PHD and Nick Jr. UK Launch 'Media First' 'Shimmer and Shine' Advertising Campaign

PHD has brought out-of-home specialist Clear Channel together with ChannelMum.com, the UK’s fastest-growing parenting publisher, to promote Nickelodeon's hit preschool series Shimmer and Shine!

The partnership, launched on Friday October 26th, will see nine different pieces of Channel Mum influencer content run on Clear Channel digital screens in shopping malls across the UK.

The series, which airs on Nick Jr. features twin genies-in-training, Shimmer and Shine, who grant wishes for their human best friend, Leah.

The campaign features leading mum influencers performing the iconic Shimmer and Shine ‘Genie Dance’ from the show with their kids in content designed to reflect the programme’s content and style.

The upbeat content features a diverse mix of 10 different mums from around the UK and the digital screens will be running full motion video to maximise audience engagement and stand out.

Content will also be tailored to feature mum influencers in malls in their home regions, where many are already local celebrities.

Shimmer and Shine

The campaign will run during the half term break across two weeks between October 26th and November 4th 2018, leading up to brand-new episodes Shimmer and Shine, starting Monday 5th November 2018 at 6:30pm (same day encore at 9:00pm) on Nick Jr. UK & Ireland.

Shimmer and Shine are back with brand new episodes! Tune in to Nick Jr. every weekday at 6.30pm to meet their new friends, the Zahracorns, who fly them away on amazing and magical adventures.

And that’s not all, you’ve also got a chance to win your very own Zahracorn toy. All you need to do is watch Nick Jr. every day and see which Shimmer and Shine character pops up! Simply spot which character appears on TV, then match it to the A, B, C options below. There’s 1 x toy up for grabs every day, so keep watching! Visit http://www.nickjr.co.uk/shimmerwin to enter and for more information about this awesome Nick Jr. competition!

“Nick Jr. is thrilled to partner with Clear Channel and Channel Mum on a media first out of home initiative that captures a fun, playful moment between mums and their kids," Virginia Monaghan, Vice President, Creative, Marketing and Communications, Nickelodeon UK and Ireland told Prolific North. “The campaign and associated content is something which will resonate with the entire family.”

Sarah Harte, Media Director, PHD, added: “This partnership has allowed us to use digital OOH as a social screen to capture the playful essence of Shimmer & Shine in a unique way – inviting Channel Mum’s network of mums to take on the genie dance has put families having fun together at the heart of our OOH campaign.”

Viacom International Media Networks (VIMN), the owner of Nickelodeon and Nick Jr., appointed PHD as its UK media agency in 2016.

More Nick: Celebrate Christmas at with a visit to the Nicktoons Grotto at Nickelodeon Land UK!

Originally published: Monday, October 29, 2018.

Additional source: Digiguide.

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Nickelodeon Germany, Austria and Switzerland to Premiere 'Sissi the Young Empress' in September 2018 [Updated]

Nickelodeon Germany (Deutschland), Nickelodeon Austria (Österreich) and Nickelodeon Switzerland (Schweiz) will start to premiere and show Sissi the Young Empress, a brand-new Italian animated fantasy television series inspired by a real historical figure that follows the story of a free-spirited young empress who resists etiquette and the duties of the court to follow her heart, in September 2018!

Update (5/11): MondoTV has selected Active Merchandising to represent its animated series Sissi the Young Empress in Germany, Austria and Switzerland. See below for details!

Nickelodeon GSA's Steffen Kottkamp Talks KCA 2019, SlimeFest Germany and 'TOY TOY TOY'

Visoon Video Impact, the TV and Video Ad Sales joint venture by Axel Springer and Viacom International Media Networks (VIMN) Germany, Switzerland and Austria (GSA), has unveiled a fantastic interview with Steffen Kottkamp, Director Brand Kids & Family GSA at VIMN as part of Visoon's podcast series, Der Visoon-Podcast! In the interview, Steffen tells Visoon CMO Kai Ladwig about three of Nickelodeon's brand-new projects: the recently launched TOY TOY TOY – Die Unboxing Show; the first-ever SLIMEFEST Deutschland, set to take place on Saturday 1st December 2018; and Kids' Choice Awards 2019: Deutschland, Österreich und Schweiz, Nick GSA's locally produced compliment to Nickelodeon's global 2019 Kids' Choice Awards, set to will return to Germany for a even bigger and slimier slow in March/April 2019! Check out the interview (in Deutsch) below!

Visoon CMO Kai Ladwig interviewt Steffen Kottkamp, Director Brand Kids & Family bei Nickelodeon. Kai spricht mit Steffen Kottkamp über die drei derzeitigen Highlights bei Nickelodeon wie das Slimefest, Toi Toi Toi – die Unboxing Show und die KCA´s - Kids' Choice Awards 2019.

