Paw Patrol is poised for another landmark year in 2026, powered by a bold content slate, expansive consumer products strategy and high-impact brand experiences.
Spring 2026 marks the arrival of the Search & Rescue theme across consumer products, introducing new toys and apparel inspired by content that premiered on Nick Jr. and Paramount+ in the U.K. & Ireland in October 2025. With a redesigned HQ in Adventure Bay, enhanced vehicles and action-packed missions, the theme continues to reinforce the franchise's unrivalled ability to captivate pre-school audiences. This momentum is amplified by a series of original one-hour specials, delivering fresh stories and adventures that keep families engaged throughout the year.
The pinnacle of 2026 will arrive in August, when the pups make their highly anticipated return to cinemas with Paw Patrol: The Dino Movie. In this third theatrical instalment, the Paw Patrol lands on a mysterious dinosaur island after a storm, where they meet Rex, a stranded pup. When Humdinger's reckless mining triggers a volcano, the team faces their biggest rescue mission yet, to save the island. Featuring an all-star cast, including Mckenna Grace, Terry Crews, Meredith MacNeill, Jameela Jamil, Paris Hilton, Emmy winners Snoop Dogg and Bill Nye, and franchise veteran Ron Pardo, the film promises broad family appeal and global excitement. Paramount Pictures will support the release with a major marketing campaign, complemented by a wide-reaching consumer products programme spanning toys, apparel, publishing, CPG and more, driving strong visibility and impact at retail.
Off-screen, the multi-year To the Rescue campaign from Spin Master Entertainment and Paramount will continue supporting parents in fostering teamwork, problem-solving and imagination in toddlers.
Further expanding its footprint, the UK's first Paw Patrol-themed land will open at Chessington World of Adventures in spring 2026. Spanning 1.4 acres and designed for children aged two to five, the land will feature four themed rides, including an entry-level 'my first rollercoaster', play areas and more. Five exclusive Paw Patrol-themed rooms at Chessington's Safari Hotel and costume character visits are already delighting fans.
The Paw Patrol London Bus Tour by Brigit's Bakery will continue in 2026. Families can hop aboard for a sightseeing adventure complete with themed afternoon tea, sing- alongs and challenges as they take in the iconic sights of London.
With its ongoing commitment to innovation, storytelling and meaningful family engagement, Paw Patrol remains a powerhouse brand and a cornerstone of pre-school entertainment.
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Based on an article that first appeared in the January 2026 issue of Toy World Magazine.
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