Lexibook has announced a partnership with ViacomCBS Consumer Products to produce an exciting range of children's electronics inspired by the iconic Baby Shark brand in France!
Under the licensing agreement, Lexibook will launch three flagship products by the end of the year: a bilingual talking children's tablet, a CD player and stereo headphones.
The Bilingual French/English Baby Shark tablet will offers users the opportunity to learn while having fun thanks to a "quiz" mode. With their CD player, children will be able to sing alone or in duet with friends and family thanks to two microphones. Finally, the adjustable headphones have been specially adapted with a volume limiter for children.
Following the launch of the initial three products, Lexibook is slated to expand its range of Baby Shark products in 2021.
Baby Shark launched on YouTube in November 2015 and took the world by storm, amassing 5.7 billion views and becoming the second most-watched video in the platform’s history. With music, characters, story and dance all combined together, the song recorded a 20-week-streak on the Billboard Hot 100 and spawned a viral phenomenon #BabySharkChallenge, generating over one million cover videos around the globe.
Nickelodeon, a division of ViacomCBS Networks, and SmartStudy, the global entertainment company behind the beloved children’s brand, Pinkfong, announced in June 2019 that they are partnering to develop a new original animated series based on Baby Shark for global distribution, while ViacomCBS Consumer Products (VCP) will be managing consumer products licensing worldwide, excluding Asia, for the property. Titled Baby Shark’s Big Show!, Nickelodeon's Baby Shark animated series is currently in production, and set to debut on Nickelodeon in the U.S. with an all-new original holiday special this December, with premieres rolling out across its preschool platforms in spring 2021. Following the U.S. launch, the series will roll out on Nickelodeon and Nick Jr. channels internationally.
Lexibook previously partnered with Nickelodeon France for PAW Patrol-branded children's electronics in France.
From CercleFinance.com:
LEXIBOOK: TROIS NOUVEAUX PRODUITS SOUS LICENCE BABY SHARK
Lexibook annonce la signature avec Viacom International de la licence Baby Shark, une série d'animation destinée aux plus jeunes.
Trois nouveaux produits phares seont lancés sous cette licence à la fin de l'année, une tablette éducative parlante, un lecteur CD ainsi qu'un casque audio stéréo.
Bilingue français/anglais, la tablette offre la possibilité d'apprendre tout en s'amusant grâce à un mode " quizz ". Avec leur lecteur CD les enfants pourront chanter seuls ou en duo grâce à deux microphones. Enfin, le casque ajustable a été spécialement adapté aux enfants avec une puissance sonore limitée.
Ces produits sont les premiers d'une gamme qui sera étoffée pour 2021.
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From Bourse Direct:
Lexibook licencié Baby Shark
Lexibook a signé avec Viacom International une licence Baby Shark, la série d'animation coproduite par les studios Nickelodeon.
Parmi les nouveautés, trois nouveaux produits Baby Shark phares lancés sur la fin d'année : une tablette éducative parlante, un lecteur CD et un casque audio stéréo.
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Plus Nick: Nickelodeon Dives In With All-New 'Baby Shark' Animated Preschool Series 'Baby Shark’s Big Show!' !
Additional source: TradingSat.
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