Viacom18 Partners With Amagi Media Labs To Deliver Regional Hindustan Unilever Commercials On Nickelodeon India

exchange4media, a website which focuses on the broadcasting, media, advertising and marketing industries in India, is reporting the Nickelodeon International news in the following article that Viacom18, the owner of Nickelodeon India, and Amagi Media Labs, a targeted television advertising company based in Bangalore, have announced a partnership to increase advertising effectiveness on television! Using Amagi's DART technology platform, Viacom18 will enable Hindustan Unilever, a Indian consumer goods company based in Mumbai, Maharashtra, to simultaneously air different TV advertisements in different regions of India on Nickelodeon, which will allow Hindustan Unilever to micro-target its communication in each region, similar to Nickelodeon UK's Irish feeds for Nickelodeon, Nick Jr. and Nicktoons.:

Viacom18 & Amagi partner to enable HUL micro-target comm in each region

Viacom18 and Amagi Media have announced an alliance that claims to increase advertising effectiveness on television. In a day and age where geo-targeting is the way to go, using Amagi’s DART technology platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regions on Nickelodeon.

This innovation will allow Hindustan Unilever to micro-target its communication in each region. Amagi calls this ‘creative-versioning’ where different television creative in terms of product variant or a different creative rendition of the same advertiser is played in different regions on the same channel simultaneously, shared an official release.

Sudhanshu Vats, Group CEO, Viacom18 said, “As a leading broadcaster, Viacom 18 has been pioneering several innovations and has been at the forefront of providing newer platforms for improved customer deliveries. This initiative further builds on our strategic thrust of sharper segmentation. We are pleased to partner with Amagi and Hindustan Unilever on this unique concept of micro-targeting.”

Creative versioning addresses critical needs of both, broadcasters and advertisers seeking to optimise their Return on Investment (RoI) from the television spot. Given TRAI's recent 12-minute ruling on advertising, broadcasters and advertisers have been seeking ways to optimise RoI and stretch the time within the limited inventory.

Srinivasan KA, Co-Founder, Amagi Media said, “We are happy that we have been chosen as the partner to enable this innovation. This is the first time worldwide in television advertising that a single spot bought nationally has been used to communicate different brand messages in different regions. Such micro-targeting is going to be the future of television advertising.”

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The Stars Of Nick Jr. UK's "The Go!Go!Go! Show" To Perform Live At Nickelodeon's Fruit Shoot Skills Awards 2013

"The Go!Go!Go! Show" has announced in a Tweet (post) on their official Twitter profile page (@GoGoGoShow) the exciting news that the stars and cast of Nick Jr. Channel UK and Ireland's popular brand show, "The Go!Go!Go! Show", will be performing live at Nickelodeon's Fruit Shoot Skills Awards 2013, the awards show which recognises and celebrates talented young people from across the UK with serious skills, at London's O2 Indigo Arena (also known as the indigO2), situated on the Greenwich peninsula in South East London, England, UK, on Saturday 7th September 2013, and shown the very next day (Sunday 8th September 2013) at 5.00pm (repeated from 6:00pm on Nick UK's plus-one timeshift channel, Nick+1)!:

1 week to go until we perform at @indigO2atTheO2 for the @NickelodeonUK Fruit Shoot Skills Awards! #Excited #IndiGoGoGo!

Nick Junior's The Go!Go!Go! Show will be joining previously announced headliners The Vamps, Union J, The Luminites, and Nickelodeon Star Brad Kavanagh, who plays the character Fabian Rutter in Nickelodeon's hit mystery drama series "House of Anubis", who will be making his first musical TV performance at the awards ceremony!

Hosted by British diver, London 2012 Summer Olympic Games medalist and Kids' Choice Awards winner Tom Daley, the Nickelodeon Fruit Shoot Skills Awards 2013 ceremony promises to be bigger and better, packed with more skills, more awards, and more slime than ever before!

