It's important to note that overseas markets are in a continual state of flux, which will most likely affect box office results. Australia has regions representing 65% of the box office in lockdown. Japan, Mexico and Korea have all-time highs of Covid cases and France and Italy are still dealing with the health pass (or negative test) requirement to attend cinemas.
Update (9/6) - In its fourth week at the box office, PAW Patrol: The Movie bit off $4 million domestically between Friday and Sunday and is projected to boost that take to $5.2 million by the end of the long Labor Day weekend. PAW Patrol fell -39.9% from the previous weekend, managing a $1,331 per-screen average at 3,004 locations. To date, the pups have racked up $31.5 million in North America and have dog-piled on an additional $50.3 million from overseas, putting the film’s worldwide take at $81.8 million.
Update (8/30) - PAW Patrol: The Movie opened at 352 cinemas across Spain on August 27 and became the No. 1 film at the Box Office during its opening weekend!
Update (8/29) - In its second week at the U.S. box office, PAW Patrol: The Movie moved down to third place, earning $6.6 million over the weekend and $24 million in total. PAW Patrol slid -49.6% from the previous weekend, managing a $2,077 per-screen average at 3,189 locations.
Internationally, the pups fetched another $10.3M in 46 markets during the weekend to lift the international cume to $37.8M in 85% of the offshore footprint. Positive word of mouth helped the drop to come in at just 30%. In new openings, Russia gave the troupe a No. 3 start with $770K at 1,220 locations; Spain was a No. 1 launch with $590K from 352. Also debuting to No. 1 were Argentina and Chile. Germany had a great 11% dip while France was down 29%. The top markets to date are the UK with $7.9M, France at $6.9M and Germany at $6.1M.
To date, the pups have racked up $24.1 million in North America and have dug up an additional $37.8 million from overseas, putting the film’s worldwide take at $61.9 million.
Update (8/22) - PAW Patrol: The Movie, a Paramount release targeted at very young kids that’s also streaming on Paramount+, earned $13 million in ticket sales during its opening weekend, according to studio estimates Sunday, debuting in the U.S. box office charts at Number 2. It was by far the best of the weekend's new openers.
The relative success of PAW Patrol came as a bit of a surprise, even to those involved. Although the movie is based on an immensely popular Nickelodeon series, its target audience of under 6-year-olds is a wild card. Delta variant concerns and its availability to stream at home made it even more of a moving target.
Chris Aronson, the president of domestic distribution for Paramount Pictures told the AP that the weekend was a “Very nice, very pleasant surprise.”
“It’s a younger skewing audience and we’re in interesting times, but I think our marketing teams, both on our side and the exhibition side, did a terrific job at getting the message out,” Aronson said. “The pups are very beloved and have a very, very loyal audience.”
The studio said the audience who turned out to theaters was diverse (41% white, 34% Hispanic and 20% Black) and predominately comprised of families with very young children. Aronson also noted that for the younger kids, PAW Patrol is likely their first experience in a movie theater ever.
Globally, this session added 33 new markets and wagged up a further $12.8M for a $21.5M offshore cume to date.
Update (8/15) - Fans in France definitely turned up for Paw Patrol: The Movie, which took $2.3M from 610 locations. In six total markets the team took a fierce $5.8M (including paid previews). The UK led at No. 2 with $3.2M from 582 locations. The current frame reps 22% of the total international paw-print as 33 markets are set to go next weekend including Germany, Mexico, Korea, Japan and the Middle East. The movie will also premiere domestically in the U.S. on August 20, simultaneously in theaters and on Paramount+.
MOVIE SYNOPSIS
The PAW Patrol is on a roll! When their biggest rival, Humdinger, becomes Mayor of nearby Adventure City and starts wreaking havoc, Ryder and everyone's favourite heroic pups kick into high gear to face the challenge head on. While one pup must face his past in Adventure City, the team finds help from a new ally, the savvy dachshund Liberty. Together, armed with exciting new gadgets and gear, the PAW Patrol fights to save the citizens of Adventure City! Joining the PAW Patrol in their thrilling first big screen adventure are members from the original series' cast along with Iain Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian West, Randall Park, Dax Shepard, with Tyler Perry and Jimmy Kimmel and introducing Will Brisbin.
PAW Patrol: The Movie is based on the award-winning preschool series produced by Spin Master Entertainment and broadcast by Nickelodeon. The highly anticipated movie features an all-star voice cast including Kim Kardashian West (Delores the poodle), Dax Shepard (Ruben), Jimmy Kimmel (Marty Muckraker), Tyler Perry (truck driver), Yara Shahidi (Kendra Wilson), Randall Park (Butch), Iain Armitage (Chase), Marsai Martin (Liberty), Will Brisbin, and Ron Pardo as Mayor Humdinger.
The PAW Patrol feature film will be directed by animation veteran Cal Brunker (Nut Job 2: Nutty By Nature; Escape From Planet Earth). Jennifer Dodge, Spin Master Entertainment's President, is producing the film and Ronnen Harary, Spin Master's Chair and Co-Founder, Adam Beder, Spin Master's Executive Vice President Strategic Partnership & Franchise Development and Peter Schlessel are executive producers.
The PAW Patrol movie is the first of several feature films in the works by Spin Master Entertainment.
The PAW Patrol: The Movie soundtrack features Grammy® Award winning artists such as Maroon 5 frontman Adam Levine ("Good Mood") and singer-songwriter Alessia Cara ("The Use in Trying").
About Spin Master
Spin Master Corp. (TSX: TOY) is a leading global children's entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital games. Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik's Cube® and GUND®, and is the toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and nine other original shows along with multiple short-form series, which are distributed in more than 190 countries. The Company has an established digital presence anchored by the Toca Boca® and Sago Mini® brands, which combined have more than 50 million monthly active users. With close to 2,000 employees in 28 offices globally, Spin Master distributes products in more than 100 countries. For more information visit spinmaster.com or follow on Instagram, Facebook and Twitter @spinmaster.
About Nickelodeon
Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of ViacomCBS (NASDAQ: VIAC; VIACA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television Studios, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
More Nick: 'PAW Patrol: The Movie' Toys Roll Into Stores!
Originally published: August 15, 2021.
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