Hasbro Reveals What’s Next for 'Peppa Pig' at Licensing Expo 2026

Hasbro has unveiled the latest news and activity for one of the world’s most recognizable and best-loved franchises at this year’s Licensing Expo in Las Vegas.

Hasbro returned to the show floor at Las Vegas Licensing Expo (May 19–21, 2026) to spotlight the creative breadth, innovation, and global scale of its iconic franchises. Through a wide range of branded experiences spanning live entertainment, attractions, consumer products, music, and lifestyle, Hasbro continues to demonstrate how its brands connect with fans of all ages, all around the world.

“The storytelling potential of our brands is unmatched,” said Kim Boyd, President, Global Licensing & Entertainment at Hasbro. “Whether it’s celebrating the 40th anniversary of THE TRANSFORMERS: THE MOVIE, sharing the powerful narrative around George Pig’s hearing loss diagnosis, or encouraging creative self-expression through MY LITTLE PONY, our brands resonate deeply in fans’ lives. That emotional connection is what fuels our licensing, entertainment, and live experience strategy. As we return to the show floor at Licensing Expo, we’re continuing to expand how we bring these stories to life with creative partners who share our passion and perspective.”

Read on for Hasbro’s latest Peppa Pig news and brand launches to see how the company is inspiring a lifetime of play:

Global Experiences

• Dreamland Powered by Hasbro (APAC): A new multi-brand family entertainment destination is set to launch this summer in Bayfront Zhongshan, China. Dreamland Powered by Hasbro will include a range of family-friendly activities spanning a range of Hasbro brands, including TRANSFORMERS, PEPPA PIG, and MY LITTLE PONY.

• PEPPA PIG Theme Parks – Florida and Texas (NAM): Families are invited to pack their bags and join Peppa on oinktastic adventures through limited-time "Pig Family Travel Adventure” events, alongside select weekends of Amazon-sponsored pop-ups featuring interactive displays, giveaways, and exclusive offers!

• From May 23–June 28, the Florida park will offer passport-inspired activities through a globe-trotting journey where little ones can explore different destinations alongside Peppa and family, plus a park-wide scavenger hunt.

• Through June 5–August 16, the Texas park will also host a world-traveling passport experience, along with a Miss Rabit meet-and-greet, plus all-new live shows including Daddy Pig’s Magic Show, Peppa’s Music and Arts Festival and Peppa’s Story Book Celebration.

PEPPA PIG Theme Park – Dallas/Fort Worth

Toys, Games & Crafts

• PEPPA PIG x Goliath (NAM/EMEA): PEPPA PIG joins Goliath’s Colorific and Doodle Town ranges, bringing fresh arts and crafts experiences to preschoolers and filling a key gap in the toddler creative play space. Launching this fall, the range introduces a vibrant world of draw-and-play that sparks imagination from the very start.

Peppa Town Doodle Set | Peppa Pig x Goliath

Apparel & Accessories

• PEPPA PIG x Character.com/Hear the Fun (EMEA): Character.com is celebrating George Pig with a dedicated range of kids’ daywear and nightwear. Featuring George alongside Peppa and Evie, the collection highlights a story of family support and discovery, supported by a bespoke style guide and donation to the National Deaf Children’s Society. Available for purchase HERE.

Home & Lifestyle

• PEPPA PIG x Humble Company (EMEA): Earlier this year, Hasbro has teamed up with The Humble Co. to launch a PEPPA PIG oral care range, bringing eco-conscious, dentist-developed products designed to make healthy routines more engaging for families.

Peppa Pig x Humble Company

• PEPPA PIG x My Carry Potty (NAM/EMEA/ANZ): PEPPA PIG and My Carry Potty are teaming up for award-winning potty-training solutions with one of the world’s most recognizable preschool characters. Launching this summer, the co-branded range supports children’s independence while offering parents a reliable, stress-free solution with a fun PEPPA PIG touch.

Peppa Pig x My Carry Potty

• PEPPA PIG x P&G (EMEA): Hasbro has recently teamed up with P&G and Pampers to introduce Pampers Premium Protection Nappy Pants, bringing a playful, character-led design to a key developmental milestone for families in the UK. The campaign includes a new Peppa-inspired track, “It’s Time for Nappy Pants,” celebrating everyday family moments with humor and heart. Listen to the song HERE.

Peppa Pig x P&G

• PEPPA PIG x STAEDTLER (EMEA): PEPPA PIG joins STAEDTLER’s Noris junior range, bringing playful, child-friendly stationery that’s safe, easy to hold, and designed to spark creativity from the very first scribble. The partnership inspires early imagination with tools made just for little hands. Available for purchase HERE.

Peppa Pig x Staedtler

Publishing

• PEPPA PIG x Hollo Books (APAC): Hasbro is teaming up with Hollo Books to expand the PEPPA PIG universe in China through a dynamic new children’s publishing program that aims to spark curiosity and create joyful reading experiences for young fans and families.

Peppa Pig x Hollo Books

• PEPPA PIG x Tonies (NAM/EMEA/ANZ): PEPPA PIG returns in Tonieplay PEPPA PIG: Playdate with Peppa and PEPPA PIG: The New Baby Sister with new audio experiences inviting kids to explore her world in an adventurous way. Designed for screen-free play, kids can pop Peppa onto their Toniebox for interactive, muddy puddle fun! Order your very own Tonieplay HERE for PEPPA PIG: Playdate with Peppa and HERE for PEPPA PIG: The New Baby Sister.

Peppa Pig x Tonies

Update (10/20) - Hasbro unveiled more Peppa Pig news at Brand Licensing Europe (BLE) 2026!:

Play, Collect and Connect

Toys & Collectibles:

Peppa Pig x Goliath (NAM/EMEA): Available now, Peppa Pig joins Goliath's Colorific and Doodle

Town ranges, bringing new arts and crafts experiences to preschoolers through a colorful world of draw-and-play activities designed to spark creativity and imaginative play from the very start.

Peppa Pig x Yili Group (APAC): Yili Group continues its Peppa Pig collaboration with co-branded

ambient and chilled cheese stick products. The promotion expands in October with updated packaging designed to bring the beloved preschool brand to families in new ways.

Fashion, Lifestyle and Everyday Culture

Lifestyle:

My Little Pony, Peppa Pig x TELETIES (Greater China): Building on the success of its debut My

Little Pony collection, TELETIES launched a second wave of hair accessories here and will follow

with its first-ever Peppa Pig collection in November. The collaborations bring fan-favorite characters to TELETIES' signature fashion-forward hair accessories.

Peppa Pig and My Little Pony x Consejos de Belleza (EU): Launching November 2026, a new

Christmas-themed beauty and personal care collection will bring festive self-care and gifting essentials to consumers for the holiday season.

Peppa Pig x Wild (UK): Available now, Wild has launched Wildchild, its first-ever refillable kids’ bath range featuring Hair & Body Wash, Bubble Bath and a limited-edition Peppa Pig case. Purchase the collection on WeAreWild.com.

Experiences and Live Engagement

Peppa Pig x Daddy Pig Ran the Berlin Marathon (EMEA): Following his fundraising run at the London Marathon earlier this year, Daddy Pig completed his second marathon at the BMW Berlin Marathon, helping raise awareness of childhood hearing loss inspired by George's moderate hearing-loss storyline. Supported by Hasbro, Smyths Toys Superstores and tonies, the initiative brought families and fans together in support of deaf and hard-of-hearing children.

Peppa Pig Play Café – Suzhou, China (APAC): Opening in October, the third Peppa Pig Play Café in the region brings the beloved preschool brand to life through immersive themed dining, interactive play experiences and character encounters. Designed for young fans and their families, the destination features attractions, themed food offerings and opportunities to step into Peppa's world through play and live experiences.

Digital Gaming and Music

Digital Gaming

Peppa Pig x Eggy Party (Global): Recently, NetEase's Eggy Party teamed up with Peppa Pig for a limited-time in-game collaboration, bringing the beloved world of Peppa into the playful Eggy Party universe through themed content, characters, and activities for players to enjoy.

Music

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Peppa Pig: Halloween Songs & Stories (Global): Get ready for some spooky fun with Peppa Pig’s new Halloween Songs & Stories EP! Featuring spook-tacular Halloween songs and entertaining stories with Peppa, George and Evie, it’s the perfect soundtrack for little ones to enjoy throughout the spooky season. Packed full of costumes, pumpkins, laughter and family-friendly surprises. Featuring a brand new track, ‘Cheeky Ghosties’, and Halloween Stories, Family Costume and Spooky Train, the EP releases October 16.

Peppa Pig x Sesame Street (Global): For the first time ever, Peppa Pig and Sesame Street came together for Elmo and Peppa's Muddy Puddles (Dance Remix), a brand-new track and music video. Available now on both brands' YouTube channels, the collaboration combines Peppa's beloved muddy puddles anthem with Elmo's puddle-jumping fun, delivering a joyful celebration of music, movement and friendship while bringing together two of the world's most iconic preschool brands.

Peppa Pig x Super Simple Songs (Global): Hasbro Music and Super Simple Songs announced that they will debut "Twinkle Twinkle x Peppa's Lullaby," a charming new mash-up that blends Peppa Pig's original lullaby with Super Simple Songs' beloved rendition of Twinkle Twinkle Little Star. Reimagined as one soothing bedtime track, it brings together two familiar favorites in a comforting musical moment for little listeners and families alike. "Twinkle Twinkle x Peppa's Lullaby" launches globally on December 26, 2026, across YouTube, social platforms and major streaming platforms.

Publishing, Collectibles and Audio

Peppa Pig x Tonies (Global): Continuing Peppa's expansion across audio storytelling, classic George joins the Tonies collection, available now across the U.S., UK, France, Germany, Australia and New Zealand.

Promotions, Partnerships and Food & Beverage

Peppa Pig x P&G (EMEA): Building on its successful Pampers Premium Protection Nappy Pants

collaboration, Peppa Pig and Pampers are expanding their collaboration with P&G with the launch of co-branded wipes, available now at Sainsbury's ahead of a wider U.K. rollout in 2027. The campaign features the Peppa-inspired track, “Evie’s Nappy Pants Dance!" celebrating everyday family milestones with humor and heart, with both the single and music video coming soon.

Transformers, Peppa Pig, Monopoly x Energizer (Global): Recently launched across 47 markets

worldwide, the promotion brings together the Transformers, Peppa Pig and Monopoly brands, giving consumers the chance to win prizes through participating Energizer purchases.

Looking Ahead in Entertainment

Peppa Pig x The Football Association: Hasbro and The Football Association today announced a multi-year collaboration that will bring Peppa Pig into the world of England national football for the first time. Launching in summer 2027, the multi-platform licensing initiative will unite two of Britain’s most beloved brands through original content, consumer products, retail, and publishing. As part of the collaboration, England football icon, Jill Scott, will join the Peppa Pig universe, voicing a brand-new character, Libby Lioness, who will appear in original content designed to introduce football to preschool audiences through Peppa’s signature warmth, humour and relatable family storytelling.

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Originally published: June 23, 2026.

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Mattel Announces All-New Thomas & Friends Animated Series With 'Really Helpful Engines' Special

Mattel Announces All-New Thomas & Friends Animated Series With "Really Helpful Engines" Special

• Thomas & Friends: Railway Stories Really Helpful Engines, narrated in English by actor Henry Golding and in Spanish by actress Karla Souza, available now on YouTube; to debut on Netflix on Sept. 30

• Thomas & Friends pop-up experience coming to the High Line in New York City on Oct. 2 from 5-7 p.m.

• New Thomas & Friends toys featuring innovative Easy Connect track system and reimagined die-cast engines with magnetic connectors now available at retailers globally

• Thomas & Friends Railway Stories animated series debut in early 2027

Mattel, Inc.

EL SEGUNDO, Calif. — September 17, 2026 — Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world's most iconic brand portfolios, announces the launch of Thomas & Friends: Railway Stories, an all-new animated series beginning with the content special Really Helpful Engines. The launch   marks a comprehensive brand update that celebrates the franchise's 80-year legacy while introducing a fresh look and feel for a new generation. The relaunch spans original content, refreshed character designs and the innovative Easy Connect play system with magnetic toy engines created for today's preschoolers.

CONTENT PREMIERE & BROADCAST DETAILS

The 30-minute special Really Helpful Engines is now available on YouTube and will premiere on Netflix on September 30, 2026. The special introduces a refreshed world of Sodor with an all-new look through heartfelt storytelling while preserving the iconic railway action that has captivated generations of fans.

Narration & Original Music:

• English narration: Actor Henry Golding

• Spanish narration: Actress Karla Souza

• Original soundtrack: Three new songs

Henry Golding, Actor (Crazy Rich Asians) and English-language narrator, said: “I feel so lucky to be the narrator of the new Thomas & Friends special, and I poured as much joy as possible into each episode. My favorite moment was seeing Thomas back on this adventure with his friends, exploring new places and iconic areas of Sodor. We're bringing new excitement to a franchise I grew up loving, and as someone who always identified with the character Henry, literally sharing his name, I'm incredibly proud to be part of this new chapter.” 

Karla Souza, Actress (How to Get Away with Murder) and Spanish-language narrator, said: "Thomas & Friends has always represented something special. To be the voice bringing stories that teach children about friendship, cooperation and the power of helping others to Spanish-speaking audiences during such an exciting time for the franchise is truly meaningful. I hope families everywhere feel the warmth and authenticity in every episode.” 

STORYTELLING & THEMES

Thomas & Friends Railway Stories brings together beloved characters Thomas, Percy and Rosie alongside a new character, a crane truck named Deepak, in a music-filled adventure exploring core themes of teamwork, caring collaboration and the transformative power of helping. The special celebrates what it truly means to be "helpful" in both heart and action.

BRAND HERITAGE & RELAUNCH VISION

Ted Wu, General Manager & Global Head of Vehicles and Building Sets at Mattel, said: "Thomas & Friends has been a trusted companion for families for over 80 years. This relaunch celebrates the meaningful stories about friendship and helping others that have defined the franchise, while bringing it to life in ways that feel fresh and relevant for today's preschool audience."

Rob David, Executive Producer and SVP, Animation, Mattel Studios, said: “For generations, Thomas & Friends has inspired children through timeless stories about friendship, teamwork and the importance of being a really helpful engine. With this new series and content special, we're honoring everything families have always loved about Thomas and we can't wait for fans old and new to climb aboard for a new era of adventures on the Island of Sodor.”

The refreshed visual identity features updated character designs that blend timeless charm with contemporary appeal, grounded in authentic train culture and emotional storytelling.

INNOVATIVE PRODUCT LINE: EASY CONNECT PLAY SYSTEM

Complementing the content debut, Mattel is introducing a completely reimagined Thomas & Friends product line centered on the Easy Connect track system and reimagined engines with magnetic connectors, motorized engines, larger scale engines and more.

