Monday, January 25, 2016

Pop 5 Answers Revealed - "Make It Pop" Season Two Finale Week

The final week of Make It Pop season two is here! Your Pop 5 answers will be revealed! Who will win? Who will break up? Who will break down? Will the show go on? Where will the band land next? Don't miss the epic last week of the second season of Make It Pop, weeknights at 7pm (ET/PT) on Nickelodeon USA!:



In the epic second season finale of "Make It Pop", "Looking for Trouble"/"Really? It's Over?", XO-IQ prepares for an important performance; Linc reveals his summer plans; Caleb and Jodi deal with a problem; romantic tensions mount as the band receives an offer that could change their lives!

Missed any new episodes? Catch up at nick.com/makeitpop!

Download XO-IQ's latest album, "Tomorrow is Ours", available to purchase now on iTunes!
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Animating Inspiration - "Tinkershrimp & Dutch"

Ever wondered what it takes to get into animating? The talented guys from Mummu, a London based animation studio that directs the animation for Tinkershrimp & Dutch, give us some insight into what it takes to be an animator!:



Tinkershrimp & Dutch episodes premiere exclusively on Nickelodeon UK's digital platforms every Friday! For more exclusive behind the scenes content stay tuned at nick.co.uk and on the Nick Play app (available on iOS and Android)!


In episode three, premiering Friday 29th January 2016, we meet the Royal Rubber Ducky - HRH Elizabeth Quackalot!

Don't forget to follow Tinkershrimp and Dutch on Twitter at @TinkAndDutch, and the grumpy Michael The Fowl @MichaelTheFowl! #TinkershrimpAndDutch
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Craig Goes Wild - Sanjay And Craig

Craig gets to grips with his wild side as Sanjay and Craig compete to see who can stay in the wild the longest in this super rad-awesome video clip from "Sanjay and Craig" episode "Wild Buds"!:



Watch more "Sanjay and Craig" on Nickelodeon and Nicktoons!

Additional source: Sanjay and Craig Wiki
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Punchbowl Unveils 2016 'Characters Kids Love' Collection

Original Punchbowl, Inc. Press Release via PRWeb:

Monday, January 25, 2016

Punchbowl® Unveils 2016 'Characters Kids Love' Collection

Punchbowl adds new properties to its 'Characters Kids Love' collection, extends leadership position in Kids Birthday market

FRAMINGHAM, MA (PRWEB) JANUARY 20, 2016


Punchbowl®, the gold standard in online invitations, today unveiled the 2016 'Characters Kids Love' collection — hundreds of branded invitations that feature iconic, beloved characters from Disney, Hasbro, Nickelodeon, Sanrio, Sesame Street, and many more.

The 2016 'Characters Kids Love' collection features more than 220 characters across 330 branded designs from Disney, Activision, Hasbro, Nickelodeon, NFL Players Association, Penguin Books, Sanrio, Scholastic, Sesame Street, and WWE. The collection includes beloved, animated and illustrated children's characters as well as real-life heroes. All of the invitations are available on desktop, tablet, or mobile phone.

"The 'Characters Kids Love' collection is the most comprehensive selection of branded invitations ever assembled," said Matt Douglas, CEO, Punchbowl, Inc. "Our 2016 collection solidifies Punchbowl as a leader in the Kids Birthday market."

Highlights of the 2016 'Characters Kids Love' collection include:

- Hundreds of popular kids themes such as Mickey Mouse, Frozen, Teenage Mutant Ninja Turtles, Dora the Explorer, Sesame Street, Hello Kitty, My Little Pony, Transformers, and Skylanders

- New branded designs that feature Snow White, PAW Patrol, Clifford the Big Red Dog, The Magic School Bus, Blaze and the Monster Machines, NERF, Tonka, and NFL Players

- Matching envelope liners, postage stamps and greetings

- Ability to add a personal photo next to a character on the invite

Kids Birthdays represent one of the largest party segments, and the 'Characters Kids Love' collection serves a distinct need in the market. According to a recent survey of moms, more than three-quarters say their child's birthday party theme is influenced by popular TV shows and movies, and 57% say that they're more likely to use a digital invitation if it features popular characters that their kids love.
Punchbowl has received critical acclaim and industry recognition for its usability and simplicity. Moms can easily create, personalize and send beautiful online invitations from their phone, tablet or desktop at Punchbowl.com or through the site's iOS or Android apps. The platform was the winner of the 2015 MITX award for "Best User Interface."

