Monday, June 14, 2021

ViacomCBS Launches NickMusic Channel in Germany

ViacomCBS has launched NickMusic, Nickelodeon's music channel for kids in Germany (Deutschland)! Launched on June 1, the channel hosts the most popular artists among children aged 6-11. The channel replaces MTV Music 24 on the EPG.

NickMusic is a dedicated 24-hour music channel for kids, offering a dedicated 24-hour music channel for kids featuring chart-topping hits by the world’s most popular artists. From Ariana Grande, Ed Sheeran, Justin Timberlake and The Weeknd to Sia, Dua Lipa and Taylor Swift, Nick Music is curated by Nickelodeon with a line-up of the latest music videos and Top 40 hits kids will love.

It is currently unknown what feed NickMusic España will use - whether it's own independent feed, the "global" NickMusic feed, or NickMusic USA.

NickMusic will not broadcast any advertising or sponsorships. The channel is already available in the United States, Belgium, Australia, New Zealand, Latin America, Brazil, the Netherlands, HungaryPoland and Spain, the latter two of which also launched on June 1, also replacing MTV Music 24. A locally produced NickMusic programme also airs on Nicktoons Africa.

In Germany, NickMusic joins Nick, Nick Jr. and Nicktoons.

ViacomCBS denies that the launch of NickMusic will marks the end of the MTV brand. MTV has the highest brand recognition amongst youth (at the level of 98%) and is currently present in 181 countries.

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