Key Product Features:

• Kid-friendly magnetic connectors for intuitive, train play with 26 unique characters

• Faster build experiences for young children

• Confidence-building design that reduces frustration

• Independence-focused engineering supporting developmental play progression

• Authentic train culture embedded in product design

• Products are available now at retailers globally

LAUNCH CELEBRATION: HIGH LINE POP-UP EXPERIENCE

To celebrate the launch, Mattel is hosting an exclusive pop-up experience at the High Line in New York City on Friday, October 2, 2026, from 5-7 p.m. Admission is free for all fans.

Pop-up Experience Includes:

• Life-size Thomas character train

• Immersive Thomas & Friends branded displays

• Special premiere screening

• Complimentary refreshments and snacks

• Photo opportunity moments with character-themed installations and activities for kids to celebrate the Thomas & Friends brand story

SERIES EXPANSION

The full series, Thomas & Friends: Railway Stories, will debut in early 2027 with multiple episodes continuing the visual identity and storytelling tone introduced in the Really Helpful Engines special, reinforcing classic Sodor-based narratives for contemporary audiences. Fans will be able to watch Thomas & Friends: Railway Stories on Youtube, Netflix, Amazon Prime and Free-to-Air channels globally.

Produced by Mattel Studios,  and animation services by Emmy-award winning and Oscar^®‑nominated animation studio Brown Bag Films (Doc McStuffins, Octonauts), Thomas & Friends: Railway Stories also includes Supervising Head Writer, Jill Cozza-Turner, an Emmy Award-winning writer with more than 20 years of experience creating thoughtful, entertaining stories for young audiences. Credits include head writer on the beloved children's series Daniel Tiger’s Neighborhood!

In addition to new content, fans can look out for the Thomas & Friends with additional experiences like Day Out With Thomas, Digital Games, publishing and more. For more information on Mattel and its portfolio of brands, including Thomas & Friends, visit mattel.com.

ABOUT MATTEL, INC.

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

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TMNT and Deadpool Get Awesome 1/6th Scale Figures From Mondo | Comic Con 2026 | IGN

TMNT and Deadpool Get Awesome 1/6th Scale Figures From Mondo | Comic Con 2026 | IGN

Mondo has been making cool collectibles for ages, but this year’s showing at SDCC blew us away. The Mondoverse line of Teenage Mutant Ninja Turtles figures imagine what it might be like if the live-action Jim Henson movies had continued, our pal Peter “AttackPeter” Santa-Maria walks us through the extensive headcanon they’ve made up. Meanwhile, it’s easy to forget that Deadpool’s first non-comics appearance was on the original X-Men The Animated Series, for a couple brief cameos, but Mondo turned those brief glimpses into an incredibly funny collectible that pays homage to the classic cartoon, but also lampoons Mondo’s own SDCC-exclusive Wolverine from a few years back, and Mondo’s Hector Arce walks us through how they got Marvel’s blessing to get so weird with this particular collectible.

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Rainbow Designs Appointed Global Master Toy Partner for 'Milo'

RAINBOW DESIGNS APPOINTED GLOBAL MASTER TOY PARTNER FOR MILO

· The toy company will produce a wide range of products worldwide based on the iconic preschool brand owned by DeAPlaneta Entertainment.

Barcelona, May 18, 2026. The renowned toy company Rainbow Designs has been appointed to develop the new master toy line for Milo, DeAPlaneta Entertainment 's leading preschool series. This agreement marks the first collaboration between the two companies, who have both expressed their commitment to expanding and building a long-term partnership.

With more than five decades of experience in creating plush toys and toys for iconic brands, Rainbow Designs will design and produce globally a wide range of products inspired by the characters from Milo. The beloved kitten and his friends explore the world of careers and discover that all jobs are AMAZING. The exciting new line of toys will initially launch at retail from autumn/winter 2027 and will include innovative soft toys, rolling out into playsets and collectible role play products, capturing the essence of Milo’s world.

The partnership with Rainbow Designs was brokered by the UK agent for Milo, BIG PICTURE LICENSING, comes amid growing anticipation surrounding the latest developments regarding the series, whose third season is already in production. This partnership is one of the various strategic initiatives that DeAPlaneta Entertainment has implemented to strengthen the brand’s position since acquiring full ownership.

Antonella Ceraso, International Consumer Products Director at DeAPlaneta Entertainment, welcomed the partnership: "Milo new master toy line is an essential part of the IP's current expansion. Alongside the premiere of the short-format series, the release of its music albums and the revamp of its app and website, it was important to provide consumers with an updated range of toys and physical products. We can’t imagine a better partner than Rainbow Designs to help us grow in this area.”

Gianluca Ferrara, Head of DeAPlaneta Italy and International Head of Toys, shares this enthusiasm: "Rainbow Designs is a leader in the toy industry, renowned for its long-standing reputation for high-quality products and exceptional attention to detail, values that strongly align with the dedication we bring to all our productions. We are confident they are the ideal partner to take Milo to the next level. Their extensive experience with preschool brands, combined with a deep understanding of this audience, makes them uniquely positioned to unlock the full potential of the Milo universe. This collaboration represents not just a licensing agreement, but a strategic long-term partnership built on a shared vision and a clear growth path.”