"The Go!Go!Go! Show", launched in 2010, has received outstanding reviews and to date has completed over 100 live performances in London's West End and on tour around Britain. The family musical act features a cast of six: Carl, Gemma, Jade, Holly, Steve, the inquisitive Mr. Baffled and his sidekick, the sock-munching Fluffalope performing a unique and interactive mix of pop music, dance and comedy. For Nick Jr.'s popular series, the live show experience has been translated to create specific content for Nick Jr. to encourage audience interaction and physical movement. With songs incorporating themes such as fitness, friendship and healthy eating, the Go! Go! Go! bespoke interstitial spots feature follow-along dance routines and original music written by UK pop supremos Mike Stock and Steve Crosby. With songs incorporating themes such as fitness, friendship and healthy eating, The Go!Go!Go! Show covers all of the Nick Jr. day parts, changing from lively morning songs to calming before bedtime segments. Embedded into the continuity of the Nick Jr. schedule, the Go! Go! Go! spots announces upcoming programming as well as providing a human face for the channel.

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Happy 20th Birthday Nickelodeon UK!

NickALive! would like to wish Nickelodeon UK, the number one commercial kids' television network in the UK and the best Nickelodeon channel in the universe, a very Happy 20th Birthday!!

Nickelodeon launched in the UK at 7:00am on Wednesday 1st September 1993 as part of the then new Sky Multi-Channels package, and are this year celebrating their landmark 20th Birthday!

What are your favourite Nickelodeon UK memories? Let NickALive! know on Twitter, Tumblr, Google+, on Instagram, and/or Facebook! Use hashtag #HappyBirthdayNickUK!

Nickelodeon UK, the first international version of Nickelodeon, has changed a lot over the years. You can view Nickelodeon UK's first ever television schedule, plus take a trip down memory lane and look through the first 10 years of Nickelodeon UK using Nickelodeon UK's Timeline, which Nickelodeon UK debuted to mark Nickelodeon UK's 10th Birthday in 2003, right here on NickALive!.

NickALive! is also very proud to present the following selection of great videos to celebrate Nick UK's 20th Anniversary on air! Hope you enjoy!

Happy Birthday, Nickelodeon UK!!

Here's to the next twenty slime-tastic aweslime years!!
To celebrate and promote the launch of Nickelodeon in the UK, Nick UK used the following special on-air promo called "What in the world is Nickelodeon?" to introduced viewers to the world of Nickelodeon, which featured a montage of all the great shows Nickelodeon UK had in store for British kids!:

What in the world Is Nickelodeon?

[Background music bed starts: "Nickelodeon Video Open" Nickelodeon On-Air Music]

Nickelodeon is THE new channel for kids.

Nickelodeon is coming to Sky on the first of September [1993].

[HUH!]

Nickelodeon Is Kids!

If you believe that kids deserve the very best, get connected to Nickelodeon, the new channel for kids.

Coming to Sky the first of September [1993].

Nickelodeon arrived in the UK Nickelodeon style - with a epic transatlantic sliming, and the first Nickelodeon sliming on British soil! John Eccleston, the presenter of the British version of the Classic Nickelodeon game show "Get The Picture" slimed kids in a studio within the UK whilst the British actress and voice actress Moira "Mo" Quirk, the referee of the Nickelodeon game shows "Nickelodeon GUTS" and "Global Guts", simultaneously slimed American kids in front of the famous Nickelodeon Slime Geyser at Nickelodeon's First World Kids Headquarters located at Nickelodeon Studios in Orlando at Universal Studios, Florida, USA!

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Nickelodeon UK And Kokomo Partner For New "Teenage Mutant Ninja Turtles" Health And Beauty Product Line

The licensing industry news website Licensing.biz is reporting the exciting Nickelodeon Consumer Products news in the following article that Kokomo, a new health and beauty company specialising in licensed children's and adult toiletries as well as home cleaning products, has secured a deal with Nickelodeon & Viacom Consumer Products (NVCP) UK and Ireland to launch a line of health and beauty products inspired by Nickelodeon's hit "Teenage Mutant Ninja Turtles" brand!

Work has begun on a number of product lines, including a green "Teenage Mutant Ninja Turtles" "Bath Ooze" bubble bath formula in a special bottle based on the design of a Mutagen chemical container (pictured below), and will be available in stores across the UK from October 2013!:

Kokomo reveals health and beauty line for Teenage Mutant Ninja Turtles

Range of products featuring Nickelodeon property to hit shelves from October.

