Tuesday, November 01, 2022

Sidemen Clothing Unveils SpongeBob Capsule Collection

Sidemen Clothing, the official clothing brand of British YouTube group Sidemen, has teased that they have partnered with Nickelodeon and Paramount Consumer Products to release a brand new clothing range inspired by Nickelodeon icon SpongeBob SquarePants! Titled SDMN x SpongeBob SquarePants, the collection is slated to drop on Sunday, October 30!

During a recent Twitch stream, Sidemen member Zerkaa gave a sneak peek of a hoodie that will be featured in the collection:

Leading up today's announcement, Sidemen Clothing teased the new apparel range on Instagram.

The Sidemen is a British YouTube group consisting of Internet personalities KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S. The group produce videos of various challenges, sketches, and video game commentaries across their YouTube channels, which have a combined total of over 138 million subscribers as of October 2022.

Update (10/28) - The collection will span hoodies, t-shirts, a Sherpa blanket and an iPhone case. To preview the range, click here!

Sidemen Clothing will be hosting a SDMN x SpongeBob pop-up shop between 27th October - 6th November! The store is located outside the O2 Arena at C1, Design District, Cripps Yard, London, SE10 0BQ, and will offer fans the chance to get the collection in store before it drops online!

Sidemen are also giving away a £2600 SDMN x SpongeBob PC, brought to you by PCSpecialist! Simply drop a like and comment your favourite character from SpongeBob SquarePants on Sidemen's social channels and you shall be entered!

Update (31/10):

Paramount has announced that its U.K. Consumer Products division has partnered with British YouTube group, Sidemen, to launch an exclusive capsule collection of co-branded apparel and accessories. The 10-piece range inspired by Nickelodeon’s animated series, SpongeBob SquarePants, includes T-shirts and hoodies, as well as a matching blanket and phone case. 

The capsule collection designs feature the cartoon character, SpongeBob SquarePants, combined with the SDMN lettering to create a variety of concepts. 

“We are thrilled to be working with Sidemen on this unique fashion offering,” says Venetia Davie, vice president, consumer products, U.K. and Ireland, Paramount. “SpongeBob SquarePants has a far-reaching global appeal, and our latest collaboration with Sidemen will elevate SpongeBob across the adult demographic through edgy and playful apparel and accessories.”   

 “We’re hugely excited to bring this partnership with Paramount to life,” says Matt Peters, managing director, SDMN Clothing.

 “It’s the biggest collab we’ve done to date with one of the most amazing franchises ever. We’re super proud of the end result and we can’t wait to see fans wearing it!”

“Thank you to our partners at Paramount for this huge opportunity to bring SpongeBob and Sidemen together,” says Aaron O’Neill, co-founder, Arcade Media, manager, The Sidemen. “It’s a real moment for the space and we’re all so excited to see it out in the world!” 

The collection was launched at a pop-up store in the Design District in Greenwich, London, on Oct. 27, with an online launch on the Sidemen Clothing website, on Oct. 30. The temporary pop-up store will run until Nov. 6, while the capsule collection will continue to be available for purchase on the official Sidemen Clothing site. 

The new partnership will also be supported by a wider marketing campaign, which will see SpongeBob SquarePants takeover of the escalators at North Greenwich Tube Station in addition to T-shaped branding being displayed on 30 London buses.

Watch SpongeBob SquarePantsKamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon, and 200 episodes of SpongeBobThe SpongeBob Movie: Sponge On The Run and The SpongeBob Musical on Paramount+! Try it FREE at ParamountPlus.com.

Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! We’re serving up everything from legendary scenes to remixes of classic songs to deep dives into Bikini Bottom lore. Be sure to check back every week for Music Mondays, Wumbo Wednesdays, and Flashback Fridays! Subscribe now at https://www.youtube.com/SpongeBobOfficial!

Shop SpongeBob!: https://www.spongebobshop.com - SpongeBob face masks now available, with ALL proceeds going to charity!

Originally published: October 20, 2022.

Additional sources: License Global, Licensing.biz.

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