Wednesday, April 11, 2007

Nickelodeon's 20th Annual Kids' Choice Awards 2007 Ratings Press Release


Nickelodeon's 20th Annual Kids' Choice Awards Hosted by Justin Timberlake Slimes its Way to Become the Most Watched Ever with Kids, Tweens and Total Viewers

Over 6 Million Viewers Tune in with Record Ratings among Kids 6-11 and Highest Viewership of Tweens Ever

A Record-Breaking 40+ Million Votes are Cast by Kids Across Nick's Digital Platforms; Scores Its Highest Traffic Day Ever; and 1 Million Votes Cast in First Ever Virtual Sliming

NEW YORK – April 2, 2007 – A big, slime-induced viewership record was set Saturday, March 31, (8-9:30 p.m. ET/PT) during the live telecast of Nickelodeon's 20th Annual Kids' Choice Awards (KCAs) hosted by Justin Timberlake. Despite competition from the NCAA Men's Final Four, this year's event was the most watched ever with kids 2-11, kids 6-11, tweens 9-14 and total viewers (P2+). The 2007 KCAs also set a new record with kids 6-11 as the highest rated ever, and secured double-digit ratings increases among kids 6-11 and tweens 9-14 over last year. In addition, more kids voted than ever this year, with a record of 40 million votes on, Nicktropolis, TurboNick and Nick Mobile.

The show delivered a huge 14.0/2.8 million kids 6-11, up +11% versus last year and by far the highest ever. The show was also a huge hit with Tweens (9-14), delivering a 12.5 coverage rating (+12% over 2006), and the most tween viewers (2.6 million) ever. Kids 2-11 scored a 10.3/3.4 million the most viewers ever for the demo. Tweens 9-14 delivered a 12.5 coverage rating, a +12% bump over last year. And 2.6 million tweens tuned to set a viewership record. Over 6.1 million total viewers, on average, watched the show, an increase over last year's record performance by +3%*.

This year's Nickelodeon's Kids' Choice Awards generated a record-breaking 40.8 million votes, +54% in 2007 versus the prior year, in a total of 16 categories on and via cell phones by wireless text messaging, March 5 to March 31. The event on March 31 boosted to its highest traffic day ever, with 1.6 million unique visitors and more that 25.5 million page views. Kids also cast more than 1 million votes on Nick's digital platforms on March 31 for the first ever virtual sliming, which featured Vince Vaughn.

Throughout the month of March, more than 1 million kids visited Nicktropolis' virtual Kids' Choice Awards themed world where they could stroll down the Orange Carpet, check out the KCA Control Room, and create their own Kids' Choice branded room. The day of the KCAs, March 31, garnered 431,000 unique visitors alone. Almost 12 million of the total KCA votes were cast on Nicktropolis through the virtual world voting booths, with the remaining votes casted on, TurboNick and Nick Mobile. In addition, TurboNick, Nickelodeon's broadband video service on, served as the fully interactive home of the 20th Annual Kid's Choice Awards featuring a three-hour live simulcast event hosted by Nickelodeon's ME:TV's Alex and Jordan, which garnered 160,000 streams.

Kids' Choice Awards: Best of the Mess, a 30-minute program of highlights, will air Tuesday, April 3 at 5 p.m., Thursday, April 5 at 8:30 p.m., Saturday, April 7 at 12 p.m. and Sunday, April 8 at 5:30 p.m. (all times are ET/PT). Kids can also catch a half-hour version of the awards show this week on, Nickelodeon's broadband video service on

Nickelodeon's 20th Annual Kids' Choice Awards, featured stars of TV, movies, music and sports with first time host Justin Timberlake. The star-studded telecast featured celebrity participants including last year's host Jack Black, Will Ferrell, Steve Carrell, Hilary Duff, Jessica Alba, Tobey Macguire Zac Efron, George Lopez, Ice Cube, Hayden Panettiere, Ciara, Chris Evans, Chris Brown, Queen Latifah, Mandy Moore, Ty Pennington, Jamie Lynn Spears, Nelly, Jon Heder, Emma Roberts, Jesse McCartney, Ryan Seacrest, Bindi Irwin, Tom Kenny, Nat and Alex Wolff and Devon Werkheiser. Music superstars/platinum selling recording artists Gwen Stefani, featuring Akon, and Maroon 5 had the audience and viewers alike on their feet with hit performances.

Burger King, General Mills and Kia Motors were the presenting sponsors of Nickelodeon's 20th Annual Kids' Choice Awards, with Hasbro, Nestle, Sketchers and Wal-Mart serving as associate sponsors.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 92 million households and has been the number-one-rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE: VIA, VIA.B).

*Source: Nielsen Media Research, Cable Fast National Data

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