Kokomo has secured a deal with Nickelodeon to launch a line of health and beauty products inspired by the Teenage Mutant Ninja Turtles brand.

Work has begun on a number of product lines and these will be available in stores from October.

"It is a real pleasure to have signed this iconic licence," said Gary Little, Kokomo's creative director and managing partner. "I'm thrilled to be working with the innovative and creative team at Nickelodeon and I already have a number of ideas that will bring the four masked heroes to life."

Mark Kingston, GM and SVP NVCP Europe, Middle East, Africa and Australia, added: "Every parent knows that having a loved character on a toothbrush or a bath product can assist children with their daily routines. As Turtles is currently the number one new property this year, it will be a great addition to Kokomo's current roster and we are looking forward to adding the fun and creativity that Nickelodeon offers."

Kokomo also holds licenses to manufacturer toiletries products based on the popular Nick Jr. UK animated shows "Peppa Pig" and "Ben & Holly's Little Kingdom" and the popular animated series "Monster High".

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Nickelodeon Stars Jennette McCurdy And Ariana Grande To Visit The UK In October 2013 To Attend Nickelodeon UK's Exclusive Orange Carpet Premiere Of "Sam & Cat" - Win Tickets!

Nickelodeon UK, the number one commercial kids TV network in the UK, has announced in their brand new promo/trailer, currently playing on the homepage of Nick UK's official website, Nick.co.uk (online streaming video clip below), the fantastic Nick UK news that, to celebrate Nickelodeon UK & Ireland and Nickelodeon HD UK starting to premiere and show "Sam & Cat" in October 2013, Nickelodeon Stars Jennette McCurdy and Ariana Grande will be visiting the UK in October to attend Nick UK's exclusive Orange Carpet Premiere event which will give very lucky attendees a first look at Nick's brand new show!

To further celebrate the UK debut of the new Nick sitcom "Sam & Cat", Nickelodeon UK has unveiled and launched a brand new competition which is giving British and Irish NickHeads the chance to win tickets to attend their exclusive Orange Carpet Premiere of "Sam & Cat" in October!

To enter Nick's contest and to be in with the opportunity to win Orange Tickets to attend Nick's special sneak peek of "Sam & Cat" in October and to see Jennette and Ariana live in person, simply visit Nick UK's dedicated official "Sam & Cat" competition website at nick.co.uk/samandcat and answer the following question:

Sam and Cat are characters from which of these shows?

House of Anubis and How to Rock
iCarly and Victorious
Dance Academy and Marvin Marvin

Enter Now!

Like all competitions on Nick, this competition is 100 per cent free to enter!

Nickelodeon UK's "Sam & Cat" Orange Carpet Premiere event will take place at Cineworld London at The O2 in Greenwich, South East London, UK on Saturday 12th October 2013.

468 Winners will receive: 3 x tickets (including 1 x ticket for a parent/guardian over 18) to the UK Premiere of Sam and Cat.

Competition winners must be accompanied by a parent/guardian over 18, and winners must be available to travel to and be in London on 12.10.2013 between 10am and 6:30pm to attend the Nickelodeon UK hosted event.

Catch Nick's brand new buddy sitcom "Sam & Cat", premiering this October, only on Nickelodeon!

Nickelodeon UK's 'Win Tickets to the Orange Carpet Premiere of "Sam & Cat" in London, to be attended by Jennette McCurdy and Ariana Grande' promo:



Contest Terms and Conditions:

* All Winners must be able to attend on the 12th October 2013 and be able to attend the event from 10am-6.30pm.

* Please note: no travel or food and drink expenses are included as part of this prize.

* The competition closes at 11.55pm on the 15th September 2013.

* This competition is open to children aged 7-15 years and resident in the United Kingdom and Eire.

* Winners will have 48 hours after being notified by email that they have won to accept the prize otherwise Nickelodeon can select an alternative winner.

[Nickelodeon UK News via NickUKHub]

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