Update (9/8) - New information about Nick Music Australia & New Zealand has emerged since its launch. Instead of using its own feed or the U.S. channel's feed, Nick Music AU/NZ is a direct simulcast of the Dutch version of the channel - even airing Dutch-language music videos. In turn, it seems like the Dutch version of NickMusic is now being re-positioned as NickMusic Global.
Official ViacomCBS Australia and New Zealand announcement:
The countdown is on to the launch of Australia’s first kid-safe and family-friendly music TV channel, Nick Music, by Nickelodeon.
From Wednesday, 1 July, Nickelodeon will be providing Aussie kids with a dedicated 24-hour channel, Nick Music, which will feature chart-topping hits by the world’s most popular artists.
From Ariana Grande and The Weeknd to Sia and Taylor Swift, the new channel on Foxtel (#802) will house a safe and kid-friendly Nickelodeon-curated line-up of music videos and Top 40 hits.
A research study conducted by Nickelodeon in 2019, identified music and music clips as two of the top three most commonly consumed content on YouTube by kids, with 36% of respondents confirming they watch music clips on the platform*. These insights paved the way for the implementation of Australia’s first music channel for kids.
Nick Music not only delivers kids content they want, and are actively seeking out, it also offers parents the reassurance that they are consuming their favourite music in a safe and secure space.
“At Nickelodeon kids come first, which is why we invest time and resources into understanding today’s generation of kids,” says Ben Cox, GM of Nickelodeon ANZ.
“We know kids love music, especially here in Australia, but there are limited kid-friendly platforms available for them to consume this content. Nick Music fills this void, providing a new channel that kids will love and parents will trust.”
* Nickelodeon Brand Tracker, 2019
--Ends--
The news follows Foxtel announcing a landmark partnership which will see ViacomCBS Networks International (VCNI) provide a new line-up of music channels offering a wider range of music genres for Foxtel subscribers. From Wednesday 1st July 2020 the new look music line-up will cover every music style, rock and pop, contemporary and country, charts and dance, urban R&B, easy listening and the all-time classics.
The music channel collection will by spearheaded by MTV HITS, together with MTV Classic, Club MTV, CMT (Country Music Television) and the new Nick Music, a kid-safe and family-friendly Nickelodeon-branded music video channel for 4-15 year olds featuring a kid-friendly schedule of chart-topping hits by the world’s most popular artists.
The agreement will see Foxtel power down its owned music channels - CMC, Max, [V] and Smooth TV - on Tuesday 30th June 2020.
Foxtel says the new agreement will provide subscribers with a “broader variety of music genres”, including a new kid-friendly music channel, all of which will be locally programmed.
From July 1, the new-look music line-up will cover rock and pop, contemporary and country, charts and dance, urban R&B, easy listening and the all-time classics.
The expanded portfolio will be owned and operated by ViacomCBS with the MTV and CMT-branded channels all programmed in Australia, for Australian audiences.
The new agreement also includes the renewal of channels Nickelodeon, Nick Jr. and MTV.
Nick Music first launched in September 2016, when Nickelodeon rebranded its US television channel MTV Hits. In addition to a kid-friendly music video lineup, the channel also premiered with long-form concert specials and music-inspired series like TeenNick Top 10.
Sources: Mumbrella, The Music Network, TV Blackbox; Additional source: TV Tonight.
From AdNews:
Network 10’s program strategy brings revenue, digital and BVOD winners
10’s chief content officer Beverley McGarvey says the network'sprogramming strategy this year is paying off, including the 2020 launch of I’m A Celebrity…Get Me Out Of Here!
“The success of our refreshed first quarter this year continued the success and momentum we had at the end of 2019, with Australian Survivor: All Stars, Ambulance Australia, Gogglebox Australia and Dancing With The Stars all collectively lifting 10’s timeslot audiences this year," she says.
“In March, like the rest of the world, we had to navigate the challenges of a global pandemic and adapt our production methodologies to ensure we could overcome the specific issues we faced as a news, production and entertainment business.
"Therefore, it was especially encouraging to see Australians turn to 10 to be informed and entertained with 10 News First, The Project and MasterChef Australia: Back To Win attracting big audiences.
“The strong performances continued with Have You Been Paying Attention?, which launched to its biggest season premiere audience ever. And, Australian scripted shows The Secrets She Keeps and How To Stay Married performed brilliantly,” she said.
“Our laser focus on the under 50s and key age groups is also reaping benefits, with 10 securing five of the top 10 shows in under 50s, 25 to 54s, 16 to 39s and 18 to 49s so far this year – more than any other network.
“We have seen some incredible competition in this first half across the commercial free-to-air TV networks, which is great news for the overall TV landscape. The competition is set to heat up when we launch our fourth channel later this year. The channel will strengthen our under 50s programming and boost our network share.”
Network 10’s digital audiences are also surging with 10 Play recording its biggest year, up 25% year-on-year. The growth can be attributed to additional exclusive content being added to the platform, but also record broadcast video on-demand (BVOD) audiences for 10 shows.
The following shows have won their biggest BVOD audiences:
- MasterChef Australia: Back To Win.
- I’m A Celebrity…Get Me Out Of Here!.
- Australian Survivor: All Stars.
“The success of our shows this year meant strong digital audiences on our digital platforms too, with 10 Play recording its biggest year so far," says McGarvey says
"The great thing about this result is that it also reflects the additional investment in exclusive content we have made on the platform. We will continue to look for opportunities to boost our digital proposition for audiences.”
Network 10 and ViacomCBS chief sales officer Rod Prosser the growth this year has truly been remarkable.
“The success of our programming has also been reflected in our revenue," he says.
