Tuesday, March 21, 2023

Toybox Inks SpongeBob Licensing Agreement With Paramount

The 3D printing company is adding the cast of SpongeBob SquarePants to its catalogue of printable toys, which features more than 3,000 designs.

LA’s Toybox Labs has signed a licensing deal with Paramount Consumer Products to develop a new range of printable toys for its namesake 3D printer.

Update (3/21/23) - Are You Ready Kids? Get ready for some nautical fun! SpongeBob, Patrick, and more, are heading to Toybox March 31st!

The Paramount partnership will result in 3D prints based on popular characters and environments from Nickelodeon’s beloved SpongeBob SquarePants franchise. The range is slated to launch in September 2022.

The Toybox 3D printer allows kids to design and print more than 3,000 toys, including space ships, action figures, swords and animals. It retails for US$379 on the company’s online store, where users can also purchase printable licensed characters from kids series including 2D-animated comedies Adventure Time and Teen Titans Go!

Toybox signed its first licensing deal in 2020, partnering with London-based Beano Studios to develop prints for Dennis & Gnasher: Unleashed. The company followed up in 2021 with two more agreements, one with Warner Bros. Consumer Products for DC Comics and Cartoon Network characters, and another with LA-based animation studio Bureau of Magic for CG-animated fantasy series Lost in Oz.

Toybox has also signed a deal with Universal to release a line of unique 8-Bit designs featuring Illumination’s Minions IP. This range is also expected to be released in September.

More than 2.4 million toys were made using the Toybox 3D printer in 2021, and the company expects that number to double this year, said CEO Ben Baltes in a release.

Hasbro is also attempting to break into the 3D printing market by collaborating with Massachusetts-based Formlabs on a range of Selfie Series action figures that will be out this fall. Kids can use a Hasbro Pulse mobile app to create a 3D print of their own head and then place it on the body of a Ghostbuster, an X-Wing pilot, or a Power Ranger. The customized figure kits will retail for US$60.

Watch SpongeBob SquarePants and The Patrick Star Show on Nickelodeon, and 200 episodes of SpongeBobThe SpongeBob Movie: Sponge On The RunKamp Koral: SpongeBob's Under Years and The SpongeBob Musical on Paramount+! Try it FREE at ParamountPlus.com.

Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! We’re serving up everything from legendary scenes to remixes of classic songs to deep dives into Bikini Bottom lore. Be sure to check back every week for Music Mondays, Wumbo Wednesdays, and Flashback Fridays! Subscribe now at https://www.youtube.com/SpongeBobOfficial!

Shop SpongeBob!: https://www.spongebobshop.com - SpongeBob face masks now available, with ALL proceeds going to charity!

Originally published: August 23, 2023.

Original source: Kidscreen.

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