Wednesday, May 25, 2022

First Look at the 'Star Trek: Prodigy' Action Figures from Playmates Toys

Bring your favorites home this fall!


Get ready, Star Trek: Prodigy fans! Your favorite characters from the beloved series are coming to retailers soon and StarTrek.com has our first look!

Star Trek: Prodigy follows a motley crew of young aliens who must figure out how to work together while navigating a greater galaxy, in search for a better future. These six young outcasts know nothing about the ship they have commandeered – a first in the history of the Star Trek franchise – but over the course of their adventures together, they will each be introduced to Starfleet and the ideals it represents. 

The new line will include the following Star Trek: Prodigy characters:

  • Dal R’El figure with Murf
  • Gwyndala 
  • Jankom Pog 
  • Hologram Janeway 
  • Zero
  • Rok-Tahk (coming early 2023)

These five-inch, 1:14 scale figures will feature 14 points of articulation and come packaged in a brand-new blister pack style designed exclusively for the Star Trek: Prodigy toy line.

“We are excited to be bringing Star Trek: Prodigy toys and accessories home to families for the first time. This new lineup we are unveiling is highly focused on playability — we want kids to take the toys out of the packaging and engage in imaginative play as if they were part of the Star Trek world themselves,” said Karl Aaronian, senior vice president, Playmates Toys. 

The action figures will be available at online retailers beginning in October 2022 and on store shelves in spring 2023. New Star Trek: Prodigy ships, vehicles, and role play toys will be available later in 2023.

Star Trek: Prodigy currently streams exclusively on Paramount+ in U.S., Australia, Latin America and the Nordics, and will be coming soon to Nickelodeon international channels, which are available in 180 countries globally. In Canada, it airs on Bell Media’s CTV Sci-Fi Channel and streams on Crave. Prodigy is distributed by ViacomCBS Global Distribution Group.

Press release:

Playmates Toys and Paramount Consumer Products Reveal First Look at Star Trek: Prodigy Action Figures

Playmates Toys and Paramount Consumer Products reveal a first look of the action figures from the Paramount+ animated series Star Trek: Prodigy. At launch, the new toy line will include the Star Trek: Prodigy characters pictured: Jankom Pog, Gwyndala, Dal R’El figure with Murf, and Zero. Hologram Janeway and Rok-Tahk are also in the collection. The action figures will be available at online retailers beginning in October 2022 and on store shelves in spring 2023.

EL SEGUNDO, Calif.--Feb. 18, 2022--Playmates Toys and Paramount Consumer Products have revealed a first look of the action figures from the Paramount+ animated series Star Trek: Prodigy.

Star Trek: Prodigy follows a motley crew of young aliens who must figure out how to work together while navigating a greater galaxy, in search for a better future. These six young outcasts know nothing about the ship they have commandeered – a first in the history of the Star Trek franchise – but over the course of their adventures together, they will each be introduced to Starfleet and the ideals it represents. Produced by Nickelodeon Animation Studio and CBS Studios, Star Trek: Prodigy is currently available to stream exclusively on Paramount+ and will debut on Nickelodeon in the U.S. later this year.

At launch, the new toy line will include the following Star Trek: Prodigy characters:

  • Dal R’El figure with Murf
  • Gwyndala
  • Jankom Pog
  • Hologram Janeway
  • Zero
  • Rok-Tahk (coming early 2023)

These five-inch, 1:14 scale figures will feature 14 points of articulation and come packaged in a brand-new blister pack style designed exclusively for the Star Trek: Prodigy toy line.

“We are excited to be bringing Star Trek: Prodigy toys and accessories home to families for the first time. This new lineup we are unveiling is highly focused on playability — we want kids to take the toys out of the packaging and engage in imaginative play as if they were part of the Star Trek world themselves,” said Karl Aaronian, senior vice president, Playmates Toys.

The action figures will be available at online retailers beginning in October 2022 and on store shelves in spring 2023. New Star Trek: Prodigy ships, vehicles and role play toys will be available later in 2023.

About Playmates Toys

With a history of more than 50 years, Playmates Toys is among the most well-respected and innovative marketing and distribution companies in the global toy industry, with a proven record of creating imaginative products and developing and managing profitable, long-term brand franchises. Key brands include Teenage Mutant Ninja Turtles, Star Trek, Miraculous Ladybug, Spy Ninjas, MonsterVerse and more. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 80 countries worldwide. For more information, visit playmatestoys.com.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.

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PROSTAR PLAYTIME: BRINGING STAR TREK’S FIRST KID-FOCUSED SERIES TO STORE SHELVES


Star Trek may have first flown its starships into pop culture consciousness more than five decades ago, but this ever-expanding franchise of space adventures continues to — as the Vulcans would put it — live long and prosper. Even after all these years, the Star Trek universe is constantly growing, changing, and experimenting with new types of content. 

One of the more recent additions to its expansive catalog of intergalactic stories is the animated series Star Trek: Prodigy. While Star Trek movies and shows have always attracted fans across a wide age range, this new addition is the first Star Trek title that is specifically designed for kids. 

Produced by Nickelodeon Animation Studio and CBS Studios, the series debuted late last year on Paramount+ and will air on Nickelodeon in the U.S. later this year. It follows a group of teenage characters who are forced to work in a mining colony overseen by the mysterious Diviner. One day, they discover the U.S.S. Protostar, a derelict Starfleet ship. They board the ship and take off, kick-starting an epic adventure as they set course for Starfleet while trying to outrun the Diviner. 

The show is not only kid-friendly in its content, but also in its design. It is the first Star Trek show with 3D animation, and its cast of characters is as colorful and visually diverse as the worlds they explore. The intrepid young escapees include Dal R’El, a purple humanoid who captains the crew; Rok-Tahk, a Brikarian with red, rocky skin; and Zero, a Madusan (a non-corporeal, energy-based life form) who lives in a self-made suit.

According to Veronica Hart, executive vice president of global franchise planning for Paramount, creating this diverse cast of characters was a key component of the show. “When developing the Prodigy series and toy line, we wanted to make sure that kids could find aspects of themselves reflected in the characters and that they could use that as a springboard to immerse themselves in the resulting consumer products,” she says.

Now, as Prodigy awaits its already-greenlit second season, Paramount has started partnering with merch makers to create those consumer products offerings. The first licensing partner on board for this series was Playmates Toys, which has a history with the Star Trek franchise. The company first created Star Trek toys back in the ‘90s and has also frequently partnered with Paramount Consumer Products for Teenage Mutant Ninja Turtles toys. This long-standing relationship made Playmates Toys a natural fit to create action figures, vehicles, and other toys inspired by the series.

Playmates Toys will debut its Prodigy offerings with figures of the core six characters and the hologram version of Kathryn Janeway, who appears in this series to help guide the U.S.S. Protostar. The first five figures — ​​Dal R’El with Murf, Gwyndala, Jankom Pog, Hologram Janeway, and Zero — will be available this October, followed by Rok-Tahk early next year.

These 1:14-scale figures feature 14 points of articulation and come in blister packaging with updated, show-specific design elements. According to Playmates Toys’ Vice President of Marketing John Stelzner, the same sculptors who made the company’s Star Trek toys in the ‘90s returned to work on these figures (and Playmates Toys’ other new Star Trek offerings). While that aspect of production stayed the same, Playmates Toys did introduce some new technology to help capture these characters’ dynamic appearances, including a UV printing process for the head deco.

“The characters from this series all have a unique look that is both rich in detail and yet still very familiar in a lot of ways,” Stelzner says.”We love the character designs that Nickelodeon and the show producers came up with.” He also notes that this show and its premise easily lend themselves to classic play patterns for kids, including good versus evil adversarial play and figures interacting with vehicles and ships. In fact, Playmates Toys’ Prodigy collection will expand to include ships, vehicles, and role-play toys next year.

 Along with the distinct visuals, another through-line for both Prodigy and its consumer products is its cross-generational appeal. “The [Prodigy] viewer does not need to be familiar with the Star Trek universe, so it’s a great entry point for the brand, but there are enough winks and nods to its history that co-viewing parents will enjoy just as much as their kids. … We will never ignore our lifelong fans, as they are the backbone of the brand. For Prodigy, we know that both kids and collectors alike will gravitate toward the series and, in turn, the October toy launch,” Hart says.

This balance is something Playmates Toys specifically paid attention to while creating its toy line, Stelzner says. “When developing and sculpting our Prodigy figures, we want them to be able to stand on their own, but still not be completely separate from the full Star Trek universe. … Both the show and our toy line are unique, but everything about them will also thrill the long-time Star Trek fan.”

While fans’ reactions to these figures have been positive, they are just the start for the show’s consumer products line. There is already a selection of Prodigy-inspired home goods and apparel available from the Official Star Trek Shop, including mugs, T-shirts, and blankets — and Hart says there are additional partnerships on the way. 

“We’ll have updates to share soon, but key categories of gaming, publishing, and softlines are all underway and we are exploring additional partners to round out the product offerings,” she says. “This is just the beginning!”

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Stream Star Trek: Prodigy on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: February 18, 2022 at 21:43 GMT.

H/T: @EdwardIsSoCool; Press release via Business Wire.

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