Monday, September 27, 2021

'PAW Patrol: The Movie' Toys Roll Into Stores

Update (7/14) - Official Spin Master press release:

Spin Master's PAW Patrol: The Movie™ Toy Collection is PAWsome!
     
No toy is too big, no detail too small

PAW Patrol - Ultimate City Tower (CNW Group/Spin Master)

TORONTO, July 13, 2021 - Spin Master Corp., (TSX: TOY) (www.spinmaster.com), a leading global children's entertainment company and creators of PAW Patrol®, is set to debut a PAW-dropping toy collection for the upcoming feature film PAW Patrol: The Movie, a Spin Master Entertainment production in association with Nickelodeon Movies and distributed by Paramount Pictures. Fans can experience the larger-than-life story for the first time ever on the big screen August 20, 2021, then head home to recreate their favorite missions and high-stake rescues with the toy line.

"Our PAW Patrol fans around the world have developed deep connections with the compelling characters and their adventures, a connection that extends beyond the screen, inspiring preschoolers through physical play," said Chris Beardall, Spin Master's President, Toys and Chief Commercial Officer. "Our toy designers collaborated with the Spin Master Entertainment team to ensure that the epic PAW Patrol: The Movie toy line is a true reflection of the cinematic experience."

Spin Master's PAW Patrol: The Movie Toy Collection (CNW Group/Spin Master)

The PAW Patrol movie toy collection features heightened attention to detail including stylized character uniforms, upgraded grills and rims on the vehicles as well as overall enhancements to the vehicles' silhouettes. The unique mechanisms and transformations that play out on screen are reflected in the toys, including the Ultimate City Tower™, the biggest tower to date, made to match the biggest adventure the pups have ever gone on.

PAW Patrol - Marshall's Transforming City Firetruck (CNW Group/Spin Master)

The PAW Patrol movie toy collection will be available for presale on July 15, 2021, with a full launch slated for August 1, 2021 at major retailers. The line up includes over thirty products in the categories of vehicles, playsets, figures and plush. Highlights include:

  • PAW Patrol Movie Ultimate City Tower™ – This 3-foot-tall playset – the tallest PAW Patrol tower yet – brings the pups' Adventure City headquarters from the big screen to life. Jam packed with amazing features including a transformation light up rescue ramp, command center, vehicle lift and launcher, pup elevator, suit up station and pup storage cubbies. Comes with Chase's Cruiser, a clip-on backpack and all six pups. Age: 3+ SRP: $159.99 (USD) $199.99 (CAN)
  • PAW Patrol Movie Chase's Transforming City Cruiser™ - Chase's all-new vehicle is straight from the movie for even bigger rescues. This two-in-one vehicle features armor up transformation, a vehicle launcher, disc projectiles, awesome lights and sounds and a Chase pup figure. Age: 3+ SRP: $41.99 (USD) $44.99 (CAD)
  • PAW Patrol Movie Marshall's Transforming City Fire Truck™ - Marshall's all-new fire truck is suited for the city streets, with two modes of transformation and exciting lights and sounds for added fun. Features the tallest ladder, rescue slide and net and a water cannon with projectiles. Also includes a Marshall pup figure. Age: 3+ SRP: $54.99 (USD) $64.99 (CAD)
  • PAW Patrol Movie True Metal Total City Rescue Set™ - Just like the city scape seen in the movie, this storytelling and action playset features the films iconic city locations. Includes an exclusive True Metal die cast vehicle. The fun never stops - play out over five different action outcomes over and over again. Age: 3+ SRP: $41.99 (USD) $49.99 (CAD)
  • PAW Patrol Movie Theme Vehicles - Straight from the big screen, these movie themed PAW Patrol vehicles transform with a unique rescue tool reveals. Each transformation is unique to each pup and features their job in the movie. Collect all six pups. Age: 3+ SRP: $14.99 (USD) $19.99 (CAD)

About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital games. Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik's Cube® and GUND®, and is the toy licensee for other popular properties.  Spin Master Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and nine other original shows along with multiple short-form series, which are distributed in more than 190 countries. The Company has an established digital presence anchored by the Toca Boca® and Sago Mini® brands, which combined have more than 50 million monthly active users. With close to 2,000 employees in 28 offices globally, Spin Master distributes products in more than 100 countries. For more information visit spinmaster.com or follow on Instagram, Facebook and Twitter @spinmaster.

