Wednesday, September 28, 2011

JAKKS Pacific To Launch Brand New "Winx Club" Toy Line Worldwide Autumn 2011

From MarketWatch:
JAKKS Pacific(R) Welcomes Funtastic as Its Exclusive Australian Distributor for Winx Club Toy Line

MALIBU, Calif., Sep 28, 2011 (BUSINESS WIRE) -- JAKKS Pacific, Inc. (JAKK -0.56%) spreads the magic of Nickelodeon's animated action and fantasy series, Winx Club, to Australia through an exclusive agreement with Funtastic Limited to market and distribute the Winx Club toy line.

JAKKS' Winx Club product line is scheduled to launch in the U.S., Australia, North America, Latin America and the UK in Fall 2012 to coincide with the premiere of the brand new CG episodes of Winx Club on Nickelodeon and will span multiple categories, including dolls, playsets, role play, dress-up and Halloween costumes.

"The agreement with Funtastic for the Winx Club product line strengthens our international presence in the girls toy aisle," said Stephen Berman, President and CEO, JAKKS Pacific, Inc. "We are looking forward to introducing to the Australian market our comprehensive line of Winx Club products that bring positive messages of girl empowerment, friendship, adventure, magic and fashion that Winx Club epitomizes."

Stewart Downs, Chief Executive Officer, Funtastic Limited, added, "We are looking forward to bringing the magic of JAKKS' Winx Club product line to young girls in Australia, and we are thrilled to have been chosen as their distribution partner for this innovative girls' brand."

Winx Club is an animated modern fantasy adventure series that follows six best friends -- Bloom, Stella, Flora, Musa, Tecna and Aisha -- enrolled in Alfea College, the finest fairy school in all the realms. When trouble arises, the Winx girls transform into beautiful fairies who use their unique magical powers to fight villains and save the world from evil. Winx Club first debuted in Italy six years ago and quickly became a hit that has generated an international franchise of toys, books, clothing, and DVDs, as well as a CG-animated feature film.

The Winx Club began airing on Nickelodeon in the U.S. in June 2011 and in Australia in September 2011 with four specials premiering monthly through the fall, followed by a weekly series of Winx Club seasons three and four. Culled from the first two seasons of the Italian hit series from Rainbow S.p.A., the four specials include state-of-the-art visual effects and feature the voices of some of Nick's biggest stars, including: Keke Palmer (True Jackson, VP) as Aisha; Elizabeth Gillies (Victorious) as Daphne; Ariana Grande (Victorious) as Diaspro; and Matt Shively (True Jackson, VP) as Skye; as well as Molly Quinn (Castle) as Bloom. Cymphonique Miller (How to Rock) performs the show's theme song, "Winx You're Magic Now." Winx Club is a co-production with Rainbow S.p.A. and Nickelodeon.

About Funtastic Limited

Funtastic Limited (asx:FUN) supplies retailers and customers across Australia, and the world, with an array of leading products for kids of all ages.

As one of Australia's leading distributors of toys, sporting, confectionery and nursery products, Funtastic is proud to partner with JAKKS Pacific, Inc. on brands including Cabbage Patch Kids(R), Real Construction(TM) and Spy Net(TM).

For more information visit .

About Nickelodeon

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit . Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (VIA -0.09%) (VIA.B +0.12%).

You can read the full JAKKS Pacific press release article here on the MarketWatch website.

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