Paw Patrol is poised for another landmark year in 2026, powered by a bold content slate, expansive consumer products strategy and high-impact brand experiences.
Spring 2026 marks the arrival of the Search & Rescue theme across consumer products, introducing new toys and apparel inspired by content that premiered on Nick Jr. and Paramount+ in the U.K. & Ireland in October 2025. With a redesigned HQ in Adventure Bay, enhanced vehicles and action-packed missions, the theme continues to reinforce the franchise's unrivalled ability to captivate pre-school audiences. This momentum is amplified by a series of original one-hour specials, delivering fresh stories and adventures that keep families engaged throughout the year.
The pinnacle of 2026 will arrive in August, when the pups make their highly anticipated return to cinemas with Paw Patrol: The Dino Movie. In this third theatrical instalment, the Paw Patrol lands on a mysterious dinosaur island after a storm, where they meet Rex, a stranded pup. When Humdinger's reckless mining triggers a volcano, the team faces their biggest rescue mission yet, to save the island. Featuring an all-star cast, including Mckenna Grace, Terry Crews, Meredith MacNeill, Jameela Jamil, Paris Hilton, Emmy winners Snoop Dogg and Bill Nye, and franchise veteran Ron Pardo, the film promises broad family appeal and global excitement. Paramount Pictures will support the release with a major marketing campaign, complemented by a wide-reaching consumer products programme spanning toys, apparel, publishing, CPG and more, driving strong visibility and impact at retail.
Off-screen, the multi-year To the Rescue campaign from Spin Master Entertainment and Paramount will continue supporting parents in fostering teamwork, problem-solving and imagination in toddlers.
Further expanding its footprint, the UK's first Paw Patrol-themed land will open at Chessington World of Adventures in spring 2026. Spanning 1.4 acres and designed for children aged two to five, the land will feature four themed rides, including an entry-level 'my first rollercoaster', play areas and more. Five exclusive Paw Patrol-themed rooms at Chessington's Safari Hotel and costume character visits are already delighting fans.
The Paw Patrol London Bus Tour by Brigit's Bakery will continue in 2026. Families can hop aboard for a sightseeing adventure complete with themed afternoon tea, sing- alongs and challenges as they take in the iconic sights of London.
With its ongoing commitment to innovation, storytelling and meaningful family engagement, Paw Patrol remains a powerhouse brand and a cornerstone of pre-school entertainment.
For licensing enquiries, please contact ukcpmarketing@paramount.com.
Update (8/5) - From the May 2026 issue of Toy World Magazine:
LAS VEGAS
LICENSING EXPO 2026
MAY 19-21
Paramount
ukcpmarketing@paramount.com Stand 0180
Paramount Products & Experiences will once again take centre stage at the 2026 Las Vegas Licensing Expo, showcasing a robust portfolio of world-class franchises that continue to resonate with fans of all ages and drive strong consumer demand globally.
Paw Patrol continues to set the benchmark in pre-school entertainment, remaining as the No.1 pre-school property in the UK, according to Circana (2025). The franchise's momentum has been further reinforced by its performance on streaming, with Paw Patrol claiming the No.1 position in Netflix kids' content by hours viewed in H2 2025 globally, driven by its debut on Netflix US, according to the newly released H2 2025 Netflix Kids Content Performance Report. This success builds towards a major cinematic moment in August 2026, with Paw Patrol: The Dino Movie landing in UK cinemas on 7th August. The third theatrical instalment in the franchise is set to fuel momentum across consumer products and retail. Looking beyond the movie, Paw Patrol's evolution continues, with new content and fresh thematics planned from 2027, designed to keep little fans engaged as they grow with the brand.
A true pop o culture icon, SpongeBob SquarePants continues to go from strength to strength as the longest-running kids' animated series. Following the recent theatrical release of The SpongeBob Movie: Search for SquarePants in December 2025, the franchise continues to deliver strong performance across content and consumer products. The core SpongeBob SquarePants series is now also available on CBBC, with the channel added as a new destination for fans to watch content, significantly increasing accessibility for UK audiences. SpongeBob's strength is also reflected in Netflix global streaming data, with the franchise dominating comedy animation at 143m hours viewed, sitting 40% ahead of its nearest competitor. Across consumer products, SpongeBob is experiencing record-breaking performance (Circana UK, 2025), fuelled by high-profile collaborations with brands including Made by Mitchell, Wild, Crocs and Adidas. With brand appetite at an all-time high, 2027 and the years to come will see further innovative collaborations and product launches.
Paramount is also powering up investment in one of its most iconic cross-generational IPs, Teenage Mutant Ninja Turtles. Sweeping plans are under way to expand the franchise through multiple ventures, including a pre-school-targeted digital series and two upcoming theatrical releases. The brand has also seen recent high-profile tie-ins, such as Wizards of the Coast's Magic: The Gathering and development on the VR game Empire City. A major milestone for the franchise is the announcement of a multi-year global licensing partnership with Mattel, which will see a broad range of TMNT consumer products roll out worldwide from 2027, spanning action figures, play sets, vehicles, games, collectibles and role play. New product lines will also align with the theatrical animated sequel Teenage Mutant Ninja Turtles: Mutant Mayhem 2, releasing on 13th August 2027, followed by a new theatrical live-action/CG hybrid film in 2028, further reinforcing TMNT's position as a leading brand for retail and licensing partners.
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Originally published: January 06, 2026.
Based on an article that first appeared in the January 2026 issue of Toy World Magazine.
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