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PAW Patrol Movie Deluxe Vehicles! | PAW Patrol Official & Friends


The PAW Patrol: The Movie Deluxe Vehicles bring the action and excitement from the big screen to life! Collect them all (toy vehicles each sold separately) and use your imagination to play out your action-packed rescue missions!

Paw Patrol: The Movie is in theaters August 20, 2021. Starring Dax Shepard, Randall Park and Kim Kardashian West!

PAW Patrol Chase Transforming City Cruiser! | PAW Patrol Official & Friends


Chase is on the case in the new Chase Transforming City Cruiser! With PAWsome lights & sounds, armor mode, and a motorcycle, nothing can stop Chase!

Paw Patrol: The Movie is in theaters August 20, 2021. Starring Dax Shepard, Randall Park and Kim Kardashian West!

PAW Patrol Movie Deluxe Vehicles! 🐶 How To Play | PAW Patrol Official & Friends


Let’s learn how to play with your new PAW Patrol the Movie Deluxe Vehicles! Get ready to save Adventure City!

PAW Patrol Movie Marshall Transforming City Fire Truck 🚒 How To Play! | PAW Patrol Official & Friends


Learn how to save the day with the Marshall transforming City Fire Truck – from the Movie!! Make red hot rescues all day with the biggest PAW fire truck yet!

PAW Patrol Chase Transforming City Cruiser! | PAW Patrol Official & Friends


Chase is on the case in the new Chase Transforming City Cruiser! With PAWsome lights & sounds, armor mode, and a motorcycle, nothing can stop Chase!

Paw Patrol: The Movie is in theaters August 20, 2021. Starring Dax Shepard, Randall Park and Kim Kardashian West!

PAW Patrol - All-New PAW Patroller – How to Play & Save the Day!


Learn how to make big rescues with the all-new, big PAW Patroller! With room for 6 Pups and dual vehicle launchers, you can save the day over and over! PAW Patrol is on a roll!

PAW Patrol: The Movie | Ultimate City Tower - How To Build | PAW Patrol Official & Friends


BIG rescues call for BIG towers! Learn how to build and play with the new Ultimate City Tower from PAW Patrol: The Movie! 

Paw Patrol: The Movie is in theaters August 20, 2021. Starring Dax Shepard, Randall Park and Kim Kardashian West!

Chase Transforming City Cruiser! PAW Patrol: The Movie - How To Play! | PAW Patrol Official & Friends


Learn how to save the day with the Chase Transforming City Cruiser! With PAWsome lights & sounds, armor mode, and a motorcycle, nothing can stop Chase!

Paw Patrol: The Movie is Now in Theatres! Starring Dax Shepard, Randall Park and Kim Kardashian West!

PAW Patrol: The Movie - Liberty Feature Vehicle How To Play - PAW Patrol Official & Friends


Meet the newest pup, Liberty and her PAW-some new vehicle from PAW Patrol: The Movie, available only at Target. 

Paw Patrol: The Movie is Now in Theaters! Starring Dax Shepard, Randall Park and Kim Kardashian West!

PAW Patrol Movie Playmat Converts to Storage! - Amazon EXCLUSIVE


Drive Marshall through the streets of Adventure City to save it from Mayor Humdinger’s antics! This PAW-some playmat also folds into a storage bin for all your favorite PAW Patrol toys!

Paw Patrol: The Movie is Now in Theaters! Starring Dax Shepard, Randall Park and Kim Kardashian West!

PAW Patrol: The Movie - True Metal Total City Rescue Set - How To Build & Play | PAW Patrol Official & Friends


Recreate all the rescues from PAW Patrol: the Movie! This action-packed track set features a rotating vehicle launcher and an exclusive Marshall vehicle you won’t find anywhere else!

Paw Patrol: The Movie is Now in Theaters! Starring Dax Shepard, Randall Park and Kim Kardashian West!

PAW Patrol the Movie Total City Rescue Playset with EXCLUSIVE Marshall Vehicle! | PAW Patrol Official & Friends


Recreate all the rescues from PAW Patrol: the Movie! This action-packed track set features a rotating vehicle launcher and an exclusive Marshall vehicle you won’t find anywhere else!

Paw Patrol: The Movie is Now in Theaters! Starring Dax Shepard, Randall Park and Kim Kardashian West!

PAW Patrol the Movie Marshall Transforming City Firetruck! | PAW Patrol Official & Friends


Epic transformations, an extendable and rotating rescue ladder, and a huge water cannon launcher make this PAW Patrol toy the perfect way to play out your movie-inspired rescues!

Paw Patrol: The Movie is Now in Theaters! Starring Dax Shepard, Randall Park and Kim Kardashian West!

Original post:

Spin Master‘s PAW Patrol: The Movie toy collection hits shelves on August 1, with presale beginning July 15.

The line features over 30 products spanning the categories of vehicles, playsets, figures, and plush.

Spin Master Entertainment created the PAW Patrol series and, along with Nickelodeon Movies, produced the movie, which comes out August 20. Paramount Pictures is the distributor. Click here to watch the trailer.

The PAW Patrol movie toy collection features heightened attention to detail, including stylized character uniforms as well as upgraded grills, rims, and enhanced silhouettes on the vehicles — which include Chase’s Transforming City Cruiser, Marshall’s Transforming City Fire Truck, and more transforming vehicles.

Transformations and mechanisms that kids see in the movie will be reflected in toys like the True Metal Total City Rescue Set and the Ultimate City Tower, the PAW Patrol’s tallest tower yet, standing at three feet tall, made to match the pups’ big adventure.


“Our PAW Patrol fans around the world have developed deep connections with the compelling characters and their adventures, a connection that extends beyond the screen, inspiring preschoolers through physical play,” said Chris Beardall, Spin Master’s President, Toys and Chief Commercial Officer. “Our toy designers collaborated with the Spin Master Entertainment team to ensure that the epic PAW Patrol: The Movie toy line is a true reflection of the cinematic experience.”

The PAW Patrol movie toy collection will be available for presale on July 15, with a full launch slated for Aug. 1 at major retailers. The line-up includes more than 30 products in vehicles, playsets, figures and plush categories. Highlights include:

  • PAW Patrol Movie Ultimate City Tower – This 3-foot-tall playset – the tallest PAW Patrol tower yet – brings the pups’ Adventure City headquarters from the big screen to life. Jam-packed with amazing features including a transformation light-up rescue ramp, command center, vehicle lift and launcher, pup elevator, suit up station and pup storage cubbies. Comes with Chase’s Cruiser, a clip-on backpack, and all six pups. Age: 3+ SRP: $159.99 (USD) $199.99 (CAN)
  • PAW Patrol Movie Chase’s Transforming City Cruiser – Chase’s all-new vehicle is straight from the movie for even bigger rescues. This two-in-one vehicle features armor-up transformation, a vehicle launcher, disc projectiles, awesome lights and sounds and a Chase pup figure. Age: 3+ SRP: $41.99 (USD) $44.99 (CAD)
  • PAW Patrol Movie Marshall’s Transforming City Fire Truck – Marshall’s all-new fire truck is suited for the city streets, with two modes of transformation and exciting lights and sounds for added fun. Features the tallest ladder, rescue slide and net and a water cannon with projectiles. Also includes a Marshall pup figure. Age: 3+ SRP: $54.99 (USD) $64.99 (CAD)
  • PAW Patrol Movie True Metal Total City Rescue Set – Just like the cityscape seen in the movie, this storytelling and action playset features the film’s iconic city locations. Includes an exclusive True Metal die-cast vehicle. The fun never stops – play out over five different action outcomes over and over again. Age: 3+ SRP: $41.99 (USD) $49.99 (CAD)
  • PAW Patrol Movie Theme Vehicles – Straight from the big screen, these movie-themed PAW Patrol vehicles transform with a unique rescue tool reveals. Each transformation is unique to each pup and features their job in the movie. Collect all six pups. Age: 3+ SRP: $14.99 (USD) $19.99 (CAD)
Check out images from the collection below!:

