At Viacom Américas Upfront 2018, the Latin American arm of the U.S. media giant reaffirmed its commitment to continue to create innovative and high quality content, and highlighted the wide range of formats and international titles from Viacom International Studios (VIS) and the powerful offer of live events Viacom's brands have hosted for fans in México.
Viacom Américas Upfront 2018 was headed by Eduardo Lebrija, Senior Vice President (SVP) and General Manager (GM) of VIMN Americas for Mexico, Colombia, Central America and the Caribbean, with the presence of David Lynn, President and Chief Executive Officer (CEO) of Viacom International Media Networks (VIMN), and Pierluigi Gazzolo, President of Viacom International Media Networks (VIMN) The Americas.
During the Upfront, Viacom also presented the audience with its excellent results for 2018: Viacom's audience increased by 22% in the region and 5% in México; doubled the number of digital video views compared to 2017; and was #1 with fan engagement on social networks thanks to its Nickelodeon and MTV brands.
What's in store for 2019
In 2019, Viacom will present nearly 1,000 hours of locally produced content across its portfolio of brands: Nickelodeon, Nick Jr., Comedy Central, MTV, Paramount Channel, Telefe and Porta dos Fundos.
Lebrija commented: "We have 7 brands of global relevance, 14 production studios in the region and hundreds of hours of the most innovative, exciting and sought after content for passionate fans of all ages, which makes Viacom a unique stop for clients and audiences."
Nickelodeon Latinoamérica will premiere nearly 500 hours of content in 2019, including new episodes of hit animated series SpongeBob SquarePants (Bob Esponja), The Loud House and Rise of the Teenage Mutant Ninja Turtles (El Ascenso de las Tortugas Ninja) and new live-action series Cousins For Life and The Bureau of Magical Things from Nickelodeon's global pipeline, and local productions; such as the super co-production Club 57, which Nickelodeon is currently filming between Miami, Florida and Italy in partnership with Rainbow Group, and the second season of the hit musical daily scripted series Kally's Mashup, produced in partnership with 360 Powwow and Glee music producer Adam Anders.
Nick Jr. Latinoamérica, Nickelodeon's top-rated preschool channel, also has a strong line-up for 2019, including new series such as Butterbean’s Café and Abby Hatcher, Fuzzly Catcher, as well as new seasons and episodes of hit series, including PAW Patrol, Nella the Princess Knight, Sunny Day and Top Wing, among many others.
The upfront also featured a special musical performance by Café Tacvba, and it was revealed that they will be the next band to record a special MTV Unplugged in the first half of 2019. The Mexican rock band, which will celebrate their 30th anniversary next year, will be the first to do a second special MTV Unplugged, after the 1995 edition.
You can find full details about Viacom Américas Upfront 2018, including Viacom Américas' 2019 highlights for MTV, Comedy Central and Paramount Channel, in the article below, via Todotvnews:
