SAP and Nickelodeon Launch SpongeBob Holiday Match & Win Initiative

SAP4good and SpongeBob are making the holiday experience brighter for some special kids! If you’re going to be in New York City between Friday, November 29th, 2019 through Sunday, January 5th, 2020, play Holiday Match & Win at Hudson Yards. Every time someone wins, SAP and Nickelodeon will donate one SpongeBob SquarePants toy to Change4Kids! Up to 1,000 total toys will be donated during #ShineOnHudsonYards!


Update (12/13) -

"#ShineOnHudsonYards has been going on for a few weeks now, and #SAP4Good & #Nickelodeon are well on their way to hitting their goal of donating 1,000 #SpongeBobSquarePants toys to Change4Kids. #SpongeBob and #Patrick even made a surprise appearance at #HudsonYards to join in the fun! Joyful Moments by @sap will be going on through January 5th, so there is still time for you to help make the holiday experience brighter for some special kids!"

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A post shared by Nickelodeon (@nickelodeon) on Dec 13, 2019 at 9:00am PST

From Event Marketer:

HOLIDAY ROUNDUP: HOW 14 BRANDS ARE SPREADING CHEER THROUGH EXPERIENTIAL

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SAP

Software brand SAP is lighting up the Shops at Hudson Yards in New York City with its holiday sponsorship campaign, which kicked off on Nov. 29, as part of Hudson Yards’ Shine On holiday event program. Among sponsored activities are daily showings of artist Christopher Schardt’s Lyra, a collection of star-shaped sculptures, each comprised of 12,000 individually controllable LED lights, all synchronized to a classical soundtrack. Limited-edition Shine On LED bracelets presented by SAP are available for sale, and light up daily. The bracelets also unlock special offers and access to the property’s shops and restaurants, while a portion of the proceeds benefit various nonprofits.

SAP is also hosting a digital Holiday Match and Win game on-site, with a chance for consumers to earn prizes from various retailers. For each match made during the game, SAP and Nickelodeon teamed up to donate a toy to a children’s charity. And to add to the joy, the brands have enlisted Spongebob Squarepants, who will make an appearance at Hudson Yards. Additional SAP-sponsored activities include wreath-making and cookie-decorating classes, music performances and art-based experiences. Agency: We’re Magnetic.

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Originally published: Thursday, November 28, 2019 at 01:42 GMT.