Wednesday, July 15, 2026

Scary Tales: Nickelodeon Celebrates SpongeBob Day With First Look at Upcoming 'The Patrick Star Show' Halloween Special

In celebration of the first annual SpongeBob Day (July 14), Tom Kenny, the iconic voice behind Nickelodeon Animation’s famous Bikini Bottom dweller, shared behind-the-scenes moments, teased upcoming specials and more surprises to fans of the worldwide phenomenon on TikTok Live.

Scary Tales | The Patrick Star Show
Courtrsy of Nickelodeon

During the stream, Kenny unveiled a first look at the half-hour Halloween special The Patrick Star Show “Scary Tales,” in which Patrick dresses up as his porous BFF for the night.

Synopsis: Hans reads the Stars’ haunted fairy tales.

Check out a first look at the all-new The Patrick Star Show holiday special below!:


For collectors and builders, Kenny got to show off the new LEGO Icons SpongeBob SquarePants: Bikini Bottom set, sharing a closer look at the SpongeBob SquarePants and the LEGO Group partnership announced earlier in the day.

The 1,794-piece set and new LEGO BrickHeadz SpongeBob SquarePants Figure are available to pre-order from today, launching on September 1 and August 1, respectively.

SpongeBob Day activities also featured the launch of the Patrick Star Official YouTube channel;  the first-ever music release from The Patrick Star Show, “Watch Out for That Rake’; a first look at the upcoming SpongeBob SquarePants Holiday special, “Merry Christmas, Mr. Plankton;” multiplatform programming events on Nicktoons, Nick Pluto and Nick.com; tie-ins at Nickelodeon Hotels & Resorts and Nickelodeon Universe Theme Park; multi-space SpongeBob activations at The New Children’s Museum in San Diego, the reveal that SpongeBob SquarePants will be part of the 100th Annual Macy's Thanksgiving Day Parade in November, and more.

Since its launch July 17, 1999, SpongeBob SquarePants has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount history, seen in more than 180 markets, translated in 30+ languages, and averaging more than 90 million total viewers every quarter.

SpongeBob SquarePants was created by Stephen Hillenburg and is produced by Nickelodeon in Burbank, California. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.


Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it at ParamountPlus.com.


Add NickALive! to Google Preferred Sources

Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!


Original source: Animation Magazine.

SpongeBob Big Guy Pants Okay.

Patrick Expedited Scene

Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Halloween on Nickelodeon and SpongeBob SquarePants Universe News and Highlights!

Merry Christmas, Mr. Plankton: Nickelodeon Celebrates SpongeBob Day With First Look at Upcoming Holiday Special

In celebration of the first annual SpongeBob Day (July 14), Tom Kenny, the iconic voice behind Nickelodeon Animation’s famous Bikini Bottom dweller, shared behind-the-scenes moments, teased upcoming specials and more surprises to fans of the worldwide phenomenon on TikTok Live.

Merry Christmas, Mr. Plankton | SpongeBob SquarePants
Courtesy of Nickelodeon

During the stream, Kenny unveiled a first look at the upcoming hour-long holiday special SpongeBob SquarePants “Merry Christmas, Mr. Plankton.” The festive, extra-long episode, in which Plankton makes Santa's nice list, will premiere later this year on Nickelodeon and Paramount+.

Synopsis: When Plankton takes over the North Pole, SpongeBob, Mr. Krabs, and a group of misfits team up to save Christmas.

Check out a first look at the all-new SpongeBob holiday special below!:


For collectors and builders, Kenny got to show off the new LEGO Icons SpongeBob SquarePants: Bikini Bottom set, sharing a closer look at the SpongeBob SquarePants and the LEGO Group partnership announced earlier in the day.

The 1,794-piece set and new LEGO BrickHeadz SpongeBob SquarePants Figure are available to pre-order from today, launching on September 1 and August 1, respectively.

SpongeBob Day activities also featured the launch of the Patrick Star Official YouTube channel;  the first-ever music release from The Patrick Star Show, “Watch Out for That Rake’; a first look at the upcoming The Patrick Star Show Halloween special, “Scary Tales;” multiplatform programming events on Nicktoons, Nick Pluto and Nick.com; tie-ins at Nickelodeon Hotels & Resorts and Nickelodeon Universe Theme Park; multi-space SpongeBob activations at The New Children’s Museum in San Diego, the reveal that SpongeBob SquarePants will be part of the 100th Annual Macy's Thanksgiving Day Parade in November, and more.

Since its launch July 17, 1999, SpongeBob SquarePants has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount history, seen in more than 180 markets, translated in 30+ languages, and averaging more than 90 million total viewers every quarter.

SpongeBob SquarePants was created by Stephen Hillenburg and is produced by Nickelodeon in Burbank, California. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.


Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it at ParamountPlus.com.


Add NickALive! to Google Preferred Sources

Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!


Original source: Animation Magazine.

SpongeBob Big Guy Pants Okay.