To see the 'Characters Kids Love' invitation collection, visit:
http://www.punchbowl.com/invitations/category/kids-characters

About Punchbowl, Inc.
Punchbowl is the company behind the critically acclaimed website Punchbowl.com, the new gold standard in online invitations. The site includes the 'Characters Kids Love' online invitation collection, which features iconic, beloved characters. More than 90 million people have sent and received online invitations and digital greeting cards from Punchbowl. The company was founded by technology entrepreneur Matt Douglas, is located in Framingham, MA, and is backed by Intel Capital and Contour Venture Partners. To learn more, visit http://www.punchbowl.com/company

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Viacom and Canvs Partner to Decode Complex Millennial Language in Marketing Campaigns for the First Time Ever

Original Viacom Inc. Press Release via Business Wire:

Viacom and Canvs Partner to Decode Complex Millennial Language in Marketing Campaigns for the First Time Ever

Canvs Fuels Viacom Velocity's Updated Echo Social Graph 2.0, Offering Marketing Partners Unprecedented Analysis of Consumer Emotions by Identifying 56 Unique Feelings

January 25, 2016 01:30 PM Eastern Standard Time


NEW YORK--(BUSINESS WIRE)--Viacom Velocity, Viacom's (NASDAQ: VIAB, VIA) integrated marketing and creative content team, today announced a partnership with Canvs, the technology platform that measures and interprets emotionality in language. The alliance provides an unprecedented advantage to Velocity's clients by measuring consumers' emotional reactions to marketing campaigns.

Velocity's updated Echo Social Graph product ("Echo 2.0."), Viacom's proprietary tool that measures the effectiveness and virality of custom creative marketing campaigns, will integrate Canvs' emotional analysis to deliver deeper insights to marketing partners about the consumer impact of a campaign. Canvs' sophisticated capability tracks a broad range of 56 unique emotions, which is a huge increase over the three general feelings – "positive-negative-neutral" – typically tracked by sentiment analysis. Additionally, Canvs' extensive database is uniquely keyed into millennial slang and social media language.

Until now, Canvs has focused mostly on translating audience feelings about television shows, but Echo Social Graph's advanced capability to track social media conversations for clients across five platforms –Twitter, Facebook, Tumblr, YouTube, and Instagram – opens new ways to utilize Canvs.

"Viacom's Echo Social Graph has already been providing clients a unique advantage in measuring social media campaigns by mining data on five social media platforms," said Lydia Daly, Vice President of Viacom Velocity. "Layering Canvs' analytics into Echo 2.0 deepens the insights we provide our clients like no one else can in the industry, and our team uses this information to ensure that we deliver our partners' brand messages with maximum effectiveness. Finding the most innovative ways to connect creativity and data science is what keeps us - and our clients - ahead."

Canvs' capabilities are especially notable for deciphering millennial jargon, such as "Bae" and "on fleek," as well as translate words that have double meaning, such as "sick." Canvs' depth of interpretation means it keys into language nuances, like finding "love" expressed 30,000 ways on social media.

Echo 2.0 will tap into Canvs' sophisticated database of millions of pop culture words and phrases, which accounts for misspellings to ensure accuracy in interpreting feelings as millennials intend them. "Trippy," "awkward," "boring," "enough said," "goosebumps," "guilty pleasure," and "mindblown" are among the 56 feelings interpreted by Canvs.

"Our partnership with the Echo Social Graph now enables advertisers to tap into the power of emotions to inform client's marketing, research, and advertising decisions," said Jared Feldman, founder and chief executive at Canvs. "Viacom has helped define culture for decades, and we are honored to help its advertisers understand its audiences with a level of nuance and speed that has not been previously possible."

The partnership will be unveiled this month at Viacom Velocity's third annual "Roadshow," which introduces new products and capabilities to the marketing community ahead of the Upfront season. The Roadshow, which travels to New York, Chicago, and Los Angeles, will be hosted this year by Michael Ian Black of Comedy Central's "Another Period."

ABOUT VIACOM

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach a cumulative 3.4 billion television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.

ABOUT CANVS

Canvs is a technology platform created to measure and interpret emotions. The company's proprietary social language interpreter technology understands millions of words used that are not yet formally defined or recognized anywhere else. Currently focused on first-run television, and working with Sony Pictures, SMG, NBCU, Viacom and more, Canvs maps the emotional resonance of specific characters, plotlines and moments - mapping the emotionally charged reactions to 56 unique emotion categories including "love," "dislike," "annoying," "beautiful," "boring" and more. Built using social media listening research from MSI Young Marketing Scholar, Professor Sam Hui, Ph.D and Jared Feldman, Canvs receives its Twitter data from Nielsen, which captures relevant Tweets from three hours before, during, and three hours after an episode's initial broadcast, local time. For more information, visit www.canvs.tv.

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