Sunday, October 07, 2018

Milkshake! (UK) Acquires Rights to 'Sunny Bunnies'; To Debut in January 2019

Media I.M. Incorporated, the London-based content distribution company that specialises in premium animation and family entertainment, has licensed all three seasons of its non-dialogue series Sunny Bunnies to Channel 5’s pre-school programming block Milkshake! in yet another landmark deal for the hit Belarus animated series, which is now on air in more than 160 territories!

Aimed at four- to seven-year-olds, Sunny Bunnies (78 x 3.5-minute episodes) will premiere on Milkshake! in January 2019 and will also feature on the Milkshake! block’s related platforms and brand extensions, including the website, monthly magazine, YouTube channel and Channel 5 On Demand service, My5.

Louise Bucknole, Vice President (VP) Programming VIMN Kids said, “We’re delighted to welcome Sunny Bunnies to Milkshake! which is the number one UK preschool destination for kids during weekday mornings.”

Produced by Digital Light Studio, the Sunny Bunnies are five beaming balls of fur that can appear anywhere there is a source of light, from sunshine to moonlight. In each episode, the cheeky creatures bring their fun and games to a different location — a circus, a sports stadium, a park — embarking on mischievous adventures and spreading laughter and happiness. And at the end of every episode, the fun continues with a collection of bloopers.

Media I.M. co-founder Maria Ufland said, “It seems the Sunny Bunnies don’t just spread learning and laughter around the world — they also deliver an unstoppable stream of global deals. This deal with Milkshake! further endorses what we believed in since the Bunnies bounced into our lives back in 2016: this is a show that everybody, everywhere loves, whether you’re a pre-schoolers in Brazil, China or the US.”

Media I.M. Incorporated, launched in April 2014 by former Viacom International Media Networks (VIMN) executives Maria Ufland and Irina Nazarenko, is an international content distribution company specializing in the sale of premium family entertainment and animation to both linear and non-linear platforms.

Earlier this year, Disney Channel US picked up season two of Sunny Bunnies following Disney Channel EMEA‘s acquisition of the second season. The series is also available to stream on Sky's Sky Kids app and website in the UK. The series made its debut on the Sunny Bunnies YouTube channel in 2016.

The short-form series has also recently attracted California-based licensing partner Evolution, which is handling all licensing, merchandising and promotional rights in North America.

About Milkshake!
Channel 5’s Milkshake! is home to some of the world’s favourite preschool characters. There is a range of stimulating and engaging programmes that include strong story led animation, genuine documentaries for pre-schoolers and presenter led high quality musical entertainment. 2017 saw Milkshake achieve its strongest year to date amongst Children, 4-9s, HWKs and HWKs 0-3. Milkshake was the number one breakfast destination (6-9am) for Children and 4-9s in 2016. Channel 5 broadcasts 24 hours of children's programmes every week. Milkshake is on air from 0600 - 0915 every weekday and 0600 - 10.00 on Saturday and Sunday.

About Channel 5
Channel 5 launched as Britain's fifth public service channel in March 1997 and has been owned by Viacom International Media Networks since September 2014. Channel 5, 5STAR, 5USA and 5Spike, Paramount Network and 5Select reach 4 in 5 of the UK viewing public each month with a broad mix of popular content for all the family across entertainment, documentaries, sport, drama from the UK and US, films, reality, comedy, children’s and news. My5 is a service that allows viewers to watch content online for free from Channel 5, 5STAR, 5USA, 5Spike, 5SELECT, Paramount Network and BET, as well as from Blaze, PBS America, Together, Spark and Real Stories.

More Nick: Milkshake! Commissions ‘Digby Dragon’ Season 2 from Blue Zoo!

Sources: Animation Digital Digest, Kidscreen, C21 Media; H/T: Anime Superhero Forum /@superkeegan9100.
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