The Association of Children’s Museums (ACM) and its member museums are pleased to partner with Nickelodeon on the 2025 Our World: Worldwide Day of Play. As a day dedicated to experiencing joyful learning through play, this global event focuses on getting children and their families active!
ACM and Nickelodeon share values of: encouraging children to play; engaging parents in enabling their child's play; creating access to experiences that improve children's health (mental and physical), wellbeing, agency, resilience, and empathy; and creating a world where all children thrive.
MUSEUMS:
Registration is opening soon!
ACM and Nickelodeon look forward to seeing how your museum will encourage and highlight the ways play can build kids’ agency and confidence.
By registering, you will receive information on next steps, gain access to our communications toolkit, and be included in the Day of Play event directory.
Limited Funding Available
ACM and Nickelodeon are pleased to help support ACM and Museums for All members in offsetting the costs of hosting an event.
A $600 stipend is available for Association of Children’s Museums or Museums for All participating organizations that are hosting a Day of Play event on September 27, 2025. Priority will be given to museums with operating budgets under $1 million USD and those serving/located in underserved communities. A limited amount of funding is available on a first-come/first-serve basis.
All organizations receiving funding will need to sign a Letter of Agreement, provide a W-9, and complete a brief post-event survey on the organization’s participation.
Qualifying organizations will be contacted after registration. For additional information, please email mdeveryconsulting@gmail.com.
Looking for an event near you?
ACM and Nickelodeon will share a map of participating locations closer to the date!
Our World: Worldwide Day of Play 2025 events include:
A Great Day in the Stoke (AGDITS)
Taking place on September 27 in Surf City USA, the trailblazing festival is the largest gathering of Black surfers in history, amplifying Black surf talent from around the world and champions a more inclusive future in the water. Nickelodeon will host the new Nickelodeon Kids Zone in celebration of "World Wide Day of Play." Event is open and free for all to attend. [Info]
The Cape Cod Children’s Museum
The Cape Cod Children’s Museum will celebrate Nickelodeon’s Worldwide Day of Play all day on Saturday, September 27. Activities will include a Nickelodeon singalong, Club Kidz with Ms. Lori, crafts, games, slime, bubbles and more. Museum hours on Saturday are from 9 AM to 5 PM; admission is $15 per person. The museum is at 577 Great Neck Road South in Mashpee. [Info]
Nickelodeon’s Worldwide Day of Play at La Nube, El Paso
Nickelodeon’s Worldwide Day of Play will take over La Nube and Main Street from 10 a.m. to 3 p.m. Saturday, Sept. 27, in Downtown El Paso. The free community event, held in partnership with the Association of Children’s Museums, will transform the area into a block party filled with family activities, including character meet-and-greets with SpongeBob SquarePants, PAW Patrol and Gabby’s Dollhouse, hands-on STEAM workshops, local food trucks and community booths. Children can also take part in Nickelodeon’s signature slime experience. Admission to the outdoor festivities is free, while tickets are required for indoor access to La Nube’s STEAM Discovery Center, where advance booking is recommended due to limited availability. Information and tickets: la-nube.org(via)
Treehouse Children’s Museum, Alexandria, La.
In partnership with Nickelodeon and the Association of Children’s Museums, theis hosting a worldwide day of play event this Saturday, September 27.
“Even though there is a schedule of events throughout the day, there is no need for you to have to stay the whole day,” said Executive Director Christene Proctor. “You can come for a very specific thing or just kind of come and go, but the admission to the museum is actually free that day. It’s a great opportunity for families to be able to come and experience the Treehouse Children’s Museum at no cost.”
Here is a list of the activities for the event:
Bounce House all day
Obstacle Course at 9:30 a.m.
Pete the Cat at 10:30 a.m.
Chemistry & Color at 11:00 a.m.
Limbo Contest at 12:00 p.m.
Chick-fil-A Cow at 12:30 p.m.
Make Slime at 1:00 p.m.
