Nickelodeon has named Sabrina Caluori as its new Senior Vice President (SVP) of brand and content strategy.
At Nickelodeon, Caluori will oversee the launch of all original shows and movies, brand strategy and execution, media buying, performance-based and lifecycle marketing, and marketing analytics.
Based in New York, Caluori reports to Chief Marketing Officer (CMO) Jenny Wall, and began in the role on August 24.
She joins Nickelodeon from Thei Communications, a digital consulting company focused on media and education that she founded. Caluori also spent 12 years at HBO, most recently serving as Executive Vice President (EVP) of marketing and digital media. In this role, she headed up digital and social marketing for all brands and programming, working on global franchises such as Game of Thrones, Big Little Lies and Westworld.
Caluori’s hire comes as Nick works towards releasing a slate of recently announced movies, including Baby Shark and Blue’s Clues & You! pics and original live-action films Fantasy Football and Hush Hush.
“Sabrina is a creative brand strategist and energetic spirit with a proven track record of delivering global marketing campaigns that resonate culturally,” said Wall. “In a rapidly changing media landscape, Sabrina’s vast experience in digital transformation and her depth of knowledge in digital and social media and emerging technologies will help move Nickelodeon forward as its content, audiences and platforms continue to grow.”
Caluori was one of Multichannel News' 40 Under 40 in 2013 when she was a VP at HBO. Before HBO, Caluori was with the interactive agency Deep Focus, whose clients included Comedy Central, HBO, Miramax, Google, and Court TV.
