Monday, October 08, 2018

Nickelodeon Consumer Products President Pam Kaufman to Keynote BLE 2018

Pam Kaufman, president of global consumer products at Viacom/Nickelodeon, will take part in a fireside chat with License Global content director Amanda Cioletti during the opening day keynote at this year’s Brand Licensing Europe (BLE). The session, titled "Brand Licensing Europe Official Keynote Session 1", will take place on Tuesday, October 9th at 12:00pm BST (GMT+1).

National Geographic, Moomin, Richard Pink, Sanrio and LIMA are also confirmed to speak at the BLE 2018 seminar program.

Kaufman will share her insights into the changing retail landscape and will discuss why the newly-formed, globally-aligned Viacom/Nickelodeon Consumer Products positions the organization for success and where consumer products fit into Viacom’s broader strategy.

“Brand Licensing Europe is one of the industry’s premier events, and I am honored to be part of this year’s program,” says Kaufman. “2018 was a pivotal year in retail and also a year of big changes at Viacom/Nickelodeon Consumer Products, as we became one globally unified team earlier this year. At VNCP, we have been meeting the changing retail landscape head-on, reinventing everything from the content and products we make, to how we market and to whom.”

BLE organizers have unveiled the full seminar program online, which features more than 50 licensing experts delivering 30 sessions across the Brands & Lifestyle Theatre and Licensing Academy. This year’s content covers everything from the latest innovations in food and beverage licensing to gaming, heritage, preschool, fashion, sustainability and more. Seminars can be accessed at

“In the Brands & Lifestyle Theatre, National Geographic’s Helena Mansell-Stopher will present a thought-provoking session on ethical licensing; Sanrio will discuss the creation of Little Miss Inventor and how it has capitalized successfully on the battle to get girls involved in STEM subjects; Richard Pink has a great session on driving value from promotional licensing, plus, we’ll have three food and beverage sessions with great case studies from licensees and licensors, including Chupa Chups,” says Anna Knight, brand director, BLE.

“Meanwhile in the Licensing Academy, in addition to Pam’s keynote, LIMA UK managing director Kelvyn Gardner is planning a fantastic global licensing session featuring the LIMA Chapter Heads; the Moomin team will tell us all about the new Moominvalley animation and Billy Langsworthy from Mojo Nation is back with a Playing with Brands panel and a fireside chat with Tech Will Save Us. We also have our keynote on the IOC’s new licensing strategy,” says Knight. “I would strongly advise visitors to arrive early–these sessions are going to be popular and busy.”

“Our session will show how we are bringing a 130-year-old brand with a rich scientific history to life through consumer products, with a key focus on driving sustainable, biodegradable materials and products which help protect the future of the planet,” says Helena Mansell-Stopher, director, U.K. licensing, National Geographic.

Marika Makaroff, creative director and executive producer, Gutsy Animations, and Sophia Jansson, creative director, Moomin Characters, will present “The Moominvalley Animation Series–creating a brand-new take on a beloved heritage brand” in the Licensing Academy at 11:00 a.m. on Wednesday.

"In our seminar, we’ll take BLE visitors on tour behind the scenes of the upcoming animated family TV drama Moominvalley, which will premiere worldwide in 2019,” says Makaroff and Jansson via a joint statement. “We’ll tell them how Gutsy Animations is creating a new take on the beloved Moomins created by Tove Jansson, using brand-new innovative techniques in 3-D CGI and working with the best talent in the entertainment industry. We’ll share what we’ve learned about how to create a new visual style and storylines that work for artistic and merchandise purposes while staying true to the originals loved by millions of dedicated fans all around the world.”

BLE’s educational content is free to all visitors, who can view the program at and register for a free pass at

BLE is the definitive event for the licensing industry in Europe, taking place 9-11 October 2018 at Olympia London. Over 7,500 retailers, licensees and marketers are expected to attend, over one third of whom will travel to London from overseas.

In addition to the fireside chat with Pam Kaufman, visitors to BLE 2018 can also visit Viacom Nickelodeon Consumer Products' bespoke BLE booth, which will be situated at Exhibit Hall - D10.

Below are the full details for BLE's fireside chat with Pam Kaufman session:

Session: Brand Licensing Europe Official Keynote Session 1
Time: 12:00 - 12:45

Speaker: Pam Kaufman
President, Viacom Nickelodeon Consumer Products

Licensors know that owning the best characters and entertainment properties is critical to their success, and a diverse portfolio of properties is a key strategy for the newly formed Viacom Nickelodeon Consumer Products (VNCP) business unit led by Pam Kaufman, President.

The globally unified consumer products organization gives Viacom a supercharged portfolio of properties with something to offer ‘Every age, Every aisle, Everywhere around the world.’

The Tuesday, October 9th keynote will feature a fireside chat between Pam Kaufman and Amanda Cioletti, Content Director of License Global. Pam will discuss her insights to the changing retail landscape, why a globally aligned VNCP positions them for success, and where consumer products fits into Viacom’s larger strategy.

Below are more details about Viacom Nickelodeon Consumer Products' BLE 2018 booth:

Viacom Nickelodeon Consumer Products

Booth: Exhibit Hall - D10


Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising and retail operations for Viacom Inc., one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Pictures and Comedy Central. With a diverse portfolio spanning animation, preschool, student and youth-oriented licenses, VNCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world's most powerful TV and entertainment properties, including PAW Patrol, Top Wing, Shimmer & Shine, JoJo Siwa, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, MTV and more.

Product Categories (10):
Brands & Agents > Accessories
Brands & Agents > Fashion/Apparel
Brands & Agents > Food & Beverages
Brands & Agents > Footwear
Brands & Agents > Health & Beauty
Brands & Agents > Publishing
Character & Entertainment > Character/Animation
Character & Entertainment > Gaming/Apps
Character & Entertainment > Toys & Games
Character & Entertainment > TV/Broadcast


35 things you don't want to miss at BLE this week


6. Take your seat for the first BLE keynote on Tuesday at 12pm in the Licensing Academy. President of VNCP, Pam Kaufman will join Amanda Cioletti of License Global to discuss her insights to the changing retail landscape, why a globally aligned VNCP positions them for success, and where consumer products fits into Viacom’s larger strategy.


21. Looking for an immersive experience and a beverage or two? Make you way to the Viacom Bar on Stand D83 for a visit guaranteed to be worth your while.


In additional news, Jules Borkent, Executive Vice President (EVP), Content Management and Network Strategy at Nickelodeon, will be a key speaker in the MIPJunior 2018 "View from the Top: Gazing into the Future of Kids’ Media" session, taking place on Saturday 13th October 2018. During the session, Borkent will make predictions about the future of the industry and take questions from the audience. Borkent will be joined by a selection of his fellow kids television executives, including Turner’s Adina Pitt, Universal Kids’ Karen Miller and BBC’s Jackie Edwards.

Mr. Jules Borkent.

Margie Cohn, President of DreamWorks Animation Television will also keynote at MIPJunior 2018. The keynote will be held at the JW Marriott Hotel on Sunday, October 15 at 5 pm and will be followed by Q&A session with Margie Cohn, moderated by Anna Carugati of Worldscreen.

Cohn previously spent 26 years at Nickelodeon, where in various development and production roles she helped make the network number one in cable television for 18 consecutive years. She started as a coordinator in physical production and left as President of Content Development. During her years at Nick, she was involved in every type of production including live action scripted comedy; animation; games and reality; TV movies; documentary; soap opera and event programming. Some of the series under her guidance that went on to become beloved hits include Double Dare, Clarissa Explains It All, All That, The Fairly OddParents, SpongeBob SquarePants, Avatar: The Last Airbender, iCarly, Nick News with Linda Ellerbee and the Kids’ Choice Awards among many others.

The world’s leading kids’ entertainment industry event, MIPJunior takes place in Cannes, France on 13 and 14 October 2018, ahead of the global entertainment content market MIPCOM, which runs 15-18 October. Full information can be found at

More Nick: Nickelodeon to Host 'Rise of the TMNT' Panel at NYCC 2018!

Originally published: Tuesday, September 11, 2018.

Additional source: Retail Merchandiser.
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