Monday, October 08, 2018

The Ninja Turtles Takeover Hamleys' Flagship Store in London to Celebrate UK Launch of 'Rise of the TMNT' Toy Line

Raph, Leo, Donnie and Mikey brought colour and humour to a wet, grey day at Hamleys flagship store in London on Saturday!

(Left to right) The new look Raph and Mikey from Rise of the Teenage Mutant Ninja Turtles greet visitors to Hamleys flagship Regent St store in their first ever UK character appearance

Hamleys’ Regent Street store played host to an entourage of ninja turtles this weekend to celebrate the launch of the new Rise of the Teenage Mutant Ninja Turtles toy line with a special meet and greet event!

The new look Raph, Leo, Donnie and Mikey, brought some colour and humour to a wet, grey day at Hamleys flagship store on Regent Street as they met the public in their first ever Rise of the TMNT UK character appearance.

The reimagined turtles are now four different species: Raph is a jagged-shelled snapping turtle; Leo is a red-eared slider turtle; Donnie is a soft-shell turtle, and Mikey is a box turtle.

Store visitors also had the chance to participate in special ‘light-speed’ challenges, have their faces painted and watch episodes of the new Nickelodeon show in store. The meet & greet follows the recent launch of the latest reimagining, Rise of the Teenage Mutant Ninja Turtles, airing now on Nicktoons and Channel 5.

People visiting Hamleys on Sunday were also be able to see the new Turtles in half hour slots on the hour from 12pm-4.30pm and participate in activities listed above. Visitors were encourages to share their photos on social media using the hashtag #HamleysTurtleTakeover on both days.

The breathtaking merchandise includes action figures, vehicles, play sets and role-play, and are already some of the hottest toys on wish lists in the run-up to Christmas! The all-new highly detailed Action Figures are uniquely sculpted and fully articulated with heights ranging from 3” to 5”. Each figure comes with translucent accessories. The Deluxe Ninja Action Figures have flipping actions plus movement and weapon sound effects. To complete the collection, The Giant Figure Assortment stand 11” tall and have 13 points of articulation. Fully equipped and ready for battle.

The new Shell Hog Motorcycles let the foursome take out any villains. The Hogs are equipped with spring loaded projectiles and can connect to one another to pack a punch going into battle.

The Turtle Tank 2-in-1 toy has two modes. In vehicle mode, the front cab opens for two Turtles to sit inside and drive the brothers into action. Then Donatello’s removable lab rises up and serves as the mobile command headquarters.

The Role-Play Assortment includes four sets of the Rise of the Teenage Mutant Ninja Turtles arsenal of weapons. Each ninja weapon comes with a signature Turtles mask and a new throwing star. Each set is true to its character with Raphael’s Tonfas, Leonardo’s Odachi Sword, Donatello’s Tech-Bo Staff and Michelangelo’s Kusari-fundo.

The Epic Sewer Lair Playset stands 43” tall and features four levels of play including seven rooms and over 20 features from Splinter’s Dojo and Raphael’s’ Training Room – expect hidden projectile launches, skateboarding ramps and more.

The Rise of the Teenage Mutant Ninja Turtles Hamleys takeover was just one part of the Turtley Awesome activities Nickelodeon UK & Ireland has planned for fans to celebrate the launch of Rise of the Teenage Mutant Ninja Turtles. Additional activities include:

The Entertainer: Kids are invited to take a ‘Which turtle are you?’ quiz in-store to collect a free bandana and enter the nationwide competition for a chance to win 1 of 5 £200 Pizza Express vouchers!

Argos: An amplified digital competition on offering 10 VIP Turtle Feed Experiences at Sea Life Centres across the UK to celebrate the launch of the new toy range!

Smyths: A social comp goes live for the launch weekend which will see one lucky winner being chosen to record their very own unboxing experience of the new toys with Nickelodeon Presenter Perri Kiely from Diversity!

Amazon: The toys launch is supported by a bespoke Turtles brand store, digital e-commerce ads and the first episode free to download!

The first part of Nickelodeon's Rise of the Teenage Mutant Ninja Turtles toy line is in stores now. Fans can catch brand-new episodes of Rise of the Teenage Mutant Ninja Turtles Saturdays at 10:00am on Nicktoons UK & Ireland. Visit and the Nick Play app for more Rise of the Teenage Mutant Ninja Turtles!

Rise of the Teenage Mutant Ninja Turtles stars the voice talent of Omar Miller (Ballers) as Raph, a jagged-shelled snapping turtle; Ben Schwartz (Parks and Recreation) as Leo, a red-eared slider turtle; Josh Brener (Silicon Valley) as Donnie, a soft-shell turtle; Brandon Mychal Smith (You're The Worst) as Mikey, a box turtle; Kat Graham (The Vampire Diaries) as April O'Neil, a street savvy native New Yorker; Eric Bauza (Teenage Mutant Ninja Turtles) as Splinter, father figure and sensei to the Turtles; and WWE Superstar John Cena as the villainous, Baron Draxum.

The line-up of guest stars voicing new mutants and bizarre villains in the US-dub of RTMNT includes: Lena Headey (Game of Thrones) as Big Mama, a gigantic spider mutant; John Michael Higgins (Pitch Perfect) as Warren Stone, a former news anchor turned mutant earthworm; Tom Kenny (SpongeBob SquarePants) as Albearto, a singing, birthday-loving rampaging robot; Sam Richardson and Tim Simons (Veep) as Muninn and Huginn, gargoyles who are never far from their master, Baron Draxum; John Rotten Lydon (Public Image Ltd 'PiL' and Sex Pistols) as Meat Sweats, a power-hungry mutant pig; Rhys Darby (Jumanji: Welcome to the Jungle) as Hypno-Potamus, a mutant magician/hippo; and Jorge Gutierrez (El Tigre) as Ghostbear, a human pro-wrestler champion with a taste for cheating.

In addition, Rob Paulsen (Teenage Mutant Ninja Turtles) and Maurice LaMarche (Animaniacs) reunite behind the mic as Foot Lieutenant, the de-facto leader of the Foot Clan, and Foot Brute, the Foot Lieutenant's right hand man.

More Nick: 'Rise of the Teenage Mutant Ninja Turtles' Toys Launch in the UK!

Sources: Toy World Magazine, Toys 'n' Playthings, ToyNews; Additional source:
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