"Since October 2019, Network 10 has seen eight consecutive months of year-on-year revenue share growth. When you look at BVOD, our average revenue growth over the last 10 months exceeds 40%, the biggest of any network.
“In 2020, we are delivering consistent, brand-safe and highly integratable environments for advertisers across all our platforms.
“We are also continuing to strengthen our commercial proposition with the addition of MTV, Nickelodeon – the #1 kids brand – and Nick Jr. to our brand portfolio, all of which have seen audience growth since March 2020. The new MTV music channels which go live on 1 July will also expand our offering into the music genre.
“In addition, over the last few months, we have supercharged the opportunities available for advertisers with the launch of Effect, a premium, integrated marketing solutions business, a dedicated direct and independent agency team and a whole new digital experience including a Premium Pause product on 10 Play, a non-intrusive, high-impact way for brands to integrate online."
Content to come in 2020: Bachelor In Paradise, The Bachelor Australia, The Bachelorette Australia, The Masked Singer, Junior MasterChef, Gogglebox Australia, Drunk History Australia, Bondi Rescue, The Living Room, the Melbourne Cup Carnival, the Bathurst 1000, the MotoGP World Championship, Wallabies Tests including the Bledisloe Cup, plus more Have You Been Paying Attention?, The Sunday Project, The Project and the crowning of the 2020 winner of MasterChef Australia: Back to Win.
###
From B&T Magazine:
10 Unveils First Half Results, With Biggest Commercial Share In Nine Years
Network 10 has achieved its biggest first half commercial shares in nine years, capturing a bigger share of total viewers and viewers aged under 50 and in the key demographics since 2011.
Network 10’s prime time commercial shares as at 27 June, 2020 were:
The network has grown its year-on-year commercial share every week this year and its audience in the last 23 consecutive weeks.
Network 10 and Channel 10 experienced the biggest growth across the first half of any network or channel in Australia year-on-year.
Across the period, Network 10 grew 18 per cent and Channel 10 grew 19 per cent year-on-year while 10 Bold was up 19 per cent (the biggest audience increase of any commercial multichannel) and 10 Peach was up 13 per cent.
10 Bold was the number one commercial multi-channel in total people and number one in its target market of over 40s and 10 Peach was number one in its target market of 16 to 39s. Network 10 continued its audience growth story from the second half of 2019 and has achieved 10 consecutive months of year-on-year commercial share growth.
Chief content officer and EVP of ViacomCBS Australia and New Zealand Beverley McGarvey said: “We are continuing to grow strongly.
“Our 50 weeks of general entertainment programming strategy this year is paying off. It began in the very first week of 2020 with the launch of I’m A Celebrity…Get Me Out Of Here! on 5 January, a week earlier than 2019.
“The success of our refreshed first quarter this year continued the success and momentum we had at the end of 2019, with Australian Survivor: All Stars, Ambulance Australia, Gogglebox Australia and Dancing With The Stars all collectively lifting 10’s timeslot audiences this year.
“In March, like the rest of the world, we had to navigate the challenges of a global pandemic and adapt our production methodologies to ensure we could overcome the specific issues we faced as a news, production and entertainment business.
“Therefore, it was especially encouraging to see Australians turn to 10 to be informed and entertained with 10 News First, The Project and MasterChef Australia: Back To Win attracting big audiences.
“Our laser focus on the under 50s and key age groups is also reaping benefits, with 10 securing five of the top 10 shows in under 50s, 25 to 54s, 16 to 39s and 18 to 49s so far this year – more than any other network.
“We have seen some incredible competition in this first half across the commercial free-to-air TV networks, which is great news for the overall TV landscape. The competition is set to heat up when we launch our fourth channel later this year. The channel will strengthen our under 50s programming and boost our network share.”
Network 10’s digital audiences are also surging this year with 10 Play having its biggest year ever, up 25 per cent year-on-year. The growth can be attributed to additional exclusive content being added to the platform, but also record broadcast video ondemand (BVOD) audiences for 10 shows.
Beverley continued: “The success of our shows this year meant strong digital audiences on our digital platforms too, with 10 Play recording its biggest year so far. The great thing about this result is that it also reflects the additional investment in exclusive content we have made on the platform. We will continue to look for opportunities to boost our digital proposition for audiences.”
Network 10 and ViacomCBS chief sales officer Rod Prosser said: “Our growth this year has truly been remarkable. It’s clear – audiences are switching to 10.
“The success of our programming has also been reflected in our revenue. Since October 2019, Network 10 has seen eight consecutive months of year-on-year revenue share growth. When you look at BVOD, our average revenue growth over the last 10 months exceeds 40%, the biggest of any network.
“In 2020, we are delivering consistent, brand-safe and highly integratable environments for advertisers across all our platforms,” he said.
“We are also continuing to strengthen our commercial proposition with the addition of MTV, Nickelodeon – the #1 kids brand – and Nick Jr. to our brand portfolio, all of which have seen audience growth since March 2020. The new MTV music channels which go live on 1 July will also expand our offering into the music genre.
“In addition, over the last few months, we have supercharged the opportunities available for advertisers with the launch of Effect, a premium, integrated marketing solutions business, a dedicated direct and independent agency team and a whole new digital experience including a Premium Pause product on 10 Play, a nonintrusive, high-impact way for brands to integrate online.
“There is so much more to come as we reap the benefits of the ViacomCBS integration in Australia and New Zealand. We can’t wait to have you all along for the ride,” Prosser said
###
More Nick: 'READY SET DANCE' Season 2 Pirouettes onto Nick Jr. Australia!
Originally published: Monday, June 29, 2020.
Special thanks to @marini_connor for alerting me to the typo!; Additional source: Kidscreen.
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