SALLY DARK RIDES PREPARES TO TAKE GUESTS UNDER THE SEA WITH WORLD’S FIRST SPONGEBOB SQUAREPANTS DARK RIDE
Together with Paramount Global, Nickelodeon, and Circus Circus Las Vegas, the Globally Recognized Dark Ride Creator Unveiled An All-New Mr. Krabs Animatronic at IAAPA Expo 2023
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| This $6 million investment marks the first dark ride iteration for SpongeBob SquarePants, an animated cartoon series and movie franchise with global viewership in the hundreds of millions. |
November 14, 2023
Today, live from the tradeshow floor of IAAPA Expo 2023, Sally Dark Rides, a globally recognized leader in creating family dark rides and attractions, took attendees for a brief visit to the world of SpongeBob SquarePants. Together with Paramount Global, Nickelodeon, and Circus Circus Las Vegas, Sally proudly revealed new details about the first-ever “SpongeBob’s Crazy Carnival Ride” family dark ride.
First announced in August, Sally has partnered with the resort to bring Paramount’s beloved SpongeBob SquarePants series to life in an all-new, first of its kind, family dark ride experience. The pinnacle of the announcement was the unveiling of one the ride’s star animatronics, Mr. Krabs.
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| Guests will climb into their very own SpongeBob themed trains and journey through the bottom of the ocean. The ride is set to open in Q1 of 2024 and marks the first ever dark ride to be built at Circus Circus in Las Vegas who are celebrating their 30th anniversary this year! |
Excited by the challenge and prospect of bringing the world of SpongeBob SquarePants to life in the form of an interactive family dark ride, Sally has been developing and installing original vibrant sets, special effects, six incredible animatronics, and vivid multimedia projections. Together these elements will ensure guests are fully submersed in the nautical nonsense of SpongeBob and his Bikini Bottom friends!
Sally’s creative team, led by Chief Creative Officer Rich Hill, developed an exclusive storyline for the all new immersive ride. SpongeBob’s greedy boss, Mr. Krabs, launches the ride by inviting guests to play his new zany collection of ride-through-style midway games. As he welcomes everyone to his new carnival in Bikini Bottom, SpongeBob and Patrick assist by delivering boxes of supplies to each game. When they accidentally grab a box of Krabby Patty ingredients, the hysterical best friend duo try to hide their mistake by loading the games with buns, patties, sea tomatoes and other food. Unfortunately, their error inspires Mr. Krabs’ arch-rival Plankton to hatch an evil plan to finally successfully steal the famous ‘Krabby Patty’ secret formula. The result is mad-cap mayhem for everyone.
“For more than 55 years, Circus Cirus has been Las Vegas’ favorite family resort,” shared Shana Gerety, General Manager, Circus Circus. “Now as part of our incredible resort-wide revitalization, we are thrilled that Paramount, Nickelodeon and Sally Dark Rides have come together to create this new ride experience for us. The high energy attraction will bring a new level of family-friendly competitive gameplay and theme park ride experiences to all our guests!”
Gerety continued, “We have been revitalizing Circus Circus from the outside in. We found an old restaurant space that was no longer being used, and knew that we wanted to add an attraction that appealed to many people. We found a great partner in Sally Dark Rides and are amazed at the talent on their team.”
‘SpongeBob’s Crazy Carnival Ride’ will feature 15 unique scenes, each with multiple interactive targets for guests to engage with, including animated scenic elements, digital and multimedia screens and even hidden bonus special targets created to further the story and encourage rider repeatability.
“For nearly 25 years, SpongeBob SquarePants has brought an incessant optimism to kids and families all over the world – in more than 170 countries and over 30 languages,” said Marie Marks, Senior Vice President (SVP), Themed Entertainment, Paramount Global. “It’s a pleasure to work with Sally Dark Rides and Circus Circus Las Vegas to bring this ride to SpongeBob’s fans. And as you can see by the Mr. Krabs animatronic, this is truly a larger-than-life experience.”
“For more than 45 years, Sally Dark Rides has been synonymous with developing and installing one-of-a-kind dark ride experiences for the entire family,” finished John Wood, president and chairman, Sally Dark Rides, “We are thrilled to be entrusted to bring the world of SpongeBob SquarePants to life for Circus Circus and its millions of guests. We understand the importance of meeting every detail and getting everything just right for this special brand. Our team has been fully submerged learning each character’s personality and individual traits so that everyone who experiences ‘SpongeBob’s Crazy Carnival Ride’ will feel like they, too, live in a pineapple under the sea.”
Sally wrapped the live press event by sharing ‘SpongeBob’s Crazy Carnival Ride’ will open early Q1 2024, and is anticipated to be ready in time for the Super Bowl, being hosted in 2024 in Las Vegas. 2024 also marks the 25th anniversary of SpongeBob SquarePants.
Marie Marks, SVP, Themed Entertainment, Paramount said: "Riders will experience the beloved and renowned SpongeBob SquarePants in a highly immersive way. The ride starts when Mr. Krabs invites guests to try their luck at his collection of zany ride-through carnival midway games, and his arch-rival Plankton hatches an evil plan to steal the ‘Krabby Patty’ secret formula once and for all. With five people seated per vehicle, guests can experience the sensory-engaging journey through SpongeBob’s world. We are thrilled to add the globally recognized characters of SpongeBob SquarePants to Circus Circus. Guests from all over the world will love how the over-the-top optimism and humor that SpongeBob SquarePants embodies is integrated in this exciting new attraction.
Shana Gerety, senior vice president of operations, Circus Circus said: "As families and thrill seekers alike look to make memories for a lifetime, Circus Circus reminds guests to check out additional attractions on the property including The Adventuredome, Midway, featuring state-of-the-art video games and Splash Zone, a year-round water park, featuring two refreshing pools, relaxing whirlpools, a splash pad filled with water cannons, spill buckets, rain trees, and the fan-favorite 50-foot slide tower featuring the Mat Racer, Aqua Tube, and Speed Slide."
Mr. Krabs animatronic | Sally Dark Rides | Sally Dark Rides
Mr. Krabs is one of six animatronics in SpongeBob's Crazy Carnival Ride, a new dark ride from Sally Dark Rides in partnership with Nickelodeon Global and Paramount.
You can find Mr. Krabs at SpongeBob's Crazy Carnival Ride at Circus Circus Las Vegas and The Land of Legends in Turkey in 2024.
For more information, visit : https://bit.ly/SpongeBobsCrazyCarnival
Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it FREE at ParamountPlus.com.
Listen to The SpongeBob Musical here!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
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