SpongeBob Expedited Scene

Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Nickelodeon and SpongeBob SquarePants Universe News and Highlights!

Nickelodeon Declares July 14 'SpongeBob Day'

NICKELODEON DECLARES JULY 14 “SPONGEBOB DAY”

First Annual Global Celebration Brings Bikini Bottom to Fans Everywhere;

Tom Kenny to Host Event on TikTok Live

Share It: @SpongeBob #SpongeBobDay #SpongeBob

'SpongeBob Day' Logo
Courtesy of Nickelodeon

06/30/2026

Nickelodeon today declared July 14 “SpongeBob Day,” an annual global celebration honoring the enduring cultural impact of SpongeBob SquarePants and the generations of fans that have made the franchise a worldwide phenomenon. Timed to coincide with SpongeBob SquarePants’ birthday within the animated series, the inaugural “SpongeBob Day” will feature a cross-platform slate of activations designed to bring the world of Bikini Bottom to audiences of all ages everywhere.

“SpongeBob Day” highlights include:

  • Tom Kenny (voice of SpongeBob SquarePants) will host an event on TikTok Live for the first time on Tuesday, July 14, at 6:00 PM (ET), with behind-the-scenes commentary, three never-before-seen alternate endings of the classic episode “Shanghaied,” first looks at upcoming specials (hour-long SPONGEBOB SQUAREPANTS “Merry Christmas, Mr. Plankton” and THE PATRICK STAR SHOW Halloween episode “Scary Tales”), new exclusive toy reveals and additional surprises.
  • The Patrick Star Official YouTube channel launches July 14 with clips, shorts, compilations and live streams spotlighting characters from THE PATRICK STAR SHOW and SPONGEBOB SQUAREPANTS.
  • SpongeBob suits up to defend Bikini Bottom for “SpongeBob Day” on Roblox. SpongeBob SquarePants Tower Defense, the #1 top-earning licensed/branded game of all-time and a 2025 Roblox Innovation Award winner for Best Use of IP, drops new in-game content, extending its run of 70+ consecutive weeks of weekly updates (200,000+ peak concurrent users; a top 15 earning experience for 12 months running).
  • First-ever music release from THE PATRICK STAR SHOW across all streaming platforms, kicking off with the single “Watch Out for That Rake” on July 9, followed by a full album, Patrick Star Superstar, which will be available for presale beginning July 14.
  • Multiplatform programming event featuring fan-favorite episodes on Nickelodeon beginning Tuesday, July 14, at 2:00 PM ET/PT, alongside all-day marathons on Nicktoons and Nick Pluto and a SpongeBob takeover on Nick.com.
  • “SpongeBob Day” will be recognized at Nickelodeon’s hotels and attractions, including Nickelodeon Hotels & Resorts in Punta Cana and Riviera Maya, and Nickelodeon Universe theme parks at Mall of America and American Dream, among other locations.
  • Global markets including Asia, Latin America, Germany and U.K. will celebrate across linear, streaming, digital, social and consumer marketing with localized programming stunts, custom content and region-specific campaigns throughout July.
  • On “SpongeBob Day,” every meme will be a SpongeBob meme, with the launch of a marketing activation where SpongeBob crashes the world’s most iconic memes in an internet-wide cultural takeover.
  • SpongeBob SquarePants-inspired multi-space activations at The New Children’s Museum in downtown San Diego, beginning July 11, ahead of Comic-Con International: San Diego 2026.

The Patrick Star Official YouTube Channel Banner
Courtesy of Nickelodeon

The Patrick Star Official YouTube Channel Avatar
Courtesy of Nickelodeon

'SpongeBob SquarePants' Key Art
Courtesy of Nickelodeon

Since its launch on July 17, 1999, SPONGEBOB SQUAREPANTS has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical and a global fan base. SPONGEBOB SQUAREPANTS is one of the most widely distributed properties in Paramount history, seen in more than 180 markets, translated in 30+ languages and averaging more than 90 million total viewers every quarter. SPONGEBOB SQUAREPANTS was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.

Nickelodeon, now in its 47th year, is the #1 entertainment brand for kids. It has built a diverse global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information, visit http://www.nickpress.com. Nickelodeon is a division of Paramount, a Skydance Corporation (Nasdaq: PSKY).

***

Three Never-Before-Seen “Shanghaied” Endings:

- SpongeBob wishes that the Flying Dutchman was already full, so he turns SpongeBob, Patrick and Squidward into beverages;

- Patrick keeps wishing for one wish more;

- Squidward wishes to get home for good, however, the Flying Dutchman transports his home into his stomache.

Tom Kenny also revealed that SpongeBob will be in the 100th annual Macy's Thanksgiving Day Parade!

Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it FREE at ParamountPlus.com.



Add NickALive! to Google Preferred Sources

Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!


SpongeBob Big Guy Pants Okay.

Originally published: June 30, 2026 at 23:07 BST.


Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Nickelodeon at SDCC 2026 and SpongeBob SquarePants Universe News and Highlights!