Sunday, February 11, 2018

eOne Names New Licensing Partners for 'Peppa Pig' In The U.S. and Canada; Broadcast Deal With HBO Europe For 'Peppa Pig' and 'Ben & Holly' in CE

ENTERTAINMENT ONE NAMES NEW LICENSING PARTNERS FOR PEPPA PIG IN THE U.S. AND CANADA


Entertainment One (eOne) is heading into the 115th North American International Toy Fair with new licensees in the U.S. and Canada for its hit preschool property Peppa Pig!

eOne will showcase a range of new products for Peppa Pig from new partners including Crayola, Jakks Pacific, Kid Casters, and Vtech/LeapFrog, in addition to offerings from Cra-Z-Art under its newly-renewed agreement.

The newest Peppa Pig offerings for 2018 are:

- Crayola for crafts and activities, including the Peppa Pig Color Wonder Pad Set, in the U.S. and Canada

- Cra-Z-Art for craft and activities, such as the Peppa Pig Travel Magna Doodle magnetic drawing board, in the U.S. and Canada

- Jakks Pacific for play tents, such as the Peppa Pig Character Tent and Tunnel, in the U.S. and Canada, and children’s furniture, including the Peppa Pig Pretend ‘n Play Activity Table Set in the U.S.

- Kid Casters for fishing gear, including the Peppa Pig Regular Youth Fishing Kit in the U.S.

- Vtech/LeapFrog for LeapStart and electronic learning aids, including the LeapStart Peppa Pig Playing Together interactive storybook collection, in the U.S. and Canada.

Peppa Pig is a popular preschool entertainment brand that continues to generate more than $1.2 billion in global retail sales per year. The brand has more than 1,000 licensees worldwide with more than 80 partners in the U.S. and 50 in Canada.

Peppa Pig is one of the top-ranked series on Nick Jr. in the US and popular among kids and families in Canada, where it airs on Treehouse TV.

The 115th North American International Toy Fair is set to take place between Saturday, February 17, 2018 to Tuesday, February 20, 2018 at the Jacob K. Javits Convention Center in New York City. More than 30,000 play professionals are expected at this year’s show to scope out the newest toys, games, and youth entertainment products for 2018; engage in deal-making; network with peers; and more. For more information about the 2018 North American International Toy Fair, visit toyfairny.com.

In additional news, eOne has secured a deal with HBO Europe which will see its hit preschool properties Peppa Pig and Ben & Holly’s Little Kingdom air on its SVOD service – HBO GO – across Central Europe.


HBO Europe made available on HBO GO in the Kids section Series 1 of Peppa Pig and Ben & Holly’s Little Kingdom in multiple CE countries last week, including Hungary, Czech Republic, Slovakia, Poland, Romania and will come to Slovenia, Serbia, Croatia, Montenegro, Bosnia-Hercegovina, Macedonia and Bulgaria in spring 2018.

Both Peppa Pig and Ben & Holly’s Little Kingdom are produced by UK animation studio Astley Baker Davies. Last May, eOne greenlit the production of 117 new Peppa Pig episodes, which will air from spring 2019 through to 2023.

Monica Candiani, eOne’s evp content sales, Family & Brands, said: “There is real demand for quality children’s programming that has proven universal appeal and we’re delighted that HBO Europe will be introducing audiences in Central Europe to these much loved and critically acclaimed animated series.”

Peppa Pig, particularly, has been on global spree lately, landing on Nordic broadcasters NRK (Norway), DR (Denmark), YLE (Finland) and SVT (Sweden), and on the Nick Jr. channel in India over the past year, and then heading to Japan’s TV Tokyo and Germany’s Super RTL in more recent broadcasting deals. The brand continues to be a powerhouse for eOne, with total retail sales of US$1.2 billion in fiscal 2017 (up from US$1.1 billion in 2016) and licensing and merchandising revenue of US$59.3 million.

Commissioned by Nick Jr. UK, Ben & Holly’s Little Kingdom airs in more than 130 countries, including the US (Nick Jr.), Canada (Treehouse), the UK (Channel 5, Nick Jr.), Australia (ABC), Spain (Clan TVE), Italy (RAI), Brazil (TV Cultura) and Mexico (Televisa).

Additionally, in a recent interview with The Hollywood Reporter, Darren Throop, the President and Chief Executive Officer (CEO) of eOne, revealed how the company became involved with the beloved preschool brand:

How did you become involved with the kids' property Peppa Pig?


"My most prized possession," he says of this souvenir, marking eOne's 2015 purchase of a controlling interest in Peppa Pig.

We bought a company called Contender, which was largely a TV-on-DVD business in the U.K., in 2007. They had a nascent family business with a couple of properties, one called Peppa Pig. One season had been produced of five-and-a-half-minute interstitials. The guy who was running the business said we needed to do a second season. It was on the bubble because it was about 3 million pounds [$4.2 million], but we decided to do a season two, and the ratings kept going up, and in 2009, we put some toys on the shelf in the U.K., and it took off. We now have over 300 episodes produced. If you look at a dollar profit generated from Peppa Pig, about 80 cents of that dollar is coming from license and merchandising; the rest comes from broadcast and digital. Peppa Pig averages 1.3 to 1.4 billion page views a month on YouTube, which makes it one of the biggest properties on the internet. And it's in the top three preschool brands in every territory around the world. We've signed a deal with Merlin Entertainment, where they are rolling out Peppa Pig theme parks, Peppa Pig hotels, Peppa Pig everything.

###

More Nick: UK: Paultons Park Announces Big Peppa Pig World Expansion!

Additional sources: Licensing Source, Kidscreen.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon, Nick Jr. and Peppa Pig News and Highlights!

No comments:

Post a Comment

Have your say by leaving a comment below! NickALive! welcomes friendly and respectful comments. Please familiarize with the blog's Comment Policy before commenting. All new comments are moderated and won't appear straight away.