Friday, March 16, 2007

Canada's Astral Media Integrated Solutions Signs Licensing And Merchandising Agreement For Zoey 101

From Cynthia Turner's Cynopsis:

Toronto's Astral Media has launched a new Astral Television Networks unit to grow and centralize its licensing, merchandising, online advertising and promotional sponsorships activities for The Movie Network, Viewers Choice and Family Channel English-language TV networks. The new Astral Media Integrated Solutions has already signed a licensing and merchandising agreement for Zoey 101, which airs on Family Channel, with retailer La Senza Girl. As for sponsorships, the division will look into opportunities for The Movie Network's Movie Style interstitial fashion/beauty series, Family Channel's Spring Break Out Mall Tour, and more.

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