Das Slimefest findet am 01.12.2018 in der Dortmunder Westfalenhalle parallel zur ComiCon statt. Während der Veranstaltung werden Performer und das Publikum vollgeschleimt. Das Slimefest findet zum 1. Mal in Deutschland statt mit Auftritten von Mike Singer, Pietro Lombardi, Die Lochis und vielen mehr. Als Werbekunde sind noch OTG Sponsorings möglich.

Ab 3. November startet Toy Toy Toy - die Unboxing Show. Hier werden moderne und Retro Spielzeuge von zwei Teams getestet, welche gegeneinander antreten.

Im März/April 2019 gibt es dann wieder das weltweit bekannteste Kinder Event, die KCA´s - Kids' Choice Awards. Kinder wählen ihre Lieblingsstars wie Schauspieler, Sänger, Schurken u.a. Auch in 2019 werden die KCA´s wieder in Zusammenarbeit mit dem Europapark stattfinden. Es gibt Kapazitäten für über 3.000 Kinder und diesmal auch einen Public Viewing Bereich für die Eltern. Auch hier können sich gern noch Werbekunden für OTG Sponsorings für den Orange Carpet und die Meet & Greets melden.

In additional news, Viacom GSA has announced that André Mendo has decided to step down from his role of Chief Operating Officer (COO) at Visoon Video Impact after three years. Mendo, who has occupied leading positions in marketing for 13 years, is leaving to take on new challenges, however, he will continue in act in a advisory capacity for Viacom.

From ADZINE:

André Mendo verlässt Visoon Video Impact

Nach der Gründung und dem Aufbau des Bewegtbildvermarkters Visoon Video Impact verlässt Chief Operating Officer André Mendo nach drei Jahren das Joint Venture zwischen Axel Springer und Viacom International Media Networks (VIMN). Mendo soll jedoch zukünftig Viacom in beratender Tätigkeit erhalten bleiben.

Sein Ausstieg erfolge im besten gegenseitigen Einvernehmen, heißt es in einer Mitteilung des Unternehmens. Künftig will sich André Mendo, der seit 13 Jahren führende Positionen in der Bewegtbildvermarktung besetzte, neuen Herausforderungen stellen.

Mendo hat bei Visoon unter anderem den digitalen Geschäftsbereich, die Verkaufsaktivitäten für den Kindersender Nickelodeon und die Sales Strategy geleitet. Vor seinem Wechsel fungierte er bei Viacom Northern Europe als Vice President (VP) Sales Advertising and Brand Solutions für Deutschland, Österreich und Schweiz (GSA).

Franjo Martinovic, CEO Visoon Video Impact, kommentiert: „Wir danken André Mendo sehr für seinen wesentlichen Beitrag zum Erfolg von Visoon, insbesondere bei der Zusammenführung der beiden Vermarktungsunternehmen Thads Media und Viacom und wünschen ihm für seine Zukunft viel Erfolg.“

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More Nick: Viacom Nickelodeon Consumer Products to Launch 'Spotlight' Merchandise Inspired by Nickelodeon Germany's Hit Show!

Additional source: Google Translate.

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Nickelodeon Big Base Camp to Launch Summer 2019 at Secret London Location Making Kids Stars of the Show

Update (21/10/2019) - Nickelodeon Big Base Camp has been postponed until Easter 2020. Click here for more information!

NICKELODEON BIG BASE CAMP TO LAUNCH SUMMER 2019 at Secret London Location making kids stars of the Show

New mega immersive event to launch at secret London location making kids stars of the show

Nickelodeon are launching a new immersive event featuring all their greatest characters and shows, putting kids at the heart of the story.

Nickelodeon UK, in conjunction with Broadwick Live and media partner Heart are delighted to announce that Nickelodeon Big Base Camp is coming to London summer 2019!

Nickelodeon Big Base Camp is a place where kids rule and where their favourite shows come to life. They can become superheroes in shows like The Thundermans, solve mysteries with popular live action drama Hunter Street and have the chance to earn Nickelodeon’s ultimate badge of honour – a sliming!



Nickelodeon Big Base Camp, where kids can let their imagination run wild in the most awesome, fun, playful place – and most importantly - where they are the true stars of the show.

“We’re delighted to be working with Broadwick Live and media partner Heart to bring kids and families a totally unique experience built around Nickelodeon, Nick Jr. and Nicktoons properties,” said Virg Monaghan, Vice President, Marketing, Creative and Events, UKNEE. “Their reputation for creating award-winning festivals and experiences makes them an ideal fit.”

Bradley Thompson, Managing Director at Broadwick Live, added: “Family has always been an incredibly important part of the experiences that Broadwick Live creates, and so we’re thrilled to be taking this one step further in Nickelodeon Big Base Camp.

“We couldn’t hope to work with more impressive partners and can’t wait to help bring some of the world’s most iconic kids’ brands to life.”

Visit nick.co.uk/bigbasecamp for more information.

More Nick: Busted, Max & Harvey and More Slimed at SLIMEFEST 2018 | Nickelodeon UK!

About Nickelodeon

The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Nella the Princess Knight, Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world. In addition to the quality television programmes, Nickelodeon also produces bespoke content available online and on Nick Play, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land and the slimiest music festival for kids, SLIMEFEST UK.

About Broadwick Live
Broadwick Live is a global events business and rights owner behind a growing number of award-winning festivals and events including Snowbombing, Lost Village, Hideout, Truck and Field Day. Broadwick Live’s new venues division has been led by the development of Printworks London, crowned 'Best New Venue' by Mixmag in 2017 and more recently 'Best Club' in the 2018 Time Out Love Awards.

About Heart
Heart is the most popular commercial radio brand in the UK with 9.7 million listeners tuning in every week. Heart is the home of feel good music playing artists like Ed Sheeran, P!nk, Justin Timberlake and Bruno Mars. Heart presenters include Jamie Theakston and Emma Bunton, Rochelle Humes, Stephen Mulhern and Emma Willis, Ellie Taylor and Anna Whitehouse, Annaliese Dayes, Lilah Parsons, Sian Welby and Jenni Falconer. Heart extra and Heart 80s broadcast to listeners across the UK on Digital One (D1). Heart is owned by Global. Heart is available on 96-107 FM, DAB digital radio and at heart.co.uk, on the Heart app and the Global Player. Source: RAJAR / Ipsos-MORI / RSMB, period ending September 16th 2018.

Originally published: Thursday, November 1

Original source: The Fan Carpet; Additional source: Licensing Source.

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Celebrate Christmas at with a visit to the Nicktoons Grotto at Nickelodeon Land UK

Celebrate Christmas with a visit to the Nicktoons Grotto!

Dates: 03 Nov 2018 - 24 Dec 2018Times: 10:30am - 4:00pmTickets: from £15.99Book Now!

Where all your favourite characters will be getting festive - Join SpongeBob SquarePants, the Teenage Mutant Ninja Turtles and all their friends for fantastic festive fun then take to the ice for a cool Christmas treat!

Fans will get to meet their favourite Nick characters as well as the man in red himself – Santa!

As well as a magical meeting with Father Christmas, youngsters can also tie Christmas wishes to a tree, have their photo taken with the Nickelodeon characters and take home a special memory!

Visit Santa Claus in his Grotto and receive a special Nickelodeon Gift plus a free entry to Blackpool Pleasure Beach - the home of the UK's only Nickelodeon Land - for the whole 2019 season with Blackpool Pleasure Beach's DIAMOND PASS (worth £40!) Don’t forget to enjoy a piping hot drink by travelling through the park's snowy winter wonderland in the Grotto to Magnolia Cafe for a Tea, Coffee or Hot Chocolate. Then take to the ice with the family at in the Pleasure Beach Arena Ice Rink.

Christmas Cheer

A full range of drinks and hot and cold snacks are available from the cafe bar in the Pleasure Beach Arena. The Arena also has a fully licensed bar where adults can enjoy a chilled glass of wine or beer or perhaps a warming glass of spiced mulled wine to chase away the winter chills.

Your ticket includes Grotto, a gift from Santa for all children aged 11 and under, ice skating & skate hire, a FREE 2019 Diamond Pass (worth £40, with more than 200 days of fun to look forward to!) and a choice of tea/coffee/hot chocolate.

Guests can come in and out of the Grotto at any time between 10.30am & 4pm every Saturday and Sunday until the December 16. From the December 19, it will open daily until Christmas Eve.

Tickets are £15.99 online in advance or £17.99 on the day, and include access to the Grotto, a visit to see Santa, a special Nickelodeon gift for all children aged 11 and under, ice skating, skate hire and a choice of tea, coffee or hot chocolate.

Guests/accompanying adults not purchasing the all inclusive ticket are not permitted in the Grotto and do not receive a Free Gift but may purchase a spectators pass for ice skating for £2.00.

A Diamond Pass entitles you to a Pleasure Beach Pass for every day of the 2019 season. A Pleasure Beach Pass gives you admission to the park, riding on the Pleasure Beach Express, explore the Chinese Puzzle Maze, see the Spectacular Dancing Water Show, visit Bradley and Bella’s Learning Garden and enjoy the ambiance of the park. Pleasure Beach Pass holders can also get a discount off the cost of an unlimited ride wristband.

How do we get there?

The Pleasure Beach Arena entrance is located via Watson Road Tunnel – for SATNAV’s use postcode FY4 3EW.

Blackpool Pleasure Beach also has parking available on site.

Book your tickets to Nickelodeon Land and Blackpool Pleasure Beach's Nicktoons Grotto today!

More Nick: Celebrate Halloween at Blackpool Pleasure Beach and Nickelodeon Land UK!

Originally published: Wednesday, October 17, 2018.

Additional source: Longridge News.

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