Movement Lab at 2:00 p.m.
Robotics Mania at 3:00 p.m.
The great thing is Nickelodeon partners up with local schools and organizations like the Treehouse Children’s Museum to host this event.
“It’s really important for kids to be able to be active and get out and be able to learn and create things with their hands and be able to use their minds,” Proctor said. “A lot of times, even adults, we get stuck in the scrolling, the doom scrolling, and this is just a great opportunity to kind of have everyone reset and be able to get outside and play.”
Worldwide Day of Play at the Treehouse Children’s Museum will be from 9 a.m. until 4 p.m. and admission will be free. [Info]
Discovery City Children’s Museum, Port Huron, Mi.
Discovery City Children’s Museum at 317 Grand River Ave. in Port Huron is offering reduced admission for a special event Sept. 27.
The museum is participating in Our World: Worldwide Day of Play, part of Nickelodeon’s Our World global initiative, according to a community announcement.
Admission is $5 per visitor from 10 a.m. to 4 p.m. on Sept. 27. The St. Clair County Library System’s bookmobile will also be on site.
Registration is required
“We are so excited to share a family-fun ‘Day of Play’ with our community this Saturday,” Dawn Schweihofer, director of Discovery City Children’s Museum, said in the announcement. “Discovery City is filled with opportunities to explore and play, and it’s the perfect time to come spend the day together, whether you’re a first-time friend, or one of our regular smiling faces.”
Nationale buitenspeeldag Jantje Beton 2025 | Jantje Beton
Op 11 juni vierden we samen met heel Nederland de Nationale Buitenspeeldag van Jantje Beton en Nickelodeon! In Amsterdam vond de feestelijke aftrap plaats op basisschool Nellestein, waar volop werd buiten gespeeld met sport, spel en muziek.
Onze ambassadeurs Erik Scherder, juf Merel en ook meester Sander waren erbij, net als Twizt met hun nieuwe Wonderland Buitenspeellied!Samen met o.a. de gemeente Amsterdam, ALO, HvA, ROC, de Postcode Loterij, Univรฉ en Branchevereniging Spelen en Bewegen en vele andere partners zetten we buitenspelen op de kaart!
Nog even nagenieten? Bekijk de aftermovie van deze zonnige, vrolijke dag vol beweging en plezier!
Wat gebeurt er als je kinderen laat dromen รฉn doen? Dan ontstaan er buitenspeeldromen zoals dat van Djustin (8) uit Poortvliet: een spannende jungletocht in zijn eigen buurt.
Uit meer dan 400 inzendingen maakten we samen met Univรฉ vier dromen werkelijkheid; van een jungle safari tot een buurtcamping.
Deze buitenspeeldromen laten zien hoe krachtig buitenspelen kan zijn: het verbindt, inspireert en activeert.
Plan International and Paramount launch "Worthy" campaign to support girls' education worldwide
New PSA invites supporters to give back by giving backpacks to girls around the world
WASHINGTON, July 28, 2025 -- Plan International and Paramount, in partnership with Nickelodeon, today launched the next chapter of their global campaign featuring beloved explorer Dora, to raise awareness about the importance of education. At the heart of this year's movement is a joyful new public service announcement, 'Worthy,' set to the empowering anthem by Mavis Staples, celebrating the courage and promise of girls everywhere.
For generations, Dora has inspired young explorers to dream big. Now, her iconic purple backpack is helping girls around the world unlock futures filled with possibility. In the new PSA, girls from across the globe are seen dancing, singing and walking to school — their purple backpacks serving as both a tool and a symbol of confidence, dignity and hope.
"It's not just about what's inside the backpack, but what's inside the girl. Her power, her voice, her potential." - Shanna Marzilli, president and CEO of Plan International USA.
The 'Worthy' PSA will air across Paramount's Nickelodeon and MTV networks in more than 170 markets worldwide, as well as on social media channels.