Anthony Temple, Managing Director of Rainbow Designs is excited about the new partnership and said: “We are delighted to be working with DeAPlaneta Entertainment who have established an enviable international media platform for the Milo brand. Milo’s universe offers a World of Endless Possibilities in toy development and innovation, with exploration, discovery and curiosity central to his core values. Milo is a perfect fit to Rainbow Designs ’s expanding quality pre school toy portfolio and our growing international footprint. With our shared strong values of quality and long-term partnership we are looking forward to working closely together with the DeAPlaneta Entertainment team to build an enduring Milo master toy collection that will inspire kids into their later life.”

DeAPlaneta Entertainment and Rainbow Designs will unveil their new partnership at Licensing Expo 2026 in Las Vegas, taking place from 19 to 21 May.

About Milo

MILO's two seasons have made the series a benchmark in preschool animation. Along with his friends Lofty and Lark, Milo explores the wide variety of trades that exist in the world, conveying to the show's millions of fans the message that all jobs are AMAZING. MILO was commissioned in 2021 by Channel 5's children's channel, Milkshake! and following its premiere in the UK it expanded worldwide, airing in over 170 countries across four continents. In the fall of 2024 it debuted in the United States on public broadcaster PBS Kids, and its third season is already in the works, with a planned premiere date of 2027. Following the acquisition of full ownership by DeAPlaneta Entertainment, the brand has expanded with the launch of its first short-format series: MILO's Creations, MILO's Bookreads and Milosodes. Other new additions include the Milo's Music Box music albums, a new version of the MILO's World app and the website http://miloseries.com

Learn more at: https://deaplanetaentertainment.com/

About Rainbow Designs

Rainbow Designs has been inspiring kids' imaginations for 55 years, developing and creating joyful, forever, high quality Plush Toys for the nursery, toy and gift industries. Rainbow's prestigious licensed portfolio and collections include Peter Rabbit, Paddington, Bing, Disney Winnie the Pooh and The Lion King, Wizarding World Harry Potter, Mr. Men and Little Miss, The Very Hungry Caterpillar, Guess How Much I Love You, Elmer, Spot the Dog, The Snowman and The Snowdog ranges, as well as distribution for the Birdies, Cutydoos, Happy Yappers and Tikiri range including the Bonikka Dolls collection. New brands joining Rainbow for 2026 include Disney Dumbo, Pembe the Pink Cat and Care Bears Baby.

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In additional news, KIMBE SRL , a leading company in live character events, is the new licensing partner for DeAPlaneta Entertainment ’s Milo and Maya the Bee properties for their activations in Italy.

With extensive experience in live character entertainment, KIMBE SRL will manage character appearances and develop a new range of activations, including meet & greets, playground experiences, kids’ labs and workshops across retail locations, shopping centres and malls throughout Italy.

The partnership between DeAPlaneta Entertainment and KIMBE SRL marks a strategic update for Milo and Maya, two of the characters most beloved by the public, and reinforces DeAPlaneta Entertainment’s commitment to offering fans unique and engaging experiences in various settings beyond the screen.

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‘Gabby’s Dollhouse’ Builds to a New Level of Success with Content, Experiences and Licensing Expansions | Licensing Expo 2026

Ahead of Licensing Expo in Las Vegas, Universal Products & Experiences (UP&E) unveiled plans for DreamWorks Animation’s hit preschool series Gabby’s Dollhouse, as the franchise continues to scaffold to new heights of popularity.

“Gabby’s Dollhouse” influencer event | Universal Products & Experiences, DreamWorks Animation

Boosted by the box office success of its theatrical release, Gabby’s Dollhouse dominated Netflix in 2025 as the #1 kids’ original series worldwide and #4 original series overall. The brand also surpassed over a billion views on YouTube and generated 34 million visits on Roblox, complemented by the release of a new console video game, Gabby’s Dollhouse: Ready to Party, live stage shows and immersive retail experiences worldwide.

“The connection fans have with Gabby’s Dollhouse from across the globe is incredibly special,” said Rafa Macias, EVP Global Consumer Products & Games, Universal Products & Experiences. “Families everywhere are engaging with the brand across every touchpoint — playing, imagining and creating alongside Gabby. As we look to the future, we’re focused on expanding that world with playful, creative experiences that inspire imagination and delight fans through content and products as well as theme park and retail experiences.”

Gabby’s Dollhouse continues its strong momentum into 2026 with the release of new seasons, ensuring a steady pipeline of fresh content for its growing global audience. Season 13, which launched in March, quickly ranked as the #1 kids show in 29 countries and introduced Fairylandia, a new magical setting that expands the creative storytelling opportunities and product lines while staying true to the brand’s core identity.

Gabby’s Dollhouse play set

Anchored by master toy partner Spin Master’s award-winning Gabby’s Dollhouse toy line, consumer products extend across all major categories including toys, publishing, fashion, home, food, beauty, care, video games and tech, with the Gabby’s Dollhouse play set remaining a top holiday gift item.

Building on this success, 2026 will see an expanded slate of consumer products and retail initiatives, including new playsets, collectables, and lifestyle products inspired by Fairylandia, as well as strategic retail partnerships designed to deepen fan engagement across key markets. With its debut on the newly launched Netflix Playground app, Gabby’s Dollhouse joins other iconic characters in a new interactive experience featuring creativity-inspired activities that lets fans connect with Gabby and her kitty friends in fresh and meaningful ways.

This year will also mark the debut of an expanded presence in theme parks including the all-new Universal Kids Resort — a regional theme park specifically designed for families with young children coming to Frisco, Texas later this summer. Gabby and friends will be present in The Isle of Curiosity, which will serve as the gateway to the other themed lands at Universal Kids Resort. Gabby’s Cat-Tastic Dance Party! will allow kids and their families to boogie with Gabby. Cakey’s Cupcakes will serve up a variety of cupcakes in chocolate, vanilla and rainbow, while the Universal Kids Resort Café will be a colorful spot to fuel up whether it’s sitting down and relaxing or grabbing bites for the road. The flagship Universal Kids Resort Store will be the one-stop-shop for gearing up for the day or finding best-of-the best from each themed land and a variety of merch inspired by Gabby’s Dollhouse to dress the part for their meow-zing adventures ahead.

Looking ahead to 2027 and beyond, Gabby’s Dollhouse will continue to grow through new seasons and specials alongside enhanced gaming and live entertainment, and innovative creative and product strategies.

Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with Gabby and her friends. Created by celebrated storytellers Traci Paige Johnson (Blue's Clues, Daniel Tiger's Neighborhood) and Jennifer Twomey (Blue's Clues, Team Umizoomi), Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has become the most-watched kids series on Netflix and a top preschool brand across the globe, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and much more, including Gabby’s Dollhouse: The Movie. Any adventure can unfold when we play in Gabby's Dollhouse!

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Original sources: Animation Magazine, License Global, ScreenMDM.

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Different Toys to Roll Out Licensed Bubble World Bubbles Across the U.K. and Ireland

Different Toys has agreed a distribution partnership with Italian manufacturer Dulcop to represent its Bubble World brand across the UK and Ireland.

Effective immediately, Different Toys will introduce a curated range of licensed bubble tubs aimed at the summer season, focusing on pocket money and impulse purchase opportunities. The initial launch centres on 60ml bottles supplied in counter display units of 36.

The first UK shipment features a broad mix of licensed properties, including preschool brands PAW Patrol, Peppa Pig and Bluey, alongside Sonic the Hedgehog, Gabby’s Dollhouse and Hello Kitty. A selection of Disney licences will also be available, including Stitch, Disney Princess and Marvel. In addition, Toy Story 5 bubbles are planned to launch in line with the film’s release in June.

Manufactured in Italy, the Bubble World solution is described as 100% microbiologically tested, gluten free, paraben free and hypoallergenic. Each bottle also includes a maze puzzle integrated into the cap.

Sabrina Hayhoe, Different’s head of sales and marketing, commented: “We have been exploring ways to grow Different’s portfolio of brands and are excited by the opportunity to partner with Dulcop and bring their bubble tubs and bubble machines to the UK. With a focus on launching with some of the strongest licences in the Bubble World catalogue, we are confident we have a fantastic offering and can’t wait to present the bubbles to retailers. We can move quickly to ensure customers receive stock for the summer months and we are also looking forward to developing the range in the future and drawing on Dulcop’s many years of expertise in innovative bubbles manufacturing.”

Simona Fontanella, business development manager at Dulcop, added: “We have been impressed by the passion the Different Toys team has shown for our Bubble World brand and how committed they are in sharing our vision of bringing Dulcop’s high-quality bubbles to market in the UK. We look forward to supporting them and their customers in this new venture and to watching the brand grow.”

For more details on the Bubble World range, contact the Different Toys team at sabrina@differenttoys.co.uk.

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More Nick: 'PAW Patrol' Land Set to Open at Chessington World of Adventures In The U.K. In 2026!

Original source: PreschoolNews.net.

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Super7 Unveils Teenage Mutant Ninja Turtles ULTIMATES! Wave 14: April O'Neil, Hun, Raphael, Shell Cycle & Super Pack

Oh, shell no! Shredder, the Purple Dragon street gang, and the Foot Clan are wreaking havoc on NYC. But that just means the action-packed adventures of the Teenage Mutant Ninja Turtles can continue in your action figure collection.

Welcome Super7's newest wave of TMNT ULTIMATES! Figures, including April O’Neil, Raphael (Road Gear), Hun, and the Shell Cycle to your set. Each figure is inspired by the 2003 animated series, which draws from the serious tone and action-packed adventures of the original comics.

They’re intricately painted, boast all-new articulation, and sculpted with premium details to remain true to form. April O’Neil, Raphael, and Hun are double jointed at the knees and arms for ultimate pose-ability possibilities. Accessories fitting to each character are included—and they’re packaged with the figure in a collector-friendly window box. So, stock up on pizza, TMNT fans—and add more turtle power to your collection now.

Exclusive Super Pack

Just for the shell of it, when you order this Teenage Mutant Ninja Turtles ULTIMATES! April O’Neil, Hun, Raphael, and the Shell Cycle bundle, you get the Super Pack (while supplies last). This exclusive Super Pack includes alternate heads for April O’Neil, Hun, and Raphael. Exclusive to Super7.com.

The figures are available to pre-order today at Super7.com, with shipping estimated for October 2026!

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Subscribe to the Teenage Mutant Ninja Turtles OFFICIAL YouTube channel - the ultimate home for all things TMNT! Here you’ll find Leonardo, Michelangelo, Raphael, and Donatello’s best moments from all your favorite TMNT series. Join the Teenage Mutant Ninja Turtles in their fight against evil, and be the first to get notified of exclusive original content you won’t find anywhere else! https://at.nick.com/TMNTSubscribe

More Nick: Paramount Set to Turtle-Power Up ‘Teenage Mutant Ninja Turtles’ IP With New YouTube Show, Mattel Line, Books and Restaurants!

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JAKKS Pacific Announces Global Agreement with SEGA for 'Sonic the Hedgehog 4'

JAKKS Pacific Announces Global Agreement with SEGA for Sonic the Hedgehog 4

SANTA MONICA, Calif., March 09, 2026 -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a top manufacturer of toys and consumer products, and its costume division, Disguise, announced today a multi-year partnership with SEGA (“SEGA”) for Sonic the Hedgehog 4, Paramount Pictures’ feature film set to release in theaters March 19, 2027.

Through the collaboration, SEGA^® and JAKKS will design, develop, and manufacture a range of products including action figures, plush, playsets, role play, costumes, and costume accessories, set to hit the market in early 2027, ahead of the film’s release. The all-new products will feature popular, well-known characters like Sonic, Tails, Shadow, and Knuckles, as well as additional favorites like Amy Rose and Metal Sonic.

“Sonic movie products continue to be among our most popular lines year after year, underscoring just how beloved these characters are,” said Stephen G. Berman, Chairman and CEO of JAKKS Pacific, Inc. “The Sonic brand resonates with fans of all ages, and we’re excited to build on that momentum with a new collection of toys, figures, and costumes that capture the spirit of this latest adventure.”

“JAKKS Pacific has been an incredible partner, with their creativity, quality, and passion bringing Sonic the Hedgehog to life for fans around the world,” said Shuji Utsumi, President and COO, Representative Director of SEGA CORPORATION. “As we look ahead to Sonic the Hedgehog 4, we're excited to continue building on that success together and deliver even more innovative designs for Sonic fans of all ages.”

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned IP brands and products. These product lines include best sellers such as Sonic the Hedgehog action figures, plush and playsets. All products for Sonic the Hedgehog 4 will be available globally online and in retail stores in 2027.

Owned by JAKKS Pacific, Inc., Disguise is a world leader in design and development of inventive and cutting-edge Halloween costumes and accessories with distribution across the world. With a dedication to quality and detail, Disguise continues to own the licensed costume space with additional lines rolling out each year. Sonic the Hedgehog 4 brings an exciting cast of characters to the table, making a great fit for dress up products.

About SEGA CORPORATION:

SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world. SEGA CORPORATION's website is located at https://www.sega.co.jp/

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Disguise^®, Fly Wheels^®, Charming™, Kidtopia™, Moose Mountain^®, Maui^®, ReDo^® Skateboard Co., Sky Ball^®, and Xtreme Power Dozer^® as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through their products and charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and LinkedIn (JAKKS Pacific).

©2026 JAKKS Pacific, Inc. All rights reserved

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Official JAKKS Pacific, Inc. press release courtesy of GlobeNewswire; H/T: Toy World.

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Yo Gabba Gabba! Builds on Resurging Fandom with New Merchandise Following Brand-New Content Launch

Yo Gabba Gabba! Builds on Resurging Fandom with New Merchandise Following Brand-New Content Launch

Multi-year publishing partnership signed with HarperCollins Children’s Books, while further cross-category partners span apparel, accessories, toys, collectibles, games and more

New licensing collaborations come as Season 2 of Emmy-nominated Yo Gabba GabbaLand! 

launches on Apple TV

Los Angeles – February 19, 2026 – Beloved children’s franchise Yo Gabba Gabba! is supercharging its resurgence with fans through a new and expanded licensing program across multiple consumer products categories for the U.S. and Canada.

News of the franchise’s accelerating licensing program follows the Season 2 launch on January 30 of the Emmy-nominated kids’ and family series Yo Gabba GabbaLand! on Apple TV, where fans can also enjoy all four seasons of the original Yo Gabba Gabba! series. Season 2 of Yo Gabba GabbaLand!, features an all-star mix of acclaimed and Grammy-winning “Super Music Friends” and special guests, including Santigold, Ziggy Marley, Sharon Van Etten, Sleigh Bells, Yola, Still Woozy, Silversun Pickups, Chicano Batman, The Aquabats!, Hemlocke Springs and more. The season’s soundtrack has also officially dropped on leading music streaming platforms via BMG, bringing the show’s signature energy to fans everywhere. Yo Gabba GabbaLand! is produced for Apple TV by WildBrain and Yo Gabba Gabba, LLC.

After an electrifying Yo Gabba Gabba! LIVE! musical tour that travelled to 24 U.S. cities last summer, plus joyously rambunctious live performances at the iconic Coachella Festival, renewed love for the brand continues to ramp up. Adding to the excitement, Brobee, Foofa, Muno, Toodee, and Plex also headed to San Diego Comic-Con last year, where Jazwares unveiled a brand-new line of Yo Gabba Gabba! figurines created exclusively for the Con. Jazwares holds global master rights to produce figures, toy vehicles, dolls, plush, playsets, musical instruments and Squishmallows inspired by the world of Yo Gabba Gabba!, and has rolled out an extensive range at retail in the U.S. and Canada.

Christian Jacobs and Scott Schultz, Yo Gabba Gabba! creators, said: “This is a thrilling moment in the evolution of Yo Gabba Gabba!. Coachella and the live tour showed the groundswell of love from audiences who hold the brand so close to their hearts, and we’re excited to be rolling out new merchandise for fans of all ages, bolstered by fresh new content on Apple TV, powered by fun, energy and joyful music.”

Brand new licensing friends!

In new licensing partnerships, HarperCollins Children’s Books has come on board as publishing partner, launching a sticker and activity book and I Can Read! book this summer, with a doodle book and board book set to follow in 2027. Jay Franco is gearing up to roll out a cozy range of children’s blankets and bath towels, while Super Impulse brings fans a fun new collection of miniature toys—both hitting retail shelves this spring.

In apparel and accessory collaborations, Spirit Jersey has launched four exclusive jersey designs, and Ripple Junction has released an extensive line of apparel and accessories. Overlord has debuted bold statement caps, and Goodie Two Sleeves has rolled out a collection of T-shirts, sweatshirts and hoodies—with new tote bags and charms under their Whatever Makes You Happy! brand set to arrive in spring. Concept One has introduced a range of bag accessories, while Centric Brands will roll out family sleepwear, and Swoveralls will introduce playful Yo Gabba Gabba!-themed apparel, both set to hit retail this summer. H.E.R. has debuted a line of children’s jewellery and hair accessories, while King Ice will unveil a striking Gabba jewellery line for adults inspired by hip-hop and streetwear culture, also available this summer.

New game licensees include Small Fries, who launched a children’s card game in 2025, and a partnership with Bare Tree Media brings Yo Gabba Gabba! mobile stickers, mobile themes, and mobile smartwatch faces to fans.

All licensing agreements for the brand were signed with franchise owner GabbaCaDabra LLC, co-owned by Yo Gabba Gabba LLC and WildBrain, a global leader in kids’ and family entertainment, and facilitated by creative business development firm Golden Sombrero Licensing, which spearheads licensing partnerships for the Gabba brand.

Bart Silberman, Founder of Golden Sombrero Licensing, adds: “We have a host of terrific licensing partners signed up, with even more to come. The huge demand for new cross-category products to bring these beloved characters to life off-screen showcases the multi-generational fandom of Yo Gabba Gabba!”

About Yo Gabba Gabba!

Yo Gabba Gabba! was created by Emmy Award-nominated Christian Jacobs and Scott Schultz and first premiered in 2007. It has since inspired and delighted generations of kids and families with its blend of cutting-edge music, colorful live-action characters and captivating animation. The newest series, Yo Gabba GabbaLand!, which premiered on Apple TV in August 2024, invites audiences to explore a magical world of endless possibilities and promise with friends both familiar and new.

About WildBrain

At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network, which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.

About Golden Sombrero Licensing

For more than 20 years, Golden Sombrero Licensing has provided creative business development consulting services to the world’s foremost pop culture-driven brands. Notably, the Long Beach, California-based firm is currently driving new licensing and collaboration opportunities for Yo Gabba Gabba!. Founder Bart Silberman – a 25-plus-year industry veteran who has led creative efforts with brands including Disney, Displate, Fanatics, Major League Baseball, Oxford Pennant, Pepsi-Cola, Reyn Spooner, Sid & Marty Krofft, Super7, and more - heads a relentlessly creative team dedicated to providing out-of-the-box ideas and exceptional client service. Specialties include inbound and outbound licensing, brand collaborations, wholesale sales, branding, style guides, hard goods and soft goods sourcing and design, special events and merchandising. For the latest, visit www.goldensombrero.net or follow Golden Sombrero Licensing on LinkedIn.

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More Nick: Nickelodeon Launches 'Star Trek: Scouts', the First Preschool Extension of the Iconic 'Star Trek' Franchise!

H/T: LicensingSource.net.

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