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Originally published: January 09, 2024.
Tuesday, January 09, 2024
Nickelodeon Friends | Nickelodeon Israel
Nick Jr. Israel Premieres 'Deer Squad' Season 3
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Originally published: January 09, 2024.
Monday, January 08, 2024
Paramount To 'Set The Stage' For 'Avatar: The Last Airbender' Comeback Later This Year
Avatar: The Last Airbender is set to make a major comeback over the next few years, with a series of movies set in the Avatarverse in the pipeline from Avatar Studios, the first of which, a currently untitled film featuring Avatar Aang and the rest of the Gaang as adults.
Although the release of the first Avatar: The Last Airbender movie is currently set to release in theaters on October 10, 2025, which is still a fair bit away at the time of posting, it seems that Paramount has some big plans for Avatar: The Last Airbender later this year!
Speaking to Toy World Magazine, Jamie Drew, executive vice president, Consumer Products & Experiences, Paramount Global, revealed that Paramount will be "setting the stage" for the long awaited reinvention of the iconic franchise later this year! Whilst Drew didn't give specifics, it seems like promotions for the movie are set to start later this year!
Stream Avatar: The Last Airbender and The Legend of Korra on Paramount+ and Netflix! Try Paramount+ for FREE at ParamountPlus.com
Listen to the brand new podcast, Avatar: Braving the Elements!
Subscribe to the official Avatar: The Last Airbender YouTube channel!
Paramount Details 2024 Highlights For 'PAW Patrol' and 'Rubble & Crew'
After celebrating its monumental 10th anniversary in 2023, PAW Patrol continues its reign as the No. 1 preschool property, according to Circana, capturing hearts worldwide. Content is reaching new heights with captivating themes such as Jungle Pups and Rescue Wheels, promising fresh and thrilling adventures for its young audience. Paw Patrol: The Mighty Movie is also coming to Paramount+ UK and Sky just in time for the Easter holidays, giving fans even more opportunities to celebrate.
In 2024, Paramount's campaign theme is 'Heroes in Training', focusing on bringing new fans to the franchise, while the back half of the year unveils a special girls-focused marketing plan that will ensure all Paw Patrol enthusiasts feel the magic of the show.
Last year's partnerships were just the beginning and Paramount is expanding its collaborations in 2024. Joining forces with Twinkl, Calm and Dogs Trust, Paw Patrol is set to deliver even more engaging content and meaningful connections for fans of all ages during a year filled with bravery, friendship and endless tail-wagging fun.
Meanwhile, Rubble & Crew, the highly anticipated spin-off series from preschool franchise Paw Patrol - produced by Spin Master Entertainment - follows the adventures of fan-favourite English bulldog Rubble and his construction crew family. This new series expands Rubble's world with storytelling that digs into amazing construction projects and the importance of family, combined with fun adventures and messy demolition that preschoolers will love. The show was an overnight success when it launched on Nick Jr. and Paramount+ and comes to Milkshake! in Q1, with toys launching later this year.
Speaking to Toy World Magazine, Jamie Drew, executive vice president, Consumer Products & Experiences, Paramount Global, said: "We have a lot in the works for Paw Patrol in 2024, which, after 10 years, continues to be the No. 1 global pre-school toy property. Firstly, in partnership with Spin Master, we're kicking off a year-long franchise campaign called Heroes in Training. The messaging will focus on core attributes of the show and reinforce Paw Patrol as a brand that parents can trust to teach children how to become everyday heroes. The campaign will include a retail extension across several classes of trade. We will also launch the newest theme, Jungle Pups, which we'll support across Toy, Apparel and Accessories."
"We have a girls-focused campaign arriving in the latter part of the year. With half of the Paw Patrol audience being girls, and coming off the Skye movie focus, we see an opportunity to super-serve our Paw Patrol girl fans across key categories such as Apparel, Accessories, Novelty Toy and Arts & Crafts. We've worked with the leading mindfulness app, Calm, to create Calm x Paw Patrol. The pups will reinforce the message that looking after kids' mental health is important while supporting parents with the bedtime wind down routine. Launched successfully last year, more content is coming this year as well as some cute retail activations developed in partnership with Hunter Price, which has come on board to provide a truly cross category offering. We're also expanding the Paw Patrol universe with a new line of consumer products connected to Rubble & Crew, the first spin off series produced by Spin Master Entertainment which launched last year to amazing ratings. Rubble & Crew will be heading to Milkshake! early this year followed by CP in the latter half of 2024."
Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!
Paramount+ is also available with Sky Cinema at no extra cost.
More Nick: 'Rubble & Crew' Bounds Onto Nick Jr. UK!
Nickelodeon Asks Fans to Be 'Like a Sponge' to Celebrate SpongeBob's 25th Anniversary
Fans are invited to dive into a Bikini Bottom celebration as SpongeBob SquarePants turns 25 in 2024. The positivity of SpongeBob is embraced with Paramount's new campaign hook, 'Like a Sponge', which encourages everyone to channel their inner SpongeBob and sprinkle a bit of his sunny optimism across their lives.
The brand-new toy line captures the essence of SpongeBob's playful spirit. SpongeBob is also breaking new ground with exciting collaborations and partnerships that embody everything SpongeBob, spreading laughter, embracing differences and soaking up the good vibes.
"SpongeBob turning 25 is a monumental milestone," Jamie Drew, executive vice president, Consumer Products & Experiences, Paramount Global, told Toy World Magazine. We're celebrating by painting the world yellow with a global marketing campaign that gives fans the opportunity to 'be a little more SpongeBob'. SpongeBob is a brand (and character) that people gravitate towards for its optimism and positivity: we will celebrate this all year long."
"We've had a lot of interest in Operation Sea Change and have just announced our latest partnership with Ecoegg, the environmentally friendly laundry brand, which is launching a range of products in support of this initiative," added Drew. "We're also currently signing defining global partnerships with some of the biggest brands and we have an exciting UK initiative aligned to one of the biggest sporting events of the summer. Stay tuned for more info. New SpongeBob content will also roll out in the future, with the next theatrical release coming in 2025."
Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it FREE at ParamountPlus.com.
Listen to The SpongeBob Musical here!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
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