Chase Ultimate City Cruiser

Marshall’s City Fire Truck

Theme Vehicles Deluxe Movie Chase

Theme Vehicles Deluxe Movie Marshall

Theme Vehicles Deluxe Movie Rocky

Theme Vehicles Deluxe Movie Rubble

Theme Vehicles Deluxe Movie Skye

Theme Vehicles Deluxe Movie Zuma

True Metal Total City Rescue Set

Ultimate City Tower



The PAW Patrol is on a roll!  When their biggest rival, Humdinger, becomes Mayor of nearby Adventure City and starts wreaking havoc, Ryder and everyone's favourite heroic pups kick into high gear to face the challenge head on.  While one pup must face his past in Adventure City, the team finds help from a new ally, the savvy dachshund Liberty.  Together, armed with exciting new gadgets and gear, the PAW Patrol fights to save the citizens of Adventure City! Joining the PAW Patrol in their thrilling first big screen adventure are members from the original series' cast along with Iain Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian West, Randall Park, Dax Shepard, with Tyler Perry and Jimmy Kimmel and introducing Will Brisbin.

Adam Levine, front man of multi-Grammy® Award-winning band, Maroon 5, will perform an original song. Titled "Good Mood", the new original song was written by Shellback, Savan Kotecha, Oscar Görres and Adam Levine; produced by Shellback from MXM Productions and Oscar Görres for Wolf Cousins Productions; executive produced by Savan Kotecha and performed by Adam Levine. Levine, who appears courtesy of Interscope Records, lends his characteristic falsetto to the upbeat and light-hearted track.

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Reaching Readers at the Dollar Store

Inexpensive children’s titles tend to be the most popular books at dollar stores.

One of the fastest-growing sectors in retail over the past decade has been the value channel. This includes dollar stores and dollar sections, such as Target’s Bullseye’s Playground, as well as other low-price retail formats, such as off-price chains like Burlington and TJ Maxx. Books in dollar stores typically represent a small percentage of each chain’s sales, and the category tends to be remainder driven. But there are opportunities for sales of new books, especially for children, if publishers can make the economics work.

“It’s a very important channel for consumers to access incredible value, and that’s important,” said George Papp, CEO at Papp International, whose business was founded to sell books to dollar stores in the U.S., Canada, and Latin America. “It’s a service to the communities these stores are based in. But it’s a tricky market.”

The top player among dollar retailers, Dollar General, has boasted same-store sales increases for 31 straight years and, with sales of more than $33 billion in 2020, ranks among the top 20 U.S. retailers, according to the National Retail Federation. In the pandemic-impacted year of 2020, its sales were up more than 20% over 2019. Not far behind are Dollar Tree and its Family Dollar division, which together brought in sales of more than $25 billion in 2020. Collectively, dollar stores saw sales rise 12% year-over-year in 2020, versus a 7% gain in 2019, according to Bloomberg Second Measure.

Meanwhile, as many retail stores have closed in recent years, dollar chains have taken the opposite path, even during the pandemic. Dollar General maintains 17,000 stores in 46 states (compared to 3,570 Walmart Supercenters in the U.S.) and is expected to add more than 1,000 stores in 2021. Dollar Tree and Family Dollar, which have 15,000 locations across the two chains, plan 591 new outlets this year.

“Dollar stores are looking for high-quality books at insane value, especially in the U.S.,” Papp explained. That results in very low margins for publishers.

Beth Peters, cofounder of Dreamtivity—which was purchased by Readerlink Distribution Services in May, in part because of its strength in the value channel—pointed out that high volumes help compensate for those thin margins. A title might sell 10,000–30,000 units into a mass retailer, she said, but 100,000–150,000 units into a dollar store.

“The best thing about the value channel is it helps us get the proper balance between returnable vs. nonreturnable,” Peters noted. Unlike most other retailers of books, dollar and similar stores purchase almost everything on a nonreturnable basis. “It guarantees a really good mix. If you can get to 70/30 or 60/40 returnable versus nonreturnable, that’s good for the health of the overall business.”

Wayne Bell, publisher and founder of Really Big Coloring Book Co., does business in the value channel primarily for competitive reasons. “If we were not there, there’s someone else who would be there,” he noted. He said he has to sell 14–18 books in a dollar store to earn a net profit equal to the average he normally gets from the sale of one book at most other retailers. “We own two high-end, high-speed printers, and we can be competitive as long as we get the paper at a reasonable price. But it’s a very tough market.”

Ben Ferguson, CEO of Bendon Publishing, which was built with the value channel in mind and is the dominant publishing player, said, “We constantly tweak our infrastructure, overhead, and costs to make sure we’re competitive.”

The fact that books command a tiny share of dollar retailers’ total sales can also be a challenge. “Books are pretty much the lowest on the list of what they’re buying,” Papp said. “There’s a lot of turnover in book buyers and not a lot of continuity. We have the most success when the buyer is involved and gives us feedback so we can change the product based on their suggestions.”

What sells in the book aisle?

Coloring and activity books dominate the kids’ assortment, but picture and story books, board books, and leveled readers can be found, especially in chains with higher value-channel price points of $5 or so. (Bibles, puzzle books, and cookbooks, as well as remaindered novels, are some of the key formats on the adult side.) And when selling into these stores, “the seasonal business is really important,” Papp noted. In that regard, dollar store buyers are looking for good value for the price, which typically takes the form of books with large trim sizes and/or a large number of pages, as well as bells and whistles like glitter or foil on the covers.

Licensing also sells. “It’s a good marriage of bringing the perceived value to the customer and making the best quality product you can within the overall margins,” Peters said. “It’s about big value and low price,” Ferguson agreed. “The retailers are looking for as much margin as they can possibly get.”

Peachtree Playthings recently signed a license with Disney to publish comic books and magazines to be sold through the value channel, where it also offers licensed products including stationery, night lights, coin banks, and the like.

Licensors have been increasing their focus on the value channel across all consumer products categories. “We have to reach parents and kids wherever they are,” said Gabriela Arenas, v-p licensing, North America, at Sesame Workshop. “When you have 15,000 doors or 16,000 doors, often in places where there are no big-footprint stores for the neighborhood to access, we have to be there.”

“The economics challenge us, but with that challenge comes innovation,” said Lourdes Arocho, senior v-p, Paramount Pictures Licensing, Global Games, and Publishing at ViacomCBS Consumer Products, which handles licensing for Nickelodeon and other corporate divisions. “There are definitely opportunities to cross-promote product in this space. We have built some exciting cross-category programs this fall for the Paw Patrol movie.”

Several chains are opening new, slightly higher-priced concepts that will give publishers some breathing room on margins, especially as costs for transportation and materials rise. “It opens up a whole new world,” said Peters of Dreamtivity, which offers a range of formats at $1, $3, and $5.

Dollar General opened its $5-and-below Popshelf department in 2020 and has plans to expand to 50 locations by the end of 2021. Similarly, the 1,000-store chain Five Below, which already focuses on goods priced at $5 or less, hopes to expand its higher-priced Five Beyond section to 280 stores by year-end 2021. Dollar Tree expects to open combined Dollar Tree/Family Dollar locations in rural areas; these would carry both Family Dollar’s range of household goods at various price points and Dollar Tree’s $1-or-less product array.

“You can give more value at $3.99 or $5.99 than at $1.99,” said Ferguson, who estimated that about 80% of Bendon’s overall business to mass and value retailers involves products priced at $3.99 or higher.

No matter the price point, publishers need to commit to dollar stores and other value retailers to succeed in this market. “You have to develop programs for these low-price-point, high-volume stores,” said Mark Tasman, president of Peachtree Playthings. “You can’t sell one item. It’s about how important you can be to them and how important they can be to you.”

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Originally published: June 24, 2021 at 00:52 BST.

Original source: aNb Media; Additional sources: License Global, The Geekiary; Press release via PR Newswire.

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