Paper, Scissors!"

In the ultimate sports and pop culture crossover event, Nickelodeon and CBS Sports will be bringing Super Bowl LVIII to Bikini Bottom, the iconic undersea home to SpongeBob SquarePants, for a kids and family-centric, surprise-filled special presentation of the game on Sunday, February 11th at 6:30pm ET!

The Nickelodeon Super Bowl promises to be a kids and family-centric, surprise-filled special presentation of the game.

In the first-ever Super Bowl alternate telecast, SpongeBob SquarePants (voiced by Tom Kenny) and Patrick Star (voiced by Bill Fagerbakke), the newest additions to the Nickelodeon booth, will join CBS Sports analyst Nate Burleson and play-by-play announcer Noah Eagle to call the game. Sandy Cheeks (voiced by Carolyn Lawrence) will make her sideline reporting debut, while Larry the Lobster (voiced by Mr. Lawrence) provides live commentary, and Dora the Explorer (voiced by Diana ZermeƱo) and Boots (voiced by Asher Colton Spence) help explain penalty calls during the game. NFL Slimetime's Young Dylan and Dylan Schefter will also report live from Allegiant Stadium in Las Vegas, Nev. Additional details on the Nickelodeon Super Bowl telecast including programming and production will be revealed later.

The Nickelodeon Super Bowl telecast is produced by CBS Sports in association with Nickelodeon Productions. Sean McManus and Harold Bryant serve as executive producers of THE NFL ON CBS, and CBS Sports' Shawn Robbins is coordinating producer of the games. Production for Nickelodeon is overseen by Ashley Kaplan, executive vice president, Nickelodeon & Awesomeness Unscripted & Digital Franchise Studio; Paul J Medford, vice president of unscripted current series; Luke Wahl, vice president of unscripted creative; and Jennifer Bryson, vice president of production, tentpoles, events & music & specials.

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: January 28, 2024.

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Friday, January 26, 2024

Paramount Denies Any Nickelodeon Super Bowl Ad Sales Struggle

Ad sales chief John Halley said reports claiming otherwise are 'a little bit upside down'

Super Bowl LVIII on Nickelodeon

As Paramount gears up for its first-ever alternate Super Bowl broadcast on Nickelodeon, the company is setting the record straight.

Speaking at ADWEEK's Outlook 2024 in New York on Tuesday (Jan. 23), Paramount ad sales chief John Halley denied reports claiming the company is struggling to sell Nickelodeon's Super Bowl inventory.

According to Halley, Paramount is seeing strong advertiser interest. "We'll wind up with 15 to 20 units that will be very specific to the Nickelodeon telecast. Contrary, by the way, to press coverage last week there is a lot of demand against it. That story was a little bit upside down," Halley said. "Those things can get sold out, and there's a lot of demand pressure against it."

Halley said the company is "very excited" about the Nickelodeon alternate telecast, adding, "The NFL loves this as well. The main broadcast on CBS is virtually sold out, and similar to Nickelodeon's previous Wild Card games, Super Bowl units have been sold as one across CBS and Nick, and most will run on both feeds. However, not every brand has the opportunity to advertise on the family-friendly network, including certain sugary drinks, foods or products that shouldn't be promoted to minors. Most of the advertisers that you see in the main telecast are going to be in the Nick telecast. There are a few categories that need to come out," Halley said. "Obviously, you can't have beer commercials, pill prescriptions, FanDuel."

Though there are some category exclusions, Nickelodeon's alternative telecast also provides several new ways to engage consumers. "The really interesting incremental opportunities are around custom content to a different audience that's a family audience. It does represent incremental viewing. We've had tremendous success," Halley said, adding, "We've done it previously, multiple times. This is a formula that really works for the network. It really works for advertisers because it gives them a unique environment to tell their story."

Paramount and CBS haven't revealed details such as pricing; however, a 30-second Super Bowl spot reportedly costs buyers around $7 million.

Fox, which broadcast Super Bowl 57, brought in nearly $600 million in revenue and sold the majority of 30-second spots in the mid-to-high $6 million range, with multiple 30-second spots going for north of $7 million.

CBS's broadcast of Super Bowl 58 was among the most sought-after inventory during its 2023-2024 TV upfront negotiations, according to the company.

In the ultimate sports and pop culture crossover event, Nickelodeon and CBS Sports will be bringing Super Bowl LVIII to Bikini Bottom, the iconic undersea home to SpongeBob SquarePants, for a kids and family-centric, surprise-filled special presentation of the game.

In the first-ever Super Bowl alternate telecast, SpongeBob SquarePants (voiced by Tom Kenny) and Patrick Star (voiced by Bill Fagerbakke), the newest additions to the Nickelodeon booth, will join CBS Sports analyst Nate Burleson and play-by-play announcer Noah Eagle to call the game. Sandy Cheeks (voiced by Carolyn Lawrence) will make her sideline reporting debut, while Larry the Lobster (voiced by Mr. Lawrence) provides live commentary, and Dora the Explorer (voiced by Diana ZermeƱo) and Boots (voiced by Asher Colton Spence) help explain penalty calls during the game. NFL Slimetime's Young Dylan and Dylan Schefter will also report live from Allegiant Stadium in Las Vegas, Nev. Additional details on the Nickelodeon Super Bowl telecast including programming and production will be revealed later.

The Nickelodeon Super Bowl telecast is produced by CBS Sports in association with Nickelodeon Productions. Sean McManus and Harold Bryant serve as executive producers of THE NFL ON CBS, and CBS Sports' Shawn Robbins is coordinating producer of the games. Production for Nickelodeon is overseen by Ashley Kaplan, executive vice president, Nickelodeon & Awesomeness Unscripted & Digital Franchise Studio; Paul J Medford, vice president of unscripted current series; Luke Wahl, vice president of unscripted creative; and Jennifer Bryson, vice president of production, tentpoles, events & music & specials.

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Additional source: Entertainment Tonight.

Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Super Bowl on Nickelodeon News and Highlights!