Watch the "Worthy" PSA and experience the campaign's message at
This year's campaign is a reflection of Plan's growing partnership with Paramount, which launched on International Day of the Girl last year. Since then, we have delivered backpacks filled with essential school supplies to girls in five countries, helping them show up prepared, proud and ready to learn. For many, this simple gift has made the difference between dropping out and stepping forward into a future full of promise.
This year's campaign also powers The Dora Fund, a new initiative that invests in grassroots and youth-led organizations advancing girls' education. By providing direct grants and resources, the fund helps community leaders address barriers to learning and unlock opportunities for girls worldwide.
"It's not just about what's inside the backpack. It's about what's inside the girl — her power, her voice, her potential," said Shanna Marzilli, president and CEO of Plan International USA. "Together with Paramount and Nickelodeon, we're reminding every girl that she is worthy and making sure she has what she needs to lead — not just in school but in life."
A gift of just $25 provides a backpack for a girl in need — and that's just the beginning. When you give, you're not only helping her carry books but also helping her carry her future.
Plan International is an international development and humanitarian nonprofit that advances children's rights and equality for girls. Working together with children, young people, supporters and partners, we strive for a just world, tackling the root causes of challenges children face. We are there from birth until adulthood, and we support children to prepare for and respond to crises and adversity, while particularly focusing on the experiences of girls. With more than 85 years of experience, we work to transform lives in more than 80 countries. We won't stop until we are all equal.
About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount's portfolio includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry's most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.
Enjoy the brand new Paramount+ Original series Dora, now streaming! Try Paramount+ for FREE at ParamountPlus.com
Join your favorite explorer in NEW and EXCITING adventures on YouTube! Play games, dive into adventures, sing along to songs, solve puzzles and so much more! Subscribe to the OFFICIAL Dora & Friends YouTube Channel! Ready? ¡Vรกmonos! Let’s go! https://at.nick.com/DoraSubscribe
Meet BGT Finalist and Wildlife Conservationist Aneeshwar | Extraordinary Me | Nickelodeon UK
Extraordinary Me uncovers what drives Britain's Got Talent finalist and wildlife conservationist Aneeshwar to protect wildlife, and how he hopes to change the world!
Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!
Paramount+ is also available with Sky Cinema at no extra cost.
RTL Consumer Products and Paramount, with the support of the environmental initiative RhineCleanUp, have launched the new school program Mission Ocean Protection (Mission Meeresschutz) which features SpongeBob SquarePants.
The initiative aims to educate third- and fourth-grade students about sustainability, recycling and protecting marine habitats. The Hamburg-based family and children’s marketing agency KB&B, together with a panel of experts, developed a comprehensive, curriculum-aligned teaching package for educators. It includes an activity booklet with teacher guidelines, reproducible worksheets, a sustainability booklet for each student, a classroom poster and sticker sheets. Content can be downloaded from the official Mission Meeresschutz website, https://spongebob-schulaktion.de
RhineCleanUp ambassador Anna Hiltrop, patron of the project, said: “We must teach children early on how important it is to protect our oceans. The school program with SpongeBob is a fantastic initiative to promote environmental awareness in a fun and lasting way.”
Mission Ocean Protection follows Paramount Consumer Products and Nickelodeon launching SpongeBob SquarePants: Operation Sea Change, a global ocean conservation and sustainability initiative, in September 2022. Through partnerships with several non-profit organizations, SpongeBob SquarePants: Operation Sea Change aims to help remove and divert five million pounds of ocean plastic by funding cleanup projects.
Mission Meeresschutz
RTL Consumer Products und Paramount bringen SpongeBob Schwammkopf ins Klassenzimmer
Alle Medien und Informationen zum Thema
SpongeBob Schwammkopf, der wohl bekannteste Meeresbewohner der Welt, setzt sich ab sofort nicht nur im TV, sondern auch im Klassenzimmer fรผr den Schutz der Ozeane ein. Gemeinsam mit SpongeBob-Rechteinhaber Paramount und unterstรผtzt von der Umweltschutzinitiative RhineCleanUp hat RTL Consumer Products das Schulprogramm „Mission Meeresschutz“ ins Leben gerufen. Ziel ist es, Schรผler:innen der dritten und vierten Klasse spielerisch fรผr Nachhaltigkeit, Recycling und den Schutz mariner Lebensrรคume zu sensibilisieren.
Als Schirmherrin begleitet Model und RhineCleanUp-Botschafterin Anna Hiltrop das Projekt: „Wir mรผssen Kindern frรผhzeitig vermitteln, wie wichtig der Schutz unserer Ozeane ist. Das Schulprogramm mit SpongeBob ist eine groรartige Initiative, um Umweltbewusstsein spielerisch und nachhaltig zu fรถrdern.“
Fรผr das Programm hat die Hamburger Familien- und Kindermarketingagentur KB&B mit einem Expertengremium ein umfangreiches, lehrplankonformes Unterrichtspaket fรผr Lehrkrรคfte entwickelt. Dieses umfasst ein Aktionsheft mit Lehrkraft-Anleitung, Arbeitsblรคtter als Kopiervorlagen, eine Nachhaltigkeitsfibel fรผr jede:n Schรผler:in, ein Poster fรผr das Klassenzimmer sowie Stickerbรถgen. Die Unterrichtseinheiten sind als flexibles Baukastensystem konzipiert, sodass sie individuell in den Schulalltag integriert werden kรถnnen. Ein Gewinnspiel innerhalb des Schulprojekts wird unterstรผtzt von den Partnern MBRC the Ocean, Liquid, GEO und GEOlino sowie Picanova.
Die Resonanz auf den ersten Aufruf zur Bestellung der Unterrichtsmaterialien war รผberwรคltigend: Innerhalb von nur 24 Stunden waren alle verfรผgbaren 1.000 Printpakete von „Mission Meeresschutz“ vergriffen. Zudem wurde die digitale Version bis heute bereits 3.000 mal heruntergeladen. Fรผr weitere Interessierte steht das Material zum Download bereit unter: https://spongebob-schulaktion.de.
Nach den Osterferien startet das Programm dann offiziell in den Schulen. Zum Abschluss kรถnnen die Schรผler:innen ihr Wissen in die Tat umsetzen und an einem bestehenden Event von RhineCleanUp teilnehmen oder eine eigene Mรผllsammelaktion organisieren.
Die Lehrkrรคfte zeigen sich begeistert. So sagt Birgitt Carstens, Grundschullehrerin aus Niedersachsen: „Ich habe selten erlebt, dass eine Unterrichtseinheit so gut ankommt. SpongeBob hat die Kinder motiviert und inspiriert – am liebsten hรคtten sie noch weitergemacht!“
Mit "Mission Meeresschutz" bringt SpongeBob Schwammkopf sein Engagement fรผr saubere Meere direkt in die Klassenzimmer und sorgt dafรผr, dass auch die jรผngste Generation Verantwortung fรผr unseren Planeten รผbernimmt. Gleichzeitig stรคrkt das Projekt die Prรคsenz der Marke SpongeBob im Alltag von Kindern und Familien und unterstreicht ihr Potenzial als Lizenzmarke fรผr nachhaltige und wertebasierte Produktpartnerschaften.
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Streamen Sie mit Paramount+ einen Berg an Unterhaltung! Probieren Sie es KOSTENLOS auf ParamountPlus.com aus!
WASHINGTON, March 6, 2025 -- To celebrate International Women's Day, Plan International has launched its "Empower Girls. Change the Future" campaign in partnership with Paramount and KFC. This initiative champions education and leadership opportunities for girls worldwide, ensuring they can learn, lead, decide and thrive.
The need for action is urgent. The global gender equality gap is now projected to take 137 years to close — three years longer than in 2024, signaling a troubling reversal of progress. Without intervention, girls will continue to face barriers that limit their potential. Plan works alongside girls to remove obstacles and create pathways to leadership.
"Girls need our support now more than ever. When we invest in their education and leadership, we're not just changing their futures — we're changing the world," said Shanna Marzilli, president and CEO of Plan International USA. "Through our partnerships, we're giving girls the tools to overcome barriers and lead with confidence."
Paramount – Championing girls' education and equality
Plan and Paramount have partnered since 2015 to raise awareness about girls' education and equal opportunities. Building on this long-term collaboration, they have once again joined forces for International Women's Day. Nickelodeon released exclusive content featuring beloved bilingual explorer Dora, who speaks directly to grown-ups about the importance of girls' education and equal opportunities.
This content continues the story started on International Day of the Girl 2024, when Plan and Paramount distributed backpacks filled with school supplies to young people in Cambodia, Mexico, Nepal, Ukraine and Zimbabwe. Inspired by Dora's iconic purple backpack, these backpacks symbolize the tools needed for learning and adventure, giving girls the resources they need to stay in school and pursue their dreams.
Paramount and Plan also continue to amplify girls' voices through the 8M Infinito campaign on MTV in 2025 across Latin America, reinforcing its commitment to gender equality.
KFC partners with Plan to create pathways to leadership, education and employment for youth, especially girls and people with disabilities. This partnership supports KFC's commitment to promoting gender balance in leadership roles through its community impact strategy, Feeding People's Potential.
In February 2025, KFC hosted Girls Takeover events at two KFC corporate offices: Plano, Texas and Bangkok, Thailand. During these takeovers, girls stepped into leadership roles, including Chief People and Culture Officer and Chief Development Officer, challenging stereotypes and demonstrating their potential.
These inspiring moments will be shared on social media, amplifying girls' voices and encouraging others to support youth leadership.
Click here to learn how KFC is helping youth build skills and lead.
Campaign overview
The "Empower Girls. Change the Future" campaign showcases how education and leadership empower girls to shape their futures. Aligned with the global advocacy theme "Accelerate Action," it underscores the urgency of closing the gender gap so girls can learn, lead, decide and thrive.
Through strategic partnerships, impactful blogs and inspiring Girl Takeovers, the campaign highlights what's possible when girls have the support they need to lead. The #HerFutureStartsNow social media challenge encourages meaningful conversations about leadership and future goals, inviting people everywhere to join the movement.
About Plan International
Plan International is an international development and humanitarian nonprofit that advances children's rights and equality for girls. Working together with children, young people, supporters and partners, we strive for a just world, tackling the root causes of challenges children face. We are there from birth until adulthood, and we support children to prepare for and respond to crises and adversity, while particularly focusing on the experiences of girls. With more than 85 years of experience, we work to transform lives in more than 80 countries. We won't stop until we are all equal.
Plan International is an independent development and humanitarian nonprofit that advances children’s rights and equality for girls. We believe in the power and potential of every child, but know this is often suppressed by poverty, violence, exclusion and discrimination. And it is girls who are most affected.
Working together with children, young people, supporters and partners, we strive for a just world, tackling the root causes of challenges children face. We’re there from birth until adulthood, and we support children to prepare for and respond to crises and adversity, while particularly focusing on the experiences of girls. We drive changes in practice and policy at the local, national and global levels using our reach, expertise and knowledge.
With more than 85 years of experience, we work to transform lives in over 80 countries.
PLAN INTERNATIONAL AND PARAMOUNT PARTNER TO EMPOWER GIRLS WORLDWIDE
Global campaign launches on International Day of the Girl Child to support girls' education and gender equality
A young girl proudly wearing a purple backpack stands alongside animated characters Dora the Explorer and Boots, symbolizing the journey toward education. Plan International and Paramount have partnered to empower girls worldwide through a global campaign promoting girls' access to education and gender equality. Learn more at www.planusa.org/dora.
WASHINGTON, Oct. 11, 2024 -- In celebration of International Day of the Girl Child (Oct. 11), Plan International has announced a partnership with Paramount to launch a new global campaign, featuring Nickelodeon's iconic Latina heroine Dora, to champion girls' access to education and gender equality. Kicking off today, the multiplatform initiative includes:
The establishment of a new Dora Fund: Provides grants for youth-led organizations dedicated to girls' education.
Backpacks and supplies: Paramount will provide funding for the distribution of backpacks filled with school supplies. Audiences can choose to contribute to this through Plan's Gifts of Hope initiative.
Global PSA: A powerful public service announcement airs across Paramount networks.
A Plan International resource hub: Offers additional ways for audiences to get involved in the campaign and learn more.
Globally, 224 million children and youth are out of school, with girls facing the greatest barriers to education. To help address this crisis, Plan reached 10.5 million people through inclusive, quality education programs in 2023 alone. Building on this impact, the campaign invites the public to help break down these barriers and ensure all children, especially girls, have the opportunity to learn.
"This partnership showcases the power of education to transform girls' lives," said Shanna Marzilli, president and CEO of Plan International USA. "By partnering with Paramount, we are raising awareness about the barriers girls face and providing ways for people to help break them down. Together, we won't stop until every girl can access the education she deserves."
Dora - International Day of the Girl
Bradley Archer-Haynes, senior vice president, cross company impact at Paramount, said: "We are so proud to partner with Plan International to encourage discussions about access to education and gender equality for the next generation of female leaders, innovators and groundbreakers around the world. Kids are powerful contributors to societal change, and we hope Dora's legacy of empowerment, inclusivity and adventure continues to inspire positive transformation through this campaign."
Campaign details
The campaign kicks off on Oct. 11 with a 60-second PSA airing across Paramount's networks in more than 160 markets worldwide including Nickelodeon and MTV global feeds, as well as social media, along with a shorter version for broader distribution. The PSA celebrates the limitless potential of every girl, encouraging them to face challenges and pursue their dreams with courage and determination, embodying Dora's core values of bravery and empowerment.
The campaign also offers an online landing page offering an opportunity for girl- and youth-led organizations to apply for grants to support their work to promote girls' education, a quiz to test your knowledge of the futures girls want, inspiring stories of changemakers, and other content featuring practical information on how to support girls' rights.
As part of the campaign, the "Dora Fund" has been created to provide grants to organizations that support projects aimed at advancing girls' education in communities around the world. Paramount will also fund the distribution of backpacks filled with school supplies to children in need, and audiences will be able to directly contribute to this effort through Plan's Gifts of Hope initiative, an affordable way to address global challenges and injustices.
"This campaign opens doors for girls to become leaders, teachers or explorers by providing the resources, support and encouragement they need to pursue their dreams," Marzilli added. "Through education and community, we can help girls break barriers and create the futures they want."
Get involved
Be a part of the movement for change. Scan the QR code in the PSA or visit www.planusa.org/dora to join the campaign, apply for grants through the Dora Fund and discover more ways you can champion gender equality today.
About Plan International
Plan International is an international development and humanitarian nonprofit that advances children's rights and equality for girls. Working together with children, young people, supporters and partners, we strive for a just world, tackling the root causes of challenges children face. We are there from birth until adulthood, and we support children to prepare for and respond to crises and adversity, while particularly focusing on the experiences of girls. With more than 85 years of experience, we work to transform lives in more than 80 countries. We won't stop until we are all equal.
About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount's portfolio includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry's most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.
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Enjoy the brand new Paramount+ Original series Dora, now streaming! Try Paramount+ for FREE at ParamountPlus.com
Join your favorite explorer in NEW and EXCITING adventures on YouTube! Play games, dive into adventures, sing along to songs, solve puzzles and so much more! Subscribe to the OFFICIAL Dora & Friends YouTube Channel! Ready? ¡Vรกmonos! Let’s go! https://at.nick.com/